Holiday Parks - Quick Facts 2013 - Document should be read by the Devonport-Takapuna Local Board

7/28/2019 Holiday Parks - Quick Facts 2013 - Document should be read by the Devonport-Takapuna Local Board

1/20

New Zealand Holiday Parks

Some Quick Facts

An independent review and analysis of existing data relating to the use of Holid

Parks and the provision of Holiday Park accommodation.

Prepared for Holiday Parks Association New Zealand

February 2013


2/20 Angus & Associates 2 February 2013

Contents Page

Introduction .............................................................................................................. 3

Conclusions ............................................................................................................... 3

Some Quick Facts on Holiday Parks .......................................................................... 4

The number of visitors staying in Holiday Parks holds steady ................................. 5

Holiday Parks are the third largest accommodation sector ..................................... 7

Visitors to Holiday Parks stay longer ....................................................................... 10

Visitors to Holiday Parks spend more ...................................................................... 12

The number of Holiday Parks is rising ...................................................................... 14

Holiday Parks are offering more built accommodation .......................................... 17

Holiday Parks are sustaining occupancy rates ........................................................ 19



Introduction

This document highlights the current shape of the Holiday Park sector in New Zealand. This information has been prep

for the Holiday Parks Association of New Zealand (HAPNZ) a membership based and funded organisation representin

interests of the commercial Holiday Parks sector in New Zealand. The information which follows is a result of the re

and analysis of existing data relating to the use of Holiday Parks and the provision of Holiday Park accommodation.

Conclusions

New Zealands commercial Holiday Parks are well placed to make a growing contribution to the communities in which

are based. The number of visitors using Holiday Parks remains robust and there is evidence that these visitors stay lo

and spend more than other visitors to New Zealands regions. Recent years have seen an increase in the number of Ho

Parks operating, as well as the range of accommodation offered.

These findings highlight the current nature and state of the Holiday Park sector, and in particular the importance of

contribution that Holiday Parks make to their local communities and the wider tourism industry. Future updates o

document will track how the sector changes into the future.



Some Quick Facts on Holiday Parks

The number of visitors staying in Holiday Parks holds steady. Over the past ten years the number of garrivals to Holiday Parks has grown by 2% overall. In 2012 there were just under 3 million guest arriva

the New Zealand Holiday Park sector.

Holiday Parks are the third largest accommodation sector. In 2012 Holiday Parks catered for 6.2 mvisitor nights this equates to 20% of all commercial visitor nights in New Zealand.

Visitors to Holiday Parks stay longer. The average length of stay at a Holiday Park for 2012 was 2.1 n this is 8% longer than the average length of stay amongst all commercial accommodation sec

International visitors who stay in Holiday Parks also tend to stay much longer in New Zealand

estimated 28 nights on average. This is 47% longer than the average amongst all sectors of 19 nights.

Visitors to Holiday Parks spend more. In part due to their longer stay, the average total expendituNew Zealand for international visitors who stayed at least one night in a Holiday Park was $3,500 in 2

Overall, only 16% of all international visitors spent in excess of this.

The number of Holiday Parks is rising. There are just over 400 commercial Holiday Parks in New ZealThis figure has risen slightly over the past ten years, as has the total capacity of Holiday Parks.

Holiday Parks are offering more built accommodation. Recent years have seen an increase in the amand range of built accommodation offered by Holiday Parks. There is a particular upward shift in

number of ensuite units and park motels being developed.

Holiday Parks are sustaining occupancy rates. With the number and capacity of Holiday Parks increavery slightly over the past ten years, and growth in visitor nights following a similar trend, Holiday P

have seen an increase in occupancy of 4% in total since 2003 (from an annual average of 14% to 1

Further, business confidence measures in the sector currently suggest a degree of optimism exists tow

the coming year.



Number of visitors staying in Holiday Parks holds steadyOver the past ten years the number of guest arrivals to Holiday Parks has held relatively steady and grown by 2% overa

2012 there were just under 3 million guest arrivals in the Holiday Park sector1

- down 8% from the 2008 peak of 3.2 m

arrivals. This rate of growth is slightly behind the average for all commercial accommodation (4.7% over the past 10 ye

but ahead of the motel sector (-2.7%).

