History background Birth of Political Movement Forza Italy –

The June 29, 1993 was established Forza Italia! Association for good governance at the office of notary Roveda in Milan. On 10 November 1993 founded the National Association of Clubs of Forza Italia. On 15 December 1993 it was inaugurated the headquarters of Forza Italy in Rome, in via Humility. On 18 January 1994 it born the Political Movement Forza Italy. The Executive Committee is composed of Silvio Berlusconi, Antonio Martino, Luigi Caligaris, Antonio Tajani, Mario Valducci, who is also national administrator. The January 26, 1994 Silvio Berlusconi gives the announcement of his descent into the field through television, during which Forza Italy is called a political movement rather than the party and is a candidate to the governmentThe first Berlusconi government - On 27 and 28 March 1994: holding the elections and Forza Italy receives 21% of the votes, becoming the first party, and entering the government with a coalition called the North Pole of Freedom along with CCD and the Northern League, while in the South Pole of Good Government in conjunction with the National Alliance, CCD, Union of the Centre and Liberal Democratic Pole. The first Berlusconi government will last until December 22, when Silvio Berlusconi will resign. This saw the beginning, at the behest of Oscar Luigi Scalfaro, a caretaker government headed by Lamberto Dini. Meanwhile in 1994 founded Forza Europa, after Forza Italy got more than 30% of the votes. In 1995, the Union for Europe will be built.Birth House of Freedoms - In the elections of 1996, the Pole of Freedom loses to leave the Ulivo government, led by Romano Prodi. Forza Italy was presented with a new coalition called the Polo for Freedom, made up of Forza Italy, National Alliance, the Christian Democratic Centre and United Christian Democrats, also clutching a withdrawal agreement with the Lista Pannella-Sgarbi. The Northern League is outside the coalition. Berlusconi becomes the leader of the opposition.

Meanwhile he opened a huge political vacuum in the center of the system that was rapidly filled by two new entities, the Northern League, a regional party that succeeded its territories to intercept the vote Democrat, and Forza Italy, a party set up in the elections of 1994 by an entrepreneur particularly as Silvio Berlusconi, notably because the owner, inter alia, of private television and newspapers. Then the collapse had occurred in Due to a radical rejection by the public of the old parties, the old politics, the old characters (rejection that is expressed in the referendum campaign of 1991 and 1993 and support for the action the judges of "Clean Hands"). It is produced as a division old-new that counted in the incredible success of Forza Italy, succeeding Berlusconi in the great task of marketing media to show up like New ". The operation succeeded because he found no resistance adequate in the area of the center-left, which could have raised the problem of the conflict of interest before the election of 1994. But the the political class was left disoriented, weak, full of complacency towards an opponent who considered "plastic", and probably dull and not interested in the delicate issues of constitutional balances (As is the separation between information and political power). AND even after 1994 - but now the horse had left the barn - did not the strength nor the will probably address the problem, also when it was in government. You can also call and liquidate aversion old system "anti-politics", but it is the substance of a delegitimization the old politics amply deserved and still shared by the vast majority of the public. In addition, the collapse produced a trail of resentment, bitterness, recriminations that could not influence the new party system. The most striking case is that of Socialist Party who felt unjustly hit, when his reasons They were awarded by historical events (fall of communism). Many political survival instead of the former communists, who, however, as already mentioned, they started down the road of European Socialists. This Italian peculiar circumstance linked to the PSI will weigh, I think, even electorally on the deployment of the center-left, which can not count on full of the votes of the electorate of the traditional left-wing parties. And, in fact, in the elections held between 1994 and 2001 with the electoral system mixed, the center-left will always be with fewer votes in the channel proportional to the center-right.

