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Holdings, Inc.
Morgan Stanley ConferenceNovember 2010
Holdings, Inc.
Forward-Looking Statements
This document contains both historical and forward-looking statements. Forward-looking statements are not based on historical facts but instead reflect our
expectations, estimates or projections concerning future results or events, including, without limitation, our expectations as to anticipated pre-tax restructuring charges
and future cost savings, statements regarding anticipated advertising and promotional spending, the estimated impact of foreign currency movements (excluding
Venezuela) and expected raw material and commodity costs. These statements generally can be identified by the use of forward-looking words or phrases such as
“believe,” “expect,” “anticipate,” “may,” “could,” “intend,” “belief,” “estimate,” “plan,” “likely,” “will,” “should” or other similar words or phrases. These statements are not
guarantees of performance and are inherently subject to known and unknown risks, uncertainties and assumptions that are difficult to predict and could cause our
actual results, performance or achievements to differ materially from those expressed in or indicated by those statements. We cannot assure you that any of our
expectations, estimates or projections will be achieved.
The forward-looking statements included in this document are only made as of the date of this document and we disclaim any obligation to publicly update any
forward-looking statement to reflect subsequent events or circumstances.
Numerous factors could cause our actual results and events to differ materially from those expressed or implied by forward-looking statements, including, without
limitation:
the preliminary nature of the estimates related to the restructuring initiatives, and the possibility they may change as management develops and finalizes its plans;
Energizer’s ability to timely implement the strategic initiatives in a manner that will positively impact our financial condi tion and results of operation; the impact of the
strategic initiatives on Energizer’s relationships with its employees, its major customers and vendors; Energizer’s ability to improve operations and realize cost savings;
Energizer’s ability to continue planned advertising and other promotional spending may be impacted by lower than anticipated cash flows, or by alternative investment
opportunities; predicting consumer consumption trends with respect to the overall battery category, although it is likely that they will continue to be significantly
negatively impacted by declines in the proliferation or consumption of primary battery-powered devices; anticipating the impact of raw material and other commodity
costs, as it is difficult to predict with any accuracy whether raw material, energy and other input costs, or unit volumes, will stabilize, since such costs are impacted by
multiple economic, political and other factors outside of the Company’s control, and volumes are impacted by consumption and category trends that are difficult to
assess; the ability to obtain governmental approval of our acquisition of American Safety Razor on the proposed terms and schedule; Energizer’s effective tax rate for
the year could be impacted by legislative or regulatory changes by federal, state and local, and foreign taxing authorities, as well as by the profitability or losses of
Energizer’s various subsidiary operations in both high-tax and low-tax countries; estimating the impact of foreign currency exchange rates and offsetting hedges on
Energizer’s profitability for the year with any degree of certainty; and, prolonged recessionary conditions in key global markets where Energizer competes could result
in significantly greater local currency movements and correspondingly greater negative impact on Energizer than what can be anticipated from the current spot rates.
On the other hand, if concerted global stabilization measures achieve some degree of economic recovery, local currencies could be significantly strengthened relative
to the dollar.
In addition, other risks and uncertainties not presently known to us or that we consider immaterial could affect the accuracy of any such forward-looking statements.
The list of factors above is illustrative, but by no means exhaustive. All forward-looking statements should be evaluated with the understanding of their inherent
uncertainty. Additional risks and uncertainties include those detailed from time to time in Energizer’s publicly filed documents; including its annual report on Form 10-K
for the year ended September 30, 2009.
Holdings, Inc.
Trademarks and Brands
We use “Energizer” and the Energizer logo as our trademarks. Product names and company programs
appearing in this presentation are trademarks of Energizer Holdings, Inc. or its subsidiaries.
Market and Industry Data
Unless we indicate otherwise, we base the information concerning our industry contained in this
presentation on our general knowledge of and expectations concerning the industry. Our market position
and market share is based on our estimates using data from various industry sources and assumptions
that we believe to be reasonable based on our knowledge of the industry. We have not independently
verified data from industry sources and cannot guarantee its accuracy or completeness. In addition, we
believe that data regarding the industry and our market position and market share within such industry
provides general guidance but is inherently imprecise.
Holdings, Inc.
Global, diversified consumer products company with market leading positions
Demonstrated track record of driving growth organically and through acquisitions
Iconic brands supported by continued innovation and investment
Long-term history of delivering strong operating performance
Seasoned management team with extensive industry experience
Holdings, Inc.
An Evolution to a Global, Diversified
Consumer Products Company
Source: Company filings
Note: Market share positions based on Company estimates1Represents battery and lighting products
Batteries¹
52%
Skin care
9%
Batteries1
100%
2010 (post PYX & Edge)2000 (post spin-off) 2005 (post Schick)
Batteries¹
69%
Razors
and
blades
31%
Feminine
care
4%
Infant
care
5%
Wet
Shave
30%
Holdings, Inc.
Lighting
Products
#1
Household Products Personal Care Products
Household
&
Specialty
Batteries
#1
Global
Wet Shave
#1 / #2
Tampons
#2
Infant
Care
#1
Sun &
Skin Care
#1
Note: Market share position based on company estimates
Breadth of Portfolio is Extensive
Holdings, Inc.
