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Unit Instructional Plans

E-Commerce: The World Market at Your Fingertips

Unit 11

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Getting Started (student pages 131–140)

Introduction

This unit contains an expository text that explores the influences of the Internet and social media sites on consumers. The text is written as a web-based article with the purpose of informing. A cross-curricular connection for this unit might focus on impacts of the Internet and social media sites on today’s society.

Lexile Text Measure 1030L

Building Background Knowledge

Have students recall experiences when they were influenced by advertisements to purchase products. Tell students to write the names of the products, descriptions of the advertisements, and how the advertisements influenced them. Invite students to share experiences with partners. (W.6.4, SL.6.1, SL.6.1a, SL.6.2, DOK: 2, Bloom’s/RBT: Application/Apply)

Suggested Formative Assessment

Show students a commercial that communicates a specific message and is intended to elicit an emotional response from viewers. Have students record the message of the commercial and the emotion it evoked based on the perceived message. Review student responses to determine individual understanding of identifying a media message and the resulting emotional response. (W.6.4, SL.6.1d, SL.6.2, DOK: 2, Bloom’s/RBT: Analysis/Analyze)

Suggested Unit Content Literature

Continue building student knowledge related to this unit by selecting books and digital sources from the following list for read alouds, for student independent reading, and for research resources.

When Zachary Beaver Came to Town – Kimberly Willis HoltNothing But the Truth – AviDisconnect – Lois PetersonAnything But Typical – Nora Raleigh BaskinThe Future of Us – Jay Asher & Carolyn MacklerA Smart Kid’s Guide to Internet Privacy – David J. JakubiakA Smart Kid’s Guide to Social Networking Online – David J. Jakubiak A Smart Kid’s Guide to Doing Internet Research – David J. Jakubiak Internet Safety: Kids’ Guide – Victoria RoddelMoney Boot Camp: Financial Literacy for Teens – Chella DiazThe Complete Guide to Personal Finance for Teenagers and College Students – Tamsen ButlerHow to Write a Business Letter – Cecilia Minden and Kate Rothwww.moneyandstuff.info/budgetingbasics.htmlwww.pcmag.com/article2/0,2817,2373130,00.asphttp://writeshop.com/writing-a-business-letter/

(RL.6.10, RI.6.10, RH.6–8.10, DOK: 1, Bloom’s/RBT: Comprehension/Understand)


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Unit 11

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Vocabulary Focus

*Teachers using this text for direct instruction may need to preteach these vocabulary words. If the text is used for assessment, vocabulary should not be pretaught.

Text-Speci�c Vocabulary CCSS Vocabulary

credibility* impartial analyze paragraph

edge* inception chapter section

biased incidental contribute sentence

consumers markets development structure

e-commerce producers idea text

entice services

goods tactics

Vocabulary Activities

Word Categories Display the text-specific vocabulary words and three posters labeled Consumers, Advertisers, Marketing Techniques. Have students write vocabulary words on sticky notes and affix words to appropriate posters. Instruct students to choose several words from each category and to write sentences to explain the similarity of the words in that category.

(RI.6.4, W.6.4, L.6.4, L.6.6, RH.6–8.4, RH.6–8.10, DOK: 2, Bloom’s/RBT: Analysis/Analyze)

Read and Roll Provide pairs of students with sets of cards containing CCSS vocabulary words, sets of cards containing matching definitions, and number cubes. Have students shuffle the cards and place facedown. Instruct Partners A to reveal the top cards and, based upon the clue drawn, either provide definitions or vocabulary words. If correct, Partners A roll the number cubes to determine point values. Partners B follow the same steps. Continue play in turn until all word and definition cards have been played.

(RI.6.4, L.6.4, L.6.6, RH.6–8.4, RH.6–8.10, DOK: 2, Bloom’s/RBT: Comprehension/Understand)

Suggested Formative Vocabulary Assessment

Have students locate text-specific vocabulary words in the context of the unit selection, record the sentences that contain the vocabulary words, and write definitions based on the context. Use student responses to clarify misconceptions and to plan further instruction or interventions.(RI.6.4, RI.6.10, L.6.4, L.6.4a, L.6.6, RH.6–8.4, RH.6–8.10, DOK: 2, Bloom’s/RBT: Application/Apply)


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Unit 11


Unpacking the Standards

CCR Anchor Standard CCRA.R.5CCSS Focus RI.6.5Claim 1, Target 13

Analyze how a particular sentence, paragraph, chapter, or section fits into the overall structure of a text and contributes to the development of the ideas.

