11
On a Thumb and a Prayer Hitch Hiking is the journey, people are the story Advertising and Sponsor Proposal

Hitch Hike Advertising Propsal

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If you liked the project and you want ot get involved, here-in lie the people and their stats hwo have come on board with us so far.

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Page 1: Hitch Hike Advertising Propsal

On a Thumb and a Prayer

Hitch Hiking is the journey people are the story

Advertising and Sponsor Proposal

Introduction

There was time when a dirty dreadlocked wanderer could hit the highway with his thumb in the air and best leg forward and easily hitch a free ride from a lovely couple in their air-conditioned sedan These days the mere thought of standing by the roadside at the mercy of strangers makes the stomach lurch With the World Cup looming its head and the increasing number of media stories proclaiming that the event will be riddled by crime and misconduct (wwwtruecrimexpocoza) we aim to investigate safety and social altruism by hitchhiking from Cape Town up the coast to Durban and ending in the City of Gold

Throughout this journey we will encounter a variety of characters from Rastas in the Transkei to the man that drove the Magic Bus back in the 70rsquos and wersquoll even drop by the Arts Festival en-route During this social climate of heightened patriotism and foreboding we are given an opportunity to try and capture the diverse face that is South Africa

tim

From an entertainment perspective we plan to stop en route at a variety of different locations and participate in activities that are part and parcel of the specific location We plan to watch the various soccer games with fans at local bars homes and community centers and so get a sense of the game and its importance It is amazing how honest people can be with a beer and good game of sport

It is therefore an additional aim of this project to explore the possibilities of budget travel during one of the most costly periods in our countryrsquos history In terms of accommodation we plan to make use of backpackers camping and often the kindness of strangers

We also intend to sneak our camera into one of the official fan parks to get a glimpse of the FIFA controlled festivities This allows us to gain a completely different perspective on the World Cup events and is a lovely tension building theme that we can plant from the first day

Travel and Entertainment

In short this documentary is a unique opportunity to investigate the South African social climate during an interesting period of our history It is our hope that through this adventure we will be able to capture both the excitement and concerns of everyday people in a honest and entertaining fashion

Hopefu l ly our observat ions and the interactions with our audience will lead to a clearer understanding of who we are as a whole

This documentary will be exhibited primarily online to a Digital Native audience however media outlets such as magazines newspapers gazettes and radio are all ingrained in our cross-platform distribution strategy

Project and Media Summary

JIP is the biggest Afrikaans youth brand in South Africa with a loyal audience hyper local relevant and unique content male and female reach

JIP is an Afrikaans youth culture newspaper supplement inserted with Beeld Die Burger and Volksblad every Monday

Total circulation 194018 (Jan 2010 ndash March 2010 ABC) AMPS readership AB 1054000 (Jun 08 - Jul 09)

The JIP readersLove music are sports mad and tech-savvy They have a strong sense of community and family andare fun loving and not afraid to try new things

Site StatsApril 2010 UB 19135 PI 62558Nielsens Market intelligence

Jip has an average of 30000 unique visitors on wwwjipcoza per month Facebook 1071 fansTwitter 573 followersMXit 7173 subscribers

Currently this site has 2000 unique visits daily On a Thumb and a Prayer will receive and can incorporate your brand in

- Front page exposure and link to your blog - Weekly updates from our Facebook page- Photo gallery on our Facebook page (if enough photos

available)- Will write an article on your journey (will be on the site)- Weekly updated comments on the article- Will link to the visited backpackers from that article- Will write articles on any interesting stories on SA cultures

heritageinteresting experiences and give credit to your group

Vuzu is a youth channel aimed at 18 ndash 24 year olds from all over the continent of Africa proudly brought to you by M-Net This innovative channel launched on 01 July 2009 is geared at increasing interactivity through locally produced content which will also be available online It is your space where you can Meet Share and Play

The channel number 123 on the DSTV network provides a continental platform for young people to have access to the best and most relevant entertainment on their phones PCs and television sets

Touch TV is the interactive show which allows users to interact with television by using message2Tv SMS MMS and twitter to get their comments messages and pictures shown on air

Facebook 4051Twitter 3139

By going on an exploration of South

Africa by Hitch-Hiking our encounters become the stories that are told on any

media platform

Visit our blog to see who is

already involved and what we are are up to Read watch

and listen to clips and articles

about the many faces of South Africa

This media allows users to

contribute to this our journey both ideologically (views and

comments) and practically

(lifts beds parties)

Click on the icon to

follow the journey

Our Existing Media Platforms

Get Involved

Our online distribution platform allows for multiple opportunities for brands and agencies to become involved in a seamless manner We can provide in-video photograph branding include your company in our articles or future stories embed your company profile into our various online spaces or involve our story with one of your current media projects

Our fee structure is based on overall exposure for your brand and depending on how you want to become involved ldquoOn a Thumb and Prayerrdquo can incorporate it into our world

This media drive is aimed at creating an audience for the Web-series which will take the form of 10 7 minute clips to be launched late July 2010This piece of content is only a fraction of what spin-offs will be created during this journey however it will be the video accumulation of the people and experiences We believe that participants that were part of the journey will specifically want to watch these clips as this is where they will feature most predominantly

Our strategy is aimed at creating a community of interested modulated audiences that range from teens (JIP VUZU) to LSM 7-10 travelers (GETAWAY WEG) and primarily Digital Natives that use the web as a daily tool and participate in communities that fall within their interest

