think beyond :: planning CITY OF HOLYOKE URBAN PLANNING client :: massachusetts international festival of the arts location :: holyoke, ma role :: planning map-lab provided planning services to the Mas- sachusetts International Festival of the Arts (MIFA) who are currently planning to restore the Victory Theatre, a 1,600 seat Vaudeville style theatre that has been closed since 1979. map-lab has been working with MIFA to identify opportunities that the restored Victory Theatre will provide to the City of Holyoke. map-lab’s comprehensive urban planning studies have researched physical and cultural assets with the goal of dovetailing the future restored theatre with the redevelopment MANAGE OWNER’S PROGRAMMATIC NEEDS SOLICIT STUDENT FEEDBACK IDENTIFY OPPORTUNITIE CULTURAL ASSETS plans for Holyoke. map-lab’s primary focus in on an Arts and Innovation District which comprises a ﬁve block stretch through the middle of the urban center. In addition to the urban planning effort, map-lab has created a 3D animated model of the Victory Theatre for the use of the project team for fund raising efforts and to display the extent of restoration required for a project such as this.

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think beyond :: planning

City Of hOlyOkE URbAN plANNiNGclient :: massachusetts international festival of the arts location :: holyoke, marole :: planning

map-lab provided planning services to the Mas-sachusetts International Festival of the Arts (MIFA) who are currently planning to restore the Victory Theatre, a 1,600 seat Vaudeville style theatre that has been closed since 1979. map-lab has been working with MIFA to identify opportunities that the restored Victory Theatre will provide to the City of Holyoke. map-lab’s comprehensive urban planning studies have researched physical and cultural assets with the goal of dovetailing the future restored theatre with the redevelopment

manage owner’s programmatic needs

solicit student feedbackidentifY

opportunitiescultural assets

plans for Holyoke. map-lab’s primary focus in on an Arts and Innovation District which comprises a five block stretch through the middle of the urban center. In addition to the urban planning effort, map-lab has created a 3D animated model of the Victory Theatre for the use of the project team for fund raising efforts and to display the extent of restoration required for a project such as this.