Informational texts are characterized by explicit organizational structures, such as classification schemes, description, comparison/contrast, problem/solution, pros/cons, and cause/effect. Each of these organizational strategies assists readers in comprehension of topics by helping them understand the ideas and concepts that are presented and the ways in which these ideas are interrelated.

Authors further format their texts into sentences, paragraphs, chapters, and sections that create the overall structures. Sentences provide the core unit of a text, allowing an author to introduce, illustrate, and elaborate on the topic. Sentences are grouped by subtopic and purpose to form paragraphs of related information that are linked with transition words, phrases, and clauses that clarify the relationships among ideas. Informational texts may be further divided into chapters, or groups of paragraphs, that focus on particular concepts. Chapters are often delineated by titles that reference the focuses of the groups of paragraphs. Sometimes informational texts are separated into additional sections that are identified by text features such as headings and subheadings. Each of these structural elements are utilized by authors to contribute to the development of ideas, creating the framework upon which all of the ideas and concepts expressed by the author are elaborated and refined.

Instructional Activities

Missing Messages Prepare informational texts in advance by removing paragraph breaks and chapter titles or section headings. Instruct students to read the texts with partners and record the resulting confusion in comprehension. Ask partners to insert paragraph breaks and chapter titles or section headings to clarify the development of the topics. Allow students to debrief responses with the large group.

(RI.6.5, RI.6.10, SL.6.1, DOK: 2, Bloom’s/RBT: Analysis/Analyze)

Internet Study Have students visit several websites that contain information about topics in which they are interested. Instruct students to observe and note the structural features of the websites. Tell students to complete three-column charts labeled Structural Feature, Impact on Development of Ideas, Effectiveness of Structural Feature based on the identified features. Allow students to share findings with partners.

(RI.6.5, RI.6.10, W.6.4, W.6.9, W.6.9b, SL.6.1, SL.6.1a, SL.6.2, DOK: 2, Bloom’s/RBT: Analysis/Analyze)

Suggested Formative Assessment

Prepare in advance an informational text that has specific sentences, paragraphs, chapters, and sections highlighted and numbered. Have students read the prepared text. For each highlighted and numbered portion, ask students to record how the feature supports the overall structure of the text and contributes to the development of the ideas of the text. Use student responses to correct comprehension errors and to plan further instruction or interventions.(RI.6.5, RI.6.10, W.6.4, W.6.9, W.6.9b, DOK: 2, Bloom’s/RBT: Analysis/Analyze)


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Unit 11


Assessment of Standards (student pages 134–137)

CCSS addressed in the Assessment of Standards

RI.6.1, RI.6.2, RI.6.3, RI.6.4, RI.6.5, RI.6.6, RI.6.7, W.6.1b, W.6.1c, W.6.1e

Item # Answer Item StandardCCR Anchor

StandardClaim Target DOK Bloom’s Original/Revised

1 D RI.6.6 CCRA.R.6 1 12 3 Analysis/Analyze

2 C RI.6.5 CCRA.R.5 1 13 3 Analysis/Analyze

3 D,E RI.6.2 CCRA.R.2 1 9 2 Comprehension/Understand

4 B RI.6.4 CCRA.R.4 1 10 2 Application/Apply

5 B RI.6.7 CCRA.R.7 1 13 2 Application/Apply

6 B RI.6.5 CCRA.R.5 1 13 3 Analysis/Analyze

7 A RI.6.4 CCRA.R.4 1 10 2 Application/Apply

8 A RI.6.7 CCRA.R.7 1 13 2 Application/Apply

9 B,D,E RI.6.5 CCRA.R.5 1 13 2 Comprehension/Understand

10 C RI.6.6 CCRA.R.6 1 12 3 Analysis/Analyze

11 B RI.6.3 CCRA.R.3 1 11 3 Comprehension/Understand

12A A RI.6.1 CCRA.R.1 1 8 2 Comprehension/Understand

12B D RI.6.1 CCRA.R.1 1 8 2 Comprehension/Understand

13 C W.6.1b CCRA.W.1 2 6b 2 Application/Apply

14 B W.6.1c CCRA.W.1 2 6b 2 Application/Apply

15 A W.6.1e CCRA.W.1 2 6b 2 Application/Apply

Interventions

CCSS Focus RI.6.5

When formative assessments reveal students in need of intervention, use the following activities.

