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7/27/2019 Hollywood Vagabond 1927 (9) http://slidepdf.com/reader/full/hollywood-vagabond-1927-9 1/8 APR is 1927 739531 O ^ / i: THOLLY W GOD YAGA3BONO << Filmpaper $> 5£S?™? (20c) I, Number 9 Thursday, April 7th, 1927 Copyright, 1927, by Vagabond Pub. Co. hiatus Zukor Shifts Near? Paramount Girding for Giant Film War Mystery Veils Plans Of Paramount Chiefs A COMPENDIUM OF CLIPPINGS , THREE MEN IN A BOAT A reader of HOLLY- VAGABOND in to say ast week you printed a story three men in a boat with leak- oars and asked how they got shore. It all depends upon who men were. Their initiative may had much to do with the sad of affairs. Please identify for us, etc. We have communicat- with Mr. George Rigas hope to have further next week. NEXT WEEK ^? "MORE NEW BLOOD MOTION PICTURES" The Third of the Great Vagabond- Series ^^#s> SALLY O'NEIL The IVistful Hoyden" of Hollywood (See Page Five) a That a radical realign- ment in the Paramount Lasky organization is near is the general belief in- spired by the recent puz- zling moves on the part of Zukor and his lieuten- ants. With the failure to renew several contracts of more or less important players, with the pending acquisition of new stars for Paramunt re- lease, the first of which is Fred Thomson, sensationally successful western player, the closing of the Long Island City plant and the concentration of production at Hollywod tgether with the wholesale dismissal of many p ay ro ll p eo pl e, rumors are flying thick and fast in this town. With the alliance of Pub- lix Theaters and independent theaters owners of New York state in a booking agreement a few days ago it is believed Zukor is maneuvering to meet the moves of the new organizations in the direc- tion of independent book- ings. Sentiment and Saccharinity ^ —TURN TO PACT FOUR

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APR is 1927

739531 O ^

/

i: THOLLY W GODYAGA3BONO <<

Filmpaper $> 5£S?™? (20c)I, Number 9 Thursday, April 7th, 1927

Copyright, 1927, byVagabond Pub. Co.

hiatus Zukor Shifts Near?Paramount Girding for Giant Film War

Mystery Veils Plans

Of Paramount Chiefs

A COMPENDIUMOF CLIPPINGS

,

THREE MEN IN A BOAT

A reader of HOLLY-VAGABOND

in to say

ast week you printed a story

three men in a boat with leak-

oars and asked how they got

shore. It all depends upon who

men were. Their initiative may

had much to do with the sad

of affairs. Please identify

for us, etc.

We have communicat-

with Mr. George Rigas

hope to have further

next week.

NEXTWEEK^?

"MORENEW

BLOODMOTIONPICTURES"

The Third

of the Great

Vagabond-

Series

^^#s>

SALLY O'NEIL

The IVistful Hoyden" ofHollywood

(See Page Five)

a

That a radical realign-

ment in the ParamountLasky organization is near

is the general belief in-

spired by the recent puz-

zling

moves on the part ofZukor and his lieuten-

ants.

With the failure to renewseveral contracts of more or

less important players, with

the pending acquisition of

new stars for Paramunt re-

lease, the first of which is

Fred Thomson, sensationally

successful western player,

the closing of the LongIsland City plant and the

concentration of production

at Hollywod tgether with the

wholesaledismissal of

manypayroll people, rumors are

flying thick and fast in this

town.

With the alliance of Pub-

lix Theaters and independent

theaters owners of New Yorkstate in a booking agreement

a few days ago it is believed

Zukor is maneuvering to

meet the moves of the new

organizations in the direc-

tion of independent book-

ings.

Sentiment and Saccharinity^ —TURN TO PACT FOUR

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Two Hollywood Vagabond April 7, 1927

's Pet Theories Are Shattered

Announcementsin

Fat EnvelopesAn air of eager expect-"

surrounds us when

reach for the morning

It may be the fresh

of a new-born day.

Then again, it may be

the momentous events

the day, insofar as

postman is concerned,

before noon.

