ForSaleByOwner.com Home Builder Program · home selling process because it is a fast and cost effective way to reach millions of buyers. Since 1999, ForSaleByOwner.com has helped

ForSaleByOwner.com®

Home Builder Program

ForSaleByOwner.com was created to empower owners

to buy and sell their homes themselves by taking

advantage of the incredible marketing power of the

Internet and the growing consumer interest in

avoiding high broker commissions.

Founded in 1999, ForSaleByOwner.com has helped

hundreds of thousands of home owners save billions

in commission. As the largest by owner website in the

world, ForSaleByOwner.com arms home sellers, home

buyers and home builders with all the tools necessary

to sell and buy their homes by providing the most visible

Internet advertising, the best support and services

including: mortgage, title/escrow, neighborhood

information, one on one coaching, buyer qualifi cation and

everything necessary to be a successful home seller.

As a home builder, if you list your new homes on ForSaleByOwner.com

your properties will reach 2 million active homebuyers on the Internet every month.

Quick Facts

About The Company

‘by owner’ website

www.ForSaleByOwner.com | No Commission. Lots of Help. | 1-888-FOR-SALE

ForSaleByOwner.com NetworkAlongside its profi table premier website,

ForSaleByOwner.com distributes 800,000

magazines, with a readership of close to

1.6 million each month, across the largest real

estate markets in 13 states.

Mission

ForSaleByOwner.com’s mission is to be the

premier “One-Stop” real estate shop where

buyers, sellers and builders can fi nd all the

tools necessary to list, display, and sell their

property without having to pay a commission.

OfferingForSaleByOwner.com currently lists tens of

thousands of homes on its website and in its

magazines throughout the country. For its

various services, the company charges

individual home sellers a low fl at fee and home

builders nominal fee. Each home builder can

upload an unlimited amount of properties in

mass each month.

Industry

With the growing trend toward the For Sale

By Owner market, customers are turning

to websites that offer them choice. Of the

6.6 million real estate transactions that

occurred last year, 20% were For Sale By

Owner (FSBO), and that number is projected

to grow to 50% by 2010 (Forrester).

Marketing & Advertising

Traffi cAveraging in excess of 1 million unique visitors

per month with 22 million page views,

ForSaleByOwner.com is the premier destination

for, for sale by owner properties which includes

new homes offered by builders across the country.

ForSaleByOwner.com uses aggressive

advertising both in traditional and online

media which includes, Google, Yahoo, MSN,

radio, TV, newspapers and direct mail to drive

potential property buyers to its website and

its magazines in order to help sellers generate

interest in their property.

We spend millions of dollars a year on on-line

and offl ine marketing that drives thousands of

buyers to our site everyday.

Because of these marketing programs, buyers

know that the ForSaleByOwner.com web site is

a place they can go to fi nd thousands of homes

that are “for sale.”

According to Alexa, an Internet based resource

that tracks and ranks the effectiveness of

websites in generating viewer traffi c and

reaching their audiences, ForSaleByOwner.com

ranks in the top 6 most popular Real Estate

Web Sites in the world, and the largest

by owner site.


22 million page views

top 6 most popular Real Estate Web Sites

6. www.ForSaleByOwner.com

Home Builder Program

Why The Internet is Important When Selling Your Properties?

We Can Help Save You Thousands Per New Home Sold!

• Compared to newspaper ads, 57% more people buy their homes as a result of fi nding them on the Internet.

• Over 1 million active buyers visit ForSaleByOwner.com each month making it one of the most visited real estate web sites in the

country and the #1 by owner website in the world. There’s no Internet presence stronger than ForSaleByOwner.com.

• Listing your homes on ForSaleByOwner.com will showcase your properties to millions of prospective buyers both locally and across

the United States.

• It’s a fact: The Internet has become the most important part of the home selling process because it is a fast and cost effective way to reach millions of buyers. Since 1999, ForSaleByOwner.com has helped hundreds of thousands of Americans sell their homes and save money in the process

In the past, home builders were forced to work with Realtors, which also obligated them to pay a

commission (based on the sale price of the property) that ranged from 4% to 6%. ForSaleByOwner.com

has an outstanding, more effective and far less expensive alternative. Our Home Builder Program is based

upon a nominal monthly fee with a fl at fee for our Optional Multiple Listing Service. This is a great hybrid

solution to the old problem of how home builders market their properties for sale.