If you are interested in partaking in this journey or have pricing enquiries please contact Jozua Malherbe

ContactJozuareadwritecoza

BeerdpkcozaMarcdeygmailcom

Our Travel Plan

Pit stops will be made in concurrence with the world cup matches (wwwfifacomworldcup) where we will watch specific games with fans

bull Cape Town (11062010 Kickoff ndash RSA vs Mexico)bull Watch the Opening Ceremoniesbull Braai with friendsbull Discussing the trip ahead

bull Wilderness (13062010 Germany vs Australia)bull Stay at an informal backpackersbull Watch game on a project at one of the localrsquos homes

bull Knysna (16062010 SA vs Uruguay)bull Stay with the Knysna Rasta Communitybull Watch game with them

bull Jefferyrsquos Bay (17062010 France vs Mexico)bull Stay at Island Vibe Backpackersbull Watch game with thembull Attempt some surfing lessons

bull Port Elizabeth (22062010 RSA vs France)bull Watch game at Fan Park

bull Grahamstown (24062010)bull Stay at School Dormitorybull Investigate the Festival

bull CintsaEast London (28072010)bull Visit South Africarsquos best rated Backpackers13bull Watch game at backpackers

bull Transkei (30072010)bull Visit Mdumbi backpackers and investigate site of new luxury

chain hotel and its impact on the local community

bull Durban (03072010 Quarter Finals)bull Stay at SPCA

bull Bloemfontein (07 07 2010 Semi Finals)bull Stay at a Farm

bull Johannesburg (1107 2010Final)bull Attempt to get into a world cup game at the official stadium

through unofficial means

If you have an event or program at any of these location (or somewhere in-between) and would like us to participate cover it contact us and lets see

how we can create some synergy

Presenters and Crew

This documentary wil l focus on two male protagonistswho attempt this journey with R500 and a few makeshift signs The presenters have had experience in front of cameras as actors and in documentaries

The previous documentary that was made by Beer and Jozua showed on MK Music channel as a 4 part series following the biggest rock show in South Africa around the country

Ideally we would use a skeleton crew of three additional members in a support car that would serve as a production vehicle It would be ideal in this scenario to make use of another camera so that footage can be taken from a different angles and perspectives and so add further suspense to our journey It also allows for preparations to be made at locations prior to the presenterrsquos arrival

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 2: Hitch Hike Advertising Propsal

Introduction

There was time when a dirty dreadlocked wanderer could hit the highway with his thumb in the air and best leg forward and easily hitch a free ride from a lovely couple in their air-conditioned sedan These days the mere thought of standing by the roadside at the mercy of strangers makes the stomach lurch With the World Cup looming its head and the increasing number of media stories proclaiming that the event will be riddled by crime and misconduct (wwwtruecrimexpocoza) we aim to investigate safety and social altruism by hitchhiking from Cape Town up the coast to Durban and ending in the City of Gold

Throughout this journey we will encounter a variety of characters from Rastas in the Transkei to the man that drove the Magic Bus back in the 70rsquos and wersquoll even drop by the Arts Festival en-route During this social climate of heightened patriotism and foreboding we are given an opportunity to try and capture the diverse face that is South Africa

tim

From an entertainment perspective we plan to stop en route at a variety of different locations and participate in activities that are part and parcel of the specific location We plan to watch the various soccer games with fans at local bars homes and community centers and so get a sense of the game and its importance It is amazing how honest people can be with a beer and good game of sport

It is therefore an additional aim of this project to explore the possibilities of budget travel during one of the most costly periods in our countryrsquos history In terms of accommodation we plan to make use of backpackers camping and often the kindness of strangers

We also intend to sneak our camera into one of the official fan parks to get a glimpse of the FIFA controlled festivities This allows us to gain a completely different perspective on the World Cup events and is a lovely tension building theme that we can plant from the first day

Travel and Entertainment

In short this documentary is a unique opportunity to investigate the South African social climate during an interesting period of our history It is our hope that through this adventure we will be able to capture both the excitement and concerns of everyday people in a honest and entertaining fashion

Hopefu l ly our observat ions and the interactions with our audience will lead to a clearer understanding of who we are as a whole

This documentary will be exhibited primarily online to a Digital Native audience however media outlets such as magazines newspapers gazettes and radio are all ingrained in our cross-platform distribution strategy

Project and Media Summary

JIP is the biggest Afrikaans youth brand in South Africa with a loyal audience hyper local relevant and unique content male and female reach

JIP is an Afrikaans youth culture newspaper supplement inserted with Beeld Die Burger and Volksblad every Monday

Total circulation 194018 (Jan 2010 ndash March 2010 ABC) AMPS readership AB 1054000 (Jun 08 - Jul 09)

The JIP readersLove music are sports mad and tech-savvy They have a strong sense of community and family andare fun loving and not afraid to try new things

Site StatsApril 2010 UB 19135 PI 62558Nielsens Market intelligence

Jip has an average of 30000 unique visitors on wwwjipcoza per month Facebook 1071 fansTwitter 573 followersMXit 7173 subscribers

Currently this site has 2000 unique visits daily On a Thumb and a Prayer will receive and can incorporate your brand in