In 2012, 192,744 international visitors stayed in at least one Holiday Park during their visit2. This equates to 8%

international visitors to New Zealand in that year. The use of Holiday Parks by international visitors has grown over

although the past two years have seen use decline from a high of 235,000 visitors in 2010. This decline is also evident i

backpacker and motel sectors, and use of hotels and private dwellings is increasing. Data from the Ministry of Busi

Innovation and Employments International Visitor Survey (IVS) suggests the number of international visitors stayi

Holiday Parks has grown by an average of 3% in total over the past nine years (2003-2012), compared with 8% for mo

21% for hotels and -20% for backpackers.

Most commonly, international Holiday Park visitors are from Australia, Germany and the United Kingdom. The propo

of visitors from Europe is currently decreasing in the 2006/07 peak season 66% of international holiday park guests

form Europe, and in the 2012/13 peak season this decreased to 58%3.

1Statistics New Zealand, Commercial Accommodation Monitor.

2Ministry of Business, Innovation and Employment, International Visitor Survey.

3Peak Season Holiday Park Visitors 2012/13, Angus & Associates January 2013.

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Annual Guest Arrivals - Holiday Parks (CAM)



The latest government tourism forecast predicts that international visitor arrivals will increase by 28% by 2018 - an ave

of 4% per annum4. At this rate approximately 247,000 international visitors could be using a Holiday Park in 2018 (alth

this doesnt account for changes that are occurring in the marketplace at present that may not favour Holiday Parks su

changes in visitor origin and a decreasing average length of stay).

In the year ending September 2012, 1,456,436 domestic visitors stayed at least one night in a Holiday Park5. This equat

8% of all domestic overnight visitors in that year. There are no current Government tourism forecasts for the dom

market, however if the current growth rate is maintained (6.9% from September 2011 to September 2012), 2.17 m

domestic visitors could stay at least one night in a Holiday Park in 2018.

The chart below further illustrates the variance in the proportion of visitors using Holiday Parks in the different

(Regional Tourism Organisation) regions of New Zealand. This chart shows the proportion of visitors staying in comme

accommodation that are staying in a Holiday Park6. So for example, 54% of all visitors to Coromandel staying in comm

accommodation are staying in a Holiday Park. Some regions display nil values due to low survey response rates.

4Ministry of Business, Innovation and Employment, New Zealands Tourism Sector Outlook - Forecasts for 2012-2018.

5Ministry of Business, Innovation and Employment, Domestic Travel Survey.

6Statistics New Zealand, Commercial Accommodation Monitor, YE December 2012.

0% 10% 20% 30% 40% 50%

CoromandelCentral Otago

Nelson/TasmanGisborne

Whakatane/KawerauNorthland

Kapiti/HorowhenuaBay of Plenty

West CoastMarlborough

WanakaFiordland

Combined CanterburyTaranaki

Canterbury RTOWaikato

National AverageHawkes Bay

DunedinSouthland

Lake TaupoRotorua

Queenstown LakesAucklandRuapehu

ManawatuWairarapa

Wellington RTOWanganui

CluthaWellington region

Waitaki

Proportion of Guest Arrivals to Holiday Parks

(against all Commercial Accommodation in the RTO region)



Holiday Parks are the third largest accommodation sectoIn 2012 Holiday Parks catered for 6.2 million visitor nights this equates to20% of all commercial visitor nights in

Zealand7. Holiday Parks are the third largest commercial accommodation sector after hotels (10.8 million nights)

motels (10.3 million nights).

These 6.2 million Holiday Park visitor nights are currently made up of approximately 2 million international visitor n

(32% of the total) and4.2 million domestic visitor nights (68% of the total)8. These proportions have changed from ar

24% international and 76% domestic in 2000. It is unclear how these proportions may change in the future, given the

no current forecast for the domestic visitor sector, and current international visitor forecasts outline a structural shi

markets that will see some traditional long-haul markets decline, and growth from the Chinese and Australian short

markets.9

The chart below shows the slight upward trend in Holiday Park guest nights over time. Guest nights have increased b

since 2003. This is an average of 0.5% annually.



