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NO BOUNDARIES Homepage Design Slam Presented by: Lacey Kruger, Sr. Information Architect Don Roach, Art Director

Homepage Design Slam

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Page 1: Homepage Design Slam

NO BOUNDARIES

Homepage Design Slam

Presented by:

Lacey Kruger, Sr. Information Architect

Don Roach, Art Director

Page 2: Homepage Design Slam

2© 2010 Convio, Inc.

NO BOUNDARIES

What We’ll Cover• The Basics• Slamming some homepages• Q&A

Page 3: Homepage Design Slam

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The 10 Commandmentsof

Effective Homepage Design

Page 4: Homepage Design Slam

4© 2010 Convio, Inc.

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Thou shalt clearly state who you are and what you do.

Page 5: Homepage Design Slam

5© 2010 Convio, Inc.

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Thou shalt be able to point to where your top 3-5 online goals are represented.

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6© 2010 Convio, Inc.

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Thou shalt offer clear, concise, navigation.

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7© 2010 Convio, Inc.

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Thou shalt provide scannable, up-to-date content that entices visitors to click for

more.

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8© 2010 Convio, Inc.

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Thou shalt provide a personalized experience for each of your audiences.

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9© 2010 Convio, Inc.

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Thou shalt convey a visual hierarchy so visitors know what to do first. 

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10© 2010 Convio, Inc.

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Thou shalt provide multiple, appealing ways for visitors to engage with you.

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11© 2010 Convio, Inc.

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Thou shalt avoid the Flash intro or other gratuitous animation.

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12© 2010 Convio, Inc.

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Thou shalt ensure the most relevant content is available “above the fold”

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13© 2010 Convio, Inc.

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Thou shalt balance meaningful content with relevant supporting graphics.

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Peer Review

Page 15: Homepage Design Slam

15© 2010 Convio, Inc.

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Thank You!• Questions? Visit us in the Expert Lab

• Session Evaluations– Please take a minute to give us feedback on

this session.– Two ways to share your feedback:

• Text 1123 to 30644.• Go to www.conviosummit2010sessionsurveys.com

and enter 1123 when prompted.