Homer J. Simpson 123 456 Talbot Street London, Ontario N6A 5L8

Phone: (519) 555-1234 Email: hsimpson.mba2002@ivey.ca

EDUCATION

Richard Ivey School of Business University of Western Ontario London, Ont. Candidate for Masters of Business Administration 2000 - present Consulting Club member University of Western Ontario London, Ont. Bachelor of Arts in Economics 1994 - 1997 Deans List

PROFESSIONAL EXPERIENCE

Montgomery Burns Packaged Goods Markham, Ont. Montgomery Burns Packaged Goods has annual worldwide sales of $2.6 billion and Canadian sales of $320 million. Montgomery Burns Packaged Goods markets and manufactures food products under the brand names, Homers Hamburgers, Autos Apple Pies, Skinners Spaghetti and Duff Beer. Product Manager, Duff Beer 1999 2000 Managed $60 million Duff Beer business, including monthly sales data analysis, quarterly sales

presentations, building and maintaining a sales forecasting and pro forma profit & loss model for 45 SKUs and developing and executing detailed marketing plans

Strategically planned and initiated Duff Beers first television advertising campaign leading to a sales increase of 42%

Implemented product improvements, increased distribution and introduced new packaging leading to Duff Light sales growth of 36% ($2.5 million) in 1999

Developed and executed marketing plan increasing brand sales by 8% ($3.9 million) in 1999 through increased consumer support and new product launches

Received the 1st annual C. Montgomery Burns Award for Outstanding Achievement in the Area of Excellence

Assistant Product Manager, Autos Apple Pie 1998 1999 Achieved early promotion after five months with Montgomery Burns Packaged Goods Initiated strategic shift in promotions budget from television advertising to consumer promotions increasing

net profits from a loss of -$112,000 in 1998 into a profit of $227,000 in 1999 Established innovative marketing plan for 1999 expanding into previously untapped mass merchandising and

food service markets leading to increased sales of 11% ($320,000) Shelbyville Financial Planners Toronto, Ont. Associate Financial Advisor September 1997 - July 1998 Prepared financial statements, portfolio projections and analysis of investment vehicles for presentation to

both current and prospective clients Accumulated new assets in excess of $2,000,000 through the execution of a strategic and targeted direct

marketing campaign Published a set of RRSP tips in the Toronto Star Business section INTERESTS AND ACTIVITIES

Fundraiser, Springfield Elementary School. Cycled in 100km bike ride that raised $350,000 (1999 - present) Active participant in athletics including hockey, golf, alpine skiing, squash, donut eating and beer drinking Have traveled throughout Europe and the Middle East True inventor of the Flaming Moe