Geert Hofstedes Culture Theory

Geert Hofstedes Culture TheoryBy:- Kevin Doshi-A01Preeti Jindal-A02Roshan Jain-A03Sonali Budhrani-A04Prashant Malhotra-A05Saloni Jindal-A061Geert HofstedeDutch social psychologist.

Comprehensive study of influencing values.

Used to explain differences between cultures.

Examine the results of a world-wide survey of employee values by IBM in the 1960s and 1970s.

CULTURAL DIMENSIONS Indulgence Long Term OrientationUncertainty Avoidance Masculinity versus Femininity Individualism versus CollectivismPower Distance Power DistanceDifferences in the work culture as per the power delegated to the employees. Organization AOrganization BThe power was distributed equally among all

Enjoyed equal benefits and rights.The superiors enjoyed a special treatment

Team leaders with more responsibility then team members.IndividualismCollectivismIndividual achievementResponsibilityPrivacyLoyaltyInnovationDevotionIndividualism versus CollectivismHere individuals with a common interest come together and work in union as a team.

Masculinity versus Femininity Differences in male and female values on the culture of the organization.Responsibilities also vary as per the gender of the employees.

MaleFemaleAggressive

Material Reward

AchievementsSofthearted

Quality of life

CooperationUncertainty Avoidance A culture where employees know how to respond to unusual and unforeseen circumstances.

High uncertainty avoidanceLow uncertainty avoidanceStrong faith in rules

Difficult to implement changesRelaxed attitude

Open for new ideasLong Term OrientationLong term oriented societies attach more importance to the future.Focus on long term relationship with the employees.Strive hard for targets.In short term oriented societies, values promoted are related to the past and the present. People expect short term rewards from their work. Indulgence versus RestraintIndulgenceRestraint Societies with a high rate of indulgence allow people to freely satisfy their basic needs and desires Enjoys moment rather than uses time to compare with others

Restraints define societies with strict social norms and restrictions Gratification suppressed and regulated

ApplicationInternational communicationInternational negotiationInternational managementInternational marketing

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