The later mail never

to carry anything

more than passing in-

But the morning mail

it is pregnant with

—o

In many of our early-day

we find a long,

sheet from

Lasky studios.

This sheet is the outpour-

of the press agents whobehind the Zukorian

Most of the timefirst message covers

pages.

Then we know that Mr.

L. Lasky has again

an announcement.—o

Mr. Lasky's utterances al-

put us on the qui vive.

words seem to presage

events about to occur.

Sometimes we find manythat he says that

us splendid opportuni-

to argue and debate.

invariably Mr. Lasky,

ho is a showman amongeditors, has something

interests us.

If we violently and scorn-

berate his statements,

snicker at hisor pooh-pooh his

1-worded pronuncia-

well ... it makesdifference.

Mr. Lasky knows how to

get the attention of editors.

These announcements are

always so pictured as to

lead the innocent and un-

suspecting editor to the con-

clusion that the momentousdeclaration had to be wrungout of Mr. Lasky as if the

press agent had resorted to

some laundryman's device.

"Admitted" and "de-

clared" are two succint

Niblo To Film

Polio Play

Fred Niblo will direct

Channing Pollock's "The

Enemy" for Metro-Goldwyn-

Mayer. He has recently

finished "Camille" with

Norma Talmadge, for United

Artists.

words that show the lowly

scoundrels behind the

newspaper desk that they

are blessed, indeed, with

these announcements from

Jesse L. Lasky.

One day, when we had a

bad cold and were wheez-

ing something awful behind

our desk, we plucked from

amongst the heap of morn-

ing mail a garishly fat pack-

age of sheets labeled

"Famous Players - Lasky."

Slying slitting the envelope

open we paused to read:"The big pictures of the future

will be based on stories written

directly for the screen by estab-

lished writers who have made a

serious study of screen require-

ments and public demands."

This was followed by a

pronouncement of the glori-

ous future that awaited the

humble scenarists who had

been vainly struggling for

years to establish the original

story written directly for the

screen. At last their day

was coming!

That was some time ago,

though.

Then another day, whenthe sky was blue, the sun

shone brightly on the

heavily - trafficked streets

and the birds twittered

merrily, we thrust this be-

fore our eyes:"Motion pictures are on the

verge of new developments which

will revolutionize the mechanical

side of the industry."

Now we knew that the

silent drama would once

again make a forward step.

But that, too, was sometime ago.

In a day when we argued,

pleaded, cajoled and silently

threatened for bigger andbetter pictures such as "TheBig Parade," "The CoveredWagon," "Intolerance," andthe other super-films wewere cut short by the ap-

Will Nigh Handles McCoy Film Has

M-G-M 'Rose Marie' Creek War Motif

Will Nigh, who made a

hit with his direction of "TheFire Brigade," will direct

"Rose Marie," popular musi-

cal comedy, for Metro-Gold-

wyn-Mayer.

General Andrew Jackson's

war against the Creek In-

dians is the background of

Tim McCoy's next Metro-

Goldwyn-Mayer film, "TheFrontiersman," which Regi-

nald Barker will direct.

The Duke's MixtureBy BURL TUTTLE

The Duke de Vallambrosa—whatever he may

be—advises the panting populace of Paris that never

again will be become engaged to an American girl.

They are too dictatorial, he remarks.

They don't care what a man's feelings are if they

can have their own way, he adds.

America owes a debt of gratitude to the Duke,

if he is sincere and is not angling for another Amer-

ican matrimonial bid. If more of these foreign "noble-men" could be brought to this way of thinking perhaps

some of our silly American girls might be saved from

their folly.

Former Premier Ramsey MacDonald of England

sounds a warning against the "growing materialism"

of Britain's best set.

"The sort of stuff which is now filling the news-

papers," says MacDonald, "makes you blush and won-

der what is coming over society. The power of wealth

is enslaving humanity."

MacDonald meant that the lust for American

gold, the desire to get something for nothing together

with the ambition for titles on the part of many ladies

of the newly rich is creating a situation that spells

misery for many an American girl and is turning the

sacred sacrament of marriage into a vile barter.

pearance of the postman

with the early morning

batch of letters.