MLS Option

ForSaleByOwner.com can provide home builders with reduced commission MLS listings for $400 per listing.

ForSaleByOwner.com has built one of the largest professional real estate broker networks in the country

so that “for sale by owners” and home builders like yourself, can have their homes listed in the MLS.

The ForSaleByOwner.com MLS package offers the best of both worlds: if you fi nd a buyer through

ForSaleByOwner.com you pay no commission; if an agent fi nds you a buyer after seeing your home in the

MLS then you pay only a 2-3% commission (as opposed to the traditional 6%)! Either way you’re still saving

thousands and you’re never obligated to accept a buyer from either ForSaleByOwner.com or from a broker.


Over 77%

of new home buyers start their search for

a home on the Internet.

Benefi ts Of Listing Your Properties On ForSaleByOwner.com:

Cost EffectiveA cost effective way to alert home buyers that your new homes are for sale.

Home Buyer Leads ForSaleByOwner.com delivers quality traffi c from educated, interested and motivated buyers. You’ll get unparalleled exposure on ForSaleByOwner.com with nearly 2 million people visiting us each month to search for homes.

Ease of UseOur proprietary technology allows home builders to effi ciently upload their properties in mass to ForSaleByOwner.com, allowing them to manage the transaction process in a single and simple format 24 hours a day, 7 days a week.

Robust ListingEach property listed includes a 1,000 word description, six color photos and can include a virtual tour/slideshow as well as the ability to edit your ad at any time and track the number of potential buyers who view your ad on a regular basis.

Yard SignsQuality yard signs are an integral part of the home selling process. ForSaleByOwner.com can provide home builders with professional signage that will attract the attention of buyers whether they’re on foot or driving by.

BrochuresHomebuyers respond to seeing a summary sheet displaying the selling points of properties. Your ForSaleByOwner.com Internet listings automatically print out into beautiful customized color brochures containing the properties information and a photo. The brochure prints on standard 8.5” x 11” paper which fi ts in the ForSaleByOwner.com Brochure Dispenser. Network and Partner

Exposure When a property is placed on ForSaleByOwner.com it also gets placed on our entire family of websites as well as our partner websites including SaleByOwner.com, ByOwnerSales.com, ATT.net, Military.com, Be-Jane.com and many more.


Benefi ts

Get Started Today And Sell Your New Properties Tomorrow!To take advantage of this opportunity, and to

sell more of your homes for less simply visit

www.forsalebyowner.com/builder and follow the

directions in regard to creating a new account.

Go to www.ForSaleByOwner.com/builder and get started now!

List Up to 25 Homes for Only $399 a MonthFor only $399 monthly, home builders may upload and list as many as 25 of their properties each month.The process of uploading property listings to ForSaleByOwner.com is extremely simple because our proprietary software lets builders upload their various properties in mass. All ads on ForSaleByOwner.com post instantly and can be edited or cancelled at any time, 24 hours a day 7 days a week.

Homes for SaleWith the largest database of For Sale By Owner properties on the Internet, visitors can search for homes by location, price, size, amenities and other attributes such as new construction.

Website Features

Cash Back Incentive ProgramVisitors can receive signifi cant cash back incentives for using one of ForSaleByOwner.com’s buyer services to buy their home.

Mortgage ServicesForSaleByOwner.com provides unique services to assist buyers in completing the sale of their home from pre – approval and credit screening to refi nancing and home equity loans.

ForSaleByOwner.com offers the ultimate tools to ease the home buying and selling process:

In addition to providing home sellers and home

builders with all the tools necessary to sell their

properties, ForSaleByOwner.com enables users

to search for properties for sale, research cities

nationwide, receive mortgage services, get

insurance quotes, and compare quotes from

moving companies.

Home Builder Selling Program ForSalebyOwner.com is the most cost effective way for Home Builders to alert home buyers that their new homes are for sale. We offer a full suite of services to help home builders sell their new homes —from no commission packages to reduced commission MLS packages.

