HMGT 2402WINE & BEVERAGE MANAGEMENTSERVICE SALES & STORAGE

Prof. Karen GoodladSpring 2012

Class Objectives

Review of Viticulture and Oenology Review of Retail Wine Shop Assignment Service, Sales and Storage

Sales Statistics…

Wine consumption in the US has increased steadily since 1994. Partially a result of positive health benefits in the

news 1994, 1.77 gal. per capita 2007, 2.47 gal. per capita 2010, 2.54 gal. per capita 60% of wine in the US is purchased by women The Millennial generation, (turned 30 in 2007)

at 70 million strong, will push beverage trends

Wine Market CouncilFOR MORE INFO...

Core VS. Marginal

TABLE WINE VOLUME SHARE BY COLOR

COLOR 1991 1995 2008 2009

Red 17% 25% 44% 47%

White 49% 41% 42% 40%

Blush 34% 34% 14% 13%

TOTAL 100% 100% 100% 100%

In U.S. SupermarketsSource: Based on U.S. supermarket data from The Nielsen Company.

Consumption by color

The Wine We Drank in 2011Market Share by Sales

The Nielson Company, Wine Business, 11.12.11

The Wine We Drank in 2007

Chardonnay 20% market share, 23% $ share

Merlot 11% market share, 12 $$ share

Cabernet Sauvignon 10.5% market share, 14% $$ share

Pinot Grigio Pinot Noir

Trends in other varietals influenced by “wine geeks” not the mass market

“Big Three”

Source: “Big Three” Varietals the Backbone of Rising Industry, Wine Business Monthly, September 2007

Sales: Federal Laws=State Controls Control States Three Tier States

On Premise: Restaurants, Clubs, Hotels Off Premise: Wine Shops, Grocery Stores, Costco

Sales: Three Tier System

Winery/Importer Distributor

Retailer Consumer

Direct Shipment &On Line Movement…

Who Ships Where?

FOR MORE INFO...

Responsible Alcohol Sales

Check ID Recognize the signs of intoxication Decline service to those visibly intoxicated Train all FOH employees Ensure all bartenders and managers are

certified in a responsible beverage service program TiPS (Training for Intervention Procedures) NRAEF ServSafe Alcohol

Responsible Alcohol Sales, Employment On Premise 18 years:

Handle, dispense & receive payment for alcoholic beverages

Off Premise 16 years: Handle, record & receive payment for

alcoholic products with direct supervision Off Premise 18 years:

Handle, record & receive payment for alcoholic beverages

NY State Handbook for Retail

FOR MORE INFO...

Online Wine Purchases

Off Premise Wine Sales: 2011vs. 2010

                                                                                                                                  

FOR MORE INFO...

Sales: Sommelier

(suh-mal-'yAy), or wine steward, is a trained and knowledgeable wine professional, commonly working in fine restaurants, who specializes in all facets of wine service. The role is more specialized and informed than that of a wine waiter.

Service: Decanting

Why we Decant Aeration Bring to proper

temp Remove

sediment Season glass

Mise en Place Decanter Corkscrew Candle/Matches Coaster Waiters Side

Towel Glasses/Wine!!!

Importance of Temperature

Sparkling Wine: 41°-45° Dry Whites and Rose’s: 44°-54° Light-bodied Reds: 50°-55° Medium to Full Bodied Reds: 55°-65° Sweet Wines, Not Port: 45°-50°

Service: Wine Glass Designs

Service: Wine Bottle Designs

Storage

Why have caves always been used for wine storage? 55°F, no temperature fluctuations 75% humidity Dark No vibrations Store on side with label face up

Alternative Packaging and Sales Screw Caps Three-Liter Boxes (Bag in a Box) TetraPak Single-Serve Packages (175ml) Lighter Weight Bottles Vending Machines and Bottle Refill

Pumps Interactive Wine Service:

Clo Wine Bar and iPad Wine lists•Retail Sales Report: Single-Serve Packaging Continue Steady Growth

•Vending Machines

FOR MORE INFO...

Home Work

WEEK 4, FIRST QUIZ Type of Grapes Viticulture & Enology Tasting… Service, Sales & Storage

Review Notes Read for White Wines of France Lecture