Seizing the Lasky en-

velope we tore it open with

great aplomb. Here would

be substantiation of our

claim that the moviesneeded these epochal films.

Triumphantly we turned to

the first page

:

"The motion picture which holds

the attention of the public from

two to seven days is the absolute

foundation upon which the film in-

dustry is built. That is the type

of picture upon which our company

will concentrate its production ac-

tivity during the coming year."

Alas and alack! Wasthere no justice in this

world. Mighty wroth, wethought to seek a corner

and have a good weep.

But such was not to be,

for only the next day the

postman came in again. Hehad a big, fat letter. It wasmarked "Famous Players-

Lasky." With trembling

hands we took hold of the

envelope and . . .

Oh, well, that was sometime ago.

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April 7, 1927 Hollywood Vagabond Page Three

ikor Changes Name T T , . TTTof His Organization WonOmbk WUThat good old name

"Famous Players - LaskyCorporation" has been

thrown on the ash-heap.

From now on it will be"Paramount Famous LaskyCorporation." The idea is to

associate the name FamousPlayers with the trade-markname Paramount in the pub-lic mind.

However, it will probablybe some time before the

scribes get used to the newname. The initials F. P.-L.

have come in mighty handyand to switch them aroundto P. F. L. will be tough onsome of the rewrite men. Eh,

Arch Reeve?

Photographic Idea

Is Revolutionizing

Harold Dean Carsey,

prominent Hollywood por-

trait photographer, hasevolved an idea in the mak-ing of "still" reproductions

from photoplays thatpromises to revolutionize

existing methods.

Carsey terms these pic-

tures "pre-production stills."

The producer sends the

script of the picture to

Carsey at the same time the

film gets under way in the

studio. Carsey makes notes

from the script and then the

cast, in make-up, assemblesat his studio where stills pic-

turing different sequences of

the photoplay are made.

The added time in prepar-ing the stills thus afforded

Carsey results in more artis-

tic photographs and a diver-sity of interest as comparedwith the ordinary picture

taken on the set. It also

saves the company time dur-

ing the shooting schedule.

Simultaneously with the re-

lease of the print to ex-

changes, Carsey's stills are

sent to exchanges, theaters

and publications.

Among some of the pro-

ductions upon which this in-

novation have been used are

"Son of the Sheik," "Wings,""Beau Geste," "Resurrec-

tion" and "The PatentLeather Kid." It is believed

that within a short time

Carsey's idea will be gen-

erally utilized.

Sought for Films as

Revue Scores WitUnprecedented success has greeted "Honorable

Wu and His Chinese Revue," the lively, bizarre

musical revue produced by Erwin Connelly, film actor.

The revue has played to capacity houses in Sacra-

mento, Portland, Seattle, Tacoma and other north-

western cities during the past few weeks and bids for

return engagements are pouring in.

This revue, declared to be a radical innovation in

theatrical history, will be seen in Los Angeles during

the week of April 22nd-29th at which time, it is be-

lieved, the Connelly opus will hang out new marks for

box-office returns. It will be shown in conjunction

with the Metro-Goldwyn-Mayer film, "Mr. Wu," star-

ring Lon Chaney.

The hit of the show has been the Honorable Wu,a handsome, dapper young Chinese actor whose im-

personations of celebrities such as Al Jolson, Frisco,

Eddie Cantor and others is declared nothing short of

marvelous. The facile expression of Wu and the

debonair manner in which he acts has made a deep

impression upon audiences.

Not since the heyday of Sessue Hayakawa has the

screen had a popular young Oriental actor of any con-

sequence. In Wu, it is believed, the film industry has

a real candidate for popularity. Already several

offers have been made Connelly but nothing will be

determined until the show arrives in the city the latter

part of the month.

One of the other big attractions of the show is the

chorus of young Chinese girls, who are beauties in

every sense of the word. The typical American flap-

per has nothing on them and they are accorded recep-

tions second only to that of Wu himself.

The entire cast is thoroughly schooled in the ways

of the films and it is a certainty that when the revue

passes before the gaze of the local screen magnates

that many other attractive offers will be made Con-nelly.

