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Hindustan Machine Tools Ltd. CONTENTS CHAPTER HEADING/ TOOLS PAGE NO 1) Executive Summery 2) Industry Profile 3) Company Profile 4) Vision Mission Quality Policy 5) Product Profile 6) Organization Structure Of HMT 7) Functional Division of HMT 8) Swat Analysis of HMT 9) Research Methodology 10) Analysis & Interpretation 11) Findings, Suggestions & Conclusions 12) Bibliography RJS Institute of Management Studies Page 1

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Page 1: Hindustan Machine Tools Ltd A4 Size 3a

Hindustan Machine Tools Ltd.

CONTENTS

CHAPTER HEADING/ TOOLS PAGE NO

1) Executive Summery

2) Industry Profile

3) Company Profile

4) Vision Mission Quality Policy

5) Product Profile

6) Organization Structure Of HMT

7) Functional Division of HMT

8) Swat Analysis of HMT

9) Research Methodology

10) Analysis & Interpretation

11) Findings, Suggestions & Conclusions

12) Bibliography

13) Questionnaires

14)

15)

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LIST OF FIGURES AND GRAPHS

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CHAPTER.1

INTRODUCTION

INTRODUCTION

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This study is all about organization study as well as the solution of the problems

which is importance to every student and have chooses HMT. As the company for which can

make a study or Organization to put myself to a corporate exposure.

Marketing has evolved or a large scale and gained significance from the used 90`s

after which cherished professor Phillip introduced it is a scientific manner and revealed its

amazing implementation results. Marketing simply as stated by American marketing

association, “it is the process of planning and executing the conception, pricing, promotion,

and distribution of idea, goods, and service to create exchanges that satisfy individual &

organization objectives.” Ever since the concept of marketing has been adopted in India it has

been used in different contexts at the results have also been different than the ones in the

other countries. (Thus marketing in India has been a topic of attraction of many researchers

recently). Is current economic conditions of favorability the Indian economic is experience in

the peak of the activity and thus application of marketing is more than visible is each & every

product. Also, since marketing affects the visibility of the product, success of product directly

depends upon it. The scope of my study is “customer satisfaction”.

Marketing is the process of identifying the consumer wants and needs &making the

product to satisfy these, the term includes advertising, distribution & selling of a product of

service. It is also concerned with anticipating the customer’s future needs and wants, often

through market research. A marketing – forced, or customer-forced, organization first

determines what its potential customer`s desire, and then builds the products or services.

Marketing theory and practice is justified is the belief the customer use a production or

service because they have a need or because it provides a perceived benefit.

Two major factors of marketing are the recruitment of new customers (acquisition and

the retention and expansion of relationships with existing customer’s base management) once

a marketers has converted the prospective buyer, base management to building a relationship

Hurrying the links, enhancing the benefits that sold the buyer in the first placed and

improving the product/ service continuously to protect the business from competitive every

encroachment.

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For a marketing plan to be successful, the mix of the four “Ps” must reflect the wants

and desire of the consumers in the target markets.

OBJECTIVES OF THE STUDY

The Main Objectives Of The Study Are:

Understand the market trends and get a hawk eye view of the booming sector and find

the reason behind it.

To study of customer perception towards HMT.

To know various functional area of management.

To understand between theoretical and functional area realities.

To know the corporate profile structure and performance.

To give valuable suggestions to the organization.

SCOPE OF THE STUDY

The scope of this report is restricted to Bangalore unit of HMT. The scope of the

study comprises the various tools used to collect information and of effort has been made to

collect primary date through questionnaire. The whole study deals with customer satisfaction

of HMT tools products conducted at Hindustan Machines tools LTD.

LIMITATION OF THE STUDY

Due to time constraint the survey study was limited to twenty respondents. The survey

was strictly oriented to the consumer with in Bangalore city limits.

METHODOLOGY OF THE STUDY

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In delivery with any real life problem it is often bound that data of hand are in

adequate and were becomes necessary to collect data that are appropriate, these are general

ways of collecting the appropriate data which differ considerably in context of money, cost

time and other resources.

PRIMARY DATA:

Primary data can be collected either through a survey or data is collected through

Questionnaires and face to face interaction with HR executives.

SECONDARY DATA:

The secondary data for the study was taken from the company’s annual report of

Balance sheet & profit & loss A/c, management textbooks and internet, Journals.

REASON FOR SELECTING HMT:

As it is one of the reputed sectors in India.

It is an organization with all department under one roof and the study of the

organization structure will be more use full and meaning full.

As the people working in the organization are supportive and co-operative

As it has got many programmed to help to the students by giving exposure the real

working environment.

The production and distribution network is very efficient and large site.

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INTRODUCTION

TO

COMPANY

INTRODUCTION TO

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COMPANY

Introduction:

H.M.T. is one of the leading public sector companies, in India, HMT I & II Bangalore

plant was inaugurated in 1953 by PANDIT JAWAHARLAL NEHRU; it has 16

manufacturing units spread over 10 states, 24 divisions and 29,000 employees in 10 different

states.

PANDIT JAWAHARLAL NEHRU, inaugurated

HMT’s First Manufacturing Unit

(Machine Tools, Bangalore)

HMT (MTB) has an annual turnover of Rs. 4692 lakhs. It employs about 1,400

employees. HMT produces a wide range of products ranging from machine tools, watches,

agricultural, machinery, dairy machine and general Engineering products.

HMT entered into technical collaboration with Orlikon for manufacturing of the lathe

machine Fritz Warner of West Germany for manufacturing of milling machine. Herman’s

Kolb for manufacturing of Radial drilling machine. For manufacturing centre lathes and

cylindrical grinding machine. It has entered into collaboration with M/s. Ernault of France

and M/s. Effieinev Meccanica Olivetti of Italy respectively.

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The machine tools division has a number manufacturing units located at various

centers, they are,

1. Bangalore HMT machine tools I & II

2. Hyderabad HMT machine tools

3. Pinjore HMT

4. Kalamessery HMT machine tools/printing press

5. Ajmer HMT machine tools/grinding machine.

OBJECTIVES OF HMT Ltd:

To build mother machines.

To produce needs of country like agriculture, transportation & defence.

To encourage the modernization of Indian industry through supply of engineering

goods and services of world class excellence.

To maintain technological leadership through continuous efforts to update production

technology & manufacturing methods.

To globalize operations by developing a mix of international markets and business.

To ensure a satisfactory return on capital employed to meet growth needs &

aspirations of our stakeholders, to present an active, pleasant & productive working

environment.

To improve & sustain quality of work life for employees of country.

To develop & retain human skills & talents necessary for corporate growth &

performance excellence in all functions.

To achieve sustainable competitive advantage through value edge and technological

leadership in products & services of company.

