Our readers cover a broad range – from young families to retirees – who all share a love of the great outdoors. These genuine travellers guarantee advertisers a targeted audience of affluent buyers looking to purchase products that will enhance their experience.

AUDIENCE SNAPSHOT

55%

72%

31% 88%

82%

37%

50+%

1.7X MORE

OF CARAVAN OWNERS WORK FULL-TIME

OF READERS OWN A CARAVAN, A CAMPER TRAILER OR A MOTORHOME

OF READERS ARE IN THE MARKET FOR A NEW CARAVAN OR MOTORHOME

OF READERS INTEND TO BUY WITHIN NEXT 2 YEARSARE MORE LIKELY TO BE TRAVELLING WITH A SPOUSE/PARTNER

OF READERS INTEND TO BUY A CARAVAN IN THE NEXT 12 MONTHS

OWN THEIR OWN HOME

LIKELY TO BE LIVING WITH PARTNER AND NO KIDS

THE AVERAGE READER SPENDS TWO HOURS AND 40 MINUTES READING AN ISSUE

REACHES

FACEBOOK SOCIAL

OVER 140,000

OVER 100,000

OVER 15,000

OVER 18,000

OVER 18,000 OVER 3,000

HIGHLY ENGAGED USERS EACH MONTH ACROSS A RANGE

OF CHANNELS

READERSHIP OF OVER 36,000

PER MONTH

UNIQUE BROWSERSPER MONTH

SUBSCRIBERS

FOLLOWERS TWITTER, GOOGLE+ AND YOUTUBE

WEB

CA

RAVAN WORLD CIRCULATION

ED

M NEWSLETTERwww.caravanworld.com.au

Caravan World is Australia’s favourite magazine for lovers of caravans, motorhomes, and travel. It has been published for more than 46 years, and launched its popular website in 2009.

Caravan World is the magazine of choice for caravanners. It is the industry bible and a definitive guide that gives travellers the know-how and confidence to pursue their dream of travelling Australia.

Our editorial team, headed by Laura Gray, are caravan enthusiasts, passionate about the magazine and the vanning lifestyle. Our sales team is also experienced in the industry and has a genuine understanding of our readers and the needs of our advertisers.

The Caravan World website complements the magazine with engaging video reviews of caravans and motorhomes, and beautiful image galleries of travel destinations. We are continually expanding our online community by encouraging visitors to participate in discussion forums, polls, and blogs by relaying our latest updates to e-newsletter subscribers, and social media channels including Facebook, Twitter and YouTube.

HISTORY KEY STATS

Adventures is a content and marketing agency who specialise in the self-drive domestic tourism market. Give us a call to discuss how we can grow your busines

2017 CONTENT THEMES

eDM Content Clip Caravan Worlds e-newsletter is sent

weekly on a Thursday.Header 30 to 40 characters

Body copy max 250 characters plus 267x150Px image

and link (image to be min. 72dpi, max. 150dpi )

eDM Inline banner 560px x 150px

png or jpeg (image to be min. 72dpi, max. 150dpi )

Print specsFull page (FP): W 225mm x H 297mm

Double page spread (DPS): W 425mm x H 297mm

1/2 Page Vertical: W 105mm x H 297mm1/2 Page Horizontal: W 225mm x H 141mm

1/4 Page Vertical: W 94mm x H 126mm1/4 Page Horizontal: W 193mm x H 59mm

ON SALE DATES

563 04/05/2017564 01/06/2017565 06/07/2017566 03/08/2017567 07/09/2017568 05/10/2017569 02/11/2017570 07/12/2017

ADVERTISING MATERIAL SPECS

Best Aussie Vans, Family Vanning, DIY, Budget Touring, Technology, The Big Lap SPECIAL EDITIONS: Caravan World Yearbook & Best Aussie Vans.

Print Deadlines -All print material due 21 days

prior to on sale date.

Digital Material - All digital creative due 14 days

prior to appearance.

Caravan World Magazine is published monthly and on sale the following dates:

RATE CARD

PRINT

DIGITA

L

PRINT ENHANCEMENTS

LOOSE INSERTS

UNDER 100g PER 1,000 $150

OVER 100g PER 1,000 POA

PRINT PREMIUM RATE

OSBC $3,600

ISFC/DPS $2,700

DPS PAGES 3-9 $2,160

PAGES 10-30 $1,980

DIGITAL DISPLAY CAUSAL RATES 50,000-99,000 100,000+

PER SITE $40 $33 $28

RON $30 $25 $21

SKYSCRAPER PER DAY $750 $626 $517

SKYSCRAPER 3+ DAYS $650 $543 $448

SOLUS eDM PER 20,000 LIST $1,000 $835 $689

eDM INLINE BANNER $350 N/A N/A

eDM ARTICLE $400 N/A N/A

HOME PAGE TAKEOVER $1000 $835 $690

PRINT CAUSAL RATES 6 MONTHS 12 MONTHS

FP $1,800 $1,503 $1,240

DPS $3,400 $2,839 $2,342

1/2 PAGE $1,000 $835 $689

1/4 PAGE $450 $376 N/A

2 X BONUS

OFFERS PAY IN ADVANCE VOLUME DISCOUNT

SAVE 5% when you pay within 5 DAYS OF BOOKING

SPEND $10,000 to receive a 5% discount. SPEND $20,000 to receive a 10% discount. • 1x independent review of new van in

Caravan World (min. 7 pages)• 20 high-res professional photos

from that shoot• Digital publication of review on

Caravanworld.com.au and Tradervs.com.au• 1 x Social amplification of review• 1 x eDM amplification of review

Over $10,000 of value, when you book a 12 month package!

*Review guaranteed only for new products

BONUS

INCLUDES

12 MONTHS PACKAGE

Best Aussie Vans is Caravan World magazine’s signature, invitation only editorial event, is on again from 11th October - 18th October 2017 in Victoria.

For more information contact your Partner Manager or email sales@adventuresgroup.com.au

Register your interest today!