Neighborhood StatisticsForSaleByOwner.com provides side-by-side, city-to-city comparisons including cost of living, taxes, home and insurance costs; as well as quality of life factors such as population, crime index, and weather. Visitors also have access to information on over 85,000 schools in the United States.

Moving QuotesForSaleByOwner.com provides free moving quotes, covering every type and size: large and small, international, long-distance, local, full-service, self-service and truck rental.

Mortgage CalculatorsMortgage calculators help ForSaleByOwner.com visitors predict mortgage costs. Visitors can determine qualifi cations for a specifi c loan as well refi nancing options.

Free e-BookVisitors can download The Complete Guide to Buying and Selling Your Home, which includes everything from the latest trends in marketing your home to sample forms and contracts.

Service Providers This comprehensive database of professional service providers connects homebuyers, home builders and home sellers with title companies, lawyers, home inspectors, mortgage providers, appraisers, and more!


Listing PackagesHome sellers can choose from several affordable listing packages to suit their individual needs. All packages include six color photographs, can include a virtual tour/slideshow and a 1,000 word description as well as the ability to edit their ad at any time and track the number of potential buyers who view their ad on a daily basis!

Unparalleled Exposure


When a home builders put their new homes for sale on

ForSaleByOwner.com, we’ll expose them to millions of buyers

both locally and across the country.

ForSaleByOwner.com can help to increase exposure locally

by providing professionally designed “high impact” lawn and

directional signs. They tell all passers-by that a home is for

sale and featured on the ForSaleByOwner.com web site.

Real Estate is changing rapidly and more home sellers are choosing to save

themselves thousands of dollars by selling their home without a real estate

agent. ForSaleByOwner.com has developed a Home Selling System, Weather-

proof Brochure Dispense and CD-ROM to help educate and empower today’s

homebuyer’s and sellers.

In December 2005, ForSaleByOwner.com entered into a relationship with

Home Depot to sell ForSaleByOwner.com products in over 1,700 Home Depot

stores nationwide.

Home Depot will sell the ForSaleByOwner.com Home Selling System and Weatherproof Brochure Dispenser

products. Through this collaborative sales and marketing effort, ForSaleByOwner.com will be able to reach

millions of Home Depot customers who are beginning their home selling process giving them even more

choices and fl exibility.

Retail Initiatives

70% of homebuyers said the FOR SALE sign in the yard sold them

ForSaleByOwner.com gains valuable feedback from its online community of home sellers.

This feedback results in the following statistics about our core seller demographics.

Demographics

Male 53.34%

Female 46.66%

18-24 0.86%

25-34 14.80%

35-44 18.24%

45-54 12.40%

55-64 7.57%

65+ 2.93%

Yes 64.47%

No 35.53%

Some High School .42%

High School Graduate 9.85%

Some College 24.66%

College Graduate 36.38%

Some Graduate School 7.54%

Completed Graduate School 20.16%

Under $20,000 per year 2.05%

$20,000 to $35,000 per year 3.99%

$35,000 to $50,000 per year 12.08%

$50,000 to $75,000 per year 23.43%

$75,000 to $100,000 per year 22.89%

Over $100,000 per year 35.45%

Yes 79.34%

No 20.66%

Yes 68.2%

No 31.8%


GENDER

EDUCATION

HOUSEHOLD INCOME

SELLER SOLD SUCCESSFULLY

WOULD YOU RECOMMEND SELLING YOUR OWN HOME?

FIRST TIME SELLER?

AGE

We’re Committed To Home Builders

ForSaleByOwner.com has

spoken to builders around the

country in order to insure that

its new home builder program

addresses their needs.

Go to www.ForSaleByOwner.com/builder and get started now!


ForSaleByOwner.com is

committed to continually

working with home builders

in order to refi ne and

perfect its service.

At ForSaleByOwner.com we

fi rmly believe that we can

offer superior real estate

marketing at a fraction

of the cost of traditional

Realtors.

Documents

ForSaleByOwner.com Home Builder Program · home selling process because it is a fast and cost effective way to reach millions of buyers. Since 1999, ForSaleByOwner.com has helped