9New Zealands Tourism Sector Outlook, Forecasts 2012-2018, Ministry of Business, Innovation and Employment.

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Holiday Park Guest Nights - Commercial Accommodation Monitor



At a regional level, Commercial Accommodation Monitor data suggests that the share of guest nights provided by Ho

Parks is often even higher than the share of guest arrivals (due to length of stay). For example, in the Bay of Plenty, 32

guest arrivals to commercial accommodation were to Holiday Parks in 2012 and 40% of guest nights in comme

accommodation were spent in Holiday Parks10

. In the chart below some regions have no value displayed due to

response rates.

The RTO regions that provided the most guest nights in Holiday Parks in 2012 were Canterbury, Northland, Nelson/Tas

Auckland, Bay of Plenty and Coromandel11

. Canterbury provided 644,000 Holiday Park guest nights and all of these re

mentioned above provided more than 350,000 Holiday Park guest nights during the year. Canterburys figure equates

daily average of 1,764 Holiday Park guests staying in the region.

The chart over the page provides further information about the number and proportion of Holiday Park guest nights

regional basis. Almost 50% of all international and domestic guest nights are spent in the North Island almost 40% i

10Statistics New Zealand, Commercial Accommodation Monitor YE December 2012.

11Statistics New Zealand, Commercial Accommodation Monitor (note some regions had data suppressed due to low response rates).

0% 10% 20% 30% 40% 50% 60

CoromandelCentral OtagoNelson/Tasman

GisborneBay of Plenty

NorthlandKapiti/Horowhenua

WaitakiWanaka

MarlboroughTaranaki

Combined CanterburyCanterbury

Hawkes BayNational Average

WaikatoWest CoastLake Taupo

RuapehuRotoruaSouthland

AucklandManawatuWanganuiWairarapa

Wellington CityWellington Region

FiordlandQueenstown Lakes

DunedinClutha

Whakatane/Kawerau

Proportion of Holiday Park Guest Arrivals & Guest Nights by RTO region

Guest Nights

Guest Arrivals



South Island12

(note some regions have nil values due to low response rates, so there is a proportion of unallocated g

nights).

Region

Holiday Park

Guest Nights

2012 (CAM)

Percentage of all

Holiday Park Guest

NightsNorthland 589,415 9.4%

Auckland 395,046 6.3%

Bay of Plenty 391,159 6.3%

Coromandel 387,301 6.2%

Rotorua 264,299 4.2%

Waikato 212,894 3.4%

Hawkes Bay 195,551 3.1%

Taranaki 148,800 2.4%

Lake Taupo 147,830 2.4%

Gisborne 127,149 2.0%

Kapiti/Horowhenua 78,919 1.3%

Ruapehu 59,390 1.0%

Wellington

Wairarapa

Manawatu

Whakatane/Kawerau

Wanganui

North Island Total 2,997,753 48.1%

Combined Canterbury (incl

Timaru/Hurunui/Mackenzie) 949,704 15.2%

Nelson/Tasman 505,774 8.1%

Wanaka 218,292 3.5%

Marlborough 195,216 3.1%West Coast 182,813 2.9%

Central Otago 167,798 2.7%

Waitaki 105,916 1.7%

Southland 49,883 0.8%

Queenstown Lakes

Fiordland

Clutha

Dunedin

Mackenzie/Timaru

South Island Total 2,375,396 38.1%

Unallocated 864,179 13.9%

Total Holiday Park Guest Nights 2012 6,237,328 100%




Visitors to Holiday Parks stay longerThe average length of stay at a Holiday Park for 2012 was 2.1 nights

13 this is 8% longer than the average length of

amongst all commercial accommodation sectors.

Further, international visitors who stay in Holiday Parks have a much longer average length of stay in New Zealand. D

the peak season of 2012/13 international visitors to holiday parks intended to stay an average of 28 nights in New Zeal

compared to the average length of stay for all international visitors of 19 nights (i.e. 47% longer).14

The chart below

peak season behaviour research of Holiday Park visitors illustrates the relatively long lengths of stay of many internat

visitors. In the 2012/13 peak season, almost half of international visitors interviewed were planning to stay in New Zea

for 22 days or more15

.

