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History of the Park. Rapid expansion and growth. History of the Park. - PowerPoint PPT Presentation
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History of the Park
Rapid expansion and growth...
1990 •Canal Boat ride launched •Targeted the family market
1991 •Carousel opened•Targeted at the family market
1992 •Runaway Mine Train & Haunted House (now Duel Live) launched •Targeted famillies
1993 •Astro Dancer and Land of Make Believe (now Cloud Cuckoo Land)•Targeted at family market
1994•Nemesis launched•£12m invested• Aimed to attract youth market
1996•Alton Towers Resort Hotel opened•£20m invested•Responded to guests wanting to spend more than a day at the park
1998•Oblivion launched•World’s first vertical drop roller coaster•Aimed to attract youth market
2002•Air launched•Flying roller coaster •Aimed to target thrill seekers and offer a different ride experience
2003•Splash Landings Hotel and Cariba Creek water park •£40m invested•Aimed to support short breaks
2004 •Spinball Whizzer and rebranded Log Flume•Aimed to appeal to the family market
2006•Charlie and the Chocolate Factory and Peugeot Driving School launched •£4.5m and £2m invested•Aimed to appeal to the family market
2007 •Dungheap and Extraordinary Golf•Aimed to support the family and short breaks market
2008 •Mutiny Bay opens•Aims to support the family market
2009 •Sharkbait Reef by SEALIFE opens•Appeals to family market
History of the Park