Homer J. Simpson 123 456 Talbot Street London, Ontario N6A
5L8
Phone: (519) 555-1234 Email: [email protected]
EDUCATION
Richard Ivey School of Business University of Western Ontario
London, Ont. Candidate for Masters of Business Administration 2000
- present Consulting Club member University of Western Ontario
London, Ont. Bachelor of Arts in Economics 1994 - 1997 Deans
List
PROFESSIONAL EXPERIENCE
Montgomery Burns Packaged Goods Markham, Ont. Montgomery Burns
Packaged Goods has annual worldwide sales of $2.6 billion and
Canadian sales of $320 million. Montgomery Burns Packaged Goods
markets and manufactures food products under the brand names,
Homers Hamburgers, Autos Apple Pies, Skinners Spaghetti and Duff
Beer. Product Manager, Duff Beer 1999 2000 Managed $60 million Duff
Beer business, including monthly sales data analysis, quarterly
sales
presentations, building and maintaining a sales forecasting and
pro forma profit & loss model for 45 SKUs and developing and
executing detailed marketing plans
Strategically planned and initiated Duff Beers first television
advertising campaign leading to a sales increase of 42%
Implemented product improvements, increased distribution and
introduced new packaging leading to Duff Light sales growth of 36%
($2.5 million) in 1999
Developed and executed marketing plan increasing brand sales by
8% ($3.9 million) in 1999 through increased consumer support and
new product launches
Received the 1st annual C. Montgomery Burns Award for
Outstanding Achievement in the Area of Excellence
Assistant Product Manager, Autos Apple Pie 1998 1999 Achieved
early promotion after five months with Montgomery Burns Packaged
Goods Initiated strategic shift in promotions budget from
television advertising to consumer promotions increasing
net profits from a loss of -$112,000 in 1998 into a profit of
$227,000 in 1999 Established innovative marketing plan for 1999
expanding into previously untapped mass merchandising and
food service markets leading to increased sales of 11%
($320,000) Shelbyville Financial Planners Toronto, Ont. Associate
Financial Advisor September 1997 - July 1998 Prepared financial
statements, portfolio projections and analysis of investment
vehicles for presentation to
both current and prospective clients Accumulated new assets in
excess of $2,000,000 through the execution of a strategic and
targeted direct
marketing campaign Published a set of RRSP tips in the Toronto
Star Business section INTERESTS AND ACTIVITIES
Fundraiser, Springfield Elementary School. Cycled in 100km bike
ride that raised $350,000 (1999 - present) Active participant in
athletics including hockey, golf, alpine skiing, squash, donut
eating and beer drinking Have traveled throughout Europe and the
Middle East True inventor of the Flaming Moe