- Front page exposure and link to your blog - Weekly updates from our Facebook page- Photo gallery on our Facebook page (if enough photos

available)- Will write an article on your journey (will be on the site)- Weekly updated comments on the article- Will link to the visited backpackers from that article- Will write articles on any interesting stories on SA cultures

heritageinteresting experiences and give credit to your group

Vuzu is a youth channel aimed at 18 ndash 24 year olds from all over the continent of Africa proudly brought to you by M-Net This innovative channel launched on 01 July 2009 is geared at increasing interactivity through locally produced content which will also be available online It is your space where you can Meet Share and Play

The channel number 123 on the DSTV network provides a continental platform for young people to have access to the best and most relevant entertainment on their phones PCs and television sets

Touch TV is the interactive show which allows users to interact with television by using message2Tv SMS MMS and twitter to get their comments messages and pictures shown on air

Facebook 4051Twitter 3139

By going on an exploration of South

Africa by Hitch-Hiking our encounters become the stories that are told on any

media platform

Visit our blog to see who is

already involved and what we are are up to Read watch

and listen to clips and articles

about the many faces of South Africa

This media allows users to

contribute to this our journey both ideologically (views and

comments) and practically

(lifts beds parties)

Click on the icon to

follow the journey

Our Existing Media Platforms

Get Involved

Our online distribution platform allows for multiple opportunities for brands and agencies to become involved in a seamless manner We can provide in-video photograph branding include your company in our articles or future stories embed your company profile into our various online spaces or involve our story with one of your current media projects

Our fee structure is based on overall exposure for your brand and depending on how you want to become involved ldquoOn a Thumb and Prayerrdquo can incorporate it into our world

This media drive is aimed at creating an audience for the Web-series which will take the form of 10 7 minute clips to be launched late July 2010This piece of content is only a fraction of what spin-offs will be created during this journey however it will be the video accumulation of the people and experiences We believe that participants that were part of the journey will specifically want to watch these clips as this is where they will feature most predominantly

Our strategy is aimed at creating a community of interested modulated audiences that range from teens (JIP VUZU) to LSM 7-10 travelers (GETAWAY WEG) and primarily Digital Natives that use the web as a daily tool and participate in communities that fall within their interest

If you are interested in partaking in this journey or have pricing enquiries please contact Jozua Malherbe

ContactJozuareadwritecoza

BeerdpkcozaMarcdeygmailcom

Our Travel Plan

Pit stops will be made in concurrence with the world cup matches (wwwfifacomworldcup) where we will watch specific games with fans

bull Cape Town (11062010 Kickoff ndash RSA vs Mexico)bull Watch the Opening Ceremoniesbull Braai with friendsbull Discussing the trip ahead

bull Wilderness (13062010 Germany vs Australia)bull Stay at an informal backpackersbull Watch game on a project at one of the localrsquos homes

bull Knysna (16062010 SA vs Uruguay)bull Stay with the Knysna Rasta Communitybull Watch game with them

bull Jefferyrsquos Bay (17062010 France vs Mexico)bull Stay at Island Vibe Backpackersbull Watch game with thembull Attempt some surfing lessons

bull Port Elizabeth (22062010 RSA vs France)bull Watch game at Fan Park

bull Grahamstown (24062010)bull Stay at School Dormitorybull Investigate the Festival

bull CintsaEast London (28072010)bull Visit South Africarsquos best rated Backpackers13bull Watch game at backpackers

bull Transkei (30072010)bull Visit Mdumbi backpackers and investigate site of new luxury

chain hotel and its impact on the local community

bull Durban (03072010 Quarter Finals)bull Stay at SPCA

bull Bloemfontein (07 07 2010 Semi Finals)bull Stay at a Farm

bull Johannesburg (1107 2010Final)bull Attempt to get into a world cup game at the official stadium

through unofficial means

If you have an event or program at any of these location (or somewhere in-between) and would like us to participate cover it contact us and lets see

how we can create some synergy

Presenters and Crew

This documentary wil l focus on two male protagonistswho attempt this journey with R500 and a few makeshift signs The presenters have had experience in front of cameras as actors and in documentaries

The previous documentary that was made by Beer and Jozua showed on MK Music channel as a 4 part series following the biggest rock show in South Africa around the country

Ideally we would use a skeleton crew of three additional members in a support car that would serve as a production vehicle It would be ideal in this scenario to make use of another camera so that footage can be taken from a different angles and perspectives and so add further suspense to our journey It also allows for preparations to be made at locations prior to the presenterrsquos arrival

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 3: Hitch Hike Advertising Propsal

From an entertainment perspective we plan to stop en route at a variety of different locations and participate in activities that are part and parcel of the specific location We plan to watch the various soccer games with fans at local bars homes and community centers and so get a sense of the game and its importance It is amazing how honest people can be with a beer and good game of sport

It is therefore an additional aim of this project to explore the possibilities of budget travel during one of the most costly periods in our countryrsquos history In terms of accommodation we plan to make use of backpackers camping and often the kindness of strangers

We also intend to sneak our camera into one of the official fan parks to get a glimpse of the FIFA controlled festivities This allows us to gain a completely different perspective on the World Cup events and is a lovely tension building theme that we can plant from the first day

Travel and Entertainment

In short this documentary is a unique opportunity to investigate the South African social climate during an interesting period of our history It is our hope that through this adventure we will be able to capture both the excitement and concerns of everyday people in a honest and entertaining fashion

Hopefu l ly our observat ions and the interactions with our audience will lead to a clearer understanding of who we are as a whole