At a regional level, it is similarly clear that the length of stay in Holiday Park accommodation commonly outstrips o

sectors. The chart over the page shows data from the Commercial Accommodation Monitor for 2012, comparing

average length of stay in commercial accommodation in the region, with that for Holiday Parks specifically.


14Ministry of Business, Innovation and Employment, International Visitor Survey, YE December 2012.

15Peak Season Holiday Park Visitors 2012/13, Angus & Associates, January 2013.

24% 25% 25%36% 35% 37%

4% 3%

32% 28% 32%

41%36%

40%

15%13% 16%

18% 21%22%

15%22%

16%

24% 21%34%

9% 6%7%

3% 4% 3%

21%11%

15%

7% 8%7%

3% 2% 2%

16%

18%

17%

10% 11% 7%3% 1% 3%

24%32%

16%

0%

20%

40%

60%

80%

100%

All Visitors

2006/07

All Visitors

2009/10

All Visitors

2012/13

Domestic

Visitors

2006/07

Domestic

Visitors

2009/10

Domestic

Visitors

2012/13

International

Visitors

2006/07

International

Visitors

2009/10

International

Visitors

2012/13

Number of nights intend to spend away from home, or in New Zealand (Peak Season)

1-7 nights 8-14 nights 15-21 nights 22-28 nights 29-35 nights 36+ nights



In almost all cases where data was available, the average length of stay in Holiday Parks is longer than that in o

accommodation, with Bay of Plenty, Wanaka, Central Otago, Nelson/Tasman, Hawkes Bay and Taranaki perfor

particularly well in this area.

0.00 0.50 1.00 1.50 2.00 2.50 3.0

Bay of PlentyWanaka

Central OtagoNelson/Tasman

Hawkes BayTaranaki

AucklandNorthland

GisborneRotorua

Kapit/HorowhenuaNational Average

CoromandelWaikato

Combined Canterbury RTOsLake Taupo

MarlboroughSouthland

West CoastQueenstown

WairarapaWellington

FiordlandDunedinRuapehu

WanganuiClutha

WaitakiManawatu

Whakatane/Kawerau

Average Length of Stay

Average Length of Stay by RTO region

Average - Holiday Parks Average - All Commercial Accommodation



Visitors to Holiday Parks spend moreIt has been estimated that while staying at Holiday Parks, visitors contribute up to $733 million in direct expenditu

New Zealands economy each year (approximately $372 million by domestic visitors and $362 million by internat

visitors)16.

In part due to their longer stay, the average total expenditure in New Zealand for international visitors who stayed at

one night of their visit in a Holiday Park/campground was $3,500 in 2012. Overall, only 16% of all international vis

spent in excess of this, putting those visitors staying in holiday parks amongst the highest spending international visitor

Domestic Holiday Park visitors spend less per trip than international visitors. However, they spend more at each indiv

Holiday Park that they stay at. This is because trips by domestic visitors tend to be stay put trips, whilst internat

visitors tend to be touring

18

.

An average of 26% of daily expenditure by Holiday Park visitors goes towards Holiday Park accommodation costs.

balance is typically spent outside of Holiday Parks in areas such as hospitality (cafes, restaurants, bars), activities

attractions, transport (rental vehicles, fuel, buses, taxis), retail goods and services, and entertainment. The chart follow

which shows average daily expenditure per person by category of expenditure during peak season, illustrates this19

.

16Angus & Associates, Value of the Holiday Park Sector, March 2013.

17Ministry of Business, Innovation and Employment, International Visitor Survey, year ending December 2012.

