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8/13/2019 Hillson Murray-Webster Slides
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2007 David Hillson/Ruth Murray-Webster, Slide 1
Understanding and
managing risk attitude
Dr David Hillson FRSA FIRMDirector, Risk Doctor & Partners
Ruth Murray-Webster MBA
Director, Lucidus Consulting
DEFENCE PROJECT MANAGEMENT 2007
MEETING THE CHALLENGES OF TODAY;
PREPARING FOR THOSE OF TOMORROW
2007 David Hillson/Ruth Murray-Webster, Slide 2
People & the risk process
The Critical Success Factor!
People are responsible for :
setting risk acceptability thresholds
identifying risks (threats & opportunities)
assessing probability & impacts
proposing appropriate responses
implementing agreed actions
All affected by risk attitude
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2007 David Hillson/Ruth Murray-Webster, Slide 3
Understanding
risk attitude
2007 David Hillson/Ruth Murray-Webster, Slide 4
What is risk?
Uncertainty that matters
Any uncertain event or set of
circumstances which, if it occurs, will
have a positive or negative effect on
achievement of one or more objectives
Only defined in relation to something specific
What is at r isk? (objectives)
Affected by perception
How uncertain? How much does it matter?
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2007 David Hillson/Ruth Murray-Webster, Slide 5
What is attitude?
Two definitions:
1. State of mind in relation to a fact or situation
2. Orientation of axes in relation to a reference plane
People and aeroplanes:
Direction of lean chosen to achieve desired outcome
Attitude motion, choice must be followed by action
Various components of attitude (pitch/roll/yaw)
Multiple options in given situation, no right answer
May have preferred default option but can still choose
2007 David Hillson/Ruth Murray-Webster, Slide 6
What is attitude?
Chosen response to given situation
Only defined in relation to something specific Attitude towards what?
Affected by perception of situation
What do I think it is?
[Does this sound familiar ???]
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2007 David Hillson/Ruth Murray-Webster, Slide 7
What is risk attitude?
Risk Attitude = Risk + Attitude
Chosen response to un certainty that
matters, inf luenced by percept ion
Risk attitude operates at many levels:
individual, groups, society, nations
Risk attitude exists on a spectrum
2007 David Hillson/Ruth Murray-Webster, Slide 8
RESPONSETOU
NCERTAINTY
DISCOMFORTLEVEL
COMFORTLEVEL
EXTREME
HIGH
LOW
ZERO
LOW
HIGH
EXTREME
RESPONSETOUNCERTAINTY
COMFORTLEVEL
DISCOMFORTLEVEL
EXTREME
HIGH
LOW
ZERO
LOW
HIGH
EXTREME
RISK
PARANOID
RISK
ADDICTED
RISK
AVERSE
RISK
TOLERANT
RISK
SEEKING
RISK
NEUTRAL
short-term long-term
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2007 David Hillson/Ruth Murray-Webster, Slide 9
Where are you on the risk attitude spectrum?
It depends
On
external environment (situation)
internal environment (me/us)
And where should you be?
It depends On
objectives
2007 David Hillson/Ruth Murray-Webster, Slide 10
Risk management & decision-making
Both involve uncertainty The problem with the future is that more things might
happen than will happen (Plato)
Both matter Decision-making is the primary task of any manager
(Drucker)
Zero risk is neither possible nor desirable Appropriate risk-taking must be followed by effective
risk management (Hillson & Murray-Webster)
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2007 David Hillson/Ruth Murray-Webster, Slide 11
Defence Values for Acquisition:some links to appropriate risk-taking
Allow space for innovation
Put risk where it can be managed most
effectively
Value openness and transparency
avoid wasted effort Value objectivity based on clear
evidence rather than advocacy
2007 David Hillson/Ruth Murray-Webster, Slide 12
Managing
risk attitude
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2007 David Hillson/Ruth Murray-Webster, Slide 13
Risk attitude summary (so far) Risk attitude is:
situational (not fixed)
chosen in response to a given uncertain situation
exhibited by individuals and groups
affected by perception
Risk management is not just rational process
Risk atti tude can be managed !mus t
bu t HOW ?