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Chapter-2

COMPANY PROFILE

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COMPANY PROFILE

The idea of setting up a machine tool industry in the public sector is germinated only

after India gained its freedom in 1947 the government found itself with around Rs.4000

million surplus raw materials including a number of machine tools. The war disposals

utilization committee set up during 1948 to advice the establishment of a machine factory.

In 1949 the government of India decided to enter into a joint venture with these Swiss

firms M/S OBERLIKON Machine tool works. Butcherly and company Zurich. They were to

buy 10% of the equity in the proposed company.

Even after this decision was taken another 4years were passed. In Feb 1953, a new

sun arose in Deccan Horizon, as HINDUSTAN MACHINE TOOLS in Bangalore.

Initially objectives of producing range of Machine Tools. The constantly growing

demand for machine tools led to the company to diversification and expansion that resulted in

the setting up of new units spread all over the country.

NMT has it presence in almost all states and major cities in the country. In 1956

pundit Jawaharlal Nehru inaugurated and described HMT as JEWEL OF THE NATION.

The first batch of H-22 produced entirely in HMT was released on May 1956. Starting

as a single product unit HMT has multiplied and diversified its activities. Today just about

every industry can claim to be served by HMT.

Today HMT machine tools expertise has been developed to such an extent that HMT

can design and develop any kind of machine, from simple lathes to multi station transfer

lines, from standalone CNC machine to flexible manufacturing system leading to factory

alone.

Today HMT is technology, multi Product Company with 17 productions unites and 23

product divisions spread over 10states. HMT is synonymous of excellence in precision

engineering. In India HMT is built on a strong foundation of technical knowhow acquired

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from world leaders in machine tools such as OERLINK, GLIDMEISTER, LIEBHERR,

FRITZWERNER, PEGARD and SIEMENS.

HTM`S broad range of machine tools covers general purchase Machine, Special

Purpose Machine and CNC machine to meet the application needs of every engineering

industry. Pioneering the concept of CNC technology in India, HMT has destination of being

the very first company to successfully manufacture its own CNC system in association with

SIEMENS.

HMT`S commitment to the development of machine tool technology is clearly

reflected in the fact that HMT has many as seven exclusively machine tool units speared

across the country. Each unit superbly equipped to meet the most changing in machine tools

with international standard of quality and performances manufactured by HMT are in use all

over India and Abroad. HMT`S unit have ISO 9001 certification confirms to national

standards for quality. HMT is the backbone of Indian engineering industry supplying verities

of machine to suit the needs of various industries. HMT was the first to launch CNC

technology in the country. HMT was supplied sophisticated machines to various international

projects.

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PRODUCT RANGES OF HMT I & II:

The products manufactured by HMT I & II range from conventional machines to

automates to CNC machines. They are

1) Radial drilling machine’s

2) Column drilling machine’s

3) Heavy duty lathe – HL (conventional and CNC)

4) Super cut lathe B 32 (conventional and CNC)

5) Cylindrical grinding machine G17, G18, HG 18, CNG 18.

6) Surface grinding machine SFW 1, SFW 2.

7) Gear shapers GS 2M, WST.

8) Gear hobbing H 250, H 400, L 200 (conventional and CNC)

9) Single and multi spindle and automates

10) Special purpose machines.

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CHAPTER-1

INDUSTRY PROFILE

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INDUSTRY PROFILE

An industry which has undergone has undergone a radical shift in its paradigm

thinking, the Indian machine tools industry is now recognized as a provider of cost-effective

high quality lean manufacturing solutions. The industry resiliently supports all its users to

enhance productivity as well as improve competitiveness, for the betterment of the final

customer.

Being an integral sector, growth of the machine tool industry has an immense bearing

on the entire economy, especially Indian`s manufacturing industry. And is even more crucial

for development of the country`s strategic segments such as deafens, railway, space and

automatic energy. World over too, Industrialization advance countries have created niches on

the back of a well developed and supportive machine tool sector. In India as well, indigenous

machine tools have the highest impact on capital output ratios. Machine tool consumption of

1000 corer truly supports the advancement of the country`s engineering sector, output of

which is estimated to be worth over Rs. 150000 corers.

CURRENT TRENDS

A slowdown in the Indian economy since med- 1999 had its fallout on prospects of

Indian machine tool industry is facing lack of adequate business opportunities that has

stemmed from sluggish demand in the home market of all user industries.

MANUFACTURING RANGE

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The Indian machine tool industry manufacturers almost the complete range of metal

cutting and metal forming tools. Customized in nature, the products from the Indian basket

comprise conventional machine tools as well as computer Numerically Controlled (CNC)

Machines. There are other variants offered by Indian manufacturers too, including special

purpose machines, robotics, handling systems and TPM friendly machines and provides

further value additions lower and lower costs to meet specific requirement of user. Based on

the perception of the current trends and demands, CNC segment could be the driver of growth

for the machine tool industry in India.

EXPORT PERFORMANCE

Indian machine tools are currently exported to over 50 countries. Major one being

United State, Italy, Brazil, Germany and the Middle East. Lathes and automats, presses,

electro discharge machines and machining centers formed the bulk of export orders for Indian

manufacturers. These machines from the Indian basket are generally favored in overseas

markets primarily due to their cost competitive as compared to that available elsewhere.

The vision of the Indian machine tool industry is now step out and establishes a

relative presence in other potential markets. World over, market leaders have been those who

have looked to increase their presence beyond their national frontiers.

RESEARCH AND DEVELOPMENT

Each manufacturing unit has its own in house design wing specializing in the related

line of manufacture. Most of HMT R&D activities were put on formal and time foundation in

early 1947 when an NC lathe Machine was taken up for specializing in research at Hyderabad

called as central Metal Forming Institute.

The R&D center has developed more than 100 new types of machine tools. This

mainly includes 29 variants of turning centers. 19 variants of machine centers, 3 variants of

CNC system and a host of other CNC systems. Recently the R&D center in collaboration

with Baba Research Centre, Mumbai. It has developed 3 pair of servo manipulators for use in

nuclear environment for handling radioactive waves for maintenance of equipments of hot

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cell. They also have scope for application in non nuclear sectors such as toxic chemical

industries, space research, and Defense sector.

The company today has facilities carrying out CAD. Testing and evaluation of

machine tools, well equipped prototype building center and electronic system laboratory for

developing hardware and software for machine tool control system and industrial automation.

The level of technology changes rapidly and manufacturing process is also updated. The

modernization and execution mainly concentrate on reducing cost of production and

flexibility in manufacturing.

QUALITY POLICY:

To maintain QUALITY LEADERSHIP in all our product and services.

TOTAL CUSTOMER SATISFACTION through quality goods and services.

