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million packets of this substitute coffee, which they called
Fama, until production
stopped in 1952.
In 1954, and Douwe Egberts Coffee realized
how popular instant coffee was becoming, and produced their own
brand called
Moccona in the Netherlands, in that same year. Years later, in
1993, the Douwe
Egberts research and development department came up with still
more products,
in the form of cappuccino and latte instant coffees.
The Douwe Egberts Coffee television commercial was one of the
first to be aired
in the Netherlands in 1967, which highlighted the fact as to how
drinking coffee
could help to get people together socially.
There were many developments in the company from 1978 to 2001,
including
their alliance with the Sara Lee Corporation, their development
of an artificial
sweetener, as well as the launch of the famous Senseo machine.
The company
celebrated its 250th anniversary in 2003 in the Netherlands,
with enormous
celebrations, as a gesture of thanks to employees and consumers,
for their
contribution to the success of the company.
Please visit our website for more information on our vending
machine options and the coffee brands
we sell such as Kenco Coffee and Douwe EgbertsCoffee.
