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High level mission to Saudi Arabia – Iran 7-13 November 2017
InfoDay on Promotion Policy
Brussels, 31 January 2018
1
High Level Mission
2 aspects
• Political aspect (bilateral meetings of the Commissioner with local authorities)
• Business aspect (Business delegation activities)
Objectives
• Discuss market access
• Establish or enhance business relations
• Improve understanding of the markets
EU Business Delegation
44 Business Delegates to Saudi Arabia
42 Business Delegates to Iran
19 MS represented
Represented sectors
Beef and sheep meat, genetic material
Dairy
Fresh & frozen fruits and vegetables
Poultry
Bakery and confectionery
Cereals and seeds
Olive oil, sauces and condiments
Animal feed and feed additives
Programme elements: Saudi Arabia
Business Event "Doing business in Saudi Arabia: Agri-Food sector"
Press conference
Individual B2B meetings
Participation in SFDA conference on food safety
Official dinner
Retail visits (to selected supermarkets, shopping malls), European Food Festival
Field visits (to selected local agri-food companies)
Breakfasts with Commissioner
Programme elements: Iran
Exclusive expert presentation on financial transactions with Iran
EU-Iran Agri-Food Business Forum
Individual B2B meetings
Press conference
Official dinner
Retail visits (to selected supermarkets, wholesalers, bazaars)
Field visits (to selected local agri-food companies)
Breakfasts and debriefing with Commissioner
Political deliverables: Saudi Arabia
• Regulatory predictability, transparency and information-sharing
• Importance of international standards with regards to import rules
• Agricultural cooperation both with Saudi Arabia and the GCC
• EU exports of meat and pending applications from Member States
Political deliverables: Iran
• Joint Press Statement issued by Commissioner Hogan
and the IR Minister of Agriculture
• Iran to:
speed up health certificates for MS, for several sectors
implement "beef/sheep meat package"
cooperate on GI's and accede to UPOV
• EU to:
provide technical assistance in agricultural areas of interest to Iran (medicinal plants, SPS and food safety..)
speed up authorisations for trout, ostrich meat, horses
• Stakeholder cooperation (FDE/IFIF,..); review in 1 year time
Summary
2 countries visited, 169 applications from 23 Member States, 54 Business
delegates, 300+ B2B meetings, 2 press conferences, 400+ attendees of
business seminars, 10 retail visits, 15+ site visits
More information on EU High Level Missions: https://ec.europa.eu/agriculture/promotion_en
Thank you for your attention
Thank you for your attention!