CUSTOMER OF MANAGEMENT to quality.

To create a cultural amongst all employees towards TOTAL QUALITY CONCEPTS.

Total quality through PERFORMANCE LEADERSHIP.

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MANUFACTURING FACILITIES

High speed machine.

Hard parts turnings.

Precision machine.

Computer numeric control.

Computer integrated manufacture.

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Flexible manufacturing systems.

MISSION OF HINDUSTAN MACHINES TOOLS LTD

To establish ourselves as one of the world`s premier companies in the engineering

field having strong international competitiveness.

To achieve marketing leadership in India through ensuring customer satisfaction by

supplying internationally products and services.

To achieve sustained growth in the earnings of the group on behalf of shareholders.

VISSION OF HINDUSTAN MACHINES TOOLS LTD

To be a leading GLOBAL ENGINEERING CONGLOMERATE focused on

CUSTOMER DELIGHT in our fields of Endeavour.

AWARDS OF EXCELLENCE

1961, 1962 President’s Certificate of Merit for All Round Performance.

1964-65 Institution of Engineers’ Best Design Award for

Grinding/Lapping Machine

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1969,

1970,1975,

1976, 1981,

1984

National Safety Award for outstanding performance in

Industrial Safety

1983 Best Productivity Performance in Machine Tool Industry Sector.

1984 1984 1984-89 National Productivity Council Award

1989 FIE Foundation Award for Excellence in Design at IMTEX 89 for 6-

Axes CNC Gear Hobbing Machine

1992 DGTD National Award for Technology Development for CNC Heavy

Duty Lathe, L60 CNC

1995 CMTI-PMT Foundation Award for Excellence in Design at IMTEX

1995 for CNC Precision Chucker PC 10

2001 CMTI-PMT Foundation Award for Excellence in Design at IMTEX

2001 for CNC Sliding Head Automat A 16 CNC

2004 FIE Foundation Award for Excellence in Design at IMTEX 2004 For

CNC Surface Grinding Machine SSG

HMT`S MILSTONES

YEAR UNITS/DIVISION LOCATION STATE

1953 Machine Tools Bangalore Karnataka

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1961 Machine Tools Bangalore Karnataka

1962 Watch Factory Bangalore Karnataka

1963 Machine Tools Pinjore Haryana

1965 Machine Tools Kalamassery Kerala

1967 Machine Tools Hyderabad Andhra Pradesh

1971 Tractor Factory Pinjore Haryana

1971 Die Casting Division Bangalore Karnataka

1972 Printing Machinery Division Kalamassery Kerala

1972 Watch Factory II Bangalore Karnataka

1973 Precision Machinery Division Bangalore Karnataka

1975 Machine Tools VI Ajmer Rajasthan

1975 HMT (International) Ltd Bangalore Karnataka

1975 Watch Factory III Srinagar Jammu

1978 Watch Factory Karnataka IV Tumkur Kashmir

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1981 HMT Bearings ltd Hyderabad A.P

1981 Quartz Analog Watches Bangalore Karnataka

1982 Watch Factory V Ranibagh U.P

1982 Specialized Watch Case

Division

Bangalore Karnataka

1983 Stepper Motor Division Tumkur Karnataka

1985 Ball Screw Division Bangalore Karnataka

1986 CNC System Division Bangalore Karnataka

MARKETING DEPARTMENT

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Marketing NetworkMarketing Division Regional & Zonal Offices

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Marketing Division   HMT Machine Tools Limited

Marketing Division

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Regional & Zonal Offices:

Northern Region

NEW DELHI , Bharat Yuvak Bhavan

Kanpur

Pinjore, HMT Machine Tools Limited Pinjore 134 101

Eastern Region

KOLKATA

Jamshedpur

Western Region

PUNE

Ahmadabad

Bhopal

Jabalpur

Mumbai

Nagpur

Southern Region

CHENNAI, Prestige Point

Bangalore, HMT Bhavan,

Coimbatore, United India Building,

Hyderabad, HMT Machine Tools Limited

Sales & Service Network

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Marketing Network

Wide marketing network manned by qualified & trained sales & service engineers

Service outlet at customer doorsteps in major industrial locations.

Customer training programs on Mechatronics in addition to regular machine-oriented

training for machine tools.

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Manufacturing Units supplement customer support for tooled-up and high technology

machine tools.

Specialised components, jigs & fixtures to suit customers' specific/ special application needs.

Marketing Division:

HMT Machine Tools Limited

Marketing Division

HMT Bhavan, 59, Bellary Road

Bangalore 560 032, INDIA

Marketing Division

Regional & Zonal Offices

Wide marketing network manned by qualified & trained sales & service engineers

Service outlet at customer doorsteps in major industrial locations.

Customer training programs on Mechatronics in addition to regular machine-oriented

training for machine tools.

Manufacturing Units supplement customer support for tooled-up and high technology

machine tools.

Specialised components, jigs & fixtures to suit customers’ specific/ special

application needs.

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CUSTOMER OF HMT

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RALWAYS

DEFENCE

STEEL SECTORS

HAL

BHJEL

SHIP BUILDING INDUSTRIES

CEMENT INDUSTRIES

POWER PLANTS

GENERAL ENGINEERING INDUSTRIES

BAJAJ AUTO

ASHOKA LEYALAND

SHRIRAM GROUPS

TVS

TATA MOTORS

SHANTHI GEARS

PUNJAB TRACTORS

INTERNATIONAL TRACTORS LTD

TAFE MOTARS & TRACTORS LIMITED

COMPETITPORS OF HTMT

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Micromatic turning centers &grinding machines

ASKAR MICRON-Mysore-Turning Machines

JYOTHI- Turning center & Machine center

TAL-Pune-SPM

Parisudh-Ghazi Grinding machines

Heavy engineering corporation

Ace Designers at Bangalore –turning center –machine center

WIDIA-Bangalore –SPM

WARNER SWASSEY –Hubli-Turning center

PRESENT STATUS OF HMT

HMT is contributing to significant capacity established in Bangalore. HMT is to focus

for major automotive ventures such as Ford, Hyundai, Toyota, Volvo, Skoda, Ashok Leyland,

Hindustan Motors and TVS, where there is consistent demand for machine tools in south

India. HMT Machine tools Ltd would be investing Rs. 180 crores of total packages of Rs.

723 crores given by the center for its revival and aim to double its turnover to 500 in next five

years. The company optimism stems from the prospect of accessing working capital freely

after setting off its debts and reducing the costs through a fresh voluntary retirement scheme

and increased the productivity from replacement of its over four decades old plant that would

be in place soon.

