Home Textiles Today July 18th 2011

Monday, July 18, 2011

Inside This Issue1888 Mills, HGTV Star Partner for New Collection ................................page 2

Climbing Out ..........................................page 4

Foreign Affairs .......................................page 4

Specialty Retailers Gain Share in 2010 Saless ..............................page 26

HTT Launches Specialty Edition E-newsletter ........................................... page 30

SEE ATLANTA PAGE 33

Color, USA-made Tops in Atlanta

BY CECILE B. CORRAL

ATLANTA — Price was still an important issue last week at the summer version of the bi-annual Atlanta International Area Rug Market, but in a show of opti-mism, suppliers came well-pre-pared with new product.

Color was everywhere, and manufacturers with U.S. pro-duction put a big emphasis on Made in the U.S.A. marketing.

Some of the highlights: • cmi (Colonial Mills Inc.) is

shifting some of its sales focus to give more importance to consumers directly. The domestic man-ufacturer of braided and braided-texture rugs and home ac-cessories, which is based in Pawtucket, R.I., has ramped up its direct-to-consum-

er marketing efforts by building a social media presence and es-tablishing an active blog dubbed “Take it to the Floor.”

Don Scarlata, president and ceo, told HTT that the new tac-tic is allowing cmi to “express our capabilities in the market-place.”

Added Roy Evans, vp of sales and marketing: “And we’re try-ing to reposition our braids as contemporary, new products — they’re not just old-school rugs anymore.”

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY | hometextilestoday.com | Vol. 32, No. 17 | $8.00

Top 50 Retailing Giants

SEE GIANTS PAGE 14

BY JENNIFER MARKS

NEW YORK — In the weak economy that pre-vailed through much of 2010, it was a battle of inches for retailers looking to garner great-er market share in home textiles.

At the top of the heap, No. 2 ranked Bed Bath & Beyond is creeping close enough to Walmart to begin threatening its status as the largest seller of home textiles in the United States. In 2010, the volume distance be-tween them was just $40 million — compared to $380 million in 2009 and $448 in 2008.

After brushing aside JCPenney to claim the No. 3 spot in last year’s ranking, Target widened the gap. Target outsold JCP by $275 million in 2010 after

outpacing the department store by just $80 million in 2009.

The Top 5 retailers – Walmart, Bed Bath & Beyond, Target, JCPenney and Kohl’s – once again are the only companies generat-ing $1 billion or more in home textiles sales. As a group, their sales grew 3.2% to

$13.2 bi l l ion, but their share of the Top 50’s $23.0 billion in 2010 remained stagnant: 57.4% las t year com-pared to 57.5% a year earlier.

The Top 50’s total sales rose 3.3%, compared

to a 2.9% increase in total U.S. home textiles sales from all sellers, which rang in at $25.05 billion last year. No retailer made a big leap up the ladder in HTT’s exclusive

retailing

giants

NEW YORK — More than 125 exhibitors from 10 countries will be on hand at the Jacob Javits Center here for the second an-nual Home Textiles Sourcing Expo, which runs in tandem with Texworld USA and the In-ternational Apparel Sourcing Expo.

This year’s show, which runs from July 19-21, adds a collab-oration between trade show or-ganizer Messe Frankfurt North America and online sourc-ing marketplace MGF.com, which joins existing collabora-

tions with Stylesight, Lenzing and The Sub-Council of Tex-tiles Industry, China Council for the Promotion of Interna-tional Trade.

Also noteworthy this year, 11 Egyptian companies have joined the Egyptian Home Textile Coun-cil in the Home Textiles Sourcing Expo, which Ashraf El Rabiey, consul and head of the Trade Of-fice of Egypt, noted is the first trade show Egyptian manufactur-ers are participating in since that country’s revolution.

“We are looking at a great

year for Egypt, as seen with how the changes are being embraced by everyone. We are definitely ready to once again showcase to the whole world the best of what Egypt can offer,” he said.

Rabiey also will host a presen-tation on “How to Source Duty-Free Textiles from Egypt” during the show, part of a full seminar schedule that includes presenta-tions on trends, fi bers, materials and sustainability.

For further information, visit www.HomeTextilesSourcing.com. HTT

Home Textiles Sourcing Expo Set for This Week

Contemporary rug house Momeni brought its new Vintage collection to Atlanta last week.

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2 Home Textiles Today News > hometextilestoday.com

Bon-Ton to Start Remodel Project

Regional department store chain The Bon-Ton Stores Inc. This fall will embark a store remodel

project to update its Boston Store Southridge loca-tion in Greendale, Wisconsin.

The total store remodel is set to begin in Octo-ber is slated for completion by August 2012. The Bos-ton Store location is one of fi ve stores in the Milwau-kee market inclusive of Brookfi eld, Bayshore, Mayfair and Grand Avenue. Bon-Ton said as part of a larger remodel effort, revamps of the Brookfi eld and Mayfair locations should be completed this August.

Ikea to Test Electric Vehicle Stations

Ikea will install Blink electric vehicle charging sta-tions at 10 stores in Arizona, California, Oregon and

Washington later this year, its fi rst such initiative.Stores will have at least two stations, and the pilot

program between ECOtality and Ikea will last through December 2012.

Kohl’s Launches Contest Ahead of J.Lo/Marc Anthony Collection

To celebrate the fall 2011 launch of the Jenni-fer Lopez and Marc Anthony collections, Kohl’s is

launching a “Best Friends Getaway” contest, offering 15 winners of an all-expense paid trip to New York City with their best friends. The collections, avail-able at Kohl’s beginning this September, include a home offering of bedding and towels in addition to apparel, handbags and jewelry.

The contest invites participants to submit a creative video showing why they love Lopez and/or Anthony. The prize package includes attendance at a NYC Fash-ion Week event in September, dinner at one of the couple’s favorite restaurants, a session at an NYC salon, a $500 Kohl’s gift card, $500 spending cash and a fl ip cam to record and report the experience.

West Elm Opens pop up shop in DC

West Elm popped up in the Georgetown neigh-borhood of Washington D.C. last week for a six-

month run. The 3,300-square-foot space features West Elm’s fall 2011 collection, including handmade and limited edition pieces. The fall line of textiles empha-sized bold, graphic prints and the overall direction for fall is global. The shop is located at 3333 M Street NW, Suite B. Store hours will be 10 a.m. – 8 p.m. Monday through Saturday and noon – 6 p.m. on Sunday.

RetailBriefs

OAKBROOK, ILL. — 1888 Mills and HGTV celebrity David Bromstad have joined forces to create a new branded collection of bedding and bath products set to launch this fall during the New York Home Fashion Mar-ket.

Bromstad is the host of cable television channel HGTV’s Color Splash decorating pro-gram, and was the original win-ner of HGTV Design Star.

His new line with 1888 Mills was developed earlier this year and features “bold, vibrant col-ors and designs reflective of Bromstad’s contemporary signa-ture style.”

“The goal of designing a bed and bath collection is to give my fans and design enthusiasts

high quality products that fea-ture bold colors and graphic patterns to instantly update two of the most important rooms in their home,” Bromstad said.

More specifically, the bed-ding products will consist of graphics prints t aken from Bromstad’s fi ne art and feature embroidery and texture details on the duvets and decorative pillows. Key colors for the line include: Green Sheen, a char-treuse green; and Honeysuckle, a delicious pink shade.

Re-creations of some of Bromstad’s paintings are also included in the pattern port-folio. And extras will include stripes and jacquards designed by Bromstad.

The sheets will be offered in

both 300- and 500-count sateen, and design options include both sheets and top-of-bed products in bold patterns taken from Brom-stad’s artwork. “Each top of bed item will be a statement maker and offer a different look than anything in the marketplace today,” 1888 Mills noted.

The bath towel assortment will include USA-made prod-ucts.

“The David Bromstad home line brings a fresh take to bath and bedding that has been miss-ing in home. With David’s line you are getting a piece that was designed and chosen by an actual interior designer,” said Lexi Schladenhauffen, vp of marketing and design, 1888 Mills. HTT

1888 Mills, HGTV Star Partner for New Collection

STAMFORD, CONN. — Cuisin-art and Best Brands Consumer Products Inc. have signed a licensing agreement that will give Best Brands the exclusive rights to develop, design and manufacture a line of kitchen textiles and table linens under the Cuisinart name.

Best Brands, which is owned by investment holding com-pany Infi nity Group, produces decorative home furnishings, kitchen textiles and housewares, home and auto care products,

and electronics. Its licensing agreements include Laura Ash-ley, Waverly, Clean House, Freedom, and Gourmet Club. Juvenile products and toys are sold under Disney, Marvel, and Nickelodeon licensed character properties.

T h e C u i s i n a r t l i n e i s expected to be available in spring 2012.

“We are proud to offer con-sumers a preeminent textiles col-lection that will allow the com-pany to meet a new sector of

consumer demand while further diversifying our product offer-ings,” said Ron Diamond, pres-ident of Conair Corporation, Cuisinart’s parent company.

The textiles collection “exem-plifies the quality and innova-tion that the Cuisinart brand represents, and has given us the opportunity to further grow the presence of our manufactured products in the marketplace,” said Jack Albert Sr., chairman and ceo of Best Brands Con-sumer Products Inc. HTT

Best Brands to Produce Cuisinart Kitchen Textiles

WASHINGTON — June marked the 12th month in a row of year-over-year sales gains for the retail industry in a performance the National Retail Federation said surpassed many analysts’ expectations.

Retail sales (excluding auto-mobiles, gas stations, and res-taurants) rose 0.3% in June sea-sonally adjusted from May and 5.5% unadjusted year-over-year.

Sales at home furnishings

stores are climbing back slowly – up 0.2% unadjusted year-over-year but slipping 0.8% season-ally adjusted over May.

“A solid year of growth in sales provides further evidence that retailers continue to lead the charge in the economic recovery,” said NRF President and ceo Matthew Shay. “While spending continues to surpass expectations, sustained growth in the retail sector depends on a strong labor market.”

NRF chief economist Jack Kleinhenz noted retailers are offering aggressive promotions in response to consumer con-erns bout the economy.

The U.S. Commerce Depart-ment’s estimate of June retail sales (which includes non-gen-eral merchandise categories such as autos, gasoline stations and restaurants) rose 0.1% sea-sonally adjusted month-to-month and 8.4% unadjusted year-over-year. HTT

Retail Sales Clock 12th Consecutive Gain in June

July 18, 2011

LAS VEGAS — Due to a late-breaking scheduling confl ict, the Summer 2011 Las Vegas Market keynote event featuring Pres-ident Bill Clinton will now take place Tuesday, Aug. 2 at 6:45 p.m. at the World Market Center, instead of Monday, as pre-viously scheduled. Market-goers can still RSVP to attend by going to www.lasvegasmarket.com/show-highlights/president-clinton.html.

The Gift for Life event, benefi tting DIFFA, will now be held Monday, Aug. 1 at 6 p.m. in SkyView Terrace instead of Tuesday. HTT

Scheduling Change for Two Vegas events

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4 Home Textiles Today > hometextilestoday.com

OPINIONTodaY

A S T H E HOM E T E X T I L E S industry grapples with the complexities of inter-national sourcing and supply chain man-agement issues stretching half way around

the globe, just imagine for a minute if things had worked out differently.

Just imagine, if you will, what would have happened if the giant textiles mills that dominated the industry dur-ing the 1990s — West Point, J.P. Stevens, Springs, Field-crest Cannon and the rest —had turned outward, rather than inward, in their manufac-turing and sourcing strategies.

Think if they had opened production – maybe wholly owned, maybe joint ventures – in Asia and elsewhere to pro-

duce sheets and towels in lower cost countries. Con-template if they had taken the cash they were gener-ating from all of those lucrative solid color programs and instead of buying up each other had purchased foreign producers of home textiles products and in-vested in their physical facilities rather than the ones in the south.

And just think if they had then established beach-heads in the emerging marketplaces of Asia and what we used to call the Third World, setting up distribu-tion and perhaps even their own retail outlets rath-er than slugging it out for 24-count washcloth packs in Bentonville.

How different would things be today and would we be looking at these textiles giants as multi-nation-al corporations, the same way we perceive Proctor & Gamble, Kentucky Fried Chicken and Buick?

Well, wipe the dust from your memories because in fact virtually all of those things – the overseas fac-

tories, the joint ventures, the attempts to set up dis-tribution in Asia – actually happened, mostly dur-ing the 1990s.

Oh, they all had one more thing in common: every single one of those things failed and it was al-most always because when the American companies didn’t see immediate results, they pulled the plug on those ventures faster than you can mark down a dust ruffl e.

WestPoint Stevens had a thriving European busi-ness in the 1980s and 1990s, which at one time in-cluded Designers Guild. Fieldcrest, even earlier, built and operated a towel plant in Ireland. West-Point, in the early 1990s, set up an international di-vision based in Hong Kong that was charged with opening up distribution in China and elsewhere and starting to set up joint ventures with emerging Asian textiles producers. Springs went into a joint venture with a big Chinese quilt company which grew into a sizeable manufacturing partnership in the 1990s. Fieldcrest Cannon held serious negotiations to buy outright or at least partner up with big home textiles suppliers in both India and Mexico.

Those are just the deals and ventures we know about. Who knows what else was being discussed behind closed doors and over endless Chinese ban-quets.

And in the end, it all amounted to a big fat zero. WestPoint eventually moved its production offshore, buying a factory in the Middle East and setting up a joint venture with one in Pakistan, but the com-pany is just a fraction the size it used to be. Springs ended up selling out to its Brazilian partner, but it too is vastly smaller than the company was at its peak. Fieldcrest Cannon, Dan River, Thomaston: They’re all gone, only forgotten company names on resumes.