This documentary will be exhibited primarily online to a Digital Native audience however media outlets such as magazines newspapers gazettes and radio are all ingrained in our cross-platform distribution strategy

Project and Media Summary

JIP is the biggest Afrikaans youth brand in South Africa with a loyal audience hyper local relevant and unique content male and female reach

JIP is an Afrikaans youth culture newspaper supplement inserted with Beeld Die Burger and Volksblad every Monday

Total circulation 194018 (Jan 2010 ndash March 2010 ABC) AMPS readership AB 1054000 (Jun 08 - Jul 09)

The JIP readersLove music are sports mad and tech-savvy They have a strong sense of community and family andare fun loving and not afraid to try new things

Site StatsApril 2010 UB 19135 PI 62558Nielsens Market intelligence

Jip has an average of 30000 unique visitors on wwwjipcoza per month Facebook 1071 fansTwitter 573 followersMXit 7173 subscribers

Currently this site has 2000 unique visits daily On a Thumb and a Prayer will receive and can incorporate your brand in

- Front page exposure and link to your blog - Weekly updates from our Facebook page- Photo gallery on our Facebook page (if enough photos

available)- Will write an article on your journey (will be on the site)- Weekly updated comments on the article- Will link to the visited backpackers from that article- Will write articles on any interesting stories on SA cultures

heritageinteresting experiences and give credit to your group

Vuzu is a youth channel aimed at 18 ndash 24 year olds from all over the continent of Africa proudly brought to you by M-Net This innovative channel launched on 01 July 2009 is geared at increasing interactivity through locally produced content which will also be available online It is your space where you can Meet Share and Play

The channel number 123 on the DSTV network provides a continental platform for young people to have access to the best and most relevant entertainment on their phones PCs and television sets

Touch TV is the interactive show which allows users to interact with television by using message2Tv SMS MMS and twitter to get their comments messages and pictures shown on air

Facebook 4051Twitter 3139

By going on an exploration of South

Africa by Hitch-Hiking our encounters become the stories that are told on any

media platform

Visit our blog to see who is

already involved and what we are are up to Read watch

and listen to clips and articles

about the many faces of South Africa

This media allows users to

contribute to this our journey both ideologically (views and

comments) and practically

(lifts beds parties)

Click on the icon to

follow the journey

Our Existing Media Platforms

Get Involved

Our online distribution platform allows for multiple opportunities for brands and agencies to become involved in a seamless manner We can provide in-video photograph branding include your company in our articles or future stories embed your company profile into our various online spaces or involve our story with one of your current media projects

Our fee structure is based on overall exposure for your brand and depending on how you want to become involved ldquoOn a Thumb and Prayerrdquo can incorporate it into our world

This media drive is aimed at creating an audience for the Web-series which will take the form of 10 7 minute clips to be launched late July 2010This piece of content is only a fraction of what spin-offs will be created during this journey however it will be the video accumulation of the people and experiences We believe that participants that were part of the journey will specifically want to watch these clips as this is where they will feature most predominantly

Our strategy is aimed at creating a community of interested modulated audiences that range from teens (JIP VUZU) to LSM 7-10 travelers (GETAWAY WEG) and primarily Digital Natives that use the web as a daily tool and participate in communities that fall within their interest

If you are interested in partaking in this journey or have pricing enquiries please contact Jozua Malherbe

ContactJozuareadwritecoza

BeerdpkcozaMarcdeygmailcom

Our Travel Plan

Pit stops will be made in concurrence with the world cup matches (wwwfifacomworldcup) where we will watch specific games with fans

bull Cape Town (11062010 Kickoff ndash RSA vs Mexico)bull Watch the Opening Ceremoniesbull Braai with friendsbull Discussing the trip ahead

bull Wilderness (13062010 Germany vs Australia)bull Stay at an informal backpackersbull Watch game on a project at one of the localrsquos homes

bull Knysna (16062010 SA vs Uruguay)bull Stay with the Knysna Rasta Communitybull Watch game with them

bull Jefferyrsquos Bay (17062010 France vs Mexico)bull Stay at Island Vibe Backpackersbull Watch game with thembull Attempt some surfing lessons

bull Port Elizabeth (22062010 RSA vs France)bull Watch game at Fan Park

bull Grahamstown (24062010)bull Stay at School Dormitorybull Investigate the Festival

bull CintsaEast London (28072010)bull Visit South Africarsquos best rated Backpackers13bull Watch game at backpackers

bull Transkei (30072010)bull Visit Mdumbi backpackers and investigate site of new luxury

chain hotel and its impact on the local community

bull Durban (03072010 Quarter Finals)bull Stay at SPCA

bull Bloemfontein (07 07 2010 Semi Finals)bull Stay at a Farm

bull Johannesburg (1107 2010Final)bull Attempt to get into a world cup game at the official stadium

through unofficial means

If you have an event or program at any of these location (or somewhere in-between) and would like us to participate cover it contact us and lets see

how we can create some synergy

Presenters and Crew

This documentary wil l focus on two male protagonistswho attempt this journey with R500 and a few makeshift signs The presenters have had experience in front of cameras as actors and in documentaries

The previous documentary that was made by Beer and Jozua showed on MK Music channel as a 4 part series following the biggest rock show in South Africa around the country