The revival package has infused new life into the ailing HMT, which once guided the

prospects of the manufacturing sector through its indigenous machine tools. For the long

term, HMT Machine Tools would be seeking joint venture partners. The immediate goal was

to regain its old glory through an initial sustained growth. The effort to increase the turnover

would be accelerated in the niche products with higher value. The company hoped to

rationalize the number of products and focus on only high tech and high valve to derive

higher margins.

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Chapter-5

PRODUCT PROFILE

PRODUCT PROFILE

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HMT PRODUCTS

MACHINE TOOLS

BEARINGS TRACTORS WATCHES

MACHINE TOOLS

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Product Range:

1) TURNING MACHINES

2) GRINDING MACHINES

3) GEAR MANUFACTURING MACHINES

4) MACHINING CENTRES

5) OTHER GPMs

6) SPECIAL APPLICATION MACHINES

7) DIECASTING MACHINES

8) PRESSES

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9) CNC SYSTEMS

10) PRECISION BALLSCREWS

11) BEARINGS

1) TURNING MACHINES

High speed precision lathe CRAFTMASTERE

CNC Lathes

Heavy Duty Lathes

Sliding Head Automats

CNC Training Lathes

Centre Lathes

2) GRINDING MACHINES

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CNC Surface Grinders Machine SGC1

Cylindrical grinders – CNC

Internal Grinders – CNC

Centreless Grinders - Non -CNC

Surface Grinders – Non – CNC

Grinders – CNC

3) GEAR MANUFACTURING MACHINES

CNC High Speed Gear Shaper WS1 CNC-3A

Gear Hobbers – CNC

Gear Shapers – CNC

Gear Hobbers – Non – CNC

Gear Shapers – Non – CNC

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4) MACHINING CENTRES

CNC Drilling & Tapping Machining Centre BLITZ 30

Machining Centres - Horizontal

Machining Centres - High Speed

Machining Centres – Vertical

5) OTHER GPMS

CNC Vertical Tool Room Milling Machine CTR-1

Programmable Knee Type Milling Machine

Turret Ram Type Milling Machine

Column Drill

Broaching Machine

Knee Type Milling Machine

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Radial Drill

Carbide Tool Lapping Machine

6) SPECIAL APPLICATION MACHINES

Complete electrical equipment including motors

Complete hydraulic system

Power driven band brush for chip removal

One bimetal blade

Operation tools and spanners

Quick - acting length setting

7) DIECASTING MACHINES

HMT offers 9 models of Die-Casting Machines with locking forces ranging from 80 to 1100 tones to cover a wide range of pressure Die-Casting of Aluminum, Zinc, Magnesium, Copper, Lead & Tin components.

The salient features of these machines include digital setting of Die-closing / Opening and Ejector Speed, Flying Piston type accumulator individually adjustable speeds and pressures, large adjustable opening stroke and programme logic control.

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HMT manufacturing six models of Plastic Injection Moulding Machine ranging from 80 to 630 tones locking force.

8) PRESSES

HNT offers wide range of

Mechanical Presses

Hydraulic Presses

Mechanical Presses Brakes & other presses

9) CNC SYSTEMS

CNC System:

CNC System with three linear and one rotary axis. Continuous path control. Special features

of CNC system like programming via polar co-ordinates, safe-zone programming, etc are

optional.

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Rotary coolant adaptors

Spindle mounted probe.

Table mounted probe.

Tool pre-setting device

Tool holder package

 

10) PRECISION BALLSCREW

A wide range of PRECISION BALL SCREWS used in CNC Machine Tool, Roto Gravure

Printing machine and various engineering products for conversion of rotary motion into linear

Movement and vice versa.

11) BEARINGS:

Ball Bearings

Cylindrical Roller Bearings

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Taper Roller Bearings

Chapter-6

ORGANIZATION

STRUCTURE OF HMT

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ORGANIZATION STRUCTURE OF HMT

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GM (MBX)

SALESENGG.JGM(S)

DESIGNDEVELOPMEN

TJGM (DD)

QUALITY & INSPECTION

JGM (QI)

DGM (CNC)

JGM (PSB)

GM (P)PRODUCTION

GM (F)FINANCE

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ORGANIZATION STRUCTURE OF PRODUCTION DEPARTMENT

General Manager

Joint General Manager

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HOSPITAL CMO MATERIAL & STORES

BALLSCREWTOOL

ROOM

PROGRESS

AGM (PR)

(MFG)

JGM

ASSEMBLY

JGM (AY)

PLANT SERVICE

DGM (PS)

TRAIL & SERVICING

SPARES DGM (TS)

FOUNDARY JGM (F)

FINANCE

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Deputy General Manager

Assistant General Manager

Manager

Deputy Manager

Foremen

Supervisor

Junior Superior

Worker

ORGANIZATION STRUCTURE

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JGM

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DGM-1 DGM-2 DGM-3 DGM-4

AGM

MANAGER

DM

D.ENGINEER

PURCHASE OFFICE

HELPERS

BOARD OF DIRECTORS

RJS Institute of Management Studies Page 44Director OperationsSHRI S.G.SRIDHAR

Chief Vigilance OfficerSHRI PREM SING

Director FinanceSHRI S.K.KAMPASI

Chairman & Managing DirectorSHRI A.V.KAMAT

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Today, HMT comprises six subsidiaries under the ambit of a Holding Company,

which also manages the Tractors Business directly. In India HMT is built on a strong

foundation of technical knowhow acquired from world leaders in machine tools such as

OERLIKON, GILDMEISTER, LIEBHERR, FRITZWERNER, PEGARD and SIEMENS.

HMT’S broad range of machine tools covers General Purpose Machines, Special Purpose

Machines CNC Machines to meet the application needs of every engineering industry.

HMT’S units have ISO 9001 certification confirms to national standards for quality.

HMT is the backbone of Indian engineering industry supplying varieties of machine to suit

the needs of various industries.

By acquiring state of art technology from time to time, HMT started manufacturing

watches, Tractors, Die casting, plastic mouldings and Food processing machinery. The new

addition to HMT is HMT INTERNATIONAL, which is providing services across the globe.

Chapter-7

Planning department

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Executive Director (Hr)

VACANT

Executive Director (Tractor)SHRI PRAKASH SHARAN

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Planning department

Function of planning department:

Received order or documents from design departments

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Drawings were being observed and study there to choose the material type and to note the

sequence of operation.

Sequence of operation layouts tools of machineries.

Send the approved letter and details to the production department for the production of

components.

Procedure:

Methods Planning:

Planning of materials – under this the planning plan department plan about the relative

materials which were required to be used in the production department. It also checks the

availability of equipments.

Planning of tools- in this process the planning department take decision regarding the tools

which will be used on the process of production.

Planning of machineries- this is the process of planning where they plan about the machines

required for production purpose.

