We know creatives.

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“We’re Christians, and we run our business on Christian principles.” David Green, the founder and CEO of Hobby Lobby Stores, Inc.

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1.0 Project Introduction1.1 Rebranding Hobby Lobby

1.2 Mission Statement & Campaign Vision

2.0 Brand Research2.1 Paper Abstract

2.2 Research Paper

2.3 Brand Attributes, Demographics & Target Market

2.4 Brand Benefits & Unique Selling Position

2.5 SWOT Analysis

2.6 Style Boards

3.0 Brand Development3.1 Brand Logotype & Logomark

3.2 Identity System

3.3 Minimum Height & Clear Space

3.4 Improper Use of Logo

3.5 Color

3.6 Typography

3.7 Brand Voice

3.8 Brand Imagery

3.9 Textures

4.0 Design Solution4.1 Print Ads

4.2 External Branding

4.3 Internal Branding

4.4 Sitemap & Website (seasonal banner ads)

4.5 Social Media

4.6 Mobile Apps

4.7 User Personas

5.0 References

“We’re Christians, and we run our business on Christian principles.” David Green, the founder and CEO of Hobby Lobby Stores, Inc.

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“Not just an arts and crafts store.” Hobby Lobby, Inc. Brand Statement

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1.0 Project Introduction1.1 Rebranding Hobby Lobby

1.2 Mission Statement & Campaign Vision

“Not just an arts and crafts store.” Hobby Lobby, Inc. Brand Statement

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3.1 Brand Logotype & Logomark

Primary Logo I

Primary Icon

Primary Logo II

The Hobby Lobby brand now has a strong, updated and personable logo that reflects the personality of the consumer base the company caters to.

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To continue to preserve the Hobby Lobby brand equity, adhering to specific logo use and placement guidelines are mandatory. Placing the “o” letter form as a guide to placement of the icon and Hobby Lobby logo together will help ensure accuracy and consistency. The logo should never be stretched or manipulated in any way.

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2013 STYLING GUIDE