Berlusconi government II –

In May 2001, so new elections are held and the House of Freedoms win. In the coalition, as well as Forza Italia, there are the Northern League, the National Alliance, the Christian Democratic Centre, United Christian Democrats, the Italian Republican Party, New PSI. Start the second Berlusconi government that will be the longest of the Italian Republic (last about 1,422 days). In 2006 Forza Italy returns in coalition House of Freedoms, but will not be able to win on the center-left coalition led by Romano Prodi, although it will be the second political force in Italian with 23.7% of the votes. Birth of the People of Freedom - During the Constituent Congress that was held in Rome from 27 to 29 March 2009, finally comes the People of Freedom. In 2008 on the occasion of the election Forza Italy occurred in the coalition of the PDL along with the National Alliance and other smaller parties.

So intent persuasive reaches maximum effectiveness is then necessary that all actors speak "with one voice", preferably one the leader5. It is thus possible to assist effective approval of the styles of the various protagonists; the content and the lexicon are so homogeneous as well as techniques communicative

implemented. Paola Desideri, in her theory and practice of political discourse, distinguishes between two types to set out politics6: didactic and polemical. The controversial statement is undoubtedly the beloved in speech Berlusconi, who uses in the first instance of a technique communicative approach actantial defined as tending to create empathy with the publilic. The approach actantial "aims to involve, seduce, harness the listener so that it creates a close identification between sender and recipient; those who adopt this technique attempts to speak to the heart the public, to win his sympathy. "From the first famous messaggio9, made public through a videotape sent All important news, Silvio Berlusconi has hinged its strategy communication on a constant duality between positive and negative feelings. The beginning is now it is known by all: "Italy is the country that I love."

Despite the willingness to act as a single point of reference for the moderates, Forza Italy first, and then the PDL, have always defined the political challenge with tones rather on.

Mediaset channels were the the first in Italy to import the kind of television soap operas, full of emotion and drama, and with a strong plot sentimentale49. The soap opera They have always found a great response in the audience women and housewives, which quite clearly they orient their vote in favor of the center as reported by many Polls50. Berlusconi has, therefore, opted for a very lexicon congenial to certain sections of the population, and just towards women.

Current situauation

Forget polls. And why not after failing Thursday, May 7th in the UK for the House of Commons are now brilliantly repeated in slip Sunday 10 in Poland for the Presidential. Not because many pull water to the mill of the buyer. Not because those are not to be examined carefully now more national ones, but the ones, much more difficult to carry out and handling, facts Region by Region. Not because it is near the end of their use, since the prohibition of "make them public or otherwise disseminate" Saturday 16, fifteen days before the May 31 vote. (In any case, the private ones, and far more expensive and accurate, intensify, indeed begin to buy now their true weight). The real reason is that the only 'poll' trust remains that the actual rating. And this outcome panics Silvio Berlusconi, who had to spend the expiry of the vote with an honorable defeat Regional Lists of Forza Italy, and then leave with a new invention. The "Republican Party or whatever we want to call" (ipse dixit), a tool to unite the center-right and challenge the renzismo triumphant. But, according to what happened to the Municipal in Trentino and South Tyrol (with appendix in Valle d'Aosta) the appointment with the seven regions throughout Italy would be so disastrous as not to allow a way out. And so Liguria, Veneto, Tuscany, Marche, Umbria, Campania and Puglia become a point of no return. 

We must, always and necessarily, to consider the change of emblem, and that the votes can also distribute lists of related and civic. But, in this case, including the outcome of the last round and now can be considered an exceptionally negative balance. So true debacle, with possible consequences on other regions soon to vote, it is. No coincidence that those most welcomes this outcome is the domestic rival, Raffaele Lease, which, compared to their stay in the side of the Sire Arcore had just said "It's not my presence to be completed, but the Party itself." And that, after this result, prices rise: "A Trento and Bolzano has voted and only 4% chose Forza Italy and Berlusconi. An important sign that demonstrates how refound, or rather rebuild, the center has become a necessity after the decisions of its leaders. Do not just stick to the party the name of American Republicans, the policy is wrong and the organization does not exist. It needs a new path. " He concludes: "Take back the center. We are already over. " Now the Regional month-end could also result in some positive results as the overall outcome, and the election of presidents. But being the real battle in their field, in the face of a widespread success of the League, a consolidation of the Brothers of Italy and perhaps a substantial result of Puglia fittiani, the way it could really be almost irrisalibile climb.