2007 David Hillson/Ruth Murray-Webster, Slide 14
Emotional Intelligence
1983, Howard Gardner Multiple intelligences
IQ = 20% of what a person can achieve?
1989 Salovey & Mayer Emotional intelligence
1990s EI popularised by Daniel Goleman
Measured as EQ
Emotional Literacy
Less well known term in business literature
Implies can be learned, nurtured, developed
Not fixed
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2007 David Hillson/Ruth Murray-Webster, Slide 15
Basic steps to Emotional Literacy
1. Recognise emotions and acknowledge them as entirely natural
2. Understand emotions
Why do I feel them, do they help or hinder?
3. Appropriately express emotions
in a way that supports your objective
4. Deal with emotions
Dont have to be a victim
The 4 A s
Awareness
Appreciat ion
Asser t ion
Act ion
2007 David Hillson/Ruth Murray-Webster, Slide 16
Using the 4 As to manage risk
attitude
Awareness Of how your perception, or others perception of a risky situation
will shape risk attitude and behaviour
Appreciation More than understanding, respect for differing views as a basis
for engaging and changing if necessary
Assertion Needs and issues will need to be articulated if risk attitude is to
change
Action Willingness to take action and be resilient in the pursuit of goals,
beyond good intentions
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2007 David Hillson/Ruth Murray-Webster, Slide 17
Practical steps - 1 Awareness of self and others and sources
of bias in perception
Situational, conscious factors, e.g. familiarity
Sub-conscious heuristics or cognitive bias,
e.g. availability or optimism bias
Feelings/emotions love is blind?
Group dynamics, organisational culturalsameness, national cultural differences
Great facilitation can help undercover
bias in a non-threatening way
2007 David Hillson/Ruth Murray-Webster, Slide 18
Practical steps 2 Appreciation of self and others
Empathy for others point of view
Confidence in your own (but not over-confidence that blinds you)
Use the data you have to reducesubjectivity, consider the value ofspending time and money to getinformation. Yet recognise that some riskassessment is always subjective, somethings that matter cant be modelled intangible units?
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2007 David Hillson/Ruth Murray-Webster, Slide 19
So what ?
2007 David Hillson/Ruth Murray-Webster, Slide 20
Why this is important
Risk is uncertainty that matters, must be managed
Decision-making is risky
Risk attitude is chosen response to uncertainty that
matters, affected by perception
Risk management is affected by risk attitude
Effective risk management requires risk attitudes to
be understood & managed
Emotional Literacy offers a proven effective approach
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2007 David Hillson/Ruth Murray-Webster, Slide 21
RISKATTITUDE
C S F
RISK MANAGEMENT
EFFECTIVENESSLOW HIGH
IGNORED
& UNMANAGED
CRITICAL
SOURCE OF
FAILURE
UNDERSTOOD
& MANAGED
CRITICAL
SUCCESS
FACTOR
2007 David Hillson/Ruth Murray-Webster, Slide 22
Summary
Risk is managed by people not robots
Risk attitudes are vital
Individual & groups
Affected by perception
Awareness understanding management
Know thyself
Use emotional literacy to manage risk attitude
Only then will risk management & decision-making
be fully effective
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2007 David Hillson/Ruth Murray-Webster, Slide 23
Further details are in David & Ruths book,Understanding & Managing Risk Attitude
Gower, 2007, ISBN 978-0-566-08798-1
Visitwww.risk-attitude.com for 25% discount
2007 David Hillson/Ruth Murray-Webster, Slide 24
For further information
David Hillson
Risk Doctor & Partners
Tel +44(0)7717.665222
Ruth Murray-Webster
Lucidus Consulting
Tel +44(0)7974.943443
www.risk-attitude.com