Intervention Activities

Five Ws and One HHave students complete Five Ws and One H graphic organizers about social media sites as follows: Who—who you communicate with on the site, What—the name of the social media site, Where—where you use the site, When—what time of day and how often you use the site, Why—purpose of using the site, How—how the site influenced a decision you made. Instruct students to write essays with appropriate titles, paragraphing, and section headings that convey the information recorded in the graphic organizers.

(RI.6.5, RI.6.7, RI.6.10, W.6.2, W.6.4, DOK: 2, Bloom’s/RBT: Application/Apply)

Five Ws and One H

Who? What? Where?

When? Why? How?

Social Media


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Unit 11


Cube StructureIn small groups, have students prepare cubes labeled Sentence; Paragraph; Chapter; Section; Title, Heading, Subheading; Graphic. Instruct first group members to roll the cubes and scan through textbooks to locate the rolled features and explain to the small groups how the features impact meaning. Continue play until all group members have participated three times.

(RI.6.5, RI.6.7, RI.6.10, SL.6.1, SL.6.2, DOK: 2, Bloom’s/RBT: Application/Apply)

Critical Thinking (student page 138)

Analysis/Analyze

Answers may vary. Student responses should utilize text evidence and might include: Traditional print advertising has become less effective in recent years because fewer people read newspapers and magazines and now receive information from online sources; the information in traditional print is not as timely; people spend more time online than participating in other activities such as watching television, reading print materials, or driving.(RI.6.1, RI.6.10, W.6.4, W.6.9, W.6.9b, RH.6–8.10, DOK: 3, Bloom’s/RBT: Analysis/Analyze)

Evaluation/Evaluate

Answers may vary. Student responses should include three criteria that can be used to determine the reliability of online customer reviews, including support for each criterion.(RI.6.10, W.6.4, W.6.9, W.6.9b, RH.6–8.10, DOK: 3, Bloom’s/RBT: Evaluation/Evaluate)

Synthesis/Create

Answers may vary. Student responses should include the identification of a product and four questions to ask an online reviewer about the product that might provide important information before the purchase is made.(RI.6.10, W.6.4, W.6.9, W.6.9b, DOK: 3, Bloom’s/RBT: Synthesis/Create)

Creative Thinking (student page 139)

Motivation Station

Answers may vary. Student responses should include a tweet of 140 or fewer characters that describes a recent purchase or gift, including a hashtag.(W.6.4, W.6.6, DOK: 3, Bloom’s/RBT: Synthesis/Create)


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Unit 11


Writing Connection (student page 140)

Answers may vary. Student responses should include a business letter that clearly states a claim (a solution to a problem with a product or a service) and attempts to persuade the business to implement the solution based on reasons and evidence. The letter should include words, phrases, and clauses that clarify the relationships among claims and reasons and establish and maintain a style appropriate for a business letter. The letter should provide a concluding statement or section that emphasizes the claim. Evidence of peer or teacher review should be present.

The following criteria are suggested to evaluate student essays: Organization/Purpose, Development/Elaboration, Conventions.(W.6.1, W.6.1a, W.6.1b, W.6.1c, W.6.1d, W.6.1e, W.6.4, W.6.5, W.6.10, L.6.1, L.6.2, L.6.3, L.6.3b, L.6.5, L.6.6, DOK: 3, Bloom’s/RBT: Synthesis/Create)

Performance Task Assessment

CCSS Focus

RI.6.10, W.6.4, W.6.6, W.6.7, W.6.8, W.6.9, W.6.9b, W.6.10, SL.6.4, SL.6.5, SL.6.6Claim 3, Targets 1, 2, 3Claim 4, Targets 1, 2, 3, 4, 7DOK: 4, Bloom’s/RBT: All

Performance Task

Create a three-month personal budget based on a monthly allowance of $50.00. Use a technology application to format your allocation of funds. Share your budget with an audience.

Performance Task Steps

1. Read “E-Commerce: The World Market at Your Fingertips.”2. Use print and digital sources to research the components of a monthly budget and tips for developing

and adhering to a budget.3. Determine items to be purchased and their approximate costs.4. Answer questions about your task.

• What is the importance of a budget to a consumer?• How will you prioritize spending your monthly allowance?• Will your budget include saving and donating money as well as spending?• What technology application will you use to format your budget?

