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This holiday, Freeform + PopSugar – two leading media brands for young women – will celebrate the season by bringing PopSugar’s HOLIDAY GIFT GUIDE to life in a series of informative and entertaining video vignettes across Freeform’s linear, digital and social platforms.   PopSugar’s editor-curated gift guide is highly-anticipated year after year and offers new product inspiration and perfect present ideas for everyone on viewers’ lists.    Whether it’s products for beauty junkies, toys for toddlers, gifts for a holistic health nut or treats and sweets for the food lover, each vignette will provide insider tips on the year’s hottest, most unique gifts and make it easy for fans to make their lists and check them (off) twice.  

Reach Highly Desirable Female Millennial Shoppers with the Freeform + PopSugar Holiday Gift Guide

1 in 2 Female Millennials Reached 27MM+ Social Fans & Followers 150% MORE Time Spent vs. Competitive Brands

#1 Cable Network in Reach W18-34 7.5MM W18-34 Linear Viewers

Freeform Viewer Holiday Shopping Habits

91% buy holiday gifts for family & friends

84% enjoy watching holiday-related content and programming

Spend 23% MORE on holiday gifts than average shopper

66% say TV and Online advertising influences their purchase decisions

#1 Most Social Cable Network during Holidays 19MM Social Engagements

W18-34 Freeform Fans are 110% MORE likely to click on an ad than the average Facebook user

Source: Freeform: Nielsen Media Research, 12/1/17-12/25/17, W18-34, Live + 7, Mon-Sun 6p-12a, excludes non-commercial, 6 minute reach qualifier; ListenFirst, 12/1/17-12/25/17. Holiday: Disney-ABC Winter Holiday Study. Base: Total Respondents. Freeform Viewer: Watched Freeform network programming in past 30 days; PopSugar: comScore & PopSugar 2018.

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Advertisers have the opportunity to team with Freeform and PopSugar to sponsor one or multiple gift guide vignettes.

Vignettes will be 1-minute in length, shared across Freeform social handles, and may also be distributed with accompanying shoppable content on Facebook and Instagram.

Digital commitment also includes a co-branded Instagram Story shared with PopSugar’s followers!*

Vignettes may also air on Freeform linear during 25 Days of Christmas programming**

GIFT GIVING MADE EASY THIS HOLIDAY

*Minimum spend with PopSugar required**Requires on-air media commitment and/or incremental marketing fees; to be discussed with Disney-ABC Sales & Marketing

Freeform/PopSugar Gift Guide + PopSugar Instagram Story

• One (1) Freeform/PopSugar Holiday Gift Guide Video - Integrates product branding and holiday messaging - Posted to various Freeform Facebook, Instagram & Twitter

social handles

• Freeform Longform Video - Sponsor media to run across all Freeform LFV Platforms

• One (1) PopSugar IG Story*

Required Commitment: $250k

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TIER 1 OPPORTUNITY

*Minimum $100K net spend with PopSugar required and included

ADVERTISER

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TIER 2 OPPORTUNITY

Freeform Shoppable Units + Freeform/PopSugar Gift Guide + PopSugar Instagram Story

• One (1) Freeform/PopSugar Holiday Gift Guide Video

• Freeform Longform Video

• One (1) PopSugar Instagram Story*

• Shoppable Carousel Ads - Posted from various Freeform FB + IG Accounts - Scroll-through post featuring various images or videos;

each highlighting partner brand’s products or attributes - Features links for click-through to brand’s site

Required Commitment: $500k

Facebook Carousel Ad *Minimum $100K net spend with PopSugar required and included

ADVERTISER

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PARTNER INVESTMENTS*

$500KFull Video Vignette Posted from Various

Freeform FB, IG & Twitter Accounts

Shoppable Carousel Ad

Posted from Various Freeform FB & IG Accounts

Long-Form Video Media Across All Freeform

LFV Platforms

Instagram Story Posted from PopSugar IG

Account

$250KFull Video Vignette Posted from Various

Freeform FB, IG & Twitter Accounts

n/aLong-Form Video

Media Across All Freeform LFV Platforms

Instagram Story Posted from PopSugar IG

Account

*Minimum $100K net spend with PopSugar required and included