It all could have been so much different. But that’s just not the way the textiles world turned. HTT

Foreign Affairs

NU M BER S F ROM T H E TOP 50 Retailing Giants may not be super-duper, but they certainly mark 2010 as a year of recovery for many retailers.

Consider that in last year’s report, 58% of the retail-ers on HTT’s list logged sales declines — seven of them double-digit drops. This year, there is not a single double-digit decliner,

and 66% of the retailers in the ranking report-ed sales gains.

Only one was absolutely fl at year-over-year, although it must be noted several sales increas-es were minimal.

The report covering 2010 sales perfor-mance produced six double-digit gainers: Bed Bath & Beyond, Williams-Sonoma, Ross Stores, Cornerstone Brands, Crate & Barrel and Ashley Furniture HomeStores.

In last year’s report just two retailers in-creased sales by double-digits: Ross Stores, reaping the fruits of a down economy; and

Pier 1, bouncing back from a crummy year.It’s in reviewing the 2010 net unit growth that one really sees

the cautious strategies at work in the industry last year. Dollar Gen-eral opened the most net new stores from January to December 2010. It opened 33 units, a far cry for the 300- to 500-unit-per-year pace that characterized the glory days. Kohl’s opened only fi ve, Bed Bath & Beyond two and Walmart one — yet that was enough to rank all three among the Top 10 retailers by net unit growth.

Instead, the year was marked by tweaking and in some cases re-vamping existing stores — a prudent course, to be sure. Since this past January, a number of retailers have announced plans to step up store expansion, though in most cases not as aggressively as be-fore the crash — which also seems reasonable.

Mid-way through 2011, the consumer data are still all over the place. Credit card use is rising again, suggesting more discretion-ary spending, and June sales exceeded expectations, but June sur-veys of consumer attitudes found them not so cheery about the economy.

Still, the industry is climbing out of the trough, one step at a time. HTT

JenniferMarks

EDITOR-IN-CHIEF

Climbing Out

July 18, 2011

Warren Shoulberg

PUBLISHER/EDITORIAL DIRECTOR

What’s new withHOLLANDER?

Hollander enters the World of Waverly®

Beautiful design, luxurious fabrications combined with fine detailcreate this sophisticated basic bedding collection.

www.waver ly.comwww.hollander.com

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PER H A PS NO A SPECT of buying has changed more dramatically than procuring foreign mer-chandise. What an amazing experience it was in the 1960s and 70s when buyers

took month-long trips overseas, traveling in great style from city to city and factory to facto-ry, in quest of unique products.

In the mid-sixties, for example, as a Home Furnishings Fashion Coordinator for Bloom-ingdale’s, each spring I made three consecu-tive one-month swings around Europe with our table linen buyer, our housewares senior mer-chant, and fi nally, with our blanket buyer. Later, as modern furniture buyer, I made spring trips to Scandinavia, fall trips to Italy, and for quite some time fl ew to Paris every weekend to buy one-of-a-kind artisan furniture. Buyers went almost any-where for special products and developed strong relation-ships with key suppliers.

Most department stores traveled like Bloomingdale’s, and managements viewed foreign buying trips as more than just merchandise-procuring trips, but also as edu-cational and developmental opportunities. So, at Bloom-ingdale’s a new buyer’s fi rst three days of a European trip were spent in Paris, absorbing the culture and learning how to travel abroad. During these trips we ate in the best

restaurants, stayed in the fi nest hotels, explored new cities and visited points of cultural interest during downtime.

But we also worked hard, often traveling inordinate hours in primitive conditions to out-of-the way suppliers in our constant quest for some-thing new. With all this exposure, we learned practically all there was to know about our products and became acknowledged experts in our merchandise classifi cations. We were also involved with our products from their “cradle to the grave” often creating, some-times uncrating and displaying, always pric-ing, inventorying, and occasionally even sell-ing them to the customer.

Later, in the mid-70s, as department stores came under attack by mass merchants, stores like Macy’s all but abandoned Europe and

began to concentrate on the Far East, visiting both fairs and factories, in search of large quantities of mainstream products at sharp prices.

By the 80s, most department stores had formed or joined foreign buying services, like the Associated Mer-chandising Corporation, which gathered samples from around the world and presented them to the buyers. These organizations usually held two-or three-day mer-chandise meetings, often abroad, which became the ex-

tent of the buyer’s foreign travel. Today, with the emphasis on price and value, buyers

no longer travel the world in search of uniqueness. In-stead, vendors bring the products from overseas to them, or the buyer’s import person searches abroad for inex-pensive production capabilities or cheap labor. While undoubtedly more effi cient, it is certainly not as person-al, nor does it afford the unforgettable globetrotting ad-ventures that we sometimes had.

Returning from a buying trip in 1976, I stopped in Russia to refresh. I was constantly shadowed during my visit, and when departing was silently, menacingly de-tained for many hours by airport security. Afraid I might not be permitted to leave, imagine my exaltation when fi nally boarding the plane to America … just in time for our Bicentennial celebration on July 4! HTT

Bradshaw shattered the glass ceiling of male-dominat-ed home furnishings retailing to hold some of the high-est merchandising positions at Bloomingdale’s, A&S, and Macy’s as well as being president of Workbench and Con-ran’s Habitat. After publishing her autobiography Jody, she is fi nishing The Millionaire Shopkeeper, dedicated to helping independent retailers compete in this challeng-ing environment.

Editor’s note: This column ran in HTT”s July 11 issue with an incorrect byline. HTT regrets the error.

Sourcing Overseas

Jody BradshawGUEST COLUMNIST

PORTLAND, MAINE — Inspired by her abstract interpretations of the natural world, artist and designer Angela Adams has created a new place for home décor that she calls Happiland.

A collection for the home that includes rugs and accent piec-es, Adams describes her Happiland as “a new optimistic narrative made of bright colors, patterns and shapes…The fi gures that live within this bold landscape take on their own personalities, provid-ing insight into a world that is written in a language of color, pat-tern, hope and happiness.”

This collection currently comprises mini hand-wovens as well as letterpress cards, glassware, all-natural soap, and birch veneer serv-ing trays and will soon be expanded to include soy wax candles as well as potentially other products.

Many of the Happiland products are designed with holiday gift-giving in mind. HTT

July 18, 2011

Angela Adams’ New Happiland a Place

of Giftables ATLANTA — AICO (Amini Innova-tion, Corp.) is showing its com-plete line of top-of-bed designs for the first time in Atlanta at the International Gift & Home Furnishings Market, which runs from July 13-20.

AICO’s new showroom is lo-cated on one of the key fl oors in the home accents and fi ne lin-ens building: Building 1 on the 9th fl oor, space 9 E5.

“Our goal in developing Mi-chael Amini Distinctive Bed-ding Designs is to add a sense of glamour and elegance to the

bedroom. Our lush fabrics and vibrant colors serve to enhance the intricate detailing of our bedroom collections,” said Jac-queline Moss, AICO’s director of fabric merchandising.

The two newest additions to the line will make their debut in Atlanta. “Madison” is a rich print on cotton, and “Imperi-al” is a jacquard frame design. Also on display will be two col-lections from Michael Amini & Jane Seymour, A Design Collab-oration: “Solitaire” and “Belling-ham Court”.

Each bedding ensemble is sold in sets, accessorized with euro shams and feather-filled decorative pillows.

“With fabrics carefully select-ed to correlate with our expan-sive line of upholstery and case goods, we’ve given the retail dealer the opportunity to cre-ate whole room environments, “said David Koehler, AICO’s vp of sales. “Ultimately, dealers will benefi t from the add-on sale generated by the dramatic room presentations these bedding en-sembles create.” HTT

AICO Makes Atlanta Debut

ATLANTA — Colonial Williams-burg Foundation’s Williamsburg program is launching several new home furnishings collections with six of its licensees this week in At-lanta during the AmericasMart’s Gift, Home & Rug markets.

From palms and birds to pine-apples, equestrian themes and magnolias, new Williamsburg products include decorative pil-lows by Michaelian Home, and gifts and home accents by Cre-ative Co-Op, Department 56, Jim Shore, Andrea by Sadek, and Winward.

Williamsburg noted that many of the new product assort-

ments incorporate design aspects, such as fl orals and ikats, from the brand’s home furnishing textiles lines developed by fabric house P.K. Lifestyles.

“The breadth of the launches in Atlanta showcases the depth of Williamsburg’s product offerings and the richness of the design in-spiration found in Colonial Wil-liamsburg’s archive collections,” said Jim Easton, vp of products for The Colonial Williamsburg Foundation. “With debuts from six licensees, Williamsburg con-tinues to blend today’s trends with design traditions of the past.”

The Williamsburg Noble

Palm collection of home décor and gift items by Creative Co-Op brings tropical style into the home with fi sh and turtle themed pieces with an ikat accent.

Michaelian Home will debut two sporting pillows based on prints in the Colonial Williams-burg collection. The pillows, ti-tled “On the Hunt,” feature mid-night black horses silhouetted against a plaid background in varying shades of red and blue.

The purchase of Williams-burg products supports The Co-lonial Williamsburg Foundation’s award-winning educational pro-grams and mission. HTT

Williamsburg Debuts New Collections

News

Sunny is a mini hand-wovenfrom the Happiland collection.

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That’s why industry leaders such as Mohawk, Glenoit, Shaw, Oriental Weavers,Welspun, Home Dynamix, Gertmanian, YMF Carpets, Achim Importing, KAS Rugs,Carpet Enterprises, Natco Products, Town & Country Living and Ruia Home make295 Fifth their home.

Make it yours, and you can enjoy these advantages:

• More actual square footage for your rental $. 295 Fifth has the lowest loss factor in the home textile showroom market.* Compare our space measurementsand you’ll see how you’re paying much less for actual square footage at 295.

• The most Market Week traffic. 295 Fifth is the only building to rent exclusivelyto the home textiles, tabletop and gift industries for showrooms. And we havemore than double the number of showrooms than any other building.

• Free freight service and more freight cars running full-time, including weekendsprior to each Market Week.

• State-of-the-art security and 15 daytime employees—twice the staff of anycomparable building to keep the building spotless and well-serviced.

Be part of the best for less!

Call Lou Lombardi at 212-685-0530.

LOU LOMBARDI, PresidentMANHATTAN PROPERTIES COMPANYOwner/Management

*according to official REBNY guidelines

Best Building. Best Rent. Best Tenants.

295 FIFTH AVENUE • NEW YORK, NY 10016 • 212-685-0530 • [email protected]

cornerstone of the home textile market

Manhattan Properties.indd 1Manhattan Properties.indd 1 3/8/2011 2:28:49 PM3/8/2011 2:28:49 PM

8 Home Textiles Today July 18, 2011 News > hometextilestoday.com

GIFT & HOME TEXTILES MARKET WEEK®

AUGUST 12–18, 2011 MONDAY IS LATE NIGHT SHOPPING TILL 8 PM

HOME FASHIONSMARKET®

SEPTEMBER 19–23, 2011

7 W NEW YORK IS YOUR DESTINATION MARKETPLACE FOR THE GIFT AND HOME INDUSTRY.

F IND US ON:

7WNEW YORK .COM7 W 34TH STREET AT 5TH AVE . | 212 .279.60637 W NEW YORK I S OPEN DAILY | MONDAY– FRIDAY, 9AM – 5PM

Photo Credits: RIZZY HOME, SUITE 7337 W New York is registered trademark of MMPI. Home Textiles Market Week is a registered trademark of GLM.

7west.indd 1 7/11/2011 3:12:56 PM

NEW YORK — Sandow Media, parent of Home Textiles Today, has acquired Seesaw, a full-ser-vice digital strategy and media agency built on brand develop-ment and product innovation, graphic and industrial design and full-service Web, design and development.

S e e s aw, w h o s e c l i e n t s include AT&T, Benjamin Moore, Stila Cosmetics and Singer, will be re-branded as Wonder.

S a n d o w a l s o r e c e n t l y announced the purchase of Materials Connexion and Cul-ture & Commerce.

Wonder will remain autono-mous, while solidifying a foun-dation for growth and gaining new synergies across the San-dow platforms of marketing, media, experiential events and commerce, according to a press release. While Wonder will remain externally focused, it

will also provide a range of mar-keting services to support and enhance the Sandow brands.

“Wonder is a unique com-pany that understands the value of innovation, which is why they will be a core asset to San-dow,” said Adam Sandow, chair-man and ceo of Sandow Media.

“This acquisition shows our commitment to expanding our presence within the branding, design and digital industry.”

New York-based Seesaw was founded in 2004 with the mis-sion of closing the “brand gap” between brand planning an exe-cution. HTT

HTT Parent Acquires Branding Agency

WHITE PLAINS, N.Y. — The 60th annual Retailer Excel-lences Award during the New York International Gift Fair next month will honor One Kings Lane founder Susan Feldman as 2011’s Rising Star.

The awards are presented by HTT sister publication Gifts & Decorative Accessories and spon-sored by the NYIGF.

“One Kings Lane has intro-duced an important new web-based opportunity for our indus-try. This branded on-l ine platform enables vendors to move excess inventory quickly, efficiently and without disrup-tion to established channels of retail distribution,” said Dorothy Belshaw, NYIGF director and GLM senior vice president.

During the ceremony, Gift For Life – the gift and home industry’s charitable organi-zation – will present its 2011 Industry Achievement Award to Michael Aram; and Gifts & Dec-orative Accessories will present a Lifetime Achievement Award to Su Hilty, who is retiring after a long career in the retailing and home furnishings industries.

