Copyright 2012. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.

Holiday Fun FactsNovember 2012

Instructions:

1.The next two slides are interactive. Please go into presentation mode by clicking the slide show button in the lower right hand corner.2.When interacting with the next slides, please click only on the individual buttons located throughout the slide. Note, there are eight individual buttons you can click on the first slide and five buttons on the second.3.Enjoy the fun facts about the Holidays!

The NPD Group, Inc. | Proprietary and Confidential 3

Pies are by far the top dessert during Thanksgiving weekend comprising of nearly half of all dessert eatings, followed by fruit and cakes. (1)

During Thanksgiving weekend, individuals consume about 3.2 dishes at lunch and 3.6 dishes at dinner compared to 2.5 and 2.9 throughout the entire year. (1)

The cost of an average Thanksgiving meal has risen $10 in the past year from $49.02 in 2011 to $59.04 in 2012. (3)

13.8% of meals over Thanksgiving weekend are leftovers, compared to 5.6% throughout the rest of the year. (1)

Consumers are more likely to consume turkey and soup during Thanksgiving weekend than any other time of the year. (1)

The top side dishes during Thanksgiving weekend include vegetables, potatoes, fruit, stuffing, and bread. (1)

Individuals are more likely to consume coffee and alcohol alongside their snacks during Thanksgiving weekend. (2)

Consumers have a particularly greater tendency to consume chocolate, potato chips, dips & salsa, and crackers during Thanksgiving weekend. (2)

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Consumers have a greater tendency to consume chocolate, nuts, crackers, dips & salsa, and trail mix during Christmas Eve/Day. (2)

During Christmas Eve/Day, individuals consume about 2.7 dishes at lunch and 3.8 dishes at dinner compared to 2.5 and 2.9 throughout the entire year. (1)

The top lunch/dinner foods on Christmas Eve/Day include sandwiches, poultry, soup, and pizza; all of which have a greater tendency for consumption with the exception of sandwiches. (1)

Pies, cakes, and fruit are the top desserts during Christmas Eve/Day accounting for nearly 60% of desserts consumed. (1)

The top side dishes during Christmas Eve/Day include vegetables, potatoes, bread, fruit, and salads. (1)

Contact Information:

Robert Staszel(847)692-1862Robert.Staszel@npd.com

Sources:

1.The NPD Group/NET Individual In-Home Database2.The NPD Group/SnackTrack 2.1 Database3.Lybrand, Sarah. "Why Thanksgiving Will Cost More This Year." Yahoo! Finance. N.p., 01 2012. Web. 15 Nov 2012. <http://finance.yahoo.com/news/why-thanksgiving-will-cost-more-this-year.html>.