Hitch-hikers’ (Rough) Guide to the Media

.…..TVE Asia Pacific......

Communication Many methods, processes, strategies,

channels & technologies

Mass Media Print: text-based

Radio: audio-basedTV/Video: audio-visual

New mediaConvergent media

Media-based communication…

• Necessary but not sufficient?• This alone may not lead to policy

or social change• But it’s a useful way to:

– Trigger discussion/debate– Create ripples– Get chain reactions started

• Not an end by itself…but a process!

Mesmerised by media?

Hooked on media?

Yet…can we ignore it?

• Media enriched world

• Newsstands & airwaves crowded

• Cheap, quick way to access large numbers of people

• Opportunities to get across to all walks of society

• Partial solution to advocacy & public communication of research

Situation analysis

• Research to communicate

• Defined audiences to reach

• Believe it’s socially important to communicate

• Don’t have enough money to buy media space/time

• Help!

Mediasaurus?

• Mainstream media structures & business models outmoded?

• Undermined by new media?

• Days numbered?

• Doom imminent?

When worlds collide…

• Mainstream media (MSM) in decline but still influential…

• New media growing, spreading, consolidating…

• MSM/New media interplay?

• New rules of the media game?

• With whom do we hitch a ride?

Who’s afraid of Moving Images?

.…..TVE Asia Pacific......

Deep impact?

• ‘One picture is worth a thousand words…’

• 1 second of video: 24 frames

= 24,000 words?

• 60 seconds of video: 1,440 frames

= 1,440 x 24,000 words?

Moving for change?

Moving for change?

Moving for change?

TVEAP experience shows...

Moving images can move people

But only when:

- used in the right context

- broadcast + narrowcast + webcast combination

- part of a bigger effort/process

- a/v strengths are maximised

- a/v limitations are recognised

TVE Asia Pacific

• Television for Education – Asia Pacific, trading as TVE Asia Pacific (est. 1996)

• Non-profit media foundation, anchored in Sri Lanka, working regionally & journalistically

• Using TV, video & web to communicate development

• Catalysing public discussion & debate on development + social issues

We are story tellers…

• Covering Asia’s ‘emergence’ from many angles, voices and cultures

• Going beyond news and current affairs

• Factually based

• Non-technically told

.…..www.tveap.org......

And story amplifiers…

• Distribute TV/video development stories to broadcast, civil society & educational users across Asia Pacific

• Own content (35%); others’ content (65%)

• Moving into new media platforms…

.….. www.tveap.org/search/films.htm......

Our little challenge…

Capture & disseminate through TV, video + web many & varied facets of how Asians are working for a better today & better tomorrow.

Big and unfolding story!

www.youtube.com/TVEAPfilms

www.tveap.org www.digits4change.net

www.childrenoftsunami.info www.savingtheplanet.tv

.…..TVE Asia Pacific......

http://movingimages.wordpress.com

Moving images blog…

http://movingimages.wordpress.com