Ideally we would use a skeleton crew of three additional members in a support car that would serve as a production vehicle It would be ideal in this scenario to make use of another camera so that footage can be taken from a different angles and perspectives and so add further suspense to our journey It also allows for preparations to be made at locations prior to the presenterrsquos arrival

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 4: Hitch Hike Advertising Propsal

In short this documentary is a unique opportunity to investigate the South African social climate during an interesting period of our history It is our hope that through this adventure we will be able to capture both the excitement and concerns of everyday people in a honest and entertaining fashion

Hopefu l ly our observat ions and the interactions with our audience will lead to a clearer understanding of who we are as a whole

This documentary will be exhibited primarily online to a Digital Native audience however media outlets such as magazines newspapers gazettes and radio are all ingrained in our cross-platform distribution strategy

Project and Media Summary

JIP is the biggest Afrikaans youth brand in South Africa with a loyal audience hyper local relevant and unique content male and female reach

JIP is an Afrikaans youth culture newspaper supplement inserted with Beeld Die Burger and Volksblad every Monday

Total circulation 194018 (Jan 2010 ndash March 2010 ABC) AMPS readership AB 1054000 (Jun 08 - Jul 09)

The JIP readersLove music are sports mad and tech-savvy They have a strong sense of community and family andare fun loving and not afraid to try new things

Site StatsApril 2010 UB 19135 PI 62558Nielsens Market intelligence

Jip has an average of 30000 unique visitors on wwwjipcoza per month Facebook 1071 fansTwitter 573 followersMXit 7173 subscribers

Currently this site has 2000 unique visits daily On a Thumb and a Prayer will receive and can incorporate your brand in

- Front page exposure and link to your blog - Weekly updates from our Facebook page- Photo gallery on our Facebook page (if enough photos

available)- Will write an article on your journey (will be on the site)- Weekly updated comments on the article- Will link to the visited backpackers from that article- Will write articles on any interesting stories on SA cultures

heritageinteresting experiences and give credit to your group

Vuzu is a youth channel aimed at 18 ndash 24 year olds from all over the continent of Africa proudly brought to you by M-Net This innovative channel launched on 01 July 2009 is geared at increasing interactivity through locally produced content which will also be available online It is your space where you can Meet Share and Play

The channel number 123 on the DSTV network provides a continental platform for young people to have access to the best and most relevant entertainment on their phones PCs and television sets

Touch TV is the interactive show which allows users to interact with television by using message2Tv SMS MMS and twitter to get their comments messages and pictures shown on air

Facebook 4051Twitter 3139

By going on an exploration of South

Africa by Hitch-Hiking our encounters become the stories that are told on any

media platform

Visit our blog to see who is

already involved and what we are are up to Read watch

and listen to clips and articles

about the many faces of South Africa

This media allows users to

contribute to this our journey both ideologically (views and

comments) and practically

(lifts beds parties)

Click on the icon to

follow the journey

Our Existing Media Platforms

Get Involved

Our online distribution platform allows for multiple opportunities for brands and agencies to become involved in a seamless manner We can provide in-video photograph branding include your company in our articles or future stories embed your company profile into our various online spaces or involve our story with one of your current media projects

Our fee structure is based on overall exposure for your brand and depending on how you want to become involved ldquoOn a Thumb and Prayerrdquo can incorporate it into our world

This media drive is aimed at creating an audience for the Web-series which will take the form of 10 7 minute clips to be launched late July 2010This piece of content is only a fraction of what spin-offs will be created during this journey however it will be the video accumulation of the people and experiences We believe that participants that were part of the journey will specifically want to watch these clips as this is where they will feature most predominantly

Our strategy is aimed at creating a community of interested modulated audiences that range from teens (JIP VUZU) to LSM 7-10 travelers (GETAWAY WEG) and primarily Digital Natives that use the web as a daily tool and participate in communities that fall within their interest

If you are interested in partaking in this journey or have pricing enquiries please contact Jozua Malherbe

ContactJozuareadwritecoza

BeerdpkcozaMarcdeygmailcom

Our Travel Plan

Pit stops will be made in concurrence with the world cup matches (wwwfifacomworldcup) where we will watch specific games with fans

bull Cape Town (11062010 Kickoff ndash RSA vs Mexico)bull Watch the Opening Ceremoniesbull Braai with friendsbull Discussing the trip ahead

bull Wilderness (13062010 Germany vs Australia)bull Stay at an informal backpackersbull Watch game on a project at one of the localrsquos homes

bull Knysna (16062010 SA vs Uruguay)bull Stay with the Knysna Rasta Communitybull Watch game with them

bull Jefferyrsquos Bay (17062010 France vs Mexico)bull Stay at Island Vibe Backpackersbull Watch game with thembull Attempt some surfing lessons

bull Port Elizabeth (22062010 RSA vs France)bull Watch game at Fan Park

bull Grahamstown (24062010)bull Stay at School Dormitorybull Investigate the Festival

bull CintsaEast London (28072010)bull Visit South Africarsquos best rated Backpackers13bull Watch game at backpackers

bull Transkei (30072010)bull Visit Mdumbi backpackers and investigate site of new luxury

chain hotel and its impact on the local community

bull Durban (03072010 Quarter Finals)bull Stay at SPCA

bull Bloemfontein (07 07 2010 Semi Finals)bull Stay at a Farm

bull Johannesburg (1107 2010Final)bull Attempt to get into a world cup game at the official stadium

through unofficial means

If you have an event or program at any of these location (or somewhere in-between) and would like us to participate cover it contact us and lets see

how we can create some synergy

Presenters and Crew

This documentary wil l focus on two male protagonistswho attempt this journey with R500 and a few makeshift signs The presenters have had experience in front of cameras as actors and in documentaries