18Peak Season Holiday Park Visitors 2012/13, Angus & Associates January 2013. The average expenditure per trip for a domestic visitor was $934.65




All

Visitors

2006/07

All

Visitors

2009/10

All

Visitors

2012/13

Domestic

Visitors

2006/07

Domestic

Visitors

2009/10

Domestic

Visitors

2012/13

Intnl

Visitors

2006/07

Intnl

Visitors

2009/10

Intnl

Visitors

2012/13

Other $15.31 $7.22 $14.70 $14.50 $6.55 $10.46 $17.40 $9.01 25.66

Bars/nightclubs $3.48 $3.75 $2.35 $3.91 $2.41 $1.53 $2.36 $7.31 $4.47Petrol/fuel $6.53 $7.54 $10.16 $7.00 $6.23 $8.34 $5.33 $11.01 $14.86

Cafes/restaurants $8.53 $9.95 $12.21 $6.99 $8.71 $10.45 $12.51 $13.25 $16.77

Transport $12.32 $10.70 $13.64 $1.83 $0.85 $2.31 $39.54 $36.86 $42.90

Activity/admission fees $18.06 $16.63 $13.38 $9.25 $8.15 $6.11 $40.92 $39.12 $32.13

Snacks/groceries $13.93 $19.61 $17.34 $14.12 $18.94 $17.91 $13.44 $21.39 $15.86

Accommodation $17.33 $22.89 $29.87 $16.51 $22.79 $30.75 $19.35 $23.15 $27.59

$95.49 $98.28

$113.66

$74.11 $74.63$87.85

$150.86$161.10

$180.24

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

$160.00

$180.00

$200.00



The number of Holiday Parks is risingThere are just over 400 commercial Holiday Parks in New Zealand. This figure has risen slightly over the past ten years

below)20

. Also apparent is a seasonal pattern that sees around 5-10% of Holiday Parks close over the winter month

addition to these commercial Holiday Parks, there are also a number of non-commercial camping areas in New Zea

operated by the Department of Conservation and local authorities.

The capacity of all New Zealand Holiday Parks on a daily basis is currently just under 52,00021

. This capacity has

relatively stable over the past 10 years, with just a small increase apparent. As with the number of Holiday

establishments there is a corresponding 5-10% drop in capacity over the winter months.



0

50

100

150

200

250

300

350

400

450

500Number of Commercial Holiday Parks



Capacity in the month of January (the peak month for Holiday Parks), has changed little in the past ten years, as the c

below shows. In January 2003 capacity was 1,673,752 and in January 2012 it was 1,688,570 (up 0.9%)22

. In the int

years it decreased slightly from 2007-2009, but else has remained stable.


0

10,000

20,000

30,000

40,000

50,000

60,000Daily Capacity - Holiday Parks

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Capacity of Holiday Parks in January (2003-2012)



There are just over 400 commercial Holiday Parks in New Zealand. Almost three quarters of these parks (298) are mem

of the Holiday Parks Association of New Zealand - a membership based and funded organisation representing the inte

of the commercial Holiday Parks sector in New Zealand. There are also 170 Holiday Parks that are Qualmark lic

holders23

(41% of all Holiday Parks and approximately 54% of HAPNZ members). 108 Holiday Parks have also bec

holders of Qualmarks new Enviro-awards (13 gold, 50 silver and 45 bronze). The proportion of Holiday Parks particip

in the Qualmark programme is higher than in the backpacker, motel and hotel sectors (around 17%, 26% and

respectively)24

. This reflects the importance the industry places on the quality of its product offering. Further engage

in quality assurance programmes is encouraged by industry groups.

There are three formal marketing groups within the industry the Top 10 Holiday Park Group (with 51 locations

required to be Qualmark 4 star or more), Kiwi Holiday Parks (with 52 locations all required to be Qualmark 3 star or m

and Family Parks of New Zealand (with 22 locations all required to be Qualmark 3 star or more).

There are slightly more Holiday Parks in the North Island, than in the South Island (58% are in North Island, 42% are in S

Island)25

. Holiday Parks tend to be concentrated in coastal areas (particularly in the north of the North Island), but the

good coverage over all of the country, as shown in the chart below.

23www.qualmark.co.nzaccessed February 2012. Qualmark is New Zealand tourisms official quality agency.

