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1 221SOLD.com Real Estate’s Only Boutique with the Resources of More than $5 Billion in Annual Sales “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” -Hans Hofmann: Abstract Expressionist Painter Home Staging Service Stage-2 Sell’

Home Staging Before & After

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STAGE-2 Sell Home Preparation is a service offered to home sellers. Staging is about making your home appeal to the broadest range of buyers. Our goal is to distinguish your home from the competition. Stage-2 Home Preparation examines your home from the perspective of a potential buyer. We want to create a setting where buyers are charmed immediately upon entering your home.

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Page 1: Home Staging Before & After

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221SOLD.com

Real Estate’s Only Boutique with the Resources

of More than $5 Billion in Annual Sales

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

-Hans Hofmann: Abstract Expressionist Painter

Home Staging Service

‘Stage-2 Sell’

Page 2: Home Staging Before & After

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Home Staging Service ‘Stage-2 Sell’

CONTENTS:

About Stage-2 Sell Home Preparation Staging Statistics Return on Home Improvement Investments Before & After Photos Notes

3 6 7 8-17 18

Page 3: Home Staging Before & After

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Home Staging Service ‘Stage-2 Sell’

An InAn InAn InAn In----Home Service Providing:Home Service Providing:Home Service Providing:Home Service Providing: ♦ An initial consultation with recommendations for furniture placement,

paint colors and more... ♦ A written report with recommendations sent to you with-in 24 hours ♦ Implementation of Recommendations ♦ Stage–2 Resource Guide with valuable information involving service providers, tips on staging and more...

Consultation Fee $ 300 < 1,700 sq. ft.

$ 395 1,700+ sq. ft.

Unlimited time commitment (no hourly charge)

Staged… Serviced… Sold...Staged… Serviced… Sold...Staged… Serviced… Sold...Staged… Serviced… Sold...

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Home Staging Service ‘Stage-2 Sell’

Client Testimonials:

• “Stage-2 made sure that our house was staged so that it was in the best condition for showings, yet ‘livable’ for

our girls, and offered wonderful advice throughout the process.” • “Thanks to Stage-2 for her keen ‘staging’ eye resulting in a polished home…”

• “The house looks wonderful! Peter and I both appreciate the way you have taken this project and turned things

around so quickly. You are amazing! Also, thanks for the support in getting the house staged and please tell

Stage-2 and Gerry how grateful we are for their expertise.”

• “I was genuinely impressed with Stephanie’s staging efforts in my home. She truly transformed the look and feel

of my entire house! I could not believe that she was able to use most of what I already had (furniture, rugs,

pictures, mirrors) to create a totally different (and far better!) look. Her suggestions were simple and easy to

implement, yet they made a tremendous impact. I am confident that her work will make my home significantly

more appealing to potential buyers. In addition to her talent, Stephanie is also extremely professional, friendly,

and easy to work with. I would recommend her services to anyone looking to put their home on the market.”

• “Stephanie Inglis and her crew produce miracles! They transformed our home brilliantly, using our own things

(which suddenly looked magnificent the way they were now arranged and presented). Stephanie is a brilliant

stylist with a rare knack for color, form and creativity that produces stunning end results. But she’s also a

practical house seller, choosing only those items that will most appeal to prospective buyers from a

psychological standpoint. We looked for four years without success for someone with Stephanie’s talent to

decorate our home. In a matter of days, she and her crew got the job done. We can’t recommend her highly

enough! She’s the real deal.”

Stephanie Inglis, Vice President of Staging

Lynn Dolan & Joannie Buhrendorf

Accredited Staging ProfessionalsTM

Our Accredited Staging Professionals TM are long time Fairfield County

residents whose experience has given them an in-depth understanding

of what it takes to optimally position your home for sale...essential for

procuring the greatest value in today’s marketplace.

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Home Staging Service ‘Stage-2 Sell’

The Facts:

• Staged Homes sell faster than Non Staged Homes!

• Staged Homes sell for more than Non Staged Homes!

Currently Bindered - Non Staged Homes vs. Staged Homes

Properties Currently Under Contract

List to Sale Price Ratio

*Area includes: Stamford, Trumbull, Weston, Westport, Darien, Easton, Fairfield, Greenwich, New Canaan, Norwalk, Redding, Ridgefield

91

92

93

94

95

96

97

Fairfield Listings AFA Staged Listings

93%

97 %

Ma

rk

et T

ime

0

10

20

30

40

50

60

70

80

90

100

Non Staged Staged

100

Days

42

Days

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Home Staging Service ‘Stage-2 Sell’

Your Return on Home Improvement Investments ( Home Gain Survey of 2,000 Real Estate Agents nationwide)

Improvement Typical Cost Increase in

Sales Price

Average

Return

Home Staging

$212—$1,089 $2,275—$2,841 169%

Lighten & Brighten

$86 - $110 $768—$935 769%

Clean & De-Clutter

$305—$339 $2,093—$2,378 594%

Fix Plumbing, Electrical

$338—$381 $922—$1,208 196%

Landscape & Trim

$432—$506 $1,594—$1,839 266%

Kitchen / Bath Upgrades

$1,546—$2,120 $3,823—$4885 138%

Repair Flooring

$1,531—$1,714 $2,267—$2,589 50%

Paint Exterior Walls

$2,188—$2,381 $2,907—$3,233 34%

Replace Carpeting

$2,602—$2,765 $3,585—$3,900 39%

Home Gain Survey of 2,000 Real Estate Agents nationwide found that moderately priced home

improvements, ranging from $80—$2,800, made in preparation for sale actually yield the

highest returns when a house is sold.

www.homestagingresource.com

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Notes

Home Staging Service ‘Stage-2 Sell’