Simplexity RCA Homepage Redesign Project in Partnership with Arland Communications Viewing page:www.get-simple.com 1

Homepage Re-Design

Project

Simplexity RCA Homepage Redesign Project in Partnership with Arland Communications Viewing page:www.get-simple.com 2

Homepage Re-Design Project

Project Responsibilities:

•Web Consulting and Strategy

•Concept and Creative Direction

•Interface Design

•Web Development and Programming

•Content Management System Integration

•Measurement and Analytic Reporting

Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 3

ORIGINAL DESIGN

Static image using the most real-estate on the screen, with no calls to

action

Least used link appears first in navigation order

All featured products were “below the fold” for the target audience screen resolution

Absolutely NOTHING on this site was geared towards selling

products

Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 4

NEW DESIGN

Most requested navigation now appears first in order

Shorter header allows more visible content; in

order to reach conversion goals

Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 5

NEW DESIGN

Most requested navigation now appears first in order

Shorter header allows more visible content; in

order to reach conversion goals

Reduced the average numberof clicks it took

to reach a product line by

TWO

MEGAMENU

0

Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 6

NEW DESIGN

Most requested navigation now appears first in order

Shorter header allows more visible content; in

order to reach conversion goals

Creation of sales opportunity when

customers are engaged with new products

Retained area for announcements while adding

animation for more ads

Featured products are now shown “above the fold” for the

target audience screen resolution

Simplexity RCA Homepage Re-Design Project in Partnership with Arland Communications Viewing page:www.get-simple.com 7

RESULTSThis new design was launched a few days before the 2011 Thanksgiving holiday. These results are

derived from

Google analytics, and are accrued from Thanksgiving through the first week of January, 2012.

1)The overall site bounce rate dropped by 92%

2)Google organic inbound referrals were up 42%

3)Overall organic search visits were up 39%

4)Mobile traffic is up 68.5% (the new design is now mobile friendly)

5)Average number of pages views increased by 87%

6)Outbound clicks in main ad space to retailers totaled 2,577

7)Walmart — 1,076

8)Best Buy — 800

9)Amazon — 325

10)Kmart — 193

11)Sears — 183

12)Outbound clicks in small ad space to retailers totaled 682