Hofstede India

8/9/2019 Hofstede India

1/25

Hofstedes Dimensions

ForIndia

An Insight to Indias culture

BY


2/25

INDIAN CULTURE


3/25


4/25

Index

Introduction to Dimensions

Hofstedes Dimensions for India

Comparison with World Average

Conclusion

References


5/25

INTRODUCTION

It is impossible not to be astonished byIndia. Nowhere on Earth does humanitypresent itself in such a dizzying, creativeburst of cultures and religions, races andtongues.

Perhaps the only thing more difficult than

to be indifferent to India would be todescribe or understand Indian CULTUREcompletely.


6/25

Here is what some literates have to say

"India is the cradle of the human race, thebirthplace of human speech, the mother ofhistory, the grandmother of legend, andthe great grand mother of tradition. Ourmost valuable and most astrictivematerials in the history of man aretreasured up in India only!" --Mark Twain

I do not want my house to be walled in on all sides and mywindows to be stuffed. I want the cultures of all the lands tobe blown about my house as Freely as possible. But I refuseto be blown off my feet by any. -

(Mahatma Gandhi)


7/25


In the 1970s Hofstede developed fourdimensions of culture based on an extensivesurvey conducted among IBM managers inover 50 countries for work values.

Hofstedes Dimensions try to explain thenational culture from five different angles.

In International Business it is imperative tostudy nations culture while doing business

with them. Hofstedesdimensions give us the edge of

understanding for different cultures across theworld.


8/25

Dimensions of culture

Power Distance

Individualism/collectivism

Uncertainty Avoidance

Masculinity / Femininity

Long-term/ Short-term

Orientation


9/25

INDIVIDUALISM/COLLECTIVISM INDEX


10/25

Individualism Degree to which a

society reinforcesindividual or collectiveachievement andinterpersonal

relationships.

High index meansindividual rights aredominant.

Low score refers tocollectivist culture.

India 48

World Average 43

India is a collectivist

culture and working ingroups is valued.

Collective interest ismore important thanindividual interest.

Interdependence andconcerns for others.

Family value & life

is foremost important.


11/25

Power Distance Index


12/25

Power Distance Index Power Distance Index

refers to how the power isdistributed among themembers of society.

Based on the notion thatall societies are unequal,but some are moreunequal than others.

This dimension explains ifpower distribution isvertical or not.

India 77 World average 56.5

Indias scores very high onthis Index, which shows

that power is distributedmore unequally in India.

High level of inequality ofpower and wealth withinthe society.

Harmony of society isbased on giving value toorder of social status.


13/25

Power Distance Index

20 most riches people of

World are in INDIA

RICHNESS


14/25Power Distance Index

0

112

10 110

Small PowerDistance

Collectivist

Large PowerDistance Collectivist

SmallPowerDistanceIndividualist

Large PowerDistance

Individualist

4

1

2

3

5

6

IndividualismI

ndex

ExampleCountries:

1. Costa Rica

2. Korea andMexico

3. INDIA4. Israel and

Ireland

5. Australia

andU.S.A.

6. France andItaly

Power Distance and Individualism-Collectivism


15/25

MASCULINITY /FEMININITY INDEX


16/25

MASCULINITY /FEMININITY INDEX

Differences betweengender roles arehighlighted by thisdimension.

Higher the value,greater the gap betweenvalues of men andwomen.

Nations culture ismasculine if it is moreassertive and feminine ifit is more caring.

India 56 World Average 50

Gender inequality ismore profound in India.

Wide gap betweenposition of men andwomen.

Male tend to dominatesociety and powerstructure.


17/25

UNCERTAINTY AVOIDANCE INDEX


18/25

Uncertainty Avoidance Index

Level of acceptanceof uncertainty andambiguity within asociety.

High index refer tolow tolerancetowards risk and

uncertainty.

India 40

World Average 61

Due to fatalistorientation Indiansare able to bearuncertainty.

More open tounstructured ideasand situations.


19/25

Long Term Orientation


20/25

Long Term Orientation

Societys time horizonis gauged by thisindex.

Also known asConfucian Dynamism.

Low score meansshort term orientation

highlighted by- Respect or tradition Personal steadiness and

stability.

India 61 World Average 45

Higher score refers to

more persistentculture and thrifty.

More future planningis involved.


21/25

India

010

20

30

40

5060

70

80

PDI IDV MAS UAI LTO

India 77 48 56 40 61

World Average 56.5 43 50 61 45

RATING



22/25

Conclusion

Hofstede Dimension was given for Indiabut they are different for each region asIndia is a multicultural nation.

Hofstede Dimension was given 20 yearsbefore but does they really hold truetoday.


23/25

Does Hofstedes D hold true today???

It was done 20 years back

Now the emerging trend .

Capitalism at the Bottom of the Pyramid

We are definitely climbing up the individualismladder.

Feminization of India.

From IAS to MBA.

I want to retire at 40!


24/25

References Clearly Cultural. (n.d.). Retrieved Feb 11, 2010, from Clearly

Cultural: http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/

Cultural Dimensions. (n.d.). Retrieved Feb 11, 2010, fromKwintessential:

http://www.kwintessential.co.uk/intercultural/dimensions.html

Hofstede, G. (n.d.). Retrieved Feb 11, 2010, from Geert Hofstede:http://www.geert-hofstede.com/hofstede_india.shtml

India. (n.d.). Retrieved Feb 11, 2010, from Cyborlink:http://www.cyborlink.com/besite/india.htm

Jones, M. L. (n.d.). Retrieved Feb 11, 2010, from University ofWollongong:http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapers
http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.kwintessential.co.uk/intercultural/dimensions.htmlhttp://www.kwintessential.co.uk/intercultural/dimensions.htmlhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.cyborlink.com/besite/india.htmhttp://www.cyborlink.com/besite/india.htmhttp://www.cyborlink.com/besite/india.htmhttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://ro.uow.edu.au/cgi/viewcontent.cgi?article=1389&context=commpapershttp://www.cyborlink.com/besite/india.htmhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.geert-hofstede.com/hofstede_india.shtmlhttp://www.kwintessential.co.uk/intercultural/dimensions.htmlhttp://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/


25/25

Thank You

Documents

Hofstede India