Household Products
Holdings, Inc.
Revenue ($mm)
Source: Company filings
Note: September fiscal year-end;
$1,694 $1,740 $1,800$1,945 $2,059
$2,147$2,376 $2,474
$2,110 $2,200
$0
$1,000
$2,000
$3,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Segment Profitability ($mm)
$235
$354 $370$406 $438 $442
$472 $489
$399$451
$0
$200
$400
$600
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
10%
15%
20%
25%
30%
Results – Household Products
Segment Profitability as a % of sales
+4% YOY
+13% YOY
Holdings, Inc.
Growth rate of devices that use primary batteries has slowed, especially in Developed Markets, due to macro-economic softness and due to more devices using built-in rechargeable battery systems
Data Labels are 8 rolling waves ending Wave 4
Primary Powered Devices
Battery on Board ex Cell
Phones
Total Primary: AA/AAA/C/D/9V
# o
f D
evic
es
U.S. Device Inventory
1,500
1,000
500
Current Situation – Devices
Holdings, Inc.
Household Battery Category trends have softened and Category has experienced deflation (lower selling price per unit) due to:
- Free Batteries (Bonus Packs) from Manufacturers
- Trade Down by Retailers (Private Label / Value Brands)
- Inefficient Promotion by both Manufacturers and Retailers
. . . ENR has grown market share with a diversified portfolio that meets
consumer’s needs
Source: US FDMX Household Batts (calendar year basis)
'05 '06 '07 '08 '09 YTD '10
Category EQ 0.7% 1.5% 2.3% -3.5% -4.4% 2.0%
Category $ 0.7% 5.0% 7.1% -1.0% -5.7% -6.5%
ENR $ Share Chg (0.2) 0.2 0.9 0.5 1.0 0.1
Change versus Prior Year
US FDMX Household Batts Category Trends
Current Situation - Category
Holdings, Inc.
Source: Nielsen Home Scan Panel
Pack Upsizing Causes Pantry Loading
Reducing buying households and purchase
frequency
-2% -3%
Buying
Households
Purchase
Occasions
Price Gaps and Promotion Lower Price
Driving down dollars per household and
incremental sales
-6% -10%
Dollars per
Household
Incremental
Dollars
Lower price per battery has not increased consumption
Holdings, Inc.
Lower price per battery has not increased market share for most retailers, so they aren’t “winning”
Source: Nielsen FDMx
Dollar Share Point Change vs. YAA
ve
rag
e P
ric
e p
er
EQ
Ch
an
ge
vs
. Y
A
= Individual retailer results
As price
goes down…
Retailer share does not
necessarily go up
Holdings, Inc.
Context since 1992
As Carbon Zinc is being replaced by Alkaline and as plants become more efficient . . . We’ve adjusted our manufacturing footprint
– 24 Carbon Zinc production facilities closed
– 3 Alkaline production facilities closed
As Lithium grew . . . We expanded to a second Lithium production facility
9 Global Mfg facilities:– Asheboro, NC (Alkaline)
– Maryville, MO (Alkaline)
– St. Albans, VT (Lithium batteries)
– Bennington, VT (Specialty batteries)
– Switzerland (Alkaline)
– Singapore (Alkaline & Lithium)
– Indonesia (Carbon Zinc)
– China (Alkaline)
– China (Lights)
5 Local Mfg facilities:– Malaysia (Carbon Zinc)
– Philippines (Carbon Zinc)
– Sri Lanka (Carbon Zinc)
– Egypt (Carbon Zinc)
– Kenya (Carbon Zinc)
Current Situation –Manufacturing Footprint
Holdings, Inc.
Have Board authority to determine a restructuring in the range of $65M to $85M in costs . . . With projected savings of $25M to $35M per year
– Most of the costs will be recorded in FY 2011 . . . And savings mostly in FY 2012
– Vast majority of the costs associated with manufacturing capacity rationalization
– Actions will improve capacity utilization . . While maintaining needed flexibility to respond to seasonality demands, storms and global supply chain requirements
Current Situation - Restructuring
Holdings, Inc.
Grow Category Dollars for Retailers through:
– Recent announcement to retailers to eliminate pack upsizing in the U.S. during the second fiscal quarter of 2011
– Decoupling C/D/9V from AA/AAA pricing environment through 7% price increase previously announced to retailers effective March 1, 2011
– Focusing on improved category merchandising effectiveness
– Improving promotion efficiency
Continued portfolio diversification . . . Emerging Technologies and Markets
ENR Household –Strategies Going Forward
Holdings, Inc.
Personal Care
Holdings, Inc.
FY 2010 Total PC Sales – $2,049
Wet Shave
62%
Feminine Care
10%
Skin Care
18%
Infant Care
10%
Personal Care Revenues
Holdings, Inc.
