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HISTORY MADE EVERY DAY. FASTEST GROWING MAJOR CABLE NETWORK! 2010 – BEST YEAR EVER, DOUBLE-DIGIT GROWTH TOP 5 CABLE CHANNEL #1 NON-FICTION CABLE NETWORK THE MOST HIT SERIES LAUNCHED GROWTH ACROSS ALL DEMOGRAPHICS. A&E brand never stronger or more valued - PowerPoint PPT Presentation
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HISTORY MADE EVERY DAY
FASTEST GROWING MAJOR CABLE NETWORK!
2010 – BEST YEAR EVER, DOUBLE-DIGIT GROWTH
TOP 5 CABLE CHANNEL
#1 NON-FICTION CABLE NETWORK
THE MOST HIT SERIES LAUNCHED
GROWTH ACROSS ALL DEMOGRAPHICS
Real Life. Drama.A&E brand never stronger or more
valuedLeader in real life and crime genresAward-winning year – literally!
- 50 nominations - 4 Emmy nominations and 1 win
More original series launchedMore series delivering over 1m viewersPassionate fanbase – 3m Facebook
friends
Joined AETN in Fall 2009International broadcast roll-out has begun!
- Lifetime launch a major focus for MIP
#1 female-targeted network #1 basic cable channel for original moviesProven track record in scripted and moviesOriginal movies – ripped from the headlines!
History Pop Shop
Location-based promotional shop
Times Square – December 2010
Over 3 million impressions
40,000 store visitors
Interactive games
Daily giveaway of “artifacts”
Talent appearances
HISTORY POP SHOP
The History Roadshow
The HISTORY Roadshow is a branded HISTORY truck that will tour cities and towns across Europe providing an engaging and fun experience with the HISTORY brand.
3½ Months, 4 Countries, 19 Cities
3/19
The End?