The previous documentary that was made by Beer and Jozua showed on MK Music channel as a 4 part series following the biggest rock show in South Africa around the country

Ideally we would use a skeleton crew of three additional members in a support car that would serve as a production vehicle It would be ideal in this scenario to make use of another camera so that footage can be taken from a different angles and perspectives and so add further suspense to our journey It also allows for preparations to be made at locations prior to the presenterrsquos arrival

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 5: Hitch Hike Advertising Propsal

JIP is the biggest Afrikaans youth brand in South Africa with a loyal audience hyper local relevant and unique content male and female reach

JIP is an Afrikaans youth culture newspaper supplement inserted with Beeld Die Burger and Volksblad every Monday

Total circulation 194018 (Jan 2010 ndash March 2010 ABC) AMPS readership AB 1054000 (Jun 08 - Jul 09)

The JIP readersLove music are sports mad and tech-savvy They have a strong sense of community and family andare fun loving and not afraid to try new things

Site StatsApril 2010 UB 19135 PI 62558Nielsens Market intelligence

Jip has an average of 30000 unique visitors on wwwjipcoza per month Facebook 1071 fansTwitter 573 followersMXit 7173 subscribers

Currently this site has 2000 unique visits daily On a Thumb and a Prayer will receive and can incorporate your brand in

- Front page exposure and link to your blog - Weekly updates from our Facebook page- Photo gallery on our Facebook page (if enough photos

available)- Will write an article on your journey (will be on the site)- Weekly updated comments on the article- Will link to the visited backpackers from that article- Will write articles on any interesting stories on SA cultures

heritageinteresting experiences and give credit to your group

Vuzu is a youth channel aimed at 18 ndash 24 year olds from all over the continent of Africa proudly brought to you by M-Net This innovative channel launched on 01 July 2009 is geared at increasing interactivity through locally produced content which will also be available online It is your space where you can Meet Share and Play

The channel number 123 on the DSTV network provides a continental platform for young people to have access to the best and most relevant entertainment on their phones PCs and television sets

Touch TV is the interactive show which allows users to interact with television by using message2Tv SMS MMS and twitter to get their comments messages and pictures shown on air

Facebook 4051Twitter 3139

By going on an exploration of South

Africa by Hitch-Hiking our encounters become the stories that are told on any

media platform

Visit our blog to see who is

already involved and what we are are up to Read watch

and listen to clips and articles

about the many faces of South Africa

This media allows users to

contribute to this our journey both ideologically (views and

comments) and practically

(lifts beds parties)

Click on the icon to

follow the journey

Our Existing Media Platforms

Get Involved

Our online distribution platform allows for multiple opportunities for brands and agencies to become involved in a seamless manner We can provide in-video photograph branding include your company in our articles or future stories embed your company profile into our various online spaces or involve our story with one of your current media projects

Our fee structure is based on overall exposure for your brand and depending on how you want to become involved ldquoOn a Thumb and Prayerrdquo can incorporate it into our world

This media drive is aimed at creating an audience for the Web-series which will take the form of 10 7 minute clips to be launched late July 2010This piece of content is only a fraction of what spin-offs will be created during this journey however it will be the video accumulation of the people and experiences We believe that participants that were part of the journey will specifically want to watch these clips as this is where they will feature most predominantly

Our strategy is aimed at creating a community of interested modulated audiences that range from teens (JIP VUZU) to LSM 7-10 travelers (GETAWAY WEG) and primarily Digital Natives that use the web as a daily tool and participate in communities that fall within their interest

If you are interested in partaking in this journey or have pricing enquiries please contact Jozua Malherbe

ContactJozuareadwritecoza

BeerdpkcozaMarcdeygmailcom

Our Travel Plan

Pit stops will be made in concurrence with the world cup matches (wwwfifacomworldcup) where we will watch specific games with fans

bull Cape Town (11062010 Kickoff ndash RSA vs Mexico)bull Watch the Opening Ceremoniesbull Braai with friendsbull Discussing the trip ahead

bull Wilderness (13062010 Germany vs Australia)bull Stay at an informal backpackersbull Watch game on a project at one of the localrsquos homes

bull Knysna (16062010 SA vs Uruguay)bull Stay with the Knysna Rasta Communitybull Watch game with them

bull Jefferyrsquos Bay (17062010 France vs Mexico)bull Stay at Island Vibe Backpackersbull Watch game with thembull Attempt some surfing lessons

bull Port Elizabeth (22062010 RSA vs France)bull Watch game at Fan Park

bull Grahamstown (24062010)bull Stay at School Dormitorybull Investigate the Festival

bull CintsaEast London (28072010)bull Visit South Africarsquos best rated Backpackers13bull Watch game at backpackers

bull Transkei (30072010)bull Visit Mdumbi backpackers and investigate site of new luxury

chain hotel and its impact on the local community

bull Durban (03072010 Quarter Finals)bull Stay at SPCA

bull Bloemfontein (07 07 2010 Semi Finals)bull Stay at a Farm

bull Johannesburg (1107 2010Final)bull Attempt to get into a world cup game at the official stadium

through unofficial means

If you have an event or program at any of these location (or somewhere in-between) and would like us to participate cover it contact us and lets see

how we can create some synergy

Presenters and Crew

This documentary wil l focus on two male protagonistswho attempt this journey with R500 and a few makeshift signs The presenters have had experience in front of cameras as actors and in documentaries