$367
$86$108
$128$156
$323$341
$0
$200
$400
2004 2005 2006 2007 2008 2009 2010
Revenue ($mm)
Source: Company filings
Note: September fiscal year-end and financials include impact of acquisitions
$868 $931 $930 $989
$1,857 $1,890$2,049
$0
$500
$1,000
$1,500
$2,000
2004 2005 2006 2007 2008 2009 2010
Segment Profitability ($mm)
Results – Personal Care
+8% YOY
+8% YOY
Holdings, Inc.
$625
$745
$868 $931 $930
$989 $1,085 $1,118
$1,265
2002 2003 2004 2005 2006 2007 2008 2009 2010
Net Sales
Wet Shave Growth
Holdings, Inc.
2003 2010
Women’s Systems $135 $278
Men’s Systems $297 $390
Disposables $252 $386
True Category Innovation Drives Top Line Growth
Holdings, Inc.
True Innovation
– Unique hydrating skin reservoir
– Unique skin guard technology
Available in 5 and 3 blade
5-blade has flip trimmer
Also launched shave preps
Launched
– N.A. – April 2010
– Japan – August 2010
– Major European markets – Fall 2010
High level of consumer satisfaction resulting in strong repeat purchases
Men’s share is at highest $ share in 6+ years since the launch of Hydro
True Category Innovation Drives Top Line Growth
Hydro Launch
Holdings, Inc.
Complimentary assets for the company’s wet shave business
– Fourth largest global manufacturer and distributor of wet shave products
– Leading supplier of private label razors and blades
– Enhances our ability to provide total category solutions to retailers
– Combined scale enhances competitive position
Purchase Price - $301 million, plus assumed liabilities
NPV of assumed liabilities - ~$100 million
Acquisition is pending regulatory approval in the U.S. and Germany
Need regulatory approval by November 23
American Safety Razor Acquisition
Holdings, Inc.
Acquired June 2009
Compelling acquisition both strategically
and economically
Highly synergistic to existing razors and
blades business
Launched Hydro Shave preps in
conjunction with razor launch
#1 market share position with 41%
share for FY 2010, increased +5.1 pts
since acquiring
The “Edge” and “Skintimate” Acquisition
Holdings, Inc.Men’s Shave Prep Market Share
Holdings, Inc.
Sun care category growth of 8% for FY 2010
Long-term category growth of 5% to 6% over past 5 years driven by:– Increased consumer awareness of skin damage from sun
– Aging demographics and increasing concern about skin care
– Increased penetration of convenient sprays
Sun Care sales up 10% in FY 2010
International sales increased 26% in FY 2010
Sun Care
Holdings, Inc.
Playtex
Playtex is #2 tampon manufacturer with 21.9% dollar share
of market
Playtex Sport – Double digit growth since launch
Playtex Gentle Glide - Share under pressure from new
products, competitive discounting and private label
Objectives
– Stabilize Gentle Glide
– Aggressively Grow Sport
Strategies:
– Re-launch Gentle Glide with Improved Positioning
and Continued Aggressive In-Store Marketing
– Grow Sport Awareness and Trial Through the Fully-
Integrated “Be Unstoppable” Campaign
– Expand Sport Distribution Through Filling Key Voids
* Nielsen FDMx Dollar Sales for 52 weeks ended September 25, 2010.
Feminine Care
Holdings, Inc.
Sales up 2% in FY 2010, led by increases in Diaper Genie and Cups
Infant Care
Holdings, Inc.Financial Outlook
Holdings, Inc.Financial Outlook
Outlook for FY 11
– A & P – 11.5% to 12% of sales – continued support of Hydro as it is launched in Japan and select European markets.
Holdings, Inc.Financial Outlook
Outlook for FY 11
– A & P – 11.5% to 12% of sales
– Commodities - $20 to $30 million unfavorable for FY 11 primarily due to zinc and steel
Zinc - 5% layered hedging strategy 16 months out
Nickel, EMD and Steel
Prices fixed through supplier agreements 3 to 12 months out
Holdings, Inc.Financial Outlook
Outlook for FY 11
– A & P – 11.5% to 12% of sales
– Commodities - $20 to $30 million unfavorable for FY 11
– Currencies - $20 to $30 million favorable for FY 11
• Five major currencies hedged out 15 months
― € Euro
― ¥ Yen
― £ British pound
― $ Aussie
― $ Canadian
Holdings, Inc.
$544 million Free Cash Flow in FY 2010
$630 million of cash at September 30, 2010
Debt to EBITDA = 2.70
$2.3 billion in debt @ 5.1% average rate
– 92% fixed
Strong Financial Position
Free Cash Flow (FCF) is not a generally accepted accounting principle (GAAP) measure as defined by Regulation G of the rules of the
Securities Exchange Commission. However, Energizer believes it is a useful addition to traditional GAAP measures as operating cash
flow is the funding source of our capital investment projects. FCF should be considered as an alternative to, but not superior to or as a
substitute for the comparable GAAP measure. FCF is defined as net cash provided by operating activities less capital expenditures. For
FY 2010, net cash from operations was $652.4 million, and capital expenditures were 108.7 million. This resulted in Free Cash Flow of
$543.7 million.
Holdings, Inc.