The REAs will be held Sun-day, Aug. 14, from 6:30 p.m. to 10 p.m. at The Lighthouse at Chelsea Piers in New York City. Tickets, which cost $185 per per-son or $1850 for a table of 10, are available through [email protected].

NYIGF runs Saturday, August 13, through Thursday, August 18, 2011, at the Javits Center and Passenger Ship Terminal Piers 92 and 94 in New York. HTT

One Kings Lane to

Receive REA Rising Star

Award

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JULY 2011 SEMINAR SCHEDULE

Visit the Lenzing Product Pavilion displaying new

developments in fi nished product.

Including Bedding Accessories,

Children’s Products and Upholstery Textiles.

Located adjacent to the Lenzing booth at #3005

To register: http://www.hometextilessourcing.com/Contact: Nina Nadash [email protected]

Tuesday, July 19, 2011

1:00 PM The Cellulosic GapFranz Martin Haemmerle, Independent Textile Consultant

With the 2030 world population estimated to grow by 20%, how will we use our natural resources to meet the needs of the planet? The burden on arable land and water will be greatly infl uenced. The demand for all textile fi bers will increase and approximately one-third of textile fi bres will need to be cellulosic fi bers. What is the future of fi bers and what direction do you need to start moving in?

2:30 PMRetail Challenges for the Home Textiles IndustryJennifer Negley, Editor of Home Textiles Today

Many of the hot-button issues the industry is currently grappling with will still be impacting business through 2012, higher raw material costs, higher labor costs, the reconfi guring of product by suppliers and retails to deal with current market conditions and sourcing constraints, including consumer behavior.

4:00 PMHow to Source Duty-Free Textiles from Egypt Dr. Ashraf El Rabiey – Consulate Head of Trade Offi ce of Egypt in New York

Learn about the Egyptian economy and the current political situation. Get insights on how to promote business among US and Egyptian partners and an update on the Home Textile and Garment industry in the country. Find out also how your company can source duty free textiles from Egypt. The qualifi ed industrial zones protocol among US-Egypt and Israel as well as the agreements linking Egypt with other trade partners will also be discussed.

Wednesday, July 20, 2011

11:00 AMSourcing Home Textiles from Pakistan – Challenges and OpportunitiesImran Lateef, Founder and CEO of Texlynx – a global sourcing company

Global sourcing dynamics are always changing, and companies are faced with the challenge of importing goods from the market overseas. Texlynx is one of the largest sourcing companies in Pakistan. Imran Lateef will discuss what a company needs to know about sourcing in Pakistan today and in the future. Pakistan’s provider advantages, strengths and weaknesses. What to look for in a relationship from a mill and what you need to know about costs, product quality, freight, trade policy and customs, timelines.

3:00PMColor Direction: Twists, Turns and Trends for home furnishings in 2012Laurie Pressman, Vice-President, Fashion, Home and Interiors

The road map to color for home furnishings in 2012 is fi lled with interesting new directions. Some paths lead to exhilarating tones and novel color combinations, while others display the more classic hues in a different kind of “mix”. The continuing challenge and goal will be in keeping the consumer visually engaged by blending the playful with the practical. To reach that destination, color is the compass.

HOME TEXTILES SOURCING EXPO

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12 Home Textiles Today July 18, 2011 News > hometextilestoday.com

LOS ANGELES— Marking its 26th anniversary in business this year, indoor and outdoor area rug company The Rug Market America has moved into a new corporate headquarters location here that includes a larger show-room space.

The new address is 4200 Sepulveda Boulevard in Cul-

ver City, Calif., and its on-site corporate showroom is open by appointment for members of the trade.

“The offices are trendy, fashionable and architectur-ally pleasing,” said owner Mike Shabtai, who started the com-pany in 1985 and now operates it with his two sons – Aaron and

Andrew, both of whom serve in vice president posts.

“We now have ample room for showcasing our full product line to the trade and a sample gallery that will be a valuable tool for use by sales representa-tives and buyers alike,” Shabtai continued.

The new corporate headquar-

ter showroom is one of three that are new this year for the company, which is also debut-ing a new space at Chicago’s Merchandise Mart in adjoining suites 15-117 and 15-119 as well as the newly expanded show-room at Atlanta’s AmericasMart in suite 12-C in Building 1.

The company is also mark-

The Rug Market America Celebrates 26th Anniversary ing its anniversary year with a new catalog that shows all of The Rug Market’s current line as well as the latest introduc-tions. Those include designer lines as well as value rug addi-tions to its Ecconox line that The Rug Market developed in response to the economic slow-down. HTT

CHICAGO — iPhone has a new interactive iPhone game called Bed Bug Plague developed by Protect-A-Bed.

The game is a new addition to the company’s free Bed Bugs 101 iPhone application, a refer-ence guide on bed bugs, includ-ing how to recognize them, details on their appearance and the symptoms they cause.

In Bed Bug Plague, the enemy is a continuous rush of bed bugs that are trying to make it across the screen to infest a bed. The objective is to stop the bugs from reaching the bed by building towers along the path of the bed bugs.

As part of the game launch, Protect-A-Bed will offer partici-pants a chance to win Apple gift cards by registering online at www.bedbugplague.com/game/. Each Wednesday until Aug. 31, one random registrant will win a $500 Apple gift card.

The game offers five play-ing levels, progressing from bedrooms to a dorm room to a rental property to a hotel - the latter two must be unlocked after a period of successful play.

Protect-A-Bed ceo James Bell said it’s all about taking a serious topic and having fun with it.

“When we designed the educational app, we thought it would be fun to include a place where people can easily get rid of bed bugs,” he said. “This is the only place where you have 100% assurance that bed bugs are gone.”

The game is part of the Bed Bugs 101 app that is now avail-able for free on the iTunes App Store. HTT

Protect-A-Bed adds

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htt110702_002_008_012 12htt110702_002_008_012 12 7/14/2011 12:36:06 PM7/14/2011 12:36:06 PM

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14 Home Textiles Today > hometextilestoday.comTop 50 July 18, 2011

TOP MULTI-DIVISION OPERATIONS

1 Wal-MartBentonville, Ark. $3,761 $3,760 0.0% 15.0% 4,413 4,360

2 Sears Holding Corp.Hoffman Estates, Ill. $1,220 $1,228 -0.7% 4.9% 2,163 2,189

3 TJX CompaniesFramingham, Mass. $968 $919 5.3% 3.9% 2,089 2,026

4 Macy’s, Inc.New York $955 $968 -1.3% 3.8% 850 850

5 HSNiNew York $225 $198 13.6% 0.9% 10 11

1. Includes No. 1 Wal-Mart and No. 24 Sam’s Club2. Includes No. 6 Kmart, No. 15 Sears and No. 40 Lands’ End 3. Includes No. 8 T.J. Maxx/Marshalls and No. 17 HomeGoods4. Includes No. 7 Macy’s and No. 31 Bloominigdale’s5. Includes No. 26 Cornerstone Brands and No. 42 HSN

Source: Home Textiles Today market research

HOME TEXTILES SALES SHARE OF

($MILLIONS) PERCENT HOME TEXTILES NUMBER OF STORES

RANK COMPANY/CITY 2010 2009 CHANGE UNIVERSE 2010 2009

HOW THE TOP 50 WERE RANKED

Home Textiles Today’s exclusive survey of the Top 50 home textiles retailers ranks the top U.S. retailers by sales of 2010 home textiles. All home textiles categories, bed, bath, kitchen, ta-ble linen and window coverings, including al-ternative window coverings, custom decorating and accessories that are generally sold with tex-tile items, are included in the sales estimates.

In order to be eligible for the ranking, each retailer must sell more than one home textile category.

The ranking crosses all formats of home tex-tiles retailing. Companies are classifi ed by their primary channel of distribution. Channels include discounters; specialty stores; home improvement centers; department stores; dollar stores; nation-al chains, such as Sears; direct-to-consumer retail-ers that sell primarily through catalogs, televi-sion and/or the Internet; warehouse membership clubs; military exchanges; furniture stores; and supercenters, which sell both food and general merchandise in their mix.

For Wal-Mart, Kmart and Target, the ranking includes discount stores and supercenters.

All home textiles sales information, except for publicly held companies that break out line-of-business sales for home textiles, are Home Textiles Today market research estimates. Sales fi gures are given for the 12-month period end-ing closest to December 31, 2010. Individual re-tailer descriptions include the date of the fi scal year end or the 12-month periods that deviate signifi cantly from that date.

Sales estimates are based on information from a variety of sources including the com-panies themselves, public company fi lings with the Securities and Exchange Commission, dis-cussions with industry analysts and suppliers and published and unpublished reports, includ-ing newspaper articles in various retail trad-ing areas.

In cases where companies have identical sales of home textiles, the one with the fastest sales growth is ranked higher.

Top 50 Retailing GiantsRetailing Giants report this year, but several stepped up rung — most notably Ross Stores, which moved into the Top 10 for the fi rst time.

Ross dislodged Family Dollar, last year’s No. 10, with an 11.6% jump in home textiles sales to $480 million.

The Top 10 saw a 3.4% increase in home textiles sales in 2010 to $16.576 billion while its share of the Top 50’s total sales remained fl at at 72.0%.

Among retailers ranked 11-20, Big Lots was the only one to move up the line in this year’s survey, displacing Ikea to become No. 12. Within that group, No. 16 Luxury Linens is poised to eclipse No. 15 Sears (once a Top 10 retailer) as their home textiles sales in 2010 were separated by only $3 million.

The Top 20 retailers generated a collective 3.5% gain in sales last year and accounted for 86.0% of the Top 50’s home textiles sales, up slightly from 85.8% in last year’s report.

Four retailers in the rankings from 21-30 moved up in this year’s ranking: QVC (No. 23, mov-ing ahead of Sam’s Club); Cor-ner Stone Brands (No. 26, jump-ing ahead four places); Crate & Barrrel (No. 29, also up by four paces); and BrylaneHome (No. 30, up one spot).

Market share gainers in the remainder of the Top 50 include:

• Dollar General, No. 30;• Country Curtains, No. 37;• Army & Air Force Exchange,

No. 39;• Ashley Furniture Stores, No.

41;• Dollar Tree, No. 44;• Garden Ridge, No. 46;• Cost Plus World Market,

No. 49.Each of them moved up one

place in the ranking.Of the retailers that lost home

textiles market share among the Top 50, only two slipped more than one place. Bloomingdale’s fell to No. 31 from No. 38 while Restoration Hardware dropped to No. 32 from No. 29.

By channel of business, dis-counters continue to hold the greatest market share, with 40.6% of the Top 50’s sales compared to 41.0% in the previous year.

Specialty stores constitute the second largest channel, with 26.4% of home textiles sales in 2010 compared to 25.0% a year earlier.

Direct-to-consumer accounts for 4.1% of home textiles sales — but this accounts only for the pure-play retailers. Major brick-and-mortar retailers as well as cat-alogers do big business in online retailing, but their ecommerce sales are included in their overall numbers.

Amazon and Overstock.com are not ranked in HTT’s Top 50. Neither breaks out sales by prod-uct category, and the plethora of third-party sales conducted through their businesses makes it diffi cult to arrive at a clean num-ber for bought-and-sold goods.

The next largest channel is “Other,” which includes Sears, the Army & Air Force Exchange and Ashley Furniture Stores. The group captured 1.7% of 2010 home textiles sales.

Warehouse clubs followed with 1.7% of sales compared to 1.8% in 2009.

Home improvement centers generated 1.5% of home textiles sales last year, more or less in line with the 1.6% they represented the previous year. HTT

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htt0110702_014 14htt0110702_014 14 7/13/2011 4:35:36 PM7/13/2011 4:35:36 PM

Home Textiles Today16 Top 50July 18, 2011 > hometextilestoday.com

1 1 DC/SC Wal-Mart Bentonville, Ark. $3,575 $3,570 0.1% 1.4% 14.3% 3,804 3,755Fiscal year ended Jan. 31. Sales and store counts are for U.S. Wal-Mart stores and Neighborhood Market stores, plus online sales; excludes Sam’s Clubs. Began testing a smaller format, Walmart Express, store this summer. After cutting fabrics departments in 2009 as part of a streamlining process, announced in spring 2011 it would restore fabrics. International expansion included buying a Chinese ecommerce company and taking a 51% stake in Massmart, a retail conglomer-ate in Africa. Sales for the home category accounted for 5% of sales in 2010 and 2009. Private-label store brands for textiles include Hometrends, Mainstays and Canopy. Total 2010 sales were $260.3 billion, up 0.1% from $259.9 billion in 2009.

2 2 SP Bed Bath & Beyond Union, N.J. $3,535 $3,190 10.8% 40.4% 14.1% 1,071 1,039Fiscal year ended Feb. 26. Operated 1,139 stores in all 50 states, the District of Columbia, Puerto Rico and Canada at fiscal year end, including 982 Bed Bath & Beyond stores, 66 Christmas Tree Shops, 46 Harmon Face Value stores and 45 buybuyBaby stores. Sales and store counts do not include the 22 stores in Canada or the 46 Harmon stores. Also not included, are the two retail stores in Mexico under the name Home & More. Domestics accounted for 41% of sales in 2010 and 2009. Bed linens declined to 12% of total sales in 2010, from 13% in 2009. Total 2010 sales were $8.76 billion, up 11.9% from $7.83 billion in 2009. Comp-store sales were up 7.8%. Opened 40 stores last year, including 18 BBB and its first store in Hawaii. Plans to open 45 new stores this year.

