Highlight report Wk 5

Benjamin de Kuijf,

Fabian Devroye,

Lucinda Rosheuvel,

Menno Hoogeland,

Marlou Ansems

Group D: GlobalCoolTrends || Belgium

Trends

Amsterdam visitor profile

85.4 % walking around the city 72.8% Visit Museums 68.8% Go out for dinner 60.7 % Shopping 59.3% Visit pubs, café 42.3% Visit Canals 25.9% Visit the red light district 23.4% Visit a coffeeshop Each leisure visitor visits an average of 2.4 museums 24% Business travelers spend 24% more than their

leisure counterparts Tourism in Amsterdam = 5 billion euros

Main reasons to visit Amsterdam

38% Culture, history, old city, canals 25.8% Atmosphere 24.3% Museums 14.4% Reputation 11.3% Shopping 10.9% Must go once in life

Desk research Belgian tourists

Main reasons to visit Amsterdam:38% Culture, history, old city, canals25.8% Atmosphere24.3% Museums  More than 20% of Flemish people have already been

in Amsterdam and between 15-19.9% of Walloons.

52% used Internet to prepare their trip; 20% used a travel guide ; 1/6 information from friends and relatives

  

Coolhunt 1

New Brand in Amsterdam:BRANDY & MELVILLE

- Italian brand- LA lifestyle; - freedom & relax

Coolhunt 2

Window; Maison Scotch

- To the backbone.

What’s the most important part?

What to do next

Field research› Survey

- Between 50 and 65 years old- Belgian residents- 50/50 ratio male/female

Sources

 http://epp.eurostat.ec.europa.eu/portal/page/portal/tourism/data/database et http://epp.eurostat.ec.europa.eu/portal/page/portal/tourism/publications

Belgium  http://statbel.fgov.be/fr/statistiques/chiffres/travailvie/temps/ et http://statbel.fgov.be/fr/statistiques/chiffres/travailvie/temps/horeca/

Toerisme Nieuws Nederland : http://www.toerismenieuws.nl/category/informatie/statistieken/ Kerncijfers Toerisme Nederland :

http://www.nbtc.nl/nl/homepage/Artikel/Kerncijfers-toerisme-en-recreatie-2010-3.htm Toerisme in Amsterdam : http://www.os.amsterdam.nl/pdf/2010_toerisme_in_amsterdam.pdf http://senioren-reizen.allerbest.nl/senioren-vakantie.html http://seniorennet.nl/forum/viewtopic.php?p=3474863&sid=bcb2a8e113b2afc6798bae9651954db9&liquid=true www.goedgevoel.be/gg/nl/10/Seks-en-Relaties/article/detail/946787/2009/07/28/Aantal-singles-in-Belgie-blijft-stijg

en.dhtml

http://symposium2008.itea2.org/attachments/15/Megatrends_2012.pdf (2008) http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Good-Service-is-Good-Business-75373.aspx (May

2011) (Source: http://en.wikipedia.org/wiki/1960s#Activists Advised on 23-02) http://plusmagazine.knack.be/nl/mensenmening/consument/artikel/476/als-single-op-reis http://thomaslah.wordpress.com/2011/12/14/technology-service-trends-2012/ http://gadgets.headliner.nl/ http://kassa.vara.nl/tv/afspeelpagina/fragment/een-klein-foutje-kan-duizenden-euros-kosten/speel/1/ http://www.telegraaf.nl/reiskrant/11602548/__Backpackers_laten_smartphone_liever_thuis__.html

http://datanews.knack.be/ict/nieuws/nieuwsoverzicht/2011/09/21/vier-op-de-tien-belgen-ziet-geen-meerwaarde-in-smartphone/article-1195107463736.htm#

http://www.dignitadoc.be/Liever_belgie.htm http://www.mo.be/artikel/fair-trade-verkoopt-steeds-beter-belgie