If you like to see a Chinese revue that has a rea-

son for being, other than its mere nationality, HOLLY-WOOD VAGABOND can heartily recommend "Hon-

orable Wu and His Chinese Revue."

Adolfi To Handle Chas + Giblyn Back

Farce for Warner From Gotham Wilds

John G. Adolfi, veteran

director, will make "WhatHappened to Father" for

Warners. This is his first

job on his new long-term

contract. Warner Oland,

also signed to a pact with the

Brothers, will be in the cast.

Charles Giblyn, erstwhile

Universal director, has re-

cently returned from NewYork after two years. Hehas finished "Ladies Be-

ware" at F. B. O. and will

soon start a feature film

there.

Thomson Hopes To

Tell James Truth

"The popular conceptionof Jesse James is whollybrutal. Back of his careerof outlawry is a big, humanstory of a man driven to

desperation by the crueltiesand tragedies heaped uponhim in his youth.

"Fundamentally kindlyand law-abiding by nature,he was hounded by carpet-baggers, in the days follow-ing the Civil War, into thecareer that made him notori-

ous. This is the story I wantto tell on the screen."

That is what Fred Thom-son, popular western star,

had to say the other daywhen commenting on thefirst picture he is to make

for Paramount.Thomson is moving his

unit, in toto, from the F. B.O. lot where he rose to fameto the Lasky studio. LloydIngraham will continue ashis director.

"D, W," Decides To

Decide Once Again

D. W. Griffith has upset

all of our office bliss.

Just when we thought wehad him safely tucked awayin the Pathe fold, out comesthe word that he will rejoinUnited Artists, as heoriginally said.

We are somewhat at aloss as to what comment to

make on all of this. Forwhatever may be said, it is

possible "the chief" will notdecide until his name is onthe dotted line and he is

headed for Hollywood.That Griffith is at the

crucial point in his career, all

are willing to admit. Ouronly hope is that his nextaffiliation is a happy andprosperous one.

D. W. Griffith deserves

much from the industry. Letus hope he gets at least asmall share of what is duehim.

Mildred Harris For

Columbia Production

Having finished a featured

role in "That's My Baby" at

Universal, Mildred Harris

has been signed for the stel-

lar role in "Sidewalks of

New York," for ColumbiaPictures.

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Four Hollywood Vagabond April 7, 1927

H O L L Y W O 0_p

AGABOThe QUALITY Filmpaper

Published by BILLY JOY Edited by FRED W. FOX

A. J. GASCHEN, Comptroller

Published every Thursday by the VAGABOND PUBLISHING

COMPANY, Suite 606 Taft Building, Hollywood, California.

Telephones GRanite 4690 and GRanite 5902. 20c per copy; by

subscription $10.00 per year.

&SACCHARINITY

Hokum and the essence of life.

Why must Hollywood always try to identify them

one and the same?The world has been forced to stomach the sac-

fare of our photoplay chefs for so many years

it seems that we, movers of the movies, have lost

perspectives entirely.

With what illusive assurance have we tried to

ourselves and others that what we serve in

guise of "hokum" is the "sentiment" of the world?

Sentiment, under its many names, is surely the

force of life. One can hardly accept that state-

if the criterion is the Hollywood version.

The time has come for us to draw the fine line

sentiment and saccharinity.

All of mankind's convictions and perceptions of

sentiment, in the finest sense of the word, has been

violated and trampled upon by our menage

of "hokum" distillers. The traditional love of a

mother has been transformed into a hideous display

of tears and unbelievable and garish saccharinity, and

thrust down our throats with no compassion whatso-

ever. The way to our hearts in not through our necks.

The sachems and seneschals of our "drama" have

offended, not only our good taste, but our intelligence

to boot. The inspissated and puissant chapters of

their mental processes has not only aroused a feeling

of resentment against the Hollywood interpretation of

life's gentle impulses, but it has also distorted the

makers' mental concept of what constitutes out-and-

out hokum and true sentiment.

Once in a blue moon we get a "Stella Dallas" or

some other work that seems to reach for the edifying

and nostalgic fervor that we know as sentiment. Whenwe do get it arouses people. They talk. They ap-

plaud. They commend.