3 3 DC/SC Target Minneapolis $2,550 $2,460 3.7% 3.9% 10.2% 1,750 1,740Fiscal year ended Jan. 29. Opened 13 new stores in 2010 and closed three. Focused on remodeling stores and expanding food sections in general merchandise stores last year. Its short-run Liberty of London program in home and apparel in spring 2010 was a smash hit. Plans to open 21 new U.S. stores this year. Selected 105 former Zeller units in 10 Canadian provinces to remodel into Target stores following its acquisition. Comp-store sales increased 2.1%, driven by a 2% increase in the number of transactions and a 0.1% increase in the average transaction amount. Home furnishings and decor, as a percentage of total, comprised 19% in 2010, the same as in 2009. Total 2010 sales were $65.8 billion, up 3.7% from $63.4 billion in 2009.

4 4 DP/DTC JCPenney Plano, Texas $2,275 $2,380 -4.4% 12.8% 9.1% 1,106 1,108Fiscal year ended Jan. 29. Includes sales from 28 Home Stores, three furniture outlet stores and online. Opened two stores and closed four last year. In January, announced plans to wind down its catalog and outlet operations. Also plans to close six retail stores in 2011. Unveiled a new logo in February, the most meaningful update in 40 years. Liz Claiborne is new brand introduction in home fashions, with official debut set for fall 2011. Apple retail chief Ron Johnson to become new ceo, effective November, with current chairman and ceo Mike Ullman to exit the company in early 2012. Total 2010 sales were $17.8 billion, up 1.2% from $17.6 billion in 2009.

5 5 DP Kohl’s Menomonee Falls, Wis. $1,275 $1,206 5.7% 6.9% 5.1% 1,089 1,058Fiscal year ended Jan. 29. Home outperformed total comp store sales growth last year. Home sales accounted for 18% of 2010 sales, the same as in 2009. Launched ELLE Décor in approximately 350 stores in September 2010. The brand includes contemporary home and home décor products. New Rock & Republic brand set for spring 2012 launch in apparel and footwear will eventually expand into home. Total 2010 sales were $18.39 billion, up 7.1% from $17.18 billion in 2009. Comp-store sales were up 4.4%. Opened 31 units in 2010 and remodeled 85. Plans for 2011 include opening 40 stores and remodeling 100.

6 6 DC/SC Kmart Hoffman Estates, Ill. $841 $845 -0.5% 5.4% 3.4% 1,307 1,327Fiscal year ended Jan. 29. Part of publicly held Sears Holdings, which also owns Lands’ End and Sears. Operated 1,307 stores across 49 states, Guam, Puerto Rico and the U.S. Virgin Islands at fiscal year end. Store count includes discount stores and supercenters. Also sells online. Offers a number of different textiles brands including Jaclyn Smith, Casa Cristina, Country Living and Cannon, marking its first year since the 1990s with the once-powerhouse Martha Stewart Everyday brand. Total 2010 sales were $15.59 billion, down 1% from $15.74 billion in 2009, primarily reflecting the impact of having fewer stores in operation. Comp-store sales increased 0.7%, driven by increases in most categories.

7 7 DP Macy’s New York $820 $830 -1.2% NA 3.3% 805 810Fiscal year ended Jan. 29. Sales and store counts are for Macy’s only, including 67 Macy’s Furniture Gallery stores and online. Adopted mobile technology last year giving consumers the ability to use any smart phone to navigate its e-commerce sites. Also launched an upgraded iShop app for the iPhone and began piloting Shopkick, a new location-based shopping app at 150 stores in the New York, L.A., San Francisco and Chicago markets. Announced in summer 2011 the interna-tional launch of macys.com ecommerce in 91 countries. Home sales for Macy’s corporate comprised 15% of 2010 sales, down from 16% in 2009. The company’s Internet business in 2010 increased 28.7% last year. Total corporate sales were $25 billion in 2010, up 6.4% from $23.5 billion in 2009.

8 8 DC T.J. Maxx/Marshalls Framingham, Mass. $690 $657 5.0% 4.9% 2.8% 1,753 1,703Fiscal year ended Jan. 29. Part of The TJX Companies. Sales and store counts are for the Marmaxx Group operating 923 T.J. Maxx and 830 Marshalls in the U.S. and Puerto Rico at fiscal year end. The off-price retail chains sell brand-name and designer merchandise at prices 20% to 60% below department and specialty store prices. Home categories improved significantly last year, with same store sales increases above the chain average of 4%. Total 2010 sales were $14.09 billion, up 6.2% from $13.27 billion in 2009. Marmaxx expects to open approximately 116 new stores in 2011, including the conversion of 65 A.J. Wright stores. Marshalls will open its first stores in Canada this year.

9 9 SP/DTC Williams-Sonoma San Francisco $535 $465 15.1% 15.3% 2.1% 576 593Fiscal year ended Jan. 30. Publicly held, specialty home furnishings retailer with six brands - Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma Home - selling through 592 stores in 44 states, Washington, D.C., Canada and Puerto Rico, six direct mail-order catalogs and six e-sites. Figures do not include the 16 stores in Canada. In 2010, expanded by opening three PB and three PBK stores through a franchise agreement with M.H. Alshaya Company in Dubai and Kuwait. Completed the restructuring of the Williams-Sonoma Home brand with the transition to online only and closing retail stores. Began shipping internationally through online sites to more than 75 countries in June 2011. The Internet is the fastest-growing channel accounting for 41% of revenues. Williams-Sonoma experienced record performance last year with all brands doing well. In the direct channel, growth was driven by the three PB brands. At retail, growth was driven by PB, West Elm and Williams-Sonoma. Total 2010 revenues were $3.5 billion, up 12.9% from $3.1 billion in 2009.

10 11 DC Ross Stores Pleasanton, Calif. $480 $430 11.6% 6.1% 1.9% 1,055 1,005Fiscal year ended Jan. 29. Operated 988 Ross Dress for Less locations in 27 states and Guam and 67 dd’s Discounts stores in six states at fiscal year end. Both off-price chains target value-conscious consumers. Home had low, double-digit same store sales increases last year. Home accents and bed and bath accounted for 25% of 2010 sales, up from 24% in 2009. Total 2010 sales were $7.87 billion, up 9.5% from $7.18 billion in 2009. Comp store sales increased 5%. Last year, opened 41 new Ross stores and closed six and opened 15 new dd’s Discounts stores. In 2011, plans to open 60 Ross stores and 22 dd’s units, including the retailer’s initial entry into Illinois and Arkansas.

HOME TEXTILES AS SHARE OF

RANK RANK STORE % A % OF STORE’S HOME TEXTILES NUMBER OF STORES

2010 2009 TYPE COMPANY HEADQUARTERS 2010 2009 CHANGE TOTAL SALES UNIVERSE 2010 2009

All home textiles sales information, except for publicly held companies that break out line-of-business sales for home textiles, are Home Textiles Today market research estimates.All data for calendar year ending Dec. 31, fiscal year-end or trailing 12 months closest to that date.NS=No stores; NA=Not available; R=RevisedStore type: DTC=Direct-to-consumer; CH= Chain store; DC=Discount department store; DP=Department store; DS=Dollar store; HIC=Home improvement center; PX=Military exchange; SC= Supercenter (includes food in merchandise mix); SP= Specialty store; W=Warehouse club; FS=Furniture storeSource: Home Textiles Today market research

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11 10 DS Family Dollar Matthews, N.C. $453 $432 4.9% 5.5% 1.8% 6,888 6,689Fiscal year ended Aug. 28. Sales and store counts for trailing 12 months ended Feb. 26. Operates more than 6,800 general merchandise retail discount stores in 44 states. Stores are typically between 7,500 and 9,500 square feet offering merchandise at prices from less than $1 to $10. Home product sales, including tex-tiles such as blankets, sheets and towels, increased to $1.06 billion, up 5.4% from $1.01 billion in 2009. Total sales for the chain increased 8.5% to $8.21 billion in 2010. Plans to re-accelerate its new store growth, opening approximately 300 new stores this fiscal year, a 50% increase over last fiscal year. Will also renovate some 600 to 800 stores.

12 13 DC Big Lots Columbus, Ohio $424 $388 9.3% 8.6% 1.7% 1,398 1,361Fiscal year ended Jan. 29. Opened 80 stores and closed 43 last year. Acquired Liquidation World this year and will enter the Canadian market with the takeover its 92 stores. Home sales, including domestics, stationery and home decor, increased 9.2% last year, increasing from a 15.2% share of sales in 2009 to 15.8% in 2010. The company believes the gains in domestics were stimulated by improved quality of offerings and improved value positioning. Sales of furniture and mattresses are tracked separately and accounted for 16.8% of 2010 sales, up from 15.2% in 2009. Comp-store sales increased 2.5%. Total 2010 sales were $5.0 billion, up 4.8% from $4.7 billion in 2009.

13 12 SP Ikea Conshohocken, Pa. $415 $392 5.9% 12.2% 1.7% 37 37Fiscal year ended Aug. 31. Sweden-based specialist with more than 300 stores in 38 countries. Sales and store counts are for U.S. only. Phone-order sales from a Baltimore call center and online sales are included. The textiles mix includes bed, bath and kitchen textiles, rugs, cushions and cushion covers, window treatments, blankets, throws and placemats and dining textiles. Total sales were $3.4 billion for the most previous fiscal year, up 6.25% from $3.2 billion. Will open its first Denver-area store in late July. The 415,000-square-foot unit will have a supervised children’s play area, 50 room settings, three complete model home interiors and a 500-seat restaurant serving Swedish specialties. Future plans include a second Massachusetts store in Somerville.

14 14 SP Anna’s Linens Costa Mesa, Calif. $378 $350 8.0% 96.2% 1.5% 278 265Fiscal year ended Jan. 31. Privately held, founded in 1987. Operates in 18 states and the District of Columbia. Also sells online, with about 20% of the online as-sortment not sold in the stores. Opened a net 13 stores in 2010, in existing markets. In 2011, plans to open 31 stores, including entry into three new markets. The new units will follow the recent footprint of 8,000 to 12,000 square feet and will feature decorative bedding and windows as core categories. Total 2010 sales were $393 million, up 7.7% from $365 million in 2009. Will increase the “things” side of the business with more decorative accessories and impulse buys. Plans a bigger push on the kids licensed side of the business with Disney character merchandise a key part of that mix.

15 15 CH Sears Hoffman Estates, Ill. $308 $313 -1.6% 1.3% 1.2% 842 848Fiscal year ended Jan. 29. Part of publicly held Sears Holdings, which also owns Lands’ End and Kmart. Operated 842 full-line stores across all 50 states and Puerto Rico at fiscal year end. Offers a wide array of products and service offerings across many merchandise categories, including home. Also sells online an as-sortment of home, apparel and accessory merchandise. Textiles brands including Casa Cristina, Country Living, Cannon and Ty Pennington Style. Total 2010 sales were $22.94 billion, down 3.1% from $23.67 billion in 2009. Comp-store sales decreased 3.6% driven by declines in the hardlines categories especially consumer electronics, as well as apparel.

16 16 SP Luxury Linens Burlington, N.J. $305 $300R 1.7% 8.3% 1.2% 443 425Fiscal year ended Jan. 29. Part of publicly held Burlington Coat Factory Investments Holdings. Operates as a home furnishing and linens department in the compa-ny’s Burlington Coat Factory division of 443 stores in 44 states and Puerto Rico. In 2010, opened 25 new BCF stores and closed seven. Plans to open between 18 and 23 stores this year. Will also continue an aggressive refresh of its stores with new flooring and painting, as well as the implementation of upgraded lighting to make stores more energy efficient and easier to navigate. 2009 sales and store count were revised to reflect the change in fiscal year from the Saturday closest to May 31 to the Saturday closest to Jan. 31. Total consolidated 2010 sales were $3.67 billion, up 4.2% from $3.52 billion in 2009.

17 17 SP HomeGoods Framingham, Mass. $278 $262 6.1% 14.2% 1.1% 336 323Fiscal year ended Jan. 29. Part of The TJX Companies, sales and store counts are for the stand-alone stores as well as the HomeGoods sections in T.J.Maxx and Marshalls units in the U.S. and Puerto Rico. The off-price retailer sells a broad array of home basics, giftware, accent furniture, lamps, rugs, wall décor, decorative accessories, children’s furniture, seasonal merchandise and other fashions for the home. Home performed particularly well last year at HomeGoods. Same store sales at HomeGoods increased 6%. Total 2010 sales for the retailer were $1.96 billion, up 9.1% from $1.79 billion in 2009. HomeGoods plans to add a net 38 stores this year, including the conversion of 16 A.J. Wright units.

18 18 DC Tuesday Morning Dallas $233 $235 -0.9% 28.2% 0.9% 845 858Fiscal year ended June 30. Sales and store counts for trailing 12 months ended Dec. 31. Publicly held closeout retailer of upscale decorative home accessories, housewares, and gifts. Purchases first quality, brand name merchandise — never seconds, irregulars, refurbished or factory rejects — at closeout pricing and sells at prices well below those charged by department stores and specialty and catalog retailers. Opened its first store in 1974 and now operates some 840 stores in 41 states. Also sells online. Total 2010 trailing 12-month sales were $824.9 million, up 1.7% from $811.2 million in 2009. Continues to pursue attractive expansion and relocation opportunities in its existing store base.

19 19 W Costco Issaquah, Wash. $210 $212 -0.9% 0.3% 0.8% 424 421Fiscal year ended Aug. 29. Sales and store counts are for the trailing 12 months ended Feb. 13 and include only the stores in the U.S. and Puerto Rico and online sales. Opened three net new clubs during the trailing 12 months. Softlines, including domestics, home furnishings, apparel, small appliances and housewares, accounted for 10% of fiscal 2010 and 2009 sales. Textiles carried include bed and bath assortments, as well as rugs and window coverings. Total 2010 trailing 12 month sales were $80.2 billion, up 10.5% from $72.6 billion in 2009.

