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Changing HE context Change in supply and demand Marketisation and commercialisation of the sector Increasing student numbers (412,170 - places confirmed (UCAS, 2014)) 2.3 Million students Increasing tuition fees (£9000+) FE ‘creep’ into HE market Increasing competition with HEFCE’s removal of student numbers cap from Increasing focus on student experience and ‘value added’ (e.g., NSS, HESPSS)
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Higher Education Sport Development: Examining the Role of the United Kingdom Higher Education Sector in Sport and Physical Activity
Mathew DowlingUniversity of St Mark and St John, EnglandPhilip BrownUniversity of St Mark and St John, EnglandPaul SalisburyLeeds Trinity University, England
Research Purpose
i. To discuss the growing importance of the UKHES in delivery of sport and physical activity
ii. To identify potential avenues of future research in relation to UKHES sport development
Changing HE context
• Change in supply and demand• Marketisation and commercialisation of the sector • Increasing student numbers (412,170 - places confirmed
(UCAS, 2014)) 2.3 Million students• Increasing tuition fees (£9000+) • FE ‘creep’ into HE market• Increasing competition with HEFCE’s removal of student
numbers cap from 2015-2016• Increasing focus on student experience and ‘value
added’ (e.g., NSS, HESPSS)
Changing HE Sporting context
• Post-London 2012 – political salience of sport• Creating a Sporting Habit for Life (2012-2017)– Youth and community (£1 billion over 4 years
targeting 14-25)• Sport England’s Higher Education Unit– e.g., Active Universities, Sport Activate
• Formation of BUCS and Podium
Sport, P.A and HEI’s contribution
H.ESport
Mass participation
initiatives
Elite Sport
Competition structures
Workforce development – sport and
teaching workforce
Hosting Sports orgs
and Agencies
Facilities Students and Community
use
Research
Health based interventions (e.g back pain
and cancer)
School support
HE and Elite Sport
• The UKHES is increasingly playing an important role in elite sport:1) Athlete development 2) Facility provision3) Scientific support4) Administrative support
HE and Elite Sport
• 61% of Team GB medal winners have been university educated (since Barcelona)
• In Beijing, 57% of Team GB athletes were current or ex-students (178/313)
• In London, 55% of the Team GB cohort was either a current or ex-students. – Rowing (90% current/ex-students)– Athletics (79% current/ex-students)– Field hockey (100%)
(BUCS, 2011a; Podium/Universities UK/BUCS, 2012)
HE and Elite Sport
At London 2012, • 70% (20/29) gold medals won by Team GB
were by current/ex-students• 26 universities can lay claim to at least one
gold medal, with 51 institutions winning at least one medal of any colour
• The UKHES can lay claim to 12 silver and 10 bronze medals
(Podium, 2012b).
HE and Elite Sport
Rank Country Gold Silver Bronze Total1. USA 46 29 29 1042. China 38 27 23 883. GB 29 17 19 654. Russia 24 26 32 825. UKHES 20 12 10 48
(Podium, 2012b).
London 2012
HE and Elite Sport
• 1/3rd of all universities signed agreements to host training camps for London 2012
• University of Surrey hosted 16 Olympic and 2 Paralympic teams in the lead up to London 2012 (e.g., Team GB, USA, Antigua & Barbuda, Singapore, Sweden, Costa Rica)
• Loughborough University selected as HQ for Team GB
(Podium/Universities UK/BUCS, 2012).
HE and Elite Sport
• United Kingdom Sports Institute (UKSI) - 3/9 hubs based upon or directly connected with HE
• Talented Athlete Scholarship Scheme (TASS) - £24 million since 2004. 24 accredited centres
(1) HE and Participation
• The UKHES is increasingly playing an important role in delivering participation-based objectives:1) Informal and recreational provision / facilities2) Program/initiative implementation (direct intervention – SE HE
SD Unit)3) Sporting competition
General Participation: 54.8% (16-to-25) one sport session a week, compared to 31.9% of older adults (26 plus). 10% gender gap. APS9
HE Participation: 67% participate in sport (70% men 64% women) . 56% participating once per week. 34% 3 x 30 per week. (HESPS 2014)
(2) HE and Participation – SE intervention
Active Universities Sport England initiative (2011-2014)• An attempt to increase participation within the HE sector • 41 successful bids• £8 million NL funding available • 160,000 (2%) new participants engaged with Active Universities • Sport Activate • Builds on ‘Active Universities’ scheme - 3 year initiative • £203,065 funding to Marjon• Offers heavily subsidized activities (e.g., kayaking, climbing,
basketball, sailing, horse riding) • Participation measured on a membership basis. £5 annual joining fee.
(3) HE and Participation
• British Universities & Colleges Sport (BUCS)– competitive sport infrastructure for University and Colleges. 162 institutions, students affiliate to Student Unions and Athletic Unions. Training transport and completion subsidised by HEIs.
• Regular competition programme in 52 sports.• BCUCS nationals, BIG Wednesday programmes
international events
Summary
• The UKHES continues to be integral to the delivery of sport policy objectives
• HE Sport has become an increasingly salient area of government investment
• The HE sector remains characterised by substantial variation in funding and sporting provision (strategic investment)
• Research opportunities...
Potential research themes• Program/initiative evaluation (e.g., Activation Fund)• The evolution and influence of BUCS/Podium• UKHES and sport policy• Cross-comparison of the HE systems (e.g., Canadian Interuniversity Sport
(CIS) and BUCS • Elite athletes experiences in UKHES• The power/social capital of elite athletes in UKHES• Influence of scholarships and funding (e.g., TASS)• Talent ID and talent development in HE• The UKHES and the London 2012 Olympic Games (legacy)• Use of sport as a marketing tool by HEI’s • Others???
Thank youMat Dowling [email protected]
Phil Brown [email protected]