5. Plan, prepare, and share your budget.

Scoring Criteria

Use a rubric with the following criteria for student self-assessment and teacher scoring: Appropriateness of Monthly Budget Components, Use of Technology Application, Approximation of Costs, Organization of Information.

ELA | LEVEL 6Student Edition Sample Page

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Name __________________________________________

E-Commerce: The World Market at Your Fingertips Unit 11 Selection

Market News OnlineHOME MENU

File Edit View History Bookmarks Tools Window Help

www.marketnews.online


Shopping at the mall requires time and effort. Going to store after store to find the perfect

item requires countless hours and can be completely exhausting. Fortunately, today’s

consumers have an easier way to research products and make purchases—online.

It probably comes as no surprise that the Internet has changed the way people shop.

Business conducted via the Internet, also known as e-commerce, has contributed to this

shift. More and more consumers spend their time researching products and services online.

This method is convenient, informative, and perfect for finding the best products at the best

prices. But have you ever wondered how the Internet influences what people buy?

The Internet inspires an eruption of users

Since its inception in 1995 , Internet use has skyrocketed. By 2000 only one-half of

Americans regularly used this communications network. That figure soared to nearly 90

percent in 2014 . Now adults and teens use smartphones, tablets, and computers. These

devices provide instant access to the Web at home, at school, and at any location where

Internet connections are available.

Online reviewers call the shots

Have you ever considered using the Internet to research the quality of products and

services? Online advertisements and customer reviews influence many consumers at the

click of a mouse. In fact, data suggest that 56 percent of Americans read and trust online

reviews. When positive reviews are posted, consumers are more likely to make purchases,

online or in stores. Even when shopping the old-fashioned way, it is not uncommon to see

shoppers use smartphones or tablets to check reviews and compare prices.

Read the Web page article. Then answer the questions.


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Name __________________________________________

E-Commerce: The World Market at Your FingertipsUnit 11 Selection

Consumers have come to depend on the growing importance of Internet reviews. Impartial

reports allow buyers to look beyond biased advertisements and flashy commercials.

Shoppers are then armed with the firsthand knowledge needed to make informed

purchasing decisions. Businesses strive for positive online reviews to maintain their

credibility with buyers.

Social media platforms deliver a frenzy of followers

Prior to the explosion of the Internet, people often chose products based on

recommendations from friends and family. This slow communication affected how quickly

a business, product, or service became popular. Recently, social media applications have

changed the speed at which we communicate with others.

Seventy-three percent of Americans use some form of social media. Popular social media

websites, such as Facebook, Twitter, and Instagram, support our relationships. Typical

social media users are connected to over 100 “friends.” Recommendations made via these

connections influence a greater number of people than traditional forms of communication.

When social media users endorse a company or product, incidental advertising spreads

instantly, often increasing sales.

1996 2000 2005 2010 2014

100

80

60

40

20

0

14

46

66

79

87

73

61

8

Figure 1: Use of the Internet and Social Networking Sites

Internet Use

Social Networking Use

Year

Per

cen

tage

A print picture is no longer worth a thousand words

Are you like most Americans who spend as many as seven hours per day online? These

hours rival the amount of time most teens spend in school, watch television, or read print


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Name __________________________________________

E-Commerce: The World Market at Your Fingertips Unit 11 Selection

materials. Smart companies know that online marketing is as important if not more so than

billboards, commercials, and paper-based advertisements. Internet ads often cost less than

traditional forms of advertising and reach more people in less time, benefiting businesses.

Social media advertising gives companies an edge

At one time organizations relied on door-to-door sales, telemarketing, and print ads.

Many people find these tactics to be annoying or misleading. Thus, these methods do not

always produce the intended results. Companies have transitioned to using social media

websites to their advantage. Businesses entice consumers with pop-ups, posts, and Tweets.

Conversely, social media users benefit because they choose the times and places to view the

advertisements.

The Internet impacts the world market

Can you believe that one-quarter of the world’s population accesses the Internet each day?

That is more than 1.8 billion people and growing! The Internet has rapidly produced a

global market. Worldwide connections allow consumers to easily purchase international

goods. Even countries with limited resources are continuously improving their technology.

Consequently, companies take notice of these developing markets.

Figure 2

E-commerce has placed power into the hands of both producers and consumers. With this

power comes responsibility—the responsibility to be truthful in advertising and to wisely

research and consider purchases. Some say that money makes the world go ’round. If that

is the case, the Internet has the globe spinning and spending.