20 21 SC Meijer Grand Rapids, Mich. $205 $203 1.0% 1.4% 0.8% 195 190Family owned and operated. Also sells online. Operates stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. Opened five stores last year, including two smaller-format stores. At just over 100,000 square feet, smaller-format stores are about half the size of a typical store and feature a full-service grocery and phar-macy and fewer general merchandise items. The first of these opened in the Chicago suburb of Niles in early 2010 and the second opened in the Chicago suburb of Orland Park in the summer. Plans for 2011 include opening a 192,000 square-foot supercenter in Stevensville, Mich., and a third small format store in the Chicago suburb of Melrose Park. Is also remodeling 10 stores in Michigan and Ohio. Total 2010 sales estimated at $14.2 billion.





RETAILING GIANTS

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ROOM DARKENING CURTAIN


21 20 HIC Lowe’s Mooresville, N.C. $204 $207 -1.4% 0.4% 0.8% 1,723 1,694Fiscal year ended Jan. 28. Sales and store counts exclude units in Canada and Mexico. Also sells online. Opened 29 net new U.S. stores during 2010. Expects to open 25 to 30 new stores this year, one-fourth of which will be in Canada. Operates 14 U.S. distribution centers. Comp store sales increased 1.3% in 2010; comp store customer transations increased 0.9%; and comp store average tickets increased 0.5%. Sales of grills, grill accessories, patio furniture, holiday products and room air conditioners performed the best last year. Total 2010 sales were $48.8 billion, up 3.4% from $47.2 billion in 2009.

22 22 SP Pier 1 Imports Fort Worth, Texas $196 $199 -1.5% 15.4% 0.8% 967 973Fiscal year ended Feb. 26. Operated 967 stores in the U.S., 39 in Mexico and 79 in Canada at fiscal year end. Sales and store counts are U.S. only. Textiles accounted for 15.4% of 2010 total sales, down from the 17% in 2009. Sales from bedding and throws almost doubled last year, while kitchen textiles sales increased almost 20%. Total 2010 revenues were $1.27 billion, up 8.2% from 2009. In 2010, opened a new unit in Reno, Nev., and reopened two stores in California and Iowa. Also closed nine. Announced a three-year plan to open up to 80 stores and close about 30. This year, plans to open 11 U.S. stores and close three. Resumed online sales in June with the launch of a site-to-store initiative called Pier1.2Go. Will move to full e-commerce capability in 2012, after closing down its online business four years ago.

23 24 DTC QVC West Chester, Pa. $194 $184 5.4% 3.7% 0.8% 8 7Fiscal year ended Dec. 31. Part of publicly held Liberty Media. Markets and sells primarily through its televised shopping programs on the QVC networks and online. Operates its Studio Store located at QVC headquarters and six Outlet stores – two each in Pennsylvania and Delaware and one each in South Carolina and North Carolina. Opened the outlet store in Mebane, N.C., in November. Closed its flagship store at Minnesota’s Mall of America this May. Home, accounted for 48% of sales in 2010, up from 47% in 2009. Total 2010 U.S. revenues were $5.24 billion, up 5.4% from $4.97 billion in 2009. Bombay Company debuted its first full col-lection at QVC last year, including furniture, tabletop, top-of-bed, accessories and textiles. This February, Thom Filicia debuted his brand-new bedding collection, including an assortment of top-of-bed pieces.

24 23 W Sam’s Club Bentonville, Ark. $186 $190 -2.1% 0.4% 0.7% 609 605Fiscal year ended Jan. 31. Division of publicly held Wal-Mart. Sales and store counts are for Sam’s Club division only, including online sales. As part of a corporate realignment, sales and store counts for Puerto Rico clubs are now included. Opened four new clubs last year. The home and apparel category, including textiles, as well as home improvement, outdoor living, grills, furniture, mattresses, apparel, jewelry, housewares and small appliances, accounted for 8% of 2010 and 2009 sales. Comp store sales increased 3.9% last year. Total 2010 sales were $49.5 billion up 3.5% from $47.8 billion in 2009.

25 25 DTC Hanover Direct Weehawken, N.J. $183 $182 0.5% NA 0.7% 4 3Privately owned. Provides quality branded merchandise for the home through catalogs, e-commerce web sites and outlet locations for Domestications, The Company Store and Company Kids. Operates three Company Store Outlet locations in La Crosse, Madison and Pleasant Prairie, Wis., and one Domestications Outlet in Roa-noke, Va. Opened the Pleasant Prairie outlet store in November 2010. Plans to open its fourth The Company Store Outlet in Kittery, Maine in early August. Hanover Direct also owns UnderGear, Silhouettes and Scandia Home.

26 30 DTC Cornerstone Brands Waltham, Mass. $156 $132 18.2% 17.7% 0.6% 10 11Fiscal year ended Dec. 31. Part of publicly held HSNi, which also owns HSN. The division is comprised of catalogs, related websites and retail and outlet stores for seven home and lifestyle brands. Sales and store counts are for its three largest brands, Frontgate, Ballard Designs and Garnet Hill, as well as Smith + Noble. Circu-lated more than 275 million catalogs in 2010. Home accounts for about 65% of Cornerstone’s sales, with the balance from apparel. Total 2010 sales were $880.9 million, up 18.8% from $741.7 million in 2009. Cornerstone’s growth was led in part by an increase in demand for luxury and home furnishings products. Closed the Garnet Hill Outlet in Manchester, Vermont.

27 27 SC Fred Meyer Portland, Ore. $143 $142 0.7% NA 0.6% 130 130Fiscal year ended Jan. 29. Part of publicly-held Kroger. Founded in 1922, Fred Meyer operates in the Pacific Northwest and Alaska. Stores, averaging 150,000 square feet, carry more than 225,000 items. The retailer provides one-stop shopping with food, health and beauty care, clothes, home products, electronics and more, all under one roof. Home products include bed and bath, home accents, furniture, housewares, home improvement, garden and seasonal goods. Opened its 131st store earlier this year, in Wilsonville, Ore.

28 26 HIC Home Depot Atlanta $141 $145 -2.8% 0.2% 0.6% 1,976 1,976Fiscal year ended Jan. 30. Sales and store counts are for U.S. stores only, including Puerto Rico and the U.S. Virgin Islands and Guam, as well as sales online. Opened two new domestic stores last year, including one relocation, and closed one. Continued its partnership with Martha Stewart Living Omnimedia to offer the exclusive Martha Stewart Living brand of home products. Comp-store sales for U.S. stores increased 2.5% last year driven by an overall 2.4% increase in comp store customer transactions and a 0.5% increase in comp-store average tickets to $51.93. Total 2010 sales were $67 billion, up 1.2% from $66.2 billion in 2009.

29 33 SP Crate & Barrel Northbrook, Ill. $138 $124 11.3% 10.6% 0.5% 174 174Fiscal year ended Jan. 30. Lifestyle retailer selling midpriced to high-end home furnishings throughout the United States and Canada. Sales and store counts for U.S. only. Also operates eight CB2 units offering contemporary furnishings for apartments, lofts and homes. Sells online, including shipping to 10 countries. In 2010, entered into a franchise agreement with Dubai-based Al Thayer Group, opening two stores. In October, Finnish textile and clothing design house Marimekko, opened a 1,775-square-foot shop-within-a-shop in the retailer’s SoHo showroom in New York. In addition to Marimekko’s bedding and bath collections already carried, the boutiques will offer decorative pillows, table linens, ceramics, tabletop, kitchenware and accent furniture. Plans to roll out more than 20 in-store shops over the next three years.

30 31 DTC BrylaneHome New York $136 $128 6.3% 8.7% 0.5% NS NSFiscal year ended Dec. 31. Division of Redcats, a part of French-based PPR operating a group of Europe and U.S.- based retail companies specializing in fashion and home furnishings. Sales are for Redcats USA’s BrylaneHome brand. BrylaneHome consists of two divisions: BrylaneHome, known as “America’s White Sale Catalog”, offering everything from fashion bedding and home accents to housewares and BrylaneHome Kitchen, offering hard-to-find kitchen and home essentials. Also sells through BrylaneHome.com and OneStopPlus.com, Redcats’ community e-commerce site dedicated to the large size segment. Redcats USA accounted for 34% of Redcats Group revenues in 2010, up from 33.6% in 2009. Total 2010 revenues for Redcats Group were 3,436 million Euros, up approximately 1.5% over 2009 revenues.





RETAILING GIANTS



31 28 DP Bloomingdale’s New York $135 $138 -2.2% NA 0.5% 45 40Fiscal year ended Jan. 29, part of publicly-held Macy’s Inc. Opened a new full-line store in Santa Monica, Calif., in 2010. And, launched a new Bloomingdale’s Outlet store concept, with four new outlets opening last Fall: one each in Paramus, N.J., Woodbridge, Va., and Miami and Sunrise, Fla. Expects to open three new outlets this year. Opened in February 2010 a store in Dubai, United Arab Emirates, under a license agreement with Al Tayer Insignia. Has increased social media marketing efforts and adopted mobile technology. Last fall, allowed customers to check in at any Bloomingdale’s store on Foursquare to be automatically entered for prizes.

32 29 SP Restoration Hardware Corte Madera, Calif. $132 $134 -1.5% NA 0.5% 104 107Owned by private equity firms, Catterton Partners and Tower Three Partners. Upscale multi-channel retailer of premium goods, operating through stores in the U. S. and Canada, online and catalogs. Sales and store count for U.S. only. Catalogs include RH Home, RH Outdoor & Garden and RH Baby & Child. Continued to reposition itself to the high-end of the market, renovating 85 stores to the “gallery” format. First introduced this format with the opening of its new stores in New York City’s Flatiron District and the Town Center Corte Madera shopping center in 2009. Last fall, opened its first store for the design trade with a 9,500-square-foot flagship store in San Francisco’s Design District. May file an IPO in 2011 potentially raising as much as $300 million. The retailer went private in 2008.

33 34 DS Dollar General Goodlettsville, Tenn. $126 $120 5.0% 1.0% 0.5% 9,372 8,828Fiscal year ended Jan. 28. Operates in 35 states. Units average 7,200 square feet offering merchandise at substantial discounts. Home accounted for 7% of 2010 sales, down from 7.4% in 2009. Total 2010 sales were $13.03 billion, up 10.5% from $11.8 billion in 2009. Same-store sales increased 4.9%. Launched the True Living line of home products in 2010. Will continue to upgrade selection, quality and presentation of its private brand offerings in home, including textiles. Made significant progress in expanding its private brand efforts in textiles last year. Plans to open 625 stores in 2011 entering Connecticut, New Hampshire and Nevada. Plans to open its first stores in California in 2012.

34 32 DP The Bon-Ton Stores York, Pa. $125 $126 -0.8% 4.2% 0.5% 275 278Fiscal year ended Jan. 29. Currently operates stores in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit area, under the Parisian name. Also sells online. In textiles, offers exclusive private brands as well as national brands such as Calvin Klein, Croscill, LivingQuarters Loft, MaryJanes Home and Tommy Hilfiger. Home accounted for 16.8% of 2010 sales, the same as in 2009. Total 2010 sales were $2.98 billion, up 0.7% from $2.96 billion in 2009. Comp store sales increased 0.9% up from a decrease of 5.4% in 2009. Closed three stores at the end of its fiscal year. In November, will open a Herberger’s in Edina, Minn., and a Carson’s store in Kokomo, Ind., replacing the Elder-Beerman store there.

35 35 DC Shopko Green Bay, Wis. $94 $93 1.1% NA 0.4% 138 136Privately-held affiliate of Sun Capital Partners. Sales and store counts exclude five Shopko Express Rx stores. Operated 136 Shopko stores and two Shopko Hometown locations in 13 states throughout the Midwest, Mountain and Pacific Northwest regions at years end. Also sells online, having recently renovated its e-commerce site. Last summer, introduced Shopko Hometown, a new concept store designed to meet the needs of smaller, underserved markets, in Oconto and Kewaunee, Wis. The stores offer a broad merchandise selection, as well as pharmacy services and eye care centers, but in a smaller format, at 36,000 square feet. Both the Oconto and Kewaunee stores replaced Pamida stores. Plans to have a total of 10 Hometown stores by the end of 2011. Total 2010 sales esti-mated at $2 billion.

36 36 DP Belk Charlotte, N.C. $78 $75 4.0% 2.2% 0.3% 305 305Fiscal year ended Jan. 29. Operates stores in 16 states, primarily in the southern U. S. Also sells online. Opened a new store in Port Orange, Fla., last year and com-pleted major remodel projects in 10 stores. Plans to complete three store expansions and open one replacement store this year. Home accounted for 9% of 2010 sales, the same as in 2009. Total 2010 sales were $3.51 billion, up 5% from $3.35 billion in 2009. Comp store sales increased 5.1% compared to a decrease of 4.6% in 2009. Last year, launched a new logo and tag line, “Modern. Southern. Style,” representing the first significant change to Belk’s brand identity since 1967.

37 38 DTC Country Curtains Lee, Mass. $73 $72 1.4% 93.6% 0.3% 26 25Private family and employee owned company founded in 1956. Sells through its catalog, website and retail stores located in 13 states in Connecticut, Delaware, Illinois, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia and Vermont. Known for its quality window treatment designs and window decorating services, the company also offers bedding, pillows and coordinates, including chair pads and table linens and home décor, including rugs. In November 2010, opened its 26th store and first one in Pennsylvania, in Warrington.

