Upload
lester-welch
View
230
Download
0
Tags:
Embed Size (px)
Citation preview
WALT DISNEY GROUP 6
History of Disney Disney started out in the
studio entertainment in the animated cartoon industry. In 1923 Walter Elias Disney founded Disney Brothers Studio with his older brother Roy. They ran their company as a flat nonhierarchical organization, in which everyone including Walt used their first names, and no one had titles.
Disney Portfolio
Disney 4 Business LinesStudio Entertainment
• Theatrical Films• Walt Disney Pictures• Touchstone Pictures• Hollywood Pictures• Miramax
• Distribution• Buena Vista
• Music Groups• Hollywood Records• Mammoth Records• Lyric Records
• TV Production• Program
Development• First Run Animation• Live-Action
Syndication• Pay TV Services
Media Networks
• Broadcasting• ABC TV Network• TV Stations• ABC Radio Networks• Radio Stations
• Cable Networks & International• ESPN• Disney Channel• Toon Disney• SoapNet• Lifetime• E
Parks & Resorts
• Amusement Parks• Disneyland• Disneyworld• Euro Disney• Tokyo Disneyland
• Disney Cruise Line
Consumer Products
• Merchandising licensing
• Disney Stores
• Disney Publishing
• Walt Disney Art Classics
• Disney Interactive
Innovation from an early age
1923 animated cartoon industry-black & white no sound 1928 called “Steam boat Willie” with Mickey Mouse 1931 1st Color Cartoon 1937 1st full length animated feature film Set Learning Curve Innovation Branding
Today Studio Entertainment IndustryDisney still leading innovation
Movies – full blown action/ special effects/ HD Television- live/reality Animation programs- computer animated Musical recordings- studios Live stage plays- broadway Internet Groups
Studio Entertainment Industry Analysis
Industry Competitors Rivalry
Medium
Potential Entrants
Low
Buyers
High
Substitutes
High & Low
Suppliers
Low
Five Forces
Degree of competitive rivalry Competitive rivalry-Medium high
# of competitors- lowEntrants barriers-highMarket size & growth- highProduct differentiation & brand loyalty- medCost structure of industry- highExit barriers-med to low
Today Disney Top 3 Competitors
2007 Percent of Revenues
2011 Fortune 500
Rank Company500
rankRevenues
($ millions)
1 Walt Disney 66 40,893.0
2 News Corp. 91 33,405.0
3 Time Warner 103 28,974.0
4 Viacom 177 14,963.0
5 CBS 188 14,245.0
6 CC Media Holdings 394 6,161.4
7 Live Nation Entertainment
450 5,384.0
Disney Studio Entertainment Firm Analysis
1980’s Entertainment Slump-Disney technologically adapted & innovation.
First Mover: 1988-Disney Invested $30mm in computer animated production system (CAPS)
Roger Rabbit
Firm Analysis-Disney Diversification
Disney takes on more: Diverse reduces risk in other industries
1980’s-Touchstone 1933-Miramax
Distribution
1978-Home video industry Buena Vista Home Video and International Buena Vista
Disney’s Competitive Advantage
•Produce it, Distribute it, Sell it•Buena Vista Home distribution
Vertically film integrated
•Horizontal Integrated •Growth in the entertainment industry
•Marimax, Touchstone, Disney Studios,
•Music, TV, Films, Plays
Diversification
•Copy Rights on TV, Film, Music, Plays
Intellectual Property Rights
•Changing with Technology•Taking on more risk•Adapting to consumer market preference
Innovation
• Investing in risky projects•Set learning curve
First Mover
•From children to adults•Adults trust Disney. Adults take their kids, and their kids take their kids etc..
Brand Loyalty
•Movies promotes new park rides, promotes new products, promotes new tv shows etc..
Cross Promotion