The previous documentary that was made by Beer and Jozua showed on MK Music channel as a 4 part series following the biggest rock show in South Africa around the country

Ideally we would use a skeleton crew of three additional members in a support car that would serve as a production vehicle It would be ideal in this scenario to make use of another camera so that footage can be taken from a different angles and perspectives and so add further suspense to our journey It also allows for preparations to be made at locations prior to the presenterrsquos arrival

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 6: Hitch Hike Advertising Propsal

Get Involved

Our online distribution platform allows for multiple opportunities for brands and agencies to become involved in a seamless manner We can provide in-video photograph branding include your company in our articles or future stories embed your company profile into our various online spaces or involve our story with one of your current media projects

Our fee structure is based on overall exposure for your brand and depending on how you want to become involved ldquoOn a Thumb and Prayerrdquo can incorporate it into our world

This media drive is aimed at creating an audience for the Web-series which will take the form of 10 7 minute clips to be launched late July 2010This piece of content is only a fraction of what spin-offs will be created during this journey however it will be the video accumulation of the people and experiences We believe that participants that were part of the journey will specifically want to watch these clips as this is where they will feature most predominantly

Our strategy is aimed at creating a community of interested modulated audiences that range from teens (JIP VUZU) to LSM 7-10 travelers (GETAWAY WEG) and primarily Digital Natives that use the web as a daily tool and participate in communities that fall within their interest

If you are interested in partaking in this journey or have pricing enquiries please contact Jozua Malherbe

ContactJozuareadwritecoza

BeerdpkcozaMarcdeygmailcom

Our Travel Plan

Pit stops will be made in concurrence with the world cup matches (wwwfifacomworldcup) where we will watch specific games with fans

bull Cape Town (11062010 Kickoff ndash RSA vs Mexico)bull Watch the Opening Ceremoniesbull Braai with friendsbull Discussing the trip ahead

bull Wilderness (13062010 Germany vs Australia)bull Stay at an informal backpackersbull Watch game on a project at one of the localrsquos homes

bull Knysna (16062010 SA vs Uruguay)bull Stay with the Knysna Rasta Communitybull Watch game with them

bull Jefferyrsquos Bay (17062010 France vs Mexico)bull Stay at Island Vibe Backpackersbull Watch game with thembull Attempt some surfing lessons

bull Port Elizabeth (22062010 RSA vs France)bull Watch game at Fan Park

bull Grahamstown (24062010)bull Stay at School Dormitorybull Investigate the Festival

bull CintsaEast London (28072010)bull Visit South Africarsquos best rated Backpackers13bull Watch game at backpackers

bull Transkei (30072010)bull Visit Mdumbi backpackers and investigate site of new luxury

chain hotel and its impact on the local community

bull Durban (03072010 Quarter Finals)bull Stay at SPCA

bull Bloemfontein (07 07 2010 Semi Finals)bull Stay at a Farm

bull Johannesburg (1107 2010Final)bull Attempt to get into a world cup game at the official stadium

through unofficial means

If you have an event or program at any of these location (or somewhere in-between) and would like us to participate cover it contact us and lets see

how we can create some synergy

Presenters and Crew

This documentary wil l focus on two male protagonistswho attempt this journey with R500 and a few makeshift signs The presenters have had experience in front of cameras as actors and in documentaries

The previous documentary that was made by Beer and Jozua showed on MK Music channel as a 4 part series following the biggest rock show in South Africa around the country

Ideally we would use a skeleton crew of three additional members in a support car that would serve as a production vehicle It would be ideal in this scenario to make use of another camera so that footage can be taken from a different angles and perspectives and so add further suspense to our journey It also allows for preparations to be made at locations prior to the presenterrsquos arrival

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 7: Hitch Hike Advertising Propsal

Our Travel Plan

Pit stops will be made in concurrence with the world cup matches (wwwfifacomworldcup) where we will watch specific games with fans

bull Cape Town (11062010 Kickoff ndash RSA vs Mexico)bull Watch the Opening Ceremoniesbull Braai with friendsbull Discussing the trip ahead

bull Wilderness (13062010 Germany vs Australia)bull Stay at an informal backpackersbull Watch game on a project at one of the localrsquos homes

bull Knysna (16062010 SA vs Uruguay)bull Stay with the Knysna Rasta Communitybull Watch game with them

bull Jefferyrsquos Bay (17062010 France vs Mexico)bull Stay at Island Vibe Backpackersbull Watch game with thembull Attempt some surfing lessons

bull Port Elizabeth (22062010 RSA vs France)bull Watch game at Fan Park

bull Grahamstown (24062010)bull Stay at School Dormitorybull Investigate the Festival

bull CintsaEast London (28072010)bull Visit South Africarsquos best rated Backpackers13bull Watch game at backpackers

bull Transkei (30072010)bull Visit Mdumbi backpackers and investigate site of new luxury

chain hotel and its impact on the local community

bull Durban (03072010 Quarter Finals)bull Stay at SPCA

bull Bloemfontein (07 07 2010 Semi Finals)bull Stay at a Farm

bull Johannesburg (1107 2010Final)bull Attempt to get into a world cup game at the official stadium

through unofficial means

If you have an event or program at any of these location (or somewhere in-between) and would like us to participate cover it contact us and lets see

how we can create some synergy

Presenters and Crew

This documentary wil l focus on two male protagonistswho attempt this journey with R500 and a few makeshift signs The presenters have had experience in front of cameras as actors and in documentaries