38 37 DP Dillard’s Little Rock, Ark. $73 $75 -2.7% 1.2% 0.3% 308 309Fiscal year ended Jan. 29. Operates in 29 states. Carries a broad selection of apparel and home furnishings from national brand merchandise and exclusive brands. Accounting for 6% of total sales, the home and furniture category was down only 3.6% last year, compared to a 22.4% decrease in 2009 when the category accounted for 7% of total sales. Total 2010 sales were $6.02 billion, up 2.2% from $5.89 billion in 2009. Opened two stores last year in Austin and Fairview, Texas, and closed three in Helena, Mont., Coral Springs, Fla., and Miami. No planned store openings for 2011. Will close the unit in Decatur, Ala., midyear. Purchased a former Target distribution center in Maumelle, Ark., with plans of converting the building into a fulfillment center to support online growth.

39 40 PX Army & Air Force Exchange Svc. Dallas $72 $69 4.3% 1.0% 0.3% 198 183Revenues based on worldwide sales, excluding gasoline. Market areas include worldwide Army/Air Force posts and bases serving active-duty personnel, guard and reservists, retirees and their families, some 7 million customers. Receives no funds from the Department of Defense. Has main stores or shopping centers world-wide and in every state. Textiles are carried in 198 main stores, the online website AAFES.com, and in print catalogs. Customers can also shop and buy through mobile apps for the iPhone and Blackberry. Worldwide total 2010 sales were $7.3 billion.

40 39 DTC Lands’ End Dodgeville, Wis. $71 $70 1.4% NA 0.3% 14 14Fiscal year ended Jan. 29. Part of publicly held Sears Holdings, which also owns Kmart and Sears. Direct merchant offering traditionally-styled products for the home through catalogs, including the specialty Lands’ End Home catalog, its retail stores, its website and Sears full-line stores. Lands’ End retail stores, averag-ing 8,600 square feet, offer merchandise primarily from catalog and Internet channel overstocks. Lands’ End Shops inside Sears’ full-line stores numbered 292 at years end. Each shop offers products for women, men and kids and select stores offer items for the home.





RETAILING GIANTS


Home Textiles Today24 July 18, 2011 > hometextilestoday.com

41 42 FS Ashley Furniture HomeStores Arcadia, Wis. $70 $64 9.4% 2.9% 0.3% 422 401Manufacturer’s dedicated store network of licensed and company-owned promotional to midpriced stores throughout the United States. Figures exclude those from the Furnish 123 stores, a separate concept licensed by Ashley, and those retail units located outside the U.S. Ashley’s textiles mix includes comforter sets, rugs, pil-lows and throws. Added a net 21 units in 2010. Ashley is looking to open retail stores in China. The company currently has licensed stores in Vietnam, Japan, Costa Rica, Mexico, Guatemala, Jordan, Indonesia and many other world markets.

42 41 DTC HSN St. Petersburg, Fla. $69 $66 4.5% 3.3% 0.3% NS NSFiscal year ended Dec. 31. Part of publicly held HSNi, which also owns Cornerstone Brands. HSN sells third party and private label merchandise directly to consum-ers through its television home shopping programming and its website. In summer 2011, names HauteLook.com gmm Arthur Lewis senior vp of merchandising, digital commerce. Textile brands include Croscill, Nate Berkus, Cottage Collection, John Robshaw Bedding, Nourison Rugs and Sure Fit Slip Covers. Home which also includes electronics, fitness and housewares, accounted for 54.6% of 2010 sales, down from 55.5% in 2009. Total 2010 sales were $2.12 billion, up 5.4% from $2.01 billion in 2009. Vern Yip, interior design celebrity, will debut his new home collection on HSN in July. The collection will include bedding, window treatments, rugs, furniture, lighting and décor items.

43 43 SP Hobby Lobby Stores Oklahoma City $62 $60 3.3% NA 0.2% 467 432Privately held and family-owned, founded in 1972. Currently operates 479 stores in 40 states. Also sells online. Stores carry over 60,000 products in 13 depart-ments. The home accent department includes textile products such as pillows, throws, table runners, quilts and rugs. Figures include seven-store home furnishings retailer, Hemispheres, operating one unit in Oklahoma and six in Texas, including an outlet store. Hemispheres’ textiles mix includes hand-knotted rugs and luxury bedding. Plans to open some 35 to 40 stores in 2011, having already opened 14 so far this year. Total 2010 sales estimated at $2.2 billion.

44 45 DS Dollar Tree Chesapeake, Va. $61 $58 5.2% 1.0% 0.2% 4,015 3,806Fiscal year ended Jan. 29. At fiscal year end, operated 4,101 discount variety retail stores under the names of Dollar Tree, Deal$, Dollar Tree Deal$, Dollar Giant and Dollar Bills, in 48 states, the District of Columbia and Canada. Also sells online. Sales and store counts for U.S. only. About 95% of stores sell items for $1.00 or less in the U. S. and $1.25 or less in Canada. Opened 235 stores, expanded 95 stores and closed 26 stores last year. Also made its entry into Canada with the acquisi-tion of Vancouver, British Columbia-based Dollar Giant. The 86-store chain was acquired in November. Home, including kitchen linens and textiles, accounted for 45.8% of 2010 sales, down from 46.8% in 2009. Total 2010 sales were $5.88 billion, up 12.4% from $5.23 billion in 2009.

45 44 DTC Linen Source Beverly, Mass. $59 $59 0.0% 88.4% 0.2% NS NSPart of Orchard Brands, a portfolio company of San Franciso-based Golden Gate Capital. Linen Source was officially launched under the Orchard Brands umbrella in January 2011 as part of the Appleseed’s Group along with The Tog Shop and Monterey Bay. Linen Source, offering premium linens and home décor items through its monthly catalog and website, was acquired by Orchard Brands in March 2010. Orchard Brands filed for Chapter 11 bankruptcy protection on Jan. 19 of this year, only to emerge a few months later, in April. Total 2010 sales for Linen Source were basically flat at $66 million.

46 47 SP Garden Ridge Houston $57 $55 3.6% NA 0.2% 48 43Privately held, fiscal year ended January. Is owned by a group of investors led by New York-based private equity firm Three Cities Research. Began as a one-store operation in San Antonio, Texas, in 1979, and now operates in 18 Midwestern and Southern states. Opened five stores last year. Is opening at least three stores this year including one in Humble, Texas that recently opened and ones in Richmond, Va., and Orlando, Fla. Textiles include bed-in-a-bag with expansive product mix, as well as sheets, top-of-bed, towels, window coverings, pillows, tabletop linens, area rugs, utility bedding products and patio furniture cushions. Also features extensive seasonal textiles and décor products.

47 46 DC Stein Mart Jacksonville, Fla. $55 $56 -1.8% 4.7% 0.2% 264 267Fiscal year ended Jan. 29. Offers moderate to better fashion apparel for women and men, as well as accessories, shoes and home fashions at prices competitive with off-price chains. Stores are located in 29 states and the District of Columbia. Also sells online. The home segment, which has been given new focus, had sales of $137.7 million in 2010, down just 0.9% from $139 million in 2009. Home sales had decreased almost 14% the previous fiscal year. Total 2010 sales were $1.18 billion, down 3.1% from $1.22 billion in 2009. Will continue to make growth in the home category a priority this year. Opened two stores and closed five last year. Plans to open three to five stores, close three to five stores and relocate about five in 2011.

48 48 DP/DTC The Neiman Marcus Group Dallas $53 $50 6.0% 1.4% 0.2% 73 71Fiscal year ended July 31. Sales and store counts for trailing 12 months ended Jan. 29. Operates 41 Neiman Marcus stores across the U. S. and two Bergdorf Goodman stores in Manhattan. Also operates 30 off-price stores under the Neiman Marcus Last Call brand, including three Last Call Studio stores. The direct-to-consumer business includes print catalog and online operations for Neiman, Bergdorf Goodman and Horchow. Earlier this year launched a website for the Neiman Marcus Last Call brand. Total 2010 trailing 12-month sales were $3.82 billion, up 7.6% from 2009. Opened a new line of outlet stores last year called Last Call Studio offering moderately priced goods aimed at the value-minded shopper. The stores opened in Dallas, Rockville, Md., and Paramus, N.J.

49 50 SP Cost Plus World Market Oakland, Calif. $46 $44 4.5% 5.0% 0.2% 263 268Fiscal year ended Jan. 29. Publicly held specialist in 30 states under the names World Market, Cost Plus World Market, Cost Plus Imports and World Market Stores. Also sells online. The stores, averaging 15,700 square feet of selling space, have products imported from more than 50 countries. Returned to profitability last year for the first time since fiscal 2005. Home furnishings accounted for 60% of sales last year, up from 59% in 2009. Total 2010 sales were $916.6 million, up 5.7% from 2009. Comp store sales increased 7.2% compared to a decrease of 7.1% in 2009. In 2010, opened two new stores in the existing markets of San Antonio, Texas, and Chicago and closed seven. The company is currently testing consumable products in three Bed Bath & Beyond stores. Earlier this year, closed four under-performing stores.

50 49 DC Fred’s Memphis, Tenn. $46 $46 0.0% 2.5% 0.2% 677 669Fiscal year ended Jan. 29. Operated 677 discount general merchandise stores in 15 states at years end, including 24 franchised units. Stores average 14,319 square feet of selling space. About 46% of the stores have full service pharmacies. Apparel and linens accounted for 7.6% of total sales in 2010, down from 7.9% in 2009. Total 2010 sales were $1.84 billion, up 3% from $1.79 billion in 2009. In 2010, introduced and began the roll-out of its Core 5 Program highlighting key categories, including Home. More than 200 stores were remodeled and refurbished last year, implementing the new program. Plans another 200 remodels and upgrades this year. Also plans to open 20 to 25 stores and close 10 stores in 2011.





Top 50

RETAILING GIANTS



TOP 5 HOME TEXTILES DISCOUNTERS

1 Wal-Mart 1 $3,575 $3,570 0.1% 3,804 3,755

3 Target 1 $2,550 $2,460 3.7% 1,750 1,740

6 Kmart 1 $841 $845 -0.5% 1,307 1,327

8 T.J. Maxx/Marshalls $690 $657 5.0% 1,753 1,703

10 Ross Stores $480 $430 11.6% 1,055 1,005

HOME TEXTILES SALES

TOP 50 (IN MILLIONS) PERCENT NUMBER OF STORES

RANK COMPANY 2010 2009 CHANGE 2010 2009

1. Includes sales from supercenters


TOP 5 HOME TEXTILES DEPARTMENT STORES

4 JCPenney $2,275 $2,380 -4.4% 1,106 1,108

5 Kohl’s $1,275 $1,206 5.7% 1,089 1,058

7 Macy’s $820 $830 -1.2% 805 810

31 Bloomingdale’s $135 $138 -2.2% 45 40

34 The Bon-Ton Stores $125 $126 -0.8% 275 278

HOME TEXTILES SALES




TOP 5 HOME TEXTILES SPECIALTY RETAILERS

2 Bed Bath & Beyond $3,535 $3,190 10.8% 1,071 1,039

9 Williams-Sonoma $535 $465 15.1% 576 593

13 Ikea $415 $392 5.9% 37 37

14 Anna’s Linens $378 $350 8.0% 278 265

16 Luxury Linens $305 $300 1.7% 443 425

HOME TEXTILES SALES




TOP 3 HOME TEXTILES DOLLAR STORES

11 Family Dollar $453 $432 4.9% 6,888 6,689

33 Dollar General $126 $120 5.0% 9,372 8,828

44 Dollar Tree $61 $58 5.2% 4,015 3,806

HOME TEXTILES SALES




NEW YORK — In terms of year-over-year sales gains, 2010 was a good year for home textiles specialty chains – the economy not-withstanding — a decent year for dollar stores, a so-so year for discounters and a challenging time for department stores.

Every one of the Top 5 specialty retailers in HTT’s Top 50 Retailing Giants report increased its home textiles market share in 2010. Bed Bath & Beyond and Williams-Sonoma racked up double-digit gains of 10.8% and 15.1%, respectively. But Anna’s

Linens and Ikea also racked up solid increases at 8.0% and 5.9%, respectively. Luxury Linens recorded a 1.7% increase.

By contrast, only one of the Top 5 department stores in the Top 50 boosted its home textiles market share: Kohl’s, up 5.7%. The others — JCPenney, Macy’s, Bloomingdale’s and The Bon-Ton Stores — saw share decline by single digits during a diffi cult year.

While the Top 5 discounters largely gained, leaders Walmart and Target did so modestly — up 0.1% and 3.7%, respectively. Ross Stores showed the most robust growth, up 11.6%, while Kmart was the only share loser, down 0.5%.

The three leading dollar stores turned in solid volume growth in home textiles: Family Dollar, up 4.9%; Dollar General, up 5.0%; and Dollar Tree, up 5.2%.

Cornerstone Brands led all others in percentage of sales growth, up 18.2%. The division of HSNi — which includes Garnet Hill, Ballard Designs and Frontgate, among other direct-to-consumer nameplates — didn’t even rank among last year’s Top 10 year-over-year gain-ers by this measure.

As was the case in last year’s ranking, Bed Bath & Beyond was the leader as measured by net sales growth, expanding its volume by $345 million. That was a sharp improvement from its net sales growth in home textiles of $98 million in 2009.

Target also jumped onto the ranking of net sales gain-ers by adding $90 million in home textiles volume. As did Williams-Sonoma jumped with its additional $70 million in home textiles volume. Neither ranked among the Top 10 in this segment last year.

Dollar General added the most stores last year — 544 — followed by Dollar Tree, which added 209 units. HTT

2010 STORE BREAKOUT BY TYPEPERCENTAGE OF TOP 50 SALES BY DISTRIBUTION CHANNEL

Specialty Stores gained 1% of share from 2009, while Department Stores lost 1%.

