Hometown Citizens - Homeland Heroes Public Affairs Resources Everything a Civil Air Patrol PAO Needs to Succeed Major Al Pabon, National PA Team Leader

Hometown Citizens - Homeland Heroes

Public Affairs Resources

Everything a Civil Air Everything a Civil Air Patrol PAO Needs to Patrol PAO Needs to

SucceedSucceedMajor Al Pabon, National PA Team Leader

Julie DeBardelaben, Deputy Director of Public Affairs, NHQ


Why are we here?Why are we here?

Too many CAP PAOs do not know about the resources available from NHQ and the field.

Too many PAOs start with no training and do not know what is expected of them.

Too many members give up because they feel they are alone.

Why reinvent the wheel?


Resources — PeopleResources — People

Your fellow squadron PAOs Your group PAOs Your wing PAOs Cadets Other senior members


National PA Team Leader National PA Team Leader Senior volunteer PAO Liaison between

members and NHQ Works with PAOs

nationwide Mentors, advises Program management

E-Mail: [email protected] Phone 763-269-4109


National HQ National HQ Public Affairs Team Public Affairs Team

(NHQ/PA) Julie DeBardelaben Deputy Director 250 Steve Cox Public Affairs Manager 251 Kristi Carr Staff Writer

434 Dan Bailey Editor, VolunteerNow

255

General e-mail inquiries: [email protected]

Toll free: 877-227-9142


Communications ToCommunications Tools

PA Essentials blog CAP PAO listserv National Public Affairs website


Getting Started as a PAOGetting Started as a PAO

The PAO checklist The How-to Guide PAO specialty track


How-to GuideHow-to Guide

This 50+-page living guide for today’s PAO includes all resources available in the PAO Toolkit and on VolunteerNow, plus:Lots of examples and “how-to’s”Three pages of hotlinks to PA essential tools and techniquesAll information tied to 190-1


PlanningPlanning

All goals are supported by a full-blown PR plan

developed according to the four-step planning

process outlined in CAPR 190-1.


PlanningPlanning Legislative Day Wreaths Across America Winter, Summer

National Board National Cadet

Competition CAP’s 70th Anniversary Wing Commanders’

Course High-Profile Missions


PlanningPlanning

NHQ/PA also provides support to the field:

PA planning template Crisis communications

planning template Training seminars Sample PA and crisis

plans One-on-one support


Four-Step ProcessFour-Step ProcessThe nationally accepted standard used by all public and nonprofit organizations:1. Situation Analysis to

determine PA needs and opportunities

2. Based on needs and opportunities, establish

goals and objectives3. Identify action strategies

for implementing goals4. Envision what you hope to

achieve once implementation takes place


PA PlanningPA Planning

Go to PA page, click on PAO Toolkit. There you will find PA Planning

Guidelines: CAP Public Awareness Plan Crisis Communications Planning Public Affairs Planning Region and Wing PA Plans


What’s Required in What’s Required in CAPR 190-1?CAPR 190-1?

Increase public awareness of CAP, its local, state and national missions and its contributions to the nation.

Work directly with military base public affairs officers in support of CAP activities.

Promote cooperation between CAP and other aviation organizations, the military, business, industry and civic groups.


What’s Required in 190-What’s Required in 190-1?1?

Provide training for subordinate unit PAOs at least annually.

Assemble current media contact information to foster

working relationships.Promote key events in the unit,

such as training and actual missions,

awards and promotions and special unit activities.


What’s in 190-1?What’s in 190-1?

Assemble standard materials presenting the background of CAP that can be given to the media, prospective members, partner agency officials and others.

Use unit websites to inform the public about CAP.


What’s in 190-1?What’s in 190-1?

Regularly submit news advisories and releases with photographs to higher headquarters.

Create and distribute a newsletter.Generate quality

still photography, videos and audio materials.


Compliance InspectionCompliance Inspection

Go to www.gociviliairpatrol.com. Click on Inspector General. Click on SUI Guide or Wing

Inspection Guide.

The questions for PA follow CAPR 190-1.


Crisis Communications

Go to PA page;click on PAO Toolkit;Crisis CommunicationsSign in to E-Services to see sample crisis communications plans: Public Affairs crisis policy Writing a crisis communications plan —

PDF Disaster response coverage


Media RelationsMedia Relations

National media inquiries High-profile missions National news releases VOCUS Meltwater Facebook Twitter


Media Relations SupportMedia Relations Support

Go to PA page, see PA menu on left: Media relations policy Crisis communications policy Hometown news releases News release prototypes Online media kits


Media Relations SupportMedia Relations SupportGo to PA page, click on PAO Toolkit: Meeting the Media — courtesy of Air

University Media relations instructional videos How do I write a news

release for CAP? What should I do with

my news releases? News writing tips:

Feature writing; human interest story writing; interviewing; news feature writing; personality feature writing


Marketing/Marketing/CommunicationsCommunications

CAP Volunteer magazine VolunteerNow Financial Report Wing legislative

newsletters PA Essentials blog



Financial ReportFinancial Report

Search and Rescue Chaplain Corps Disaster Relief Drug Demand

Reduction Homeland Security

Technology Safety Community Service Aerospace

Education Cadet Programs

2-page spread on each topic!


Wing Legislative Day Wing Legislative Day NewslettersNewsletters

Go to www.capmembers.com/events and click on 2010 Legislative Day to download your wing’s newsletter.

AL AK AZ AR CA CO CT DE FL GA HI ID ILIN IA KS KY LA ME MD MA MI MN MS MOMT NatCap NC ND NE NV NH NJ NM NYOH OK OR PA PR RI SC SD TN TX UT VTVA WV WA WI WY


Communications SupportCommunications Support

Newsletter links Unit website links


Public Affairs’ Main Public Affairs’ Main MenuMenu

NHQ PA contacts Hometown news release program CAP media policy Public Affairs crisis policy CAP Public Awareness Plan Submission guidelines CAP PAO Toolkit CAP unit newsletter links CAP Public Affairs Officer Academy CAP unit websites PA Essentials


TrainingTraining

PAO Toolkit PAO checklist PAO Academy PowerPoints PAO Learning Labs Support for wing and

region training Wing Commander’s Course


TrainingTraining

Go to PA page and click on PA Toolkit to access the PAO checklist.

Go to http://www.cappao.org/2009.htmlto access the PAO Academy and PAO Learning Lab presentations.


PIO Emergency Services PIO Emergency Services SpecialtySpecialty

Includes three new PIO levels based on National Incident Management System requirements — (PIO-3) assistant PIO, (PIO-2) local mission PIO and (PIO-1) PIO for a major mission.

All PAOs will be grandfathered in at the basic (PIO-3) level.

PAOs must complete required training to advance to higher levels of the specialty and to recertify as a basic-level PAO.


PIO TrainingPIO Training

Basic PIO Training (G-290) offered at the 2010 National Emergency Services Academy

Will be offered again in 2011 Keep an eye on nesa.cap.gov for info


Other Training on the Other Training on the HorizonHorizon

New PAO Orientation Revised PAO Specialty Track (CAPP

201) PAO Resource

Store PAOs Basic

Course


Your PA ResourcesYour PA Resources

PAO Toolkit PAO checklist www.capvolunteernow.

com PAO How-to Guide


The PAO has many tools and The PAO has many tools and people to help him succeed.people to help him succeed.

Go to

Click on CAP National HQ, then on Public Affairsto access many of them.


Questions?

Documents

Hometown Citizens - Homeland Heroes Public Affairs Resources Everything a Civil Air Patrol PAO Needs to Succeed Major Al Pabon, National PA Team Leader