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Midterm thesis presentation by Ryan Duenas
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HOMETOWN HEROES
Ryan Duenas
Thesis 1 PUCD 4205-G Jess Irish
CONCEPT STATEMENT
Help military families show support for their deployed loved ones in a new, authentic way.
METHODOLOGY
Engage the audience on their own terms
Have it be personal, but also share-able.
Have an analog, tangible element, but also an internet presence.
From a technical point, have it showcase my print design foundation, web design ability, and visual indentity/branding inclination.
AUDIENCE
1,429,036 ACTIVE DUTY MILITARY PERSONNEL
52%MARRIED
41%ARE PARENTS
Active Duty Demographic Pro�le, Defense Manpower Data Center (DMDC) - September 2008
RESEARCH
PRECEDENTS
EARLY PROTOTYPE
1,429,036 ACTIVE DUTY MILITARY PERSONNEL
Number of active duty military force accross all branches stationed in the United Statesand around the world. Including Japan, Germany, Cuba, and the forces of operationsin Afghanistan and Iraq. The number does not include the National Guard, Air NationalGuard and un-activated Reserves.
232,129 OFFICERS 1,196,897 ENLISTED
WHO IS OUR ACTIVE MILITARY?
ARMY (37.8%)
NAVY (22.9%)
AIR FORCE (22.6%)
MARINES (13.9%)
COAST GUARD (2.9%)
MALE OR FEMALE?
20%
0%
ARMY
NAVY
MAR
INES
AIR F
ORCE
TOTA
L
15.5%
13.2%
15.1%
15%
5.8% 6.2%
18.3% 19.9%
15.3%
14%
MALE - 82%
FEMALE - 18%
OFFICER ENLISTED
FEMALESPercent of active duty females by military branch
Percent of male and female active duty personnel across all branches.
• One-seventh of military are women
• Air Force has highest percentage of women
ARMY NAVY MARINES AIR FORCE
ARE THEY MARRIED?
Percent of active duty personnel with children, by branch
Percent of married active duty personnel, by branch
DO THEY HAVE CHILDREN?
ARMY NAVY MARINES AIR FORCE
59% 59%49% 54%
42%31%
45%49%
• Over half of active duty personnel are married
• Just under half have children
Percent of total active duty personnel per 10,000 people, by state.
WHICH STATE ARE THEY FROM?0 - 2% 2% - 4% 4% - 6% 6% - 8% 8% - 10%
HOW OLD ARE THEY?
ARMY NAVY MARINES AIR FORCE
51-59 41-50 31-40 22-30 18-21
Percent of age of active duty personnel by military branch
0.7%
7.9%
25.6%
48%
18.3%
0.8%
8.3%
26.3%
46%
18.6%
0.2%
3.1%
14%
46%
36.9%
0.6%
10%
28.3%
46%
14.4%
• Almost half are between the ages of 22 - 30
• Average age of active duty force is 29
Active Duty Demographic Pro�le, DMDC September 2008
MIDTERM PROTOTYPE
USA 44
BM
C V
icto
r H
. Due
nas
- Q
ueen
s, N
Y
Clean and simple user interface
Art Deco in�uence? (Solid shapes, geometric logic, some bold colors
Visual balance for younger audience and conservative audience.
Google Maps API? (Familiarity)