24Based on the number of establishments in that sector that are Qualmark graded and the number of establishments in that sector as recorded by th

Commercial Accommodation Monitor.25

Statistics New Zealand, Commercial Accommodation Monitor.

0 10 20 30 40 50

SouthlandFiordland

CluthaDunedin

Central OtagoWaitaki

QueenstownWanaka

West CoastTimaru

MackenzieHurunui

CanterburyNelson-Tasman

MarlboroughWellington

Kapiti-HorowhenuaWairarapaWanganui

ManawatuRuapehu

Hawkes BayTaranakiGisborneWhakatane/Kawerau

TaupoRotorua

Bay of PlentyWaikato

CoromandelAuckland

Northland

Number of Holiday Parks in each Region 2012

North Island

South Island
http://www.qualmark.co.nz/http://www.qualmark.co.nz/



Holiday Parks are offering more built accommodationRecent years have seen an increase in the amount and range of built accommodation offered by Holiday Parks.

Holiday Parks are increasingly developing built accommodation, particularly built accommodation of a higher standard.

provides a means of generating additional revenue, provides guests with a greater choice of accommodation types,

gives more options for year-round use of product. The chart below illustrates the change in the configuration of HA

member Holiday Parks from 2006 to 2013 (note this trend was also starting to become apparent prior to 2006). Ther

particular shift in the number of ensuite units and park motels.

The demand for built accommodation, during the peak season at least, appears to be coming from the domestic ma

The chart below shows choice of accommodation types during three recent peak seasons. At present there is evidence

international visitors are predominantly using sites and a solid proportion of domestic visitors are choosing to use

accommodation (40% in the most recent peak season)26

.


3%

-7%

3%

-26%

-6%-15%

-6%

42%

1%

29%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

Member

Parks

Non

Powered

Sites

Powered

Sites

On Site

Caravans

Cabins Lodge &

Backpacker

Beds

Kitchen

Cabins

Ensuite Units Self

Contained

Units

Park Motels

Change in Accommodation Configuration of HAPNZ Holiday Parks: 2006-2013



64%71% 69%

57%

66%60%

77%83%

88%

36%29% 31%

42%

34%40%

23%17%

12%

0%

20%

40%

60%

80%

100%

All Visitors

2006/07

All Visitors

2009/10

All Visitors

2012/13

Domestic

Visitors

2006/07

Domestic

Visitors

2009/10

Domestic

Visitors

2012/13

International

Visitors

2006/07

International

Visitors

2009/10

International

Visitors

2012/13

Choice of Accommodation - B.Y.O. v Existing

Sites Built accommodation (incl. onsite caravans/vans) Other



Holiday Parks are sustaining occupancy ratesWith the number and capacity of Holiday Parks increasing very slightly over the past ten years, and growth in visitor ni

following a similar trend, Holiday Parks have seen an increase in occupancy of 4% since 2003 (from an annual averag

14% to 15%)27.

Seasonal patterns result in different levels of occupancy at different times of year. January is consistently the bu

month, with December and February following equally. May to August is low season with average occupancy

generally below 10%.

The recently launched Business Confidence Monitor for Holiday Parks reinforces this findings for January/February 20

suggest that most HAPNZ members are optimistic about their business and feel confident going into the next 12 month

Overall, members felt that demand in January/February 2013 was slightly up on the same period in 2012, and about on

third of HAPNZ members expected demand to increase in February/March 2013 compared to the same period in 20122

27Statistics New Zealand, Commercial Accommodation Monitor, year ending December.

28Angus & Associates, HAPNZ Business Confidence Monitor, January/February 2013.

0

5

10

15

20

25

30

35

40

Average Holiday Park Occupancy Rate (%)


20/20

A number of RTO regions have established good year -round Holiday Park business. The chart below shows the ave

monthly occupancy from January to December 2012, as well as some examples of regions that have strong year-ro

business.

0

10

20

30

40

50

Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12

Occupancy Rate throughout the year by RegionNational Average Auckland Rotorua

Marlborough Canterbury Dunedin

Documents

Holiday Parks - Quick Facts 2013 - Document should be read by the Devonport-Takapuna Local Board