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Name __________________________________________

E-Commerce: The World Market at Your FingertipsUnit 11 Assessment

1. Read this sentence from the text. Then, answer the question.

But have you ever wondered how the Internet in�uences what people buy?

What is the author’s most likely reason for including this sentence?

A to express the persuasive viewpoint of the selection

B to provide evidence for the title of the selection

C to highlight the structure of the selection

D to state the main idea of the selection

2. What is the author’s most likely reason for including The Internet inspires an eruption of users, Online reviewers call the shots, and Social media platforms deliver a frenzy of followers sections in the text?

A to detail events in chronological order

B to identify the consequences of the issue

C to provide information in a logical progression

D to propose possible solutions to the stated problem

3. Select the two sentences that should be included in a summary of key ideas in the Online reviewers call the shots section.

A Internet reviews have proven to provide more accurate information than print advertisements.

B More than one-half of Americans have confidence in the product information they access online.

C Businesses must create better advertisements in order to gain the attention of online customers.

D The availability of online recommendations for goods and services has impacted both consumers and businesses.

E Consumers believe that customer reviews are reliable; therefore, businesses are learning to use this feedback as a marketing tool.

4. Read the sentence from the text and the question that follows.

Businesses strive for positive online reviews to maintain their credibility with buyers.

What does the word credibility most likely mean in this sentence?

A not to be believed

B ability to be trusted

C mobility of connectivity

D study of marketing techniques


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Name __________________________________________

E-Commerce: The World Market at Your Fingertips Unit 11 Assessment

5. How does the graph in Figure 1 enhance the information in the text?

A It identifies the reasons consumers are more likely to make online purchases.

B It illustrates the pace at which Internet and social networking usage has increased.

C It supports the idea that purchasing patterns of consumers have changed significantly over time.

D It provides data about the use of social media in recent years as the most important part of the Internet.

6. Read the sentence from the text. Then, answer the question.

Are you like most Americans who spend as many as seven hours per day online?

How does this sentence contribute to the author’s claim that Internet ads are more effective than traditional forms of marketing?

A This report illustrates the amount of time consumers devote to online shopping.

B This data emphasizes the likelihood that online advertising will be viewed by consumers.

C This information indicates that print advertising is less entertaining than digital marketing.

D This statistic supports the claim that Americans are lazy and unwilling to put forth the effort needed to be proactive consumers.

7. Which definition of the word edge best matches its use in the heading Social media advertising gives companies an edge?

A favorable advantage

B insightful or perceptive quality

C line where an object begins or ends

D part of a blade that is used for cutting

8. How do the icons in Figure 2 reiterate the message presented in the first paragraph?

A They support the idea that e-commerce has made shopping and purchasing more convenient.

B They highlight the fact that good credit is an important factor when shopping online.

C They emphasize that in-store purchases are more reliable than online shopping.

D They identify the Internet icons that are essential for shopping online.

9. How does the last paragraph add to the central idea of the text? Select three options.

A It exposes the negative outcomes of theft and overspending when making online purchases.

B It shows how both consumers and producers have benefited from e-commerce.

C It reveals the limitations of e-commerce for both consumers and businesses.

D It demonstrates the interdependency between consumers and businesses.

E It exhibits the improved equity between consumers and businesses.

F It endorses the use of credit in modern purchasing decisions.


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Name __________________________________________

E-Commerce: The World Market at Your FingertipsUnit 11 Assessment

10. Which best states the author’s purpose for writing the text?

A to provide definitions of terms needed to navigate the Internet

B to detail the difference between online and print advertising techniques

C to demonstrate the influence of the Internet on individuals and businesses

D to persuade readers to rely more on Internet ads rather than on print media

11. Which sentence from the text supports the idea that social networking appeals to the emotions of users?

A “Recently, social media applications have changed the speed at which we communicate with others.”

B “Popular social media websites, such as Facebook, Twitter, and Instagram, support our relationships.”

C “Many people find these tactics to be annoying or misleading.”

D “E-commerce has placed power into the hands of both producers and consumers.”

12. This question has two parts. First, answer part A. Then, answer part B.

Part A

Which conclusion can readers make based on the evidence in the text?

A Consumers and businesses find it favorable to use social media applications to locate information about goods and services.

B Social networking sites positively influence the use of traditional forms of communication in today’s global market.

C Internet usage has increased the sales of smartphone, tablet, and computer accessories.