PRODUCTION DEPARMENT

The production department of HMT MBX is very vast. However this department

consists with the production of components, and that is all related to different machine tools,

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so it consists with lot of functional heads under the department. Under this department the

divisions which are working are:

HTC Division

Tool Room

Rounds

Non Rounds

Fears

Spindles

Assembly

Foundry

Die Casting

PSB Division

Ball Screw Division

CRB Division

Inspection Maintenance

MANUFACTURING FACILITIES

Experienced design expertise and latest design facilities

Can handle machining of components of variety weighing up to 20 tones

Up-to-date to tool room and inspection facilities

Machine shop to build huge structures with stress relieving facilities

Machine shop to manufacture small and heavy components

Facilities for assembling and retrofitting of heavy machines

Heat treatment facilities

Foundry with facilities to produce heavy, small and medium casting of both ferrous

and non-ferrous alloys with facilities like pattern shop, fettling shop and metallurgical

labs

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Captive found of capacity 1500 MT per annum – size of grey cast iron casting up to

12 MT & S.G. iron up to 505 MT

Can handle machining of components and assemblies of tool room class precision

machine tools and chorological machines

Material testing laboratory

All facilities required for plated through whole (PTH) PCB assembly like

preparation / insertion / assembly & components soldering

Products range

Turning Machines

Grinding Machines

Gear Manufacturing Machines

Other GPMs

Special Application Machines

Die Casting Machines

Presses

CNC Systems

Precision Ball Screws

HTC Division

HTC Division means high Technical Center. As most of the operations were done

through computer numerically controlled machines, so it is very well know as the high

technical center. There are 50 employees working under this Division. This division consists

of types of machines, i.e.

i. Vertical Machines

ii. Horizontal Machines

TOOL ROOM

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Tool room is nothing but a store house of all kind of tools, which were used during

the milling, grinding, spinning, turning etc, at the time of production. The tools were

normally fitted to the machines so that it can be able to given a required shape and size to

product.

Spindle division involved with the production with production of different types of

spindles. In this division there are 19 works men and 4 staffs were heading this unit. There

are different kinds of machineries involved such as, turning, milling mills, keyway milling,

thread milling, drilling cylindrical grinding, internal grinding, spine grinding, center grinding,

CNC turning etc.

TYPES OF SPINDLES

Head Stock Spindles

Tail Stock Spindles

Spindles Shafts

Pinion Shafts

Gear Shafts

Cross Slide Screw

Assembly division

Assembly section involves with the assembly of different parts and components so

that it can build a complete machine, in this section the machine tool parts were being

assembly together to give a complete shape to product or machine. In this division there were

almost 100 employees were working.

FOUNDRY

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Foundry is the place where they put the row materials or scrap in to the furnace and

according the frames size they produce the components. These may be of big or small size.

These components are normally of heavy parts. The wage grade people were working in this

division in foundry the first procedure is to make the frame of a product by which they can

produce the required component. After the production of the component they can into

different sizes and then send it to the shop floor for further operation.

DIE CASTING DIVISION

HMT`s Die casting machines carters to wide range of applications. From simple

components to high precision industrial components, these machines take care of most die

casting needs. HMT offers a range of pressure die casting al aluminum and size components.

Testing device to ensure high performance, increased productivity and reliability.

PRECISION MACHINERY DIVISION

This division of HMT MBX produces the small components for robotic application as

well as for CNC machines. Terrier 150 employees working in three shifts in this division. As

it is involved in CNC or Robotic components, so the accuracy level is very high, due to

which may goes to 1 micron. So it`s a very sensitive gobs. For this HMT have kept machines

like that which can produce the required with a perfect accuracy.

BALL SCREW DIVISION

HMT`s ball screw division id the first to indigenize production of precision ball

screws. This unit was started on 1989 with collaboration with Zees, Germany. Ball Screw is

used in machine tools to convert rotary motion to near motion and vice versa. Ball Screw is a

machine tool component for translating rotary motion to linear movement used for present

day CNC machine tools. Ball screw is high value added machine tool components with good

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marketing and value addition is as high as 89% present capacity of machine tool HMT, ball

screw division is around 6% as per ball screw marketing requirement.

INSPECTION

Inspection is one of the important activities which are done at the time of production

of a particular component and at the final production of a machine. The inspection is done

after each and every process of a product, so that no error can arise in the period.

THINGS WHICH ARE USED FOR INSPECTION PURPOSE:

Micrometer

Venire

Extension depth gauge

Bevel protractor

Micro mat

Tessa venire caliper

Pitch micrometer

Dial test indicator

Plug gauge

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Maintenance department

Maintenance section is very important as for as plant is concerned the maintenance is

varied from machines to machines because all machines were having features and different

functional qualities.

Process of maintenance:

Putting the machine into operation

Refreshing the axis

Manual operation

Job operation

Traverse in increments

Traversing to machine home position

Maintenance of CNC machine is done by considering the all the factors, such as the

general, voltage stabilizer, CNC systems, switches, electrical cabinet, drives, AC servo

motors, F/B devices etc. These all services were done on every quarterly, monthly or yearly.

The preventive maintenance may be of daily 200hrs, 500hrs, 1000hrs, 2000hrs, 4000hrs,

8000hrs; it is also done for electrical also. Safety precaution is on general & hose keeping,

operation and services & maintenance.

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HUMAN

RESOURCES

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HUMAN RESOURCES DEPARTMENT

Introduction

Human Resource Management is a management function that helps manager recruit

select train and develops members for an organization. Obviously, human resource

management is concerned with the people`s dimension in organization. Edwin, Flipper

defines human resource as the planning, organizing, directing and controlling of the

procurement.

TRAINING

Training needs area identified of the basis of organizational analysis, job analysis and

manpower analysis. Training programmed, training methods and course content are to be

planned on the basis of training needs.

The training programmers commonly used in HMT includes both on-the-job training

like apprentice training, job instruction, job rotation and in off the ob method it includes

lecture method, audio visual and programmed.

TYPES OF TRAINING IN HMT

A. In House Training: -This type of training is given in unit level. Unit chief and human

resource department can assess the training.

B. Induction Training Programmers: - The training is given to fresher on the basis of

entry level.

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C. External Training Program: - The training is given to supervisor and executive

based on the need.

D. Apprenticeship Training: - As per direction of the government of India and

apprenticeship act, training is given to graduate apprentice technician trade. After

training programmer 60% of actual spent during training period.

The following expenditure will be considers for calculating the compensation to be

paid as contractual obligation. Training allowance include PAN, Adhoc relief, DA, HRA and

CCA, training cost traveling and daily allowance if any paid during the training period cost of

medical treatment infamy.