Three weeks later we find somebody else whotries an inverted replica of the same thing. But it is

not sentiment. It is merely hokum.

People say that hokum has built the movies.

That is not true.

For if we had an endless succession of pictures

such as "Stella Dallas" we would have a greater in-

dustry. Not only from the sentimental standpoint but

also from the viewpoint of the box-office.

Young

Leading MenA critical scrutiny of the ranks of players in the

silent drama reveals the startling and deplorable fact

that there is a dearth of capable young leading men.

It seems that in the thirty years since the industry

made its advent the supply of intelligent young actors

has never been at such a low ebb.

The feminine contingent has always been plentiful.

This may or may not be due to the energy of the

Western Association of Motion Picture Advertisers in

ferreting out likely girls for its "baby star" rosters.

Then again it may be because of the tendency of

the producers to stress greater importance on the im-

portance of attractive females to the box-office value

of pictures.

It is generally regarded as a foregone conclusion

that the public will accept almost any kind of a lead-

ing man, provided the lady is good to look upon.

Such, how ever, is not the case and our mentors are

suddenly awakening to the fact.

There are, of course, many young men in Hollywood

who are handsome and who, outwardly, possess all

evident qualifications for success on the screen. Manyof them, who have languished in their progress, are

regarded as "sure-fire." However, in the acid analy-

sis they aren't so sure-fire after all.

This, perhaps, can be ascribed to the general ten-

dency among the young men to regard their native

charms as irresistible. They fail to take any serious

attention of their latent expressive talents.

Where the female of the species pluckily endeavors

to develop vivaciousness, brilliancy, dramatic ges-

ture and voice intonations, the stolid male merely

seeks refuge in Fair Isle sweaters, plus-fours and pat-

ent-leather hair.

That doesn't convince Cecil De Mille or any of the

others.

They seek neither clothes-horses nor perfume ven-

ders.

They are looking for actors.

There are many promising young men in Hollywood.

If they will only bear in mind the immutable fact that(Continued on Page 7)

It was a true interpretation of sentiment that

made Griffith great in his early days. We only hope

that his promptings will reassert themselves again.

One great stroke of a true sentimentalist will

sweep away the dross of hokum that surrounds us now.

For then true sentiment will be popular.

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April 7, 1927 Hollywood Vagabond Page Five

HOLLYWOOD JOURNEYS WITH FRED FOX \

vagabondia"We are the music-makers

And we are the dreamers ofdreams*''

A. W. E. O'SHAUGHNESSY

IM *MM <»»» >U»M»MMMMH

The WistfulHoyden

. . . an Ambition to be Tragic

Sudden powers of prog-

nostication marked our

irst meeting with Sally

O'Neil. They were not

reeted with any enthusi-

asm by the young lady

herself.

We said she would be

a comedienne . . . "some

day."

She protested vigorous-

ly. She wanted to be a

tragedienne.

These ambitions of

Hollywood, seemingly so

inconsequental at times

and many times so fleet,

are not to be discounted

lightly. Time has proved

the futility of dogmatic

theories and the delicacy

of hastily ventured sooth-

saying.

It has been not so much

the triumph of our proph-

ecy as it has been the vin-

dication of our first im-

pressions.

Our first impressions of

Sally O'Neil was of a com-

edienne. There was cer-

tainly no tragedy about her.

But, then, it is hard to gloat

over these things. Tomor-row she may burst upon us

in a sudden dramatic glory

of deep tragedy.

Such is the working of

destiny in Hollywood.

Our first impressions ofSally O'Neil were vaguely

and strangely connected

with the personality of

Mary Pickford. It may be

the tendency of the busi-

ness to create new idols on

the pedestals of reigning

favorites.

Yet we must confess that

we had visions of this dimin-

utive hoyden supplanting

the golden-haired heroine of

this celluloid institution.

Such, happily, was not to

be. Pickford is still withus. And we have found am-ple room for Sally O'Neil.

—At rare intervals during

the many months since

that sunny afternoon

when Sally O'Neil walkedinto our office with her

brother and another man,we have encountered her

upon the boulevard or in

the studio.