2010 Top 50 Total: $23.02 Billion2009 Top 50 Total: $22.28 BillionTop 50 overall % change over 2009: 3.3% Source: Home Textiles Today market research

Homeimprovement Centers

1%

Direct-to-consumer

4%

Warehouse Clubs

2%

Other*

2%Dollar Stores

3%

Department Stores

21%

Specialty Stores

26%

Discount Stores & Supercenters

41%

Specialty Retailers Gain Share in 2010 SalesABOUT THE CHARTS

All home textiles sales information, except for publicly-held companies that break out line-of-business sales for home textiles, are Home Textiles Today’s market research estimates. All data is for calendar year ending Dec. 31, fi scal-year end or trailing 12 months closest to that date. Store type:DTC: Direct-to-consumerDP: Department storeDC: Discount department storeDS: Dollar storeFS: Furniture storePX: Military exchangeSC: SupercenterSP: Specialty store

MethodologyThe accompanying listings of Home Textiles Today’s fastest growing re-tailers are derived from the exclusive Top 50 Retailing Giants rankings (see page 16). The rankings cross all formats of home textiles retailing—including discount department stores; dollar stores; spe-cialty stores; department stores; na-tional chains, such as Sears; nonstore retailers, such as catalogs and Inter-net retailers; warehouse clubs; mili-tary exchanges; home improvement centers; and supercenters, which sell both food and general merchandise in their merchandise mix. (For the Top

*Other includes Sears, Army & Air Force Exchange Service and Ashley Furniture HomeStores

ht110702_026_028 26ht110702_026_028 26 7/13/2011 4:41:47 PM7/13/2011 4:41:47 PM

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For complete information, contact:Joe Carena, Show Manager, [email protected] (203) 329-9553

For complete exhibitor information, contact:Warren Shoulberg, Publisher, Home Textiles [email protected] (646) 805-0226

September 18-22A Must-See DestinationFall NY Home Fashions Market Week295 5th Avenue and 7 West 34th Street

Exhibitor registration begins May 16. Join an exciting array of companies from around the world and across the United States in this global presentation of home fashion products from existing suppliers as well as new companies looking to enter the U.S. marketplace.

Home Textiles Today’sGlobal Home Show

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Home Textiles Today28 Top 50 > hometextilestoday.com

TOP 10 HOME TEXTILES RETAILERSBY % SALES GROWTH

1 DTC Cornerstone Brands (26)Waltham, Mass. $156 $132 18.2% $24

2 SP/DTC Williams-Sonoma (9)San Francisco $535 $465 15.1% $70

3 DC Ross Stores (10)Pleasanton, Calif. $480 $430 11.6% $50

4 SP Crate & Barrel (29)Northbrook, Ill. $138 $124 11.3% $14

5 SP Bed Bath & Beyond (2)Union, N.J. $3,535 $3,190 10.8% $345

6 FS Ashley Furniture HomeStores (41)Arcadia, Wis. $70 $64 9.4% $6

7 DC Big Lots (12)Columbus, Ohio $424 $388 9.3% $36

8 SP Anna’s Linens (14)Costa Mesa, Calif. $378 $350 8.0% $28

9 DTC BrylaneHome (30)New York $136 $128 6.3% $8

10 SP HomeGoods (17)Framingham, Mass. $278 $262 6.1% $16

* In millions of dollars Source: Home Textiles Today market research

HOME TEXTILES SALES* PERCENT NET

RANK TYPE COMPANY (TOP 50 RANK)/CITY 2010 2009 CHANGE CHANGE*

TOP 10 HOME TEXTILES RETAILERSBY NET SALES GROWTH

1 SP Bed Bath & Beyond (2)Union, N.J. $3,535 $3,190 10.8% $345

2 DC/SC Target (3)Minneapolis $2,550 $2,460 3.7% $90

3 SP/DTC Williams-Sonoma (9)San Francisco $535 $465 15.1% $70

4 DP Kohl’s (5)Menomonee Falls, Wis. $1,275 $1,206 5.7% $69

5 DC Ross Stores (10)Pleasanton, Calif. $480 $430 11.6% $50

6 DC Big Lots (12)Columbus, Ohio $424 $388 9.3% $36

7 DC T.J. Maxx/Marshalls (8)Framingham, Mass. $690 $657 5.0% $33

8 SP Anna’s Linens (14)Costa Mesa, Calif. $378 $350 8.0% $28

9 DTC Cornerstone Brands (26)Waltham, Mass. $156 $132 18.2% $24

10 SP Ikea (13)Conshohocken, Pa. $415 $392 5.9% $23

* In millions of dollars Source: Home Textiles Today market research

HOME TEXTILES SALES* PERCENT NET

RANK TYPE COMPANY (TOP 50 RANK)/CITY 2010 2009 CHANGE CHANGE*

TOP 10 HOME TEXTILES RETAILERSBY % UNIT GROWTH

1 DTC Hanover Direct (25)Weehawken, N.J. 4 3 33.3% 1

2 DTC QVC (23)West Chester, Pa. 8 7 14.3% 1

3 DP Bloomingdale’s (31)New York 45 40 12.5% 5

4 SP Garden Ridge (46)Houston 48 43 11.6% 5

5 PX Army & Air Force Exchange Service (39)Dallas 198 183 8.2% 15

6 SP Hobby Lobby Stores (43)Oklahoma City 467 432 8.1% 35

7 DS Dollar General (33)Goodlettsville, Tenn. 9,372 8,828 6.2% 544

8 DS Dollar Tree (44)Chesapeake, Va. 4,015 3,806 5.5% 209

9 FS Ashley Furniture HomeStores (41)Arcadia, Wis. 422 401 5.2% 21

10 DC Ross Stores (10)Pleasanton, Calif. 1,055 1,005 5.0% 50


NUMBER OF STORES PERCENT NET CHG.

RANK TYPE COMPANY (TOP 50 RANK)/CITY 2010 2009 CHANGE (UNITS)

TOP 10 HOME TEXTILES RETAILERSBY NET UNIT GROWTH

1 DS Dollar General (33)Goodlettsville, Tenn. 9,372 8,828 6.2% 544

2 DS Dollar Tree (44)Chesapeake, Va. 4,015 3,806 5.5% 209

3 DS Family Dollar (11)Matthews, N.C. 6,888 6,689 3.0% 199

4 DC Ross Stores (10)Pleasanton, Calif. 1,055 1,005 5.0% 50

5 DC T.J. Maxx/Marshalls (8)Framingham, Mass. 1,753 1,703 2.9% 50

6 DC/SC Wal-Mart (1)Bentonville, Ark. 3,804 3,755 1.3% 49

7 DC Big Lots (12)Columbus, Ohio 1,398 1,361 2.7% 37

8 SP Hobby Lobby Stores (43)Oklahoma City 467 432 8.1% 35

9 SP Bed Bath & Beyond (2)Union, N.J. 1,071 1,039 3.1% 32

10 DP Kohl’s (5)Menomonee Falls, Wis. 1,089 1,058 2.9% 31


NUMBER OF STORES PERCENT NET CHG.

RANK TYPE COMPANY (TOP 50 RANK)/CITY 2010 2009 CHANGE (UNITS)

July 18, 2011

ht110702_026_028 28ht110702_026_028 28 7/13/2011 4:53:17 PM7/13/2011 4:53:17 PM

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PEOPLETodaY

CU YA H O G A FA L L S , OH I O — Americhem Inc. has named Marty Staten as its new account manager for the company’s fi bers business unit.

In his new role, Staten is responsible for account manage-ment and development of strate-gic plans to support overall cus-tomer growth and development opportunities for Americhem, which is a global provider of cus-tom color and additive solutions for synthetic fi ber and polymeric products.

In addition, he will focus on research and delivering mar-ketable products and solutions through the development and management of a service plan.

Staten brings more than a

decade of career experience in fiber and masterbatch produc-tion. He has served as plant man-ager at Air Jet, LLC, and he also started his own air jet texturiz-ing company called Jet Tex. He later sold that company to Color and Additive Technology (CAT), where he in turn served as a pro-duction manager. In 2005, CAT was purchased by Americhem, leading Staten to continue in his role as production manager.

“We are excited to welcome Marty to this new role at Ameri-chem,” said Mark Downey, sales manager. “His experience and expertise will continue to add value as we strive to exceed our customers’ expectations in terms of quality and services.” HTT

CANNON FALLS, MINN. — Fred-eric Contino, president of home decor vendor Midwest-CBK, is departing the com-pany after nearly six years at its helm. MVP Group Interna-tional president Troy Propes will assume leadership of Mid-west-CBK. Propes led the MVP Group’s purchase of Midwest-

CBK in May. “We are grateful to Rick for

his outstanding leadership and steady guidance of Midwest-CBK through one of the most diffi cult economic periods our country and industry have expe-rienced, as well as the merger with CBK and the recent sale of the company to MVP Group

International,” said Propes. “I treasure and appreciate

the Midwest-CBK team’s hard work and achievements during my tenure, as well as custom-ers’ ongoing support and busi-ness,” said Contino. “I look for-ward to watching the company succeed in the years to come.” HTT

Contino Exits Midwest-CBK

MARIETTA, GA. — Stewart Alex-ander Hay, founder and presi-dent of Glen Eden Wool Car-pets and also more recently a member of Nourison’s execu-tive team, passed away July 7.

He was 55.Hay was born in Christ-

church, New Zea-land, and graduated from Lincoln College in Canterbury, NZ. He worked in South-land fa rming and the diamond mines in Australia, played rugby for Burnside (NZ), and worked for Christchurch Carpet Yarns, where he began a career in the wool industry. In 1987, he left Christchurch to pursue business interests in the U.S.

He soon founded Glen Eden Wool Carpets here, building an internationally respected brand of high-end carpets. The com-pany’s client roster included

The White House, Bucking-ham Palace, and many others.

Hay joined Nourison in Feb-ruary 2010 as vice president of the company’s tufted division. He was based at its Calhoun, Ga. offi ces.

“Stewart had a wealth of knowledge about wool carpets and was respon-sible for working closely w i th ou r f ac to r y in Yangxin, China” said Alex Peykar, a princi-pal at Nourison. “In the time I have known him, I have always found him to be a very gentle per-son and a pleasure to

work with. His passing is a big loss to us as well as to his many friends and colleagues in the industry.”

Hay is survived by his wife, Lexis Kaye-Hay, his two sons, Alastair and Cameron, and his two daughters, Fiona and Machaelie. HTT

Americhem Taps Staten as New Account Manager for

Fibers Business Unit

Nourison Exec Hay, 55

July 18, 2011

PORT WA SHINGTON, N.Y —John Vlahopoulos, a longtime player on the custom and high-end side of the soft fl oor cover-ing business, is joining the sales force at upscale area rug house Safavieh.

Vlahopoulos is being named senior sales exec-utive, a move Safavieh said comes as part of the company’s restructur-ing and planned expan-sion of its sales force to more aggressively target independent rug retail-ers and trade showrooms in major markets across

the country.Most recently, Vlahopou-

los served as a sales manager for The Abadjian Collection for 12 years.

“John’s experience with Berdj Abadjian, a legend in the field of antique and decorative orien-tal rugs, is an asset to our company,” said Safavieh principal Arash Yaraghi. “John has demonstrated suc-cess at establishing the vision and strate-gies necessary to grow both wholesale and

trade accounts, and he is also quite knowledgeable in devel-oping new rug design concepts for clients.”

Yaraghi added that Vlaho-poulos’ strong relationships with American and international cus-tomers of high-end rugs will be an asset in selling Safavieh Cou-ture and the new Ralph Lauren collections.

“I am excited about the opportunity to develop and expand Safavieh’s brick and mortar account base, and also look forward to serving the trade community,” said Vlahopoulos. HTT

JOHN VLAHOPOULOS

Safavieh

Safavieh Names Vlahopoulos Senior Sales Exec

STEWART HAY

NEW YORK — Home Textiles Today recently launched its Specialty Edition enewsletter, which was created just for independent specialty retailers.

Specialty Edition will contain news and information specifi cally focused for independent stores that sell bed, bath and home textiles. There’s nothing else like it in the marketplace.

Specialty Edition launched on July 11 and will appear every two weeks. Visit hometextilestoday.com to subscribe. For advertising opportunities and editorial questions, contact Warren Shoulberg at [email protected]. HTT

HTT Launches Specialty Edition E-newsletter

htt110702_030 30htt110702_030 30 7/14/2011 5:51:11 PM7/14/2011 5:51:11 PM

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SPENCER WHITTLE:[email protected] 336.605.1027 fax 336.605.1143

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AnnouncementsLegal Notices

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BUSINESSTodaY

DALLAS— Declines in top-line and same-store sales prompted Tuesday Morning to forecast a loss for the fourth quarter.

The 861-store retailer’s fourth quarter loss per share for the peri-od ended June 30 is expected to range fro 3 cents to 5 cents com-pared to earnings per share in the

year-ago period of 3 cents.For the fi scal year, earnings

per share are expected to be 21 to 23 cents compared to EPS of 25 cents in the previous fis-cal year.

Sales fell 3% to $194.8 mil-lion during quarter, with comps off 4.5%. Fiscal year sales

slipped 0.8% to $821.2 million. Comps declined 1.2%.

“We had a strong increase in ticket early in the quarter; how-ever, June was a particularly challenging month with a de-cline in both ticket and traffi c,” said Kathleen Mason, president and ceo. HTT

Tuesday Morning Projects Loss for Fourth Quarter

July 18, 2011

COLUMBUS, OHIO — Still not se-cure about the country’s eco-nomic state, many consumers said they are not expecting to purchase a lot on gifts this com-ing holiday and have already cut back their spending on home décor and home furnishings items.