PROMOTION

Promotion shall be made in accordance with a new system of channels of promotion

eight such channels have been introduction. These channels are structured on attendance,

performance, appraisal, induction levels. Career paths of the career experience requires at

each level to progress and the growth limits, each channels broadly these channels,

semiskilled skills acquired through Experience, skills acquired with qualification inputs,

technical and administration acumen required for the job.

Welfare department

HMT provides number of amenities to its employees in addition to meeting the

statutory obligations under various labor organizations.

The Welfare Amenities Include:

TRANSPORT

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Transport facilities are provided to employees for commuting between residence and

factory and vice versa. Company has fleet of around 65 buses besides vans and cars

CANTEEN

Canteen is managed by welfare department, provides bread fast services before

commencement of shift besides lunch services during hour and coffee/tea/bread at the work

shop of employees with hygienic preparation

TOWNSHIP

A self contained township with modern facilities has been provided for the benefit of

employees. There are around 1676 houses of various types for allotment to employees and

allotment is based on seniority and grade eligibility.

MEDICAL

A 200 bed hospital with all modern facilities is established in the township to take

care of the medical needs of employees residing township and surrounding areas. In addition

the company has recognized leading hospitals of Bangalore for availing impatient treatment

for self and family.

UNIFORMS

Company provides uniform cloth to its employees once in two years. In addition a

pair of shoes and socks or chapels is given to male and female employees respectively.

EDUCATION

Company has established a school in the township for the benefit of employee’s

children residing in township and surrounding areas.

OTHERS

Safety training programs for executives supervisors and works to avoid accidents.

All machinery`s are examined periodically to ensure safe working

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Six safety committees constituted to discuss safety related problem and to take

correctives measures for prevention of accidents.

PERFORMANCE APPRAISAL SYSTEM (PS grade):-

Introduction:-

Performance appraisal is a great asset in the development of the human resource in an

organization. It helps assess its managerial strength and weakness.

Objectives:-

1. To know the performance base of the company to the employees, to ensure an

objective assessment of employees performance and potential on this performance

appraisal

2. To establish an objective based on differing levels of performance and to identify with

potential to grow in the organization.

3. To counsel the employees appropriately then to realize their full potential in line with

the complain objectives and goals.

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Finance department

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Finance department

Finance is the lifeblood of every organization becomes the basic foundation for all the

kinds of economic activities. Efficient of the organization is brightened only when there is

efficient management of its finance.

Objectives:

Profit Maximization

Wealth Maximization

Function of finance department:

Maintaining of cost account

Planning of founds

Acquisition of founds

Investment decision

Recording of the transactions

Dividend decision

Recording of the transactions

Preparing of financial statements

Evaluation of financial performance

Arranging for internal as well as external audit

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Planning of Funds:

Planning of funds is a careful estimate made by the manager about the total funds

required which includes both fixed and working capital requirements. This estimation is done

by a keen observation over physical activities of the factory. The working capital

requirements in HMT are more. In the year 2008-2009 the total budgeted amount is

Rs.124crores but sanctions are made as follows:

52crores from government.

10crores from head office.

2crores from other HMT divisions.

12lakhs from bill discounting.

5crore from capital profits.

Acquisition of Funds:

The HMTMBX will acquire the fund from different sources like:

UCO [united commercial bank] which is consortium of 9 banks that provides secured

loan by hypothecation of assets like inventories, machineries etc.

Government of India: it will provide funds only for capital expenditure and VRS.

Debtors receivable

Loan from head office.

Sale of scrap:[this years profit from sale of scrap is Rs83,00,000]

Allocations of Fund in HMT (MBX) are made as follows:

Material planning (Machines tools) – 50%

Salary (basic pay +DA+DP+ allowances+ amenities) – 30%

Other expenses (electricity, miscellaneous expenses etc.) – 15%

Interest payments – 5%

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Employee’s provident funds and pension

Mode of Payment:

Employees working in machine section incentive will be paid more and those who are

working in non-machine section increments will be paid less. Bonus will also be paid

annually to salaries, which are within the bonus act and for others will planned

performance.

The payment of gratuity act of 1972-govrns gratuity

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FIVE Years Financial Summary (Holding Company)

(Rupees Millions)

OPERATING STATISTICS*2008-

2009

*2007-

2008

*2006-

2007

*2005-

2006

*2004-

2005

Sales 1609.8 1710.8 2272.9 2483.3 2038.6

Other Income * 142.5 126.7 1145.8 562.1 903.0

Acc./Dec. due to WIP,Stock -119.0 204.2 -64.5 -1.9 -10.0

  

Materials 1059.6 1406.4 1512.5 1746.1 1471.0

Employee Costs 636.7 647.2 610.6 581.3 593.0

Other Costs 469.5 404.8 835.1 586.8 623.6

Depreciation 34.0 29.9 32.1 39.3 41.6

Earnings before interest & Tax -566.5 -446.6 363.9 90.0 202.4

Net Fixed Assets 409.4 375.1 334.2 343.6 331.7

Working Capital 5163.3 5351.4 9181.5 9105.2 9557.2

Capital Employed 5572.7 5726.5 9515.7 9448.8 9888.9

Borrowings 5731.2 5209.8 8555.3 9274.2 9963.7

Working Capital Turnover Ratio

(including loans to subsidiaries) 0.3 0.32 0.25 0.27 0.21

Current Ratio 3.7 3.72 5.39 5.47 5.81

Number of Employees 2205 2296 2383 2429 2489

NO PARTICULARS SCHEDULE AMOUNT AMOUNT

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31-03-2009 31-03-2010

1 LOANS      

  SECURED LOANS 1.1 74286798 107537612

  UNSECURED LOANS 1.2 138717907 142712385

  HMT MACHINE TOOLS CURRENT A/C   157727765 135162149

  TOTAL   370732470 385412146

         

2 FIXED ASSETS      

  GROSS BLOCK 2.1 980176332 1048523770

  LESS:  DEPRECIATION   780832916 803939747

  NET BLOCK   199343416 244584023

         

 MACHINERY AND EQUIPMENT IN TRANSIT   0 53053863

  CAPITAL WORK-IN-PROGRESS   12269912 565750

         

3CURRENT ASSETS, LOANS AND ADVANCES       

  INVENTORIES 3.1 38572007 286754600

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  SUNDRY DEBTORS 3.2 176227001 156213186

  CASH AND BANK BALANCES 3.3 734224 4025465

  OTHER CURRENT ASSETS 3.4 3334605 2893088

  LOANS AND ADVANCES 3.5 171751593 177240578

         

      737767430 627126917

4LESS: CURRENT LIABILITIES & PROVISIONS      

  CURRENT LIABILITIES 4.1 285520803 246487666

  PROVISIONS 4.2 293127485 293430741

      578648288 539918407

5 NET CURRENT ASSETS      87208510

  HMT MACHINE TOOLS CURRENT A/C 5.1 0  0

  TOTAL   370732470 385412146

Main accounts

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A main account is the important section in finance department. This section veers all the

financial area. This section prepares profit & loss A/C, B/S of the company. All the other A/C

& B/S they also prepare the fund flow statement.