The previous documentary that was made by Beer and Jozua showed on MK Music channel as a 4 part series following the biggest rock show in South Africa around the country

Ideally we would use a skeleton crew of three additional members in a support car that would serve as a production vehicle It would be ideal in this scenario to make use of another camera so that footage can be taken from a different angles and perspectives and so add further suspense to our journey It also allows for preparations to be made at locations prior to the presenterrsquos arrival

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 8: Hitch Hike Advertising Propsal

Presenters and Crew

This documentary wil l focus on two male protagonistswho attempt this journey with R500 and a few makeshift signs The presenters have had experience in front of cameras as actors and in documentaries

The previous documentary that was made by Beer and Jozua showed on MK Music channel as a 4 part series following the biggest rock show in South Africa around the country

Ideally we would use a skeleton crew of three additional members in a support car that would serve as a production vehicle It would be ideal in this scenario to make use of another camera so that footage can be taken from a different angles and perspectives and so add further suspense to our journey It also allows for preparations to be made at locations prior to the presenterrsquos arrival

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 9: Hitch Hike Advertising Propsal

Kelly currently works as a freelance production coordinator with previous experience at Fremantle Media in London She has a Communications Degree in Audio Visual Production Management from RAU (the University of Johannesburg) and has completed various media courses in an attempt to gain a broad knowledge of the industry Kelly is currently developing various media projects with a focus on digital media and hopes to launch a daily podcast in the near future

Beer Adriaanse is a 25 year old musician writer producer journalist and actor He also dabbles in editing composing photography and has been one of few men to swim naked over the Orange River during winterBy day hersquos the creative director at the events and production company De Plate Kompanjie and by night he plays drums for the Afrikaans folk rockers ZinkplaaT Since 2010 hersquos been doing his MA in Media Theory and Practice at UCT while also writing columns for Die Kampusburger and JIP

Marc Dey is a writer based in Cape Town currently completing his MA in Media Theory amp Practice at UCT He holds a bachelorrsquos degree in English Psychology and Greek and Roman Mythology and a Masterrsquos Degree in Psychology He lived and worked in South Korea where he was involved in the script development and co-presenting a childrenrsquos educational television show He has travelled extensively through South East Asia China Nepal and Sri Lanka He also worked as a freelance technology writer for the Cape Times and is currently writing a seven-part graphic novel

Jozua graduated from AFDA film school and became a 1st assistant director shortly afterward Having worked with Leon Schuster Gray Hoffmeyer The Film Factory and Spier films Jozua is putting that hat down for a while to pick up his first love producing Jozua was a founder of The Big Eyed Deer Network and started N-Gage productions for Waterfront Post Currently doing Business Development for Cab Films Jozua is focussing on where media is going starting new enterprises in the New Media feature film and television spheres

Click on photos to take you to various personal blogs and sites see who these people really are

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 10: Hitch Hike Advertising Propsal

Elsa GlennSound ProductionElsa Glenn is a drama editor who has been working in Cape Town since 2004 Local work includes lsquoInterrogation Roomrsquo lsquoKnown Godsrsquo lsquoMontanarsquo lsquoGeraldina die Tweedersquo and lsquoURBO the Adventures of Pax Afrikarsquo Her most recent international work is Disneyrsquos ldquoFlorriersquos Dragonsrdquo She has also written screenplays and pitches She is currently doing her Masters in Media Theory and Practice at UCT

Sorrel AdamsCameraBorn and educated in the Kwa-Zulu Natal Midlands Sorrel was bitten by the film bug after doing her school work experience at a film company in Cape Town An experienced amateur photographer Sorrel spent a year traveling and working in the UK She now has an undergraduate degree in psychology anthropology and film and is currently doing her honours in film studies at the University of Cape Town

Anna SaccoSoundEditingAnna Sacco (MA) studied Philosophy Ancient History and Economic Policy in Germany and Mexico and is currently completing another MA in Media Theory amp Practice at UCTShe worked with several newspaper and radio stations both in Rome and Berlin and co-hosted a cultural Italian radio show in Germany Anna has travelled extensively through Middle and South America and calls several European countries home Due to her own migration background her writings often deal with cultural identity and boundaries

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing

Page 11: Hitch Hike Advertising Propsal

This is a documentary that has not yet been made in South Africa post 1994 Hitch Hiking is the hook to get audiences involved and excited and who knows even to join in Our attempt at finding interesting stories to somehow make sense of our society is something that South African artists have tried and failed with for decades

Taking inspiration from fellows like Obie Oberholzer and David Goldblatt we believe that there is a sincerity and enduring belief in this country and its people If we are able to bring that message across and have audiences enjoy the entertainment we present then we would have succeeded in our task as film-makers story tellers and academics

Technology is offering us another unique opportunity and as media agnostics we hope to make use of this media rich culture that allows communication with anybody at almost any time If we can utilize these tools correctly the exposure for our supporters investors and suppliers is great

We hope that you come on this trip with us

In Closing