D Americans rely on misleading tactics to inform their purchasing decisions.

Part B

Which sentence from the text provides evidence for your answer to part A?

A “Seventy-three percent of Americans use some form of social media.”

B “Popular social media websites, such as Facebook, Twitter, and Instagram, support our relationships.”

C “Recommendations made via these connections influence a greater number of people than traditional forms of communication.”

D “When social media users endorse a company or product, incidental advertising spreads instantly, often increasing sales.”


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A student is writing an online review to be posted on a consumer website. He needs to include more evidence for his arguments. Read the paragraph and answer the questions that follow.

I purchased Ear Buddies last week with money I received for my birthday. The ad claimed that Ear Buddies would completely eliminate all environmental noise so that listening to music would simulate the experience of attending a live concert. Not only were they very uncomfortable, but I could hear every extraneous noise! My music was not any clearer than when I used my cheap earbuds.

13. Read the student’s notes and the question that follows.

Student’s Notes:

• easy to adjust volume• could still hear crying baby sister• cost $89• damaged shipping package• perfect color• long cord

Which sentence would add relevant evidence to strengthen the student’s review based on the notes he recorded when planning?

A My Ear Buddies arrived in a damaged package.

B My Ear Buddies matched the color of my device perfectly.

C I was still able to hear my baby sister crying even though the buds cost $89.

D The volume is easy to adjust so I can cancel out the noise of my crying sister.

E The long cord makes it possible to conceal my device and still move about with ease.

14. Read these sentences from the online review and the question that follows.

The ad claimed that Ear Buddies would completely eliminate all environmental noise so that listening to music would simulate the experience of attending a live concert. Not only were they very uncomfortable, but I could hear every extraneous noise!

Which of the following could be inserted between the sentences to clarify the relationship between these two ideas?

A The website was difficult to navigate, and my shopping cart failed to update.

B Imagine my disappointment when Ear Buddies failed to live up to the description!

C I was thrilled to receive my Ear Buddies because all of my friends seem to love them!

D My favorite band will be coming to town to play at the community college near my house.

15. Which sentence best concludes the online review?

A Don’t waste your money on Ear Buddies!

B Shop around before you buy new ear buds.

C Ear Buddies will be disappointing to parents.

D Save your money for a more important purchase!


Name __________________________________________

E-Commerce: The World Market at Your Fingertips Unit 11 Revising/Editing


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Name __________________________________________

E-Commerce: The World Market at Your FingertipsUnit 11 Critical Thinking

Using evidence from the text, justify why traditional print advertising has become less effective in recent years.

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Analysis

Analyze


What three criteria might you use to determine whether online customer reviews are reliable? Provide reasons to support each of your criteria.

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Evaluation

Evaluate

Identify a product that you might like to purchase. Formulate a list of four questions to ask an online reviewer about this product. Remember that the information you receive about the product is only as helpful as the questions you ask.

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Synthesis

Create


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Name __________________________________________

E-Commerce: The World Market at Your Fingertips Unit 11 Creative Thinking

Motivation Station

Read the following tweets.

Reply Retweet Favorite Reply Retweet Favorite

Susan Smith

What is your favorite

online site to buy books?

#readytoread

@ssmithMr. Ellis

Today’s quote: One

downside of online shopping

is being disappointed when

you get your product. Boo...

#sadshopper

@iloveteaching

Compose an appropriate tweet about an item you have recently purchased or received as a gift. Keep the message brief because Twitter® allows messages of 140 or fewer characters. Be sure to include an applicable hashtag.

@

#Reply Retweet Favorite


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Name __________________________________________

E-Commerce: The World Market at Your FingertipsUnit 11 Writing Connection

Today’s shoppers have grown accustomed to the speed and accuracy of the digital market. These conveniences have raised the expectations for customer service in all areas of the marketplace.

Think of a time when you experienced a problem with a product or service. Based on this personal experience, compose a business letter that clearly states the claim (your solution to the problem) and attempts to persuade the business to implement the solution based on your reasons and evidence. Be certain to include words, phrases, and clauses that clarify the relationships among your claims and reasons and establish and maintain a style appropriate for a business letter. Provide a concluding statement or section that emphasizes your claim. Plan and draft your letter on your own paper. Request peer or teacher feedback to strengthen your argument. Record your final draft on the provided lines.

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HOME MENU Market News Online - Mentoring Minds | Critical ... · More and more consumers spend their time researching products and services online. ... Smart companies know that