Cost and material management section

This section determines the cost of production in a particular machinery and control the

cost of machinery.

After receiving the work order the stores distributed the materials at different units for

production or assembling. Based on the materials, labor cost (financial charges) they will

estimate the cost of the machine and fix a certain percentage of profit margins.

Machine hour rate is calculated for indentifying the per hour ate of producing a

product

Different labor costs are fixed for manufacturing and assembling

The production department issues assembly warranty for the inspection of product

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PURCHASE DEPARTMENT

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PURCHASE DEPARTMENT

The Purchase Department is combined with administrative department in HMT. The

functions of purchase in HMT are decentralized and each unit is responsible for procurement

based on the approval annual operation plans subject to quarterly review based order position

or market feedback

To ensure timely procurement and supply of material

To ensure fair, consistent and transparent purchase practices are followed

To ensure continuous search for alternate source supply

To act as an information center on material

To ensure investment made on inventory is at optimum level

Function of purchase department

To ensure enquires/tender, analyze the quotations received and prepare comparative

statements with a view to obtain comparative price to HMT

To submit application for import clearance and obtain technical clearance and

importance license whenever applicable

To ensure after sales service

To plan for marketing

Quality control department

If materials received id rejected due to minor deviation the rejected item is sent to the

quarantine stores for necessary action

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Purchase committee

Every unit should have purchase committee constituted as under:

Unit Chief Chairman

Finance Chief Member

Material Chief Member

Purchase Chief Conveyor

Purchase committee should meet in a year

The reports of purchase committee will be recorded in relevant files duty scrutinized

Material management

HMT started with one product in 1953 now dealing with 26 products.

Basic of material management:

MRP

Market forecast / sales forecast

Marketing

Production programmer

Production programmer takes care of men, machine & other materials for performing. They

procure item from Bangalore to Germany and other countries.

Each material has BOM (bill of materials). It is categorized to indirect and direct materials.

Direct materials go directly to machines like bearing, spindles and phase nous in direct

materials with the aid direct to head on like cool oil, kerosene, treatment oil, industrials

hardening gases like oxygen & acetylene.

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BOM for indigenous and imported item is there. All 26 products put in 108 variants & 330

special executions cycle period for indigenous in 3 months, for foreign items 4 month.

SALES

DEPARTMENT

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SALES DEPARTMENT

Sales Starts from Receipt of Enquiry

Sales Wings in 4 Zones

North zone: Delhi, Chandigarh, Kanpur,

South zone: Chennai, Hyderabad, Bangalore, Vishakhapatnam, Coimbatore.

East zone: Calcutta, Jamshedpur.

West zone: Pune, Bombay, Nagpur, Aurangabad, Jabalpur.

Functions:

Do enquiry

Sent to sales quit

They submit to office

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SWOT ANALYSIS

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SWOT ANALYSIS

How to perform SWOT ANALYSIS

A SWOT analysis is an integral part of a marketing plan can also be part of a business

plan. Knowing what a SWOT analysis is and how to perform one is very important.

WHAT IS SWOT ANALYSIS?

A SWOT ANALYSIS stands for strengths, weakness, opportunities and threats & is a

simple & powerful way to analyze your company`s present marketing situation.

In other words the overall evaluation of a company`s strengths, weakness,

opportunities, and threats is called SWOT ANALYSIS.

Strengths, weakness, opportunities, and threats (SWOT)

SWOT Analysis is a tool for auditing an organization and its environment. It is the first

stage of planning and helps marketers to focus on key issues. SWOT stands for Strengths,

weakness, opportunities, and threats. Strengths and weakness are internal factors

Opportunities threats are external factors. SWOT Analysis is a strategic planning tool used to

evaluate the strengths, weakness, opportunities, and external factors that are favorable to

achieving that objective. The technique is credited to Albert to Albert Humphrey, who led a

research project at Stanford University in the 1960s and 1970s using data from the fortune

500 companies.

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STRENGTHS, WEAKNESS, OPPORTUNITIES, AND THREATS

(SWOT)

STRENGTHS WAKNESS OPPORTUNITY THREATS

Reputation In Market

Place

Shortage Of

Consultant Operating

Level Rather Than

Partner Level

Well Established

Position With A Well

Defined Market Niche

Large Consulting At A

Minor Level

Expertise At Partner

Level In HRM

Consultancy

Unable To Deal With

Multidisciplinary

Assignments Because

Of Size Or Lack Of

Ability

Identified Market For

Consultancy In Areas

Other HRM

Other Consultancies

Looking To Invade

The Marketplace

Track Record

Successful

Assignments

Strength-market related, finance related, operational related, research 7 development

related HR related market related-product quality, packaging, advertisement, service,

distribution channel finance related-optimum debt/equity ratio, number of shore holders,

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inventory size, optimum use of the financial resources, low cost of borrowings proper

investment of the financial products operational related low cost, higher productivity,

excellent quality, modernized technology.

STRENGTHS OF THE COMPANY

Good brand image

Dealers are treated as partners in business

Truly dedicated workforce

Unified product range resulting in a number of advanced and good will

ISO 9001 Standard Certification

It has an excellent R&D bases

Proven track record of customer satisfaction & goodwill

Skilled manpower

Excellent marketing network

High-level technological base

WEAKNESS OF THE COMPANY

Company is paying huge interest on the debt

Old production facilities

Ability to respond to changes in the outside word

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It is facing a financial crisis and has the been incurring losses since 1993

Product quality needs further improvement

OPPORTUNITIES OF THE COMPANY

Retail financing of tractors by commercial banks apart from land development bank

and cooperative banks.

HMT has countrywide sales and service network

Availability of band financing

India forms one of the largest tractor marketing in the worlds

Boom in the infrastructure to benefit HMT entry into earthmoving machinery riding

piggyback on other higher HP tractors

Large scope for manufacture of various implements through small medium scale

industries

THREATS FOR THE COMPANY

The company has to face severe competition from both international as well as

domestic market

HMT is lagging behind in technology as compared to MNC players who have

recently entered into Indian markets

Increasing competition with entry of new manufactures making low cost products

Old technology 7 so many MBC companies are entering to the demand

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DATA ANALYSIS

&

INTERPRETATION

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DATA ANALYSIS & INTERPRETATION

What factor do you consider while buying your requirement?

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FINDINGS

HTM Machine tools has a regular system for determining unserviceable or damaged

store, raw materials and finished good.