In its latest Consumer Inten-tions & Actions Survey (CIA), which was conducted July 1 to 6, consumer research fi rm Big-Research found that consumer confidence has dropped more than a point from June’s 27.8%, “with 26.5% now very confi-dent/confident in chances for a strong economy — the lowest reading in more than two years,” when in April 2009 that rate was 26.0%.

“Waning confidence, high unemployment, war overseas, rising commodities/gas prices, a dull housing market, et al, ap-pear to be contributing to fad-ing optimism for an economic rebound,” BigResearch added.

BigResearch’s CIA i s a monthly survey that monitors more than 8,000 consumers to provide insights and identify op-portunities in a fragmented and transitory marketplace.

In July, fewer than one in three — or 27.8% — said they believe the economy will bounce back to its pre-recession heyday, representing a 38% drop from the nearly half (44.6%) who felt the same way back in July 2009. More than a third (36.4%) said they doubt the re-silience of the economy, rising 40% in two years’ time, while an additional 35.8% just aren’t sure about our economic future.

Without hope for an eco-nomic rebound, BigResearch warned consumer spending will likely not bounce back this sum-mer — nor during the holidays.

Practicality in purchasing has increased, with the near-major-ity of consumers (49.9%) con-tending they strive for pragmat-ic purchases when in the store. That rate is up more than a point from the previous month (48.5%) and nearly as much from a year ago (49.1%).

More than half — 58.5% — said they stick to the neces-sities when shopping, versus 30 days ago when 55.2% said the same. In July 2010, that rate was 58.0% .

“Sinking confidence and pragmatic spending inclina-tions are likely to blame for a de-pressed 90-day outlook for July,” continued BigResearch, based on the fi ndings from its recent Diffusion Index. It showed that all categories have declined from June, while most face downward from one year ago, “which might not bode well for the back-to-school selling sea-son.” Count home décor, home furniture, lawn & garden, and home improvement among the categories that were down.

Farther on the horizon, the holiday outlook is also look-ing to potentially be somewhat bleak. BigResearch said that in its “special sneak preview,” it found one-third of consumers (32.4%) are already planning to spend less on gifts than they did last year (about the same as last year, 32.8%). One in four (26.5%) is budgeting the same amount (versus 28.3% in July 10), while just 4.1% intend to spend more, on par with 3.8% a year ago. To accomplish this, three in five (62.5%) said they plan to spend less on everyone this year — 43.5% will be scout-ing for gifts on sale, while a little more than a third (35.6%) will comparison shop for the best prices. HTT

WASHINGTON — Although the summer import cargo volume at major U.S. ports is holding steady with last year, traffi c is ex-pected to climb in the fall, ac-cording to the monthly Glob-al Port Tracker report released today by the National Retail Federation and Hackett Associ-ates.

“With the economy facing continuing challenges, retail-ers are managing their inven-tory levels carefully,” said Jona-than Gold, NRF vp for supply chain and Customs policy. “But the increases in import volume

expected this fall are a clear sign that retailers are confi dent con-sumer demand will be there in the fourth quarter.”

U.S. ports followed by Glob-al Port Tracker handled 1.28 million Twenty-foot Equivalent Units in May, the latest month for which numbers are available. That was up 6% from April and 1% from May 2010.

It was the 18th month in a row to show a year-over-year im-provement after December 2009 broke a 28-month streak of year-over-year declines. One TEU is one 20-foot cargo container or

its equivalent.The fi rst half of 2011 is esti-

mated at 7.2 million TEU, up 5% from the first half of 2010. Global Port Tracker is maintain-ing its forecast of 2011 growth of 6.2%, or 15.7 million TEU.

“The low level of inventories-to-sales ratios suggest that im-port container fl ows will contin-ue at their suppressed levels for the summer” Hackett Associates founder Ben Hackett said. “On the bright side, there will be no imminent boom or bust in vol-umes as we experienced in 2007 and 2010.” HTT

BigResearch: Consumer Confidence in July Hits a Low

Retail Container Traffic Flat

NEW YORK — With an assist from the Fourth of July holiday weekend, retailers kicked off the month ahead of plan, according to the John-son Redbook.Same-store sales in the discount segment jumped 6.1% while the department store channel rang up a 4.2% increase. With the holiday fall-ing one day later than last year and falling over a weekend, the sales impact stretched into two weekly reporting periods.Redbook analyst Catlin Levis noted that the focus in July is

on clearing seasonal inventories.“Sales performance is typically driven by discount-ing, which can vary sharply from week-to-week depending on individual store promotions and the availability of goods on sale,” she said. HTT

Same-store sales

July Comps off to a Good Start

Johnson Redbook IndexFirst week of July, year-over-year % change

WEEK ENDED 7/9 7/16 7/23 7/30 MONTH TARGET

Department stores* 4.2 4.2 3.0Discounters 6.1 6.1 5.1Redbook Index 5.4 5.4 4.4*Including chain stores and traditional department storesSource: Johnson Redbook Index

htt110702_032_033 32htt110702_032_033 32 7/13/2011 4:44:25 PM7/13/2011 4:44:25 PM

33 Home Textiles TodayNewsNews> hometextilestoday.com

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Evans explained that “not all retailers get braids, so we’re going out and finding the consumers and taking the initiative to talk to them directly.”

He added: “Our future is about non-store retailing and concentrating on the consumer, directly.”

The effort is already paying off, and so far some of the results are surprising, Scarlata noted.

“We are finding that natu-ral solids, the simple classics, are what many consumers want from us.”

He said cmi offers an undyed natural wool braided collection that comes in “the various shades of sheep,” he half-joked. “No

blues or greens here.”But most importantly about

this collection to consumers, he continued, “it’s made in the U.S.A.”

That said, Evans noted that consumers are increasingly de-manding domestically made rugs, which is what cmi has of-fered strictly over its 30-plus year history.

“From that perspective, we can make one rug at a time, and then drop-ship it right to the con-sumer’s front door,” Evans said.

• Capel Rugs, based in Troy, N.C., has seen its signature braid-ed rugs increase its dominance among the company’s total soft fl oor covering offerings in terms of percentage of sales over the past two years.

As the trend escalates, the four-generation, family-owned company spotlighted several new

braided styles at market.To the traditional braid cate-

gory, there are two new additions: Home Sweet Home, which fea-tures a more updated bright pal-ette, and Countryside, a more tra-ditional offering of spice colors.

Chalet is another new collec-tion. The French Laundry-in-spired grouping comes in three two-toned colorways — gris, bleu, and rouge — each of which is paired with an off-white.

Copper Ridge features a Capel-exclusive construction, noted vp of sales Allen Robert-son, that pairs wool chenille with knitted polypropylene.

To the existing Hampton col-lection of braids, Capel has add-ed the new gray and red color op-tions in solid and stripe styles.

In line with the Americana folk feel of briaded rugs, Capel is seizing the opportunity to stress

that these products are U.S.A.-made.

“We’re screaming ‘Made in America’,” Robertson said, “as loudly, and as often, as we can.”

• By yearend, Karastan Rugs’ total inventory will consist sole-ly of U.S.A.-made products. Steve Roan, vp, told HTT that the com-pany will be a “100% domestic manufacturer” by the end of De-cember. “We’ve made a con-scious effort.”

All of the company’s products tout a label that reads “Still Made in the U.S.A.”

“We’re getting a lot of play on that,” he added.

Roan explained that the company has “figured out how to make the looks we needed here” — which this year has al-lowed the company to increase its prices by only 10% as of this fall.

“We’ve made a signifi cant in-vestment in our equipment and our people,” Roan continued.

The price increases will take tickets to$499 for nylon rugs; $699 for the new wool-and-nylon blends; $899 for the new 100% New Zealand wool Vanderweil collections; and $1,199 for the company’s spool Axminster of-ferings.

• Safavieh of Port Washing-ton, N.Y., came to Atlanta rug market with a preview of its up-coming Indian Sojourn collec-tion with David Easton, one of the company’s designer license partners for the Safavieh Couture high-end line of designer-made area rugs. The initial offering spans ikats and soumaks in satu-rated palettes on a wool construc-tion. The full collection is set to launch later this year.

Atlanta Rug Round-up

SEE ATLANTA PAGE 34

ATLANTA FROM PAGE 1

July 18, 2011

htt110702_001_034 33htt110702_001_034 33 7/15/2011 3:32:47 PM7/15/2011 3:32:47 PM

34 Home Textiles Today News

360 Park Avenue South, New York, N.Y. 10010Tel: (646) 805-0227; Fax: (646) 365-2307

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July 18, 2011

828 International Trading Co.’s Sienna collection of floral rugs is blooming with several new designs that feature flowers set on two-toned backgrounds for a space-dyed look on a 100% polyester hand-hooked construction.

• Shaw Living showed several new collections. In the spotlight was its Bob Timberlake collection of licensed de-signs. Rather than direct interpreta-tions, this collection focuses on aspects of Timberlake’s work — some of them transitional and others more contempo-rary in pattern and color. All are ma-chine woven in nylon, making them completely recyclable.

Designs include: Salem Glass, a stained glass-inspired pattern in a rich palette; Quilter’s Art, an oversized en-circled star pattern taken from a hand-made blanket; Garden Vine, a transi-tional interpretation in modern earth hues like ocean, ivory, cranberry and light green; as well as several others.

“We took elements from his paint-ings,” explained Kim Barta, brand man-ager, in describing how Shaw developed the rug collection from the artist’s work. “We worked very closely with him to create these rugs.”

• 828 International Trading Co. is hoping to build on the response to its Accents cotton collection of rugs by of-fering a more affordable alternative in polyester that it calls Siena.

The new Siena assortment employs the same types of transitional and even some novelty-tilted looks as its higher-ticket counterpart, but at a fraction of the retail cost.

John Shepherd, president and ceo, told HTT that while raw material pric-es have started to decline, cotton re-mains high.

Because the hand-hooked cot-ton Accents collection “is one of our best-selling lines, and our best-selling handmade collection,” Shepherd said, “we’ve added Siena, which by being a polyester hand-hooked collection, can retail for $199.”

By comparison, Accents rugs are set to retail for $359 for a 5-by-8.

“The cotton rugs are brighter,” he admitted. “But the polyester rugs are all nice, and really a good product,” he continued. “So far, the customers who have come in [to our showroom] have liked it. We’ve already sold quite a few [Accents] rugs.”

• Central Oriental, sister company to Natco and based in West Warwick, R.I., just ramped up its capacity with the purchase of a new loom — the compa-ny’s eighth. Last summer the company bought its seventh loom.

“Our factories are very busy, and we’re doing very well,” Jim Thompson, vp of sales, told HTT. “We continue to expand our U.S.-made offerings, while sprinkling in some imports that we can’t do oursleves,” such as hand-carved and some shag styles from Turkey and else-where overseas.

CentralOriental brought several new and expanded collections to mar-ket. Among them is the Fusion collec-tion, which employs a chenille-and-polypropylene blended construction that ismade domestcially. It is set to re-tail for $149 for a 5-by-8.

Also new is the Stone Creek collec-tion, which is made in a one-million-point construction with drop stitching. These rugs are priced to sell for $299.

• Calhoun, Ga.-based Jaipur Rugs debuted its new Raymond Waites col-lection for the fi rst time here, following its original launch at High Point market in April. Sectioned into three groups, the designer licensed collection comes in three constructions and style stories. At the top of the echelon is the collec-tion’s Uptown grouping, which com-prises hand-knotted high-end construc-tions featuring updated traditional looks in unexpectedly welcome color palettes and combinations; Midtown, which at the mid range spans tufted varieties; and Downtown, a grouping of Tibetan weave contemporarily-styled rugs tar-

geting a younger customer.• Momeni Inc., said it is giving shop-

pers a chance to walk away from “bor-ing browns” and tired transitional looks that have long been prevalent in the marketplace with its new and afford-able collection of traditional-inspired rugs, Vintage.

The company drew inspiration from Old World prayer rugs and the one-of-a-kind patchwork styles made by stitching together pieces of old rugs and came up with its own version that can retail for $599 versus the $10,000 originals.

Marlys Giordano, director of market-ing and product development, explained to HTT that she has been developing Vintage for the past nine months.

“For so long, people have been buy-ing neutrals and transitionals because they are safe in this kind of economy and they can sell for $299,” she said. “But now people are getting bored of all the browns and tans. People want to come home and be happy, and I think these rugs help do that.”

But because shoppers continue to be price conscious, Giordano needed to come up with a viable ticket.

Her first try at Vintage resulted in $799 rugs. “The economy is still not ready for that,” she said. “So we rede-veloped it and came up with a $599.”

Made of 100% New Zealand wool, Vintage collection rugs and made on an eight-color loom in Egypt.

These rugs feature the same color effect of their more costly overdyed Turkish chobi counterparts, and com-pensate in the stitching detailing and antique look with special techniques that Momeni employed in creating its new rugs — including hand-sheering, color variety, and fi nishing,” Giorda-no noted.

Of the 12 designs currently in Vin-tage, two are ikats and the others in-clude solids and patchworks.

Come January, Momeni is adding about 10 new designs. HTT

Atlanta Rug Round-up

ATLANTA FROM PAGE 33

Karastan Rugs takes wisteria vines in shades of plum and camel and lets them meander across a taupe field in this new addition – Forest Hills Taupe – to its Wilton-woven, USA-made Carmel collection of nylon rugs.

Kalaty Rugs’ new Echo collection of modern geometric rugs comprises tone-on-tone patterns on a handcrafted and hand-carved 100% wool construction.

Correction: The photo gallery of Atlanta Rug Show introductions on page 18 of HTT’s July 11 issue misidentified three images. They are correctly featured below.

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