OMDb FILM SEARCH: FROM DATE:

UPDATES DETAILED SEARCH DATA INPUT

BLACK SWAN

Release Date:UK BO:Open W/E:US BO:Cert:Media Spend:Distributor:

DATE: MOVIE £ BO £ WE $ BO04/02/11

04/02/11

04/02/11

04/02/11

28/01/11

28/01/11

28/01/11

28/01/11

21/01/11

21/01/11

21/01/11

21/01/11

14/01/11

14/01/11

FIGHTER, THESANTUM 3-D

A LITTLE BIT OF HEAVEN

BRIGHTON ROCK

HOW DO YOU KNOW?

HEREAFTER

THE MECHANIC

TANGLEDN.E.D.S.

BLACK SWAN

DILEMMA, THEMORNING GLORY

CONVICTION

GREEN HORNET, THE

2,118,140

859,064

443,156

352,815

734,791

1,151,807

1,937,124

10,742,265

814,437

10,648,364

2,844,746

1,186,295

552,747

5,542,894

2,118,140

859,064

443,156

352,815

398,145

298,745

988,297

5,014,455

600,454

2,118,165

1,041,568

368,971

245,565

2,107,982

85,456,281

36,125,874

5,625,874

0

26,458,735

36,896,222

45,689,217

145,256,830

0

101,254,873

98,256,364

32,589,458

6,587,924

94,561,888

£10,648,364£2,118,165

$101,274,87315

£1,874,00020th Century Fox

21/01/11

OMD Movie Database

OMDb FILM SEARCH: FROM DATE:

UPDATES DETAILED SEARCH

DATA INPUT

DATE

OMD Movie Database

PROFILE

CERTIFICATE

DISTRIBUTOR

GENRE

BOX OFFICE

CAST

MEDIA

AGE RANGE

GENDER

CLASS

7-11

12-14

15-17

18-19

20-24

25-34

35-44

45+

<

>

=

45% |

DO ITRESET

OMDb FILM SEARCH: FROM DATE:

UPDATES DETAILED SEARCH DATA INPUT

Release Date:UK BO:Open W/E:US BO:Cert:Distributor:

£10,648,364£2,118,165

$101,274,87315

20th Century Fox

21/01/11

OMD Movie Database

BLACK SWAN MEDIA SPEND PROFILE

TOTALTVOutdoorPressRadioOnline

1,845,236844,286670,000218,955

22,500102,477

7-1415-2425-3435-4445+Male/FemaleABC1/C2DE

8%20%30%18%24%

45% / 55%60% / 40%

TVRs OUTDOOR TRACKING PRE/POST

MEDIA BY WEEK INFORMATION HOME ENTS OTHER RELEASES

TOTAL 32510” 125 37%20” 100 33%30” 70 18%60” 30 4%

TOTAL 3500 670,0006’s 1000 250,00048’s 100 100,000Bus 1800 325,000 Tube 50 50,000

TOTAL 16%DEF INT 36%EFF INT 11%1ST CHOICE 3%

PRE £ 1,645,000PRE % 85%POST £ 199,356POST % 15%

OMDb FILM SEARCH: FROM DATE:

UPDATES DETAILED SEARCH DATA INPUT

OMD Movie Database

RELEASE LANDSCAPE

2 Wks Prior 1 Wk Prior Same Wk 1 Wks Post 2 Wks Post

£5,412,942 £30,014,785 £2,844,764 £12,648,364 £4,648,364£BO

£WE £1,878,905 £2,168,570 £1,102,798 £5,648,364 £1,648,364

Home Page Requirements:Intro animationDefault latest releases within a 1 year Box on the right with latest news / images (updatable by me)That box changes to the top-line preview if a film is single clicked, and if the film is double clicked then the user goes to the film detail screenAbility to click on multiple film titles (as before) and just have those films in the list (a better mechanism for hide unselected, save selection, etc)A much better film title search engine that can predict closest match titlesA quick from date input to narrow films from a particular dateMechanism to get to other parts of the database:

Detailed SearchFilm ComparisonsData Input (for administrators log in only)Space for future sections (potentially buzz metrics, on demand results, etc)

Each header of the film main list box is clickable to sort by that parameterAdditional information in the main film list over the current Db (US Bo, Open W/e, rating)

•Film Detail Screen

• Top Line most important information on one screen• Ability to hit a print button and get all the information on one sheet (as before)• Each sub heading is clickable to produce the same level of information as in the original Db (with some minor alterations )• Non essential info is sub heading only (no detail)• Additional space for future headings (on demand, buzz, etc)

Detailed Search Interface

As mocked up, multi level search with clickable headings, then clickable sub headings and parametersAbility for multiple search parameters

Detailed Search Results Screen

No. of results shown, results per year shown in preview boxRevise search parameters abilityMain film box as before, auto highlighted, clickable through to detail

Film Comparison Screen (new)

Ability to have low level detail (preview info) of up to 5 films on one screenClick on up to 5 films and hit a button to see the dataFilm comparison auto suggestions based on BO, cert, genre, yearAdmin control to alter what data is shown

Administrator Controls

Ability to change what info goes into the main film box, preview box, film comparison screens

Data Input (Administrators only)

Same level of data input as in current DB (box office updates, create new film,weekly spend data) as currently exists. Ability to use the search facility to get the film list of films that need updating (and the ability to select / deselect as before)

Better, less clunky input mechanism and layout

Ability to multi-amend films on specific metrics

New fields / obsolete fields / etc:

Online in the media sectionChanges to time-lengths (no 15”)Changes to outdoor (no 4 sheets – potentially other changes such as rail, digital, phoneboxes)Changes to distributorsChanges to Home Ents dataBuzz metrics historical data in the future

Other:

Sounds – on film selection, funtion selection, home pageChanges to home ents data – new formats in the marketAbility to store some interesting creative (TV, radio, online) on some films