Materials are classified as `A`, `B` and `C` class items

The unit has maintained good relationship with the employer and employees

The unit has maintained up to date records and submitted to respective authorities

Inventory has been physically verified during the year by the management

The technology is not advanced. This is one of the reasons for low productivity

Most of the machines are obsolete. Thus production process is costly and time

consuming

Bin cards are used for maintenance of stores

Idle time is more, there is no proper time management in HMT

Overhead costs are high

Absenteeism and inefficiency are high in the company

The company has not been utilizing whole installed and licensed capacity of its

machine effectively, which has in turn resulted in production

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CONCLUTION

As an inter I had enriching experience. I learnt many things by just being a part of

the team during discussions and meeting. The exposed me to the work style and outlook of

the organization. Observation helped me to great deal in knowing the organization its totality.

The company has experienced engineers who work on Hi-end computer that is

designed software to design highly precise and error free of tools and prototype components

Quality and delivery has enabled HMT-Machine Tools Ltd to attract leading

companies like Bajaj Auto, TVS, Ashok Leyland, Railway, Steel Sector, Power Plants,

Cement Industries, General Engineering Industry and other customer

The company has own website which provide up to date information regarding

launching of new products so that customer could get hand information, well on time.

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SUGGESTIONS

The company should fix competitive prices for the products in order to compete in the

global market

The company should concentrate more to improve the quality of the product

The material cost is high in the company, thus the company should make efforts to

buy the materials at reasonable price

The company should update its technology so that it can beat the competitor’s higher

quality products and also price of the product

The company has to concentrate much on credit policy for speedy collection of

accounts receivable

The company should make improvement with regard to productivity policy

Range of product brings the success to the company as price & promotional activity

are put less attention to the Respondents, therefore the company should put more

attention to price & promotional activity

The better quality of the products is the advantages of the company over other

companies so; the company should reduce the price to achieve more advantages

The overall service of the company should be improve to compete with other

companies

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BIBLIOGRAPHY

BOOKS

MARKETING MANAGEMENT

MARKETING MANAGEMENT

WEBSITES:

WWW.GOOGLE.COM

WWW.HMTINDIA.COM

WWW.HMTMACHINETOOLS.COM

COMPANY RECORDS

HMT`s ANNUAL REPORTS

COMPANY OFFICIALS

HR - Mr. Sudhakar, AGM (External Guide) HR - Mrs. Ranjini Devi, Manager (External Guide) HR – Mr. Ravindra, Dept. Manager Finance – Mr. Ramchandran, Dept. Manager Production – Mr. Abdul Gaffer, Dept. Manager

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QUESTIONNAIRE

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QUESTIONNAIRE

Dear sir/madam.

I SAKTHI PRASAD.V student of RJSIMS (MBA III SEM). I am doing a

project on “ORGANIZATIONAL STUDY AND CUSTOMER SATISFACTION

TOWARDS HMT MACHINE TOOLS PRODUCT.” as a part of my curriculum

of Bangalore University. Please fill the questionnaire, as it would be helpful in

making my study successful.

RESPONDENT’S PROFILE:

NAME:

ADDRESS:

AGE:

EDUCATIONAL STATUS:

Instructions:-

Please tick ( ) where necessary in the box

Please explain in brief wherever you feel to do so

Signature is optional

Be frank while answering

1) What factor do you consider while buying your requirement?

a) Quality ( )

b) Quantity ( )

c) Price ( )

d) Look ( )

e) Performance ( )

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2) How do you find the quality of the product?

a) Excellent ( )

b) Very Good ( )

c) Good ( )

d) Fair ( )

e) Poor ( )

3) Which company do you think is the toughest competitors to HMT Ltd?

a) Heavy Engineering Corporation ( )

b) ACE designers at Bangalore – turning center machinery ( )

c) WIDIA – Bangalore – SPM ( )

d) ASKAR MICRON – Mysore - turning machines ( )

4) Why do you think HMT Ltd has been a successful company?

a) Range of product ( )

b) Range of price ( )

c) Promotional activity ( )

5) Does the HMT Company Ltd deliver the products in time?

a) Yes ( )

b) No ( )

6) Why do you think HMT Ltd has been a successful company?

a) Quality ( )

b) Quantity ( )

c) Price ( )

d) Look ( )

e) Performance ( )

7) How do you rate Technical Competency?

a) Very Good ( )

b) Good ( )

c) Fair ( )

d) Poor ( )

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8) Does HMT Ltd provide credit facilities?

a) Yes ( )

b) No ( )

9) What makes you feel HMT Company Ltd machine tools are the best?

a) Quality ( )

b) Quantity ( )

c) Price ( )

d) Look ( )

e) Performance ( )

10) How did you come to know about HMT machine tools?

a) Television ( )

b) Newspaper ( )

c) Periodicals ( )

d) Personal search ( )

11) Would you be prepared to recommend the HMT Company Ltd to others?

a) Excellent ( )

b) Very Good ( )

c) Good ( )

d) Fair ( )

e) Poor ( )

12) How likely are you to repurchase products and services from the HMT

Company Ltd?

a) Quality ( )

b) Quantity ( )

c) Price ( )

d) Look ( )

e) Performance ( )

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13) In total, how long have you been a customer of HMT Company Ltd?

a) Less than one year ( )

b) One to under three years ( )

c) Three to under five years ( )

d) Five to under ten years ( )

e) Ten years or more ( )

14) Why do you say that? What specifically are you satisfied with HMT Company

Ltd?

a) Quality ( )

b) Quantity ( )

c) Price ( )

d) Look ( )

e) Performance ( )

15) What do you feel about product information given by HMT Company Ltd?

a) Great information ( )

b) Just information ( )

c) Makes no difference ( )

16) How do you fell about HMT Company Ltd?

a) Excellent ( )

b) Very Good ( )

c) Good ( )

d) Fair ( )

e) Poor ( )

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17) Do you find any latest version of machine tools in HMT Company Ltd?

a) Yes ( )

b) No ( )

18) What is your opinion on HMT Company Ltd location?

a) Excellent ( )

b) Very Good ( )

c) Good ( )

d) Fair ( )

19) Is the HMT Company Ltd attractive for you?

a) Yes ( )

b) No ( )

20) Are you happy with HMT machine tools?

a) Yes ( )

b) No ( )

21) Which area do you prefer that HMT should improve?

a) Quality ( )

b) Quantity ( )

c) Price ( )

d) Look ( )

e) Performance ( )

22) How do you rate the HMT Company Ltd on a scale of 4 for over all service?

a) 1 ( )

b) 2 ( )

c) 3 ( )

d) 4 ( )

e) 5 ( )

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THANK YOU

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