With each succeeding

meeting we have beenpoignantly impressed with

the fact that she is grow-ing up and gaining poise.

It is natural, this poise,

not artificial.

Underneath it all she is

still the hoyden of yes-

terday, but at times there

is an expression, so wist-

ful and so far-away, that

flits across her face that it

startles us a little andmakes us wonder whathidden power of dramatic

scope may assert itself

some day.

S o p hi s t i cation has

taken Sally O'Neil.

It is not a sophistication

of the world.

Fred W. Fox

It is a sophistication of

a girl entering woman's

estate.

It is the unconscious

consciousness of charmand growing beauty and

of the never-ending battle

of the feminine world for

praise and mastery.

Time, the gentle sculp-

tor, has placed her on a

new pedestal.

People have exclaimed,

"Sally O'Neil ! My Gawd,

isn't she snappy. She can

say anything to anyone

and get away with it!"

We could never say that.

It is not the truth. The hoy-

den that legend paints as

Sally O'Neil has never as-

serted itself with us. She

has always been exuberant-

ly happy, it is true. She has

never been unctuous nor as-

suming. There is not a note

about her that bespeaks

hypocrisy or sham.

Sally is genuine.

—o

Sally O'Neil is a girl

who lives in fear of criti-

cism.

Not the criticism that is

constructive or friendly, but

the biting, vituperous criti-

cism of people who some-

times misunderstand.

Sally likes to have friends

. . . and keep them.

That is not so true of

Hollywood as a whole.

Sally O'Neil likes to have

people think of her in the

light of a girl who is trying

to be a friend amongfriends.

Not as the distant symbolof what-used-to-be.

At first, it seemed,Metro - Goldwyn - Mayertried to force Sally O'Neil

upon the public. Even herbest friends regarded herinitial appearances withtrepidation; perhaps the

public would take it all as

a gesture against the

golden-tressed Pickford.Time has eliminated the

ups-and-downs of those first

ventures. Some liked"Mike," "Sally, Irene andMary" and "Don't." It

happens that we didn't par-ticularly care for them.Maybe our faith in Sally

O'Neil demanded too muchof her ability in that earlyday. Whatever it may havebeen, our confidence hassince been vindicated.

Sally's progress now is

not so sudden. It is slowerand much surer.

It conforms more to the

public's desire to becomeacquainted with its celeb-

rities and then decidetheir stellar destinies.

For Sally O'Neil the pop-ulace has been laudatory.It has evidenced, in the posi-tive language of the box-office, that she is a welcomefigure in the silent drama.The destiny of Sally

O'Neil now is the result of

the judicious selection of

roles and stories. That, of

course, is the destiny of all

of our players. It is vital

to Sally O'Neil; because shecannot escape being classi-

fied as a type by the audi-

ence.

The popularity of SallyO'Neil can be imperiled bythe choice of vehicles thatcamouflage her individuality

and merely reflect her as animage of, let us assume,Pickford.

The value of Sally O'Neilto Metro-Goldwyn-Mayer, to

the industry, to the public

and to herself can be en-

gendered by the selection of

roles of diversified trend,

where the full sway of thatversatility, with which weare positive she is endowed,

can be gained.—o

Though we have proph-

ecied in that bygone day(Continued on Page 6)

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Page Six Hollywood Vagabond April 7, 1927

Vagabondia(Continued from Page 6)

Sally O'Neil was

for comedy, she has

us, in the interven-

days, that her ambi-

for dramatic roles

founded on more than a

fancy.It is built on an inherent

rge to do something big

of moving proportions.- ii

-

Sally's sister, MollyO'Day, is about to emerge

one of the most spec-

dramatic figures

screen has seen in sev-

ral years. That is with

ichard Barthelmess in

The Patent Leather

We know that if it is inolly to accomplish what

eyes have shown us she

then, assuredly, weknow that Sally O'Neil, too,

due for something equally

and compelling.

Sally, of course, is sur-

passingly happy over the

accomplishments of her

ister.

They are devoted and

held together by interest

in each other's progress.

