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Greg Duff
• Firm Chair and Founder of firm’s Hospitality Practice
• 25 years lodging industry experience –former in-house roles with Starwood, Webvan.com and Columbia Hospitality
Firm Chair and Principal, Garvey Schubert Barer
The Digital Marketing Legal LandscapePresented by: Greg Duff, Garvey Schubert Barer
The Hospitality Law Conference: Series 2.0 – HoustonApril 9, 2019Houston, TX
TopicsPrivacy01Online Distribution02Wholesalers03
Short-Term Rentals04
Virtual Assistants05
07 Website Accessibility
Influencers06
• GDPR
§ Controller vs. Processorvs. Joint Controller
• Supplier / vendor contracts
• Guest contracts
Privacy
Online Distribution - Parity
• Rates, availability, conditions, and...
• Algorithm effects
• European Union (Australia) vs. ROW
Online Distribution - Direct Booking
• “Qualified Rates”
• Display vs. booking
• Member awards and benefits
• Distributor loyalty programs
Online Distribution - Miscellaneous
• 1-800 Contacts
• Non-disparagement
• Booking.basic
• Misleading sales tactics
• Bundled vs. unbundled rates
• Onward distribution
• Enforcement and remedies
• Emerging technologies
Wholesalers
• Maturing industry / differentiation
• Distribution channel
• Integration challenges
• Regulations
• Meetings and events
Short-Term Rentals
• Growing uses
• Terms of use
• Privacy
Virtual Assistants
• FTC activities
• “Material connection”
• Endorsement Guidelines
• Disclosure, disclosure,
disclosure
Influencers
• ADA Title III
• Accessibility Standards (WCAG)
• Alternatives
Website Accessibility
The Digital Marketing Legal Landscape