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Hitting the Web

By Jennifer Brannock Cox

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News could wait

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But now

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A new perspective

?

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The assignment

From: www.onepakistan.com

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I have an audience?

From blog.gasbuddy.com

From Sdheadliner.com

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The rules

3-5 grafs

One-sentence summary lede

Short, simple sentences

Inverted pyramid

Present/past tense

Leave off unimportant details for now

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Your turn!

Lede-worthy?

What does our audience NEED TO KNOW?

Gas spilling on

roadway

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Something like this

Posted 5 minutes ago:

Traffic is stopped on ArcherRoad at the I-75 northboundon-ramp where gasoline isspilling from an overturned

tanker.

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Whats next?

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Finally?

The driver

What

happened?

Etc.

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Way to go!