At the same time the

eternal feminine is bound

o show itself. When the

envy or jealousy of a

is aroused we can

expect almost anything.

The day that Molly scores

first triumph will markbeginning of Sally

O'Neil's dramatic career.

or then she will be imbuedwith a natural desire to sur-

ount the accomplishments

f another woman, irrespec-

of kinship.The spirit of this wistful

oyden is being stirred by a

energy and the

ambition to forgehead.

Garbo Pact

Brings M-G-M Peace

Peace has again been re-

on the Metro-Gold-lot again. Greta

has a new contract

the bickering has sub-

She will play "Annawith Ricardo

as the man. Bucho-will direct.

ConfidenceBy BURL TUTTLE

Confidence is the bone

and sinew of business

the stepping stone to suc-

cessful salesmanship.More goods change

hands through confidence

than from any other ele-

ment that enters into the

conduct of business. Themore you analyze life and

business the more im-

pressed you will be with

the importance of confi-

dence as a ruling guide.

The banks tell us that

they lend more on confi-

dence than on collateralthe fact that the majority

of the world's business is

done on a credit basis

shows that confidence is

more important than any

other one thing in busi-

ness.

Whether you realize it

or not, confidence plays an

important part in every

story you sell, so it is well

you have all your efforts

point toward establishingthe confidence of those

you meet and then see to

it that their confidence is

not misplaced.

Now in order to instill

confidence in others youmust have it yourself.

You must believe in

your ability—in the possi-

bilities of interesting the

public and in the value

and utility of your prop-

osition to the man you are

trying to sell. You must

believe in the ultimate

satisfaction he and his as-

sociates will enjoy fromthe purchase and you must

have absolute faith andconfidence in your ownability to meet every argu-

ment or objection that

may be advanced bythose you are trying to

interest.

Confidence begets con-

fidence and without that

sort of confidence on your

part it is difficult to go in

with the necessary en-thusiasm to completely

establish the confidence

of others.

Inasmuch as seemingly

small occurrences andvery trivial remarks often

serve to make or break

the confidence of those

with whom you deal, your

contact with story editors

and producers should al-

ways have as its founda-

tion and purpose thecreating and strengthen-

ing of confidence.

Frankness of mannerand speech offers one of

the greatest opportunities

to establish and maintain

confidence in others and

yet this very valuable

characteristic is oftensmothered out by fear in

the heart of the writer

making personal story

contacts.

&pecializing in

Hollywood Business

& Income Property

HERMAN SIMSGR. 4690 605-606 Taft Building GR. 5902

Directors Pledge Aid

For Ramona Pageant

Promises of the full sup-

port of the Motion Picture

Directors' Association to

the Ramona pageant, to

open on April 23, at

Hemet, are given to Gar-

net Holme, the director,

in a letter just received

from John Ford, president

of the megaphone men's

organization, now in Ger-

many.In the missive, Ford ad-

vised Holme, who is pageant

director of the United States

national parks service, of

the appointment of a com-

mittee, including Reginald

Barker, William Beaudine

and Frank Beal to cooperatewith the people of the twin

cities of Hemet and SanJacinto, sponsoring the out-

door play glorifying early

California romance, in in-

suring its success.

With the support of the

directorial organization, it

is anticipated that the en-

tire motion picture industry

will endeavor to attend the

fifth annual presentations to

take place on three succes-

sive week-ends, including

April 23 and 24, April 30

and May 1, and May 7 and

May 8.

The colorful outdoordrama is staged under the

auspices of the Hemet-SanJacinto chamber of com-merce as a community non-

profit enterprise, all pro-

ceeds above expenses being

turned back into permanentimprovements of the Ra-mona bowl, a natural am-phitheatre in a pocket of a

canyon at the outskirts of

Hemet, having the most re-

markable acoustic proper-ties of any outdoor coliseum

in the world.

Clyde Cook Wins

New Warner Pact

Clyde Cook, one of the

best known comedians in

the film industry, has been

given a long-term contract

with Warner Bros.

Cook, following his work

with Monte Blue in "TheBrute," and with Irene Rich

in "The Climbers," is being

groomed for featured posi-

tion with the company, it is

claimed.

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