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ABACO Marketing Research - Av. Paulista 1499 -13th floor - 01311-200 - São Paulo, Brasil - (+55-11) 3262-3300 [email protected] 1
ÁBACO BBB #11 Brazil Business Bulletin
ABACO is a Founding Corporate Member of Esomar: Click here
World Association of Marketing Research Professionals
Aug.: Rio Olympics
Sept.: Rio Paralympics
Bienal Art Exposition
Nov.: SP Fashion Week
Dec.: St. Sylvester Race
HIGH IMPACT IN 2016:
New Economic Reality
and Policies Create
Major Market Entry
Opportunities
POST-IMPEACHMENT, MAJOR REFORMS FOR THE BRAZILIAN ECONOMY
Extensive reforms are vital to balance federal budget and resume growth. The more conservative new
government of interim president Michel Temer already took first steps for an economic turnaround:
Named as Finance Minister Henrique Meirelles, conservative ex-CEO of Bank of Boston, Banco Central.
Meirelles in turn chose noted apolitical pros to preside Banco Central and BNDES Development Bank.
Temer mounted his cabinet with legislators noted for ability to gain consensus in the congress.
To cut expenses, reduced bloated ministries from 32 to 23 and vowed to oust 4000 political appointees.
Signaled accelerated privatization of state properties such as airports, highways.
Revealed plans to get government out of businesses, favoring private enterprise.
Reversed foreign policy focus, “unfriending” populist regimes and seeking favor with main world powers.
Same day impeachment of Dilma Rousseff was finalized, flew to China for G20 and trade negotiations.
Temer had tacit endorsement of the Senate’s 75% that voted to impeach Dilma Rousseff (Workers Party).
15m sufferers: Brazil trails only China,
USA, and India. Since 2003 toll surged
34%; 500 cases appear daily.
5m diabetics suffer complications
and/or severe consequences:
blindness, amputation, kidneys
failure, heart attacks and strokes.
Inadequate diet is main cause: 57%
of Brazilians overweight, 21% obese.
Consume over twice recommended
daily sodium intake (>12g x 5g)
Brazil #4 in Diabetes
Brazilians pay on average R$ 610,24 monthly for their health-care plan.
This cost increases up to 450%,depending on age.
Spectators worldwide: 5,000,000,000
Tourists in Rio de Janeiro: 1,170,000
Foreign tourists: 410,000 with largest
groups from USA, Argentina, Germany
Journalists present in Rio: 26,000
Hotel occupation: 94%
New world records: 27
New Olympic records: 91
Cases of Zika: 0
Notorious Zika virus had worried
some Rio Olympics participants. NOT
A SINGLE CASE WAS REPORTED.
World Health Organization (WHO)
had declared Zika outbreak a global
emergency, but its director denied
virus would affect travel or prevent a
successful Olympics in Brazil during
the dry late-winter season.
Rio Olympics in Numbers
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BBB#11 ÁBACO’S BRAZIL BUSINESS BULLETIN
Since 1975
São Paulo in Perspective, 2016
Women54%
Men 46%
Almost 9m
Voters in São
Paulo Capital
4%
19%
22%
19%
16%
20%
16-19
20-29
30-39
40-49
50-59
60 +
HIGHER EDUCATION, HIGHER EXPECTATIONS
They rapidly become more sophisticated: Each year
the proportion of college educated voters rises 1%.
They demand and become more qualified candidates.
2%
6%
30%
45%
17%
Illiterate
Can read and write
Elementary School
High School
University
ABACO Marketing Research - Av. Paulista 1499 -13th floor - 01311-200 - São Paulo, Brasil - (+55-11) 3262-3300 [email protected]
12 São Paulo Capital (million inhabitants)
21 São Paulo Metro Area
27 São Paulo Combined Statistical Area “urban sprawl”
45 São Paulo State
206 million inhabitants, Brazil 2016
São Paulo is the Largest City in Brazil,
Largest in All the Americas,
Largest in the Southern Hemisphere,
and its Combined Statistical Area (CSA)
is now the 3rd largest in the World.
Brazilian citizens can vote upon reaching age 16. Voting is obligatory after age 18.
With 28 parties dueling for space in October’s municipal elections, so soon after the
impeachment of Workers Party President Dilma Rousseff, this calls for heavy thinking.
“Sampa” is also the Largest
City in the “Western World”,
Outside Asia and Africa
Of Brazil’s 5570 municipalities, 17 have 1m+ inhabitants. Total population grows 0.8% annually.
3
BBB#11 ÁBACO’S BRAZIL BUSINESS BULLETIN
Since 1975
Marina da Glória hosted sailing competitions on
Guanabara Bay and open ocean. The venue was
expanded, updated with new leisure facilities, and
integrated with neighboring Flamengo Park.
The canoe slalom venue retained its original
purpose and also became a public swimming area
for the local population.
The Rio Olympic Games leave a sporting legacy in
the Barra da Tijuca district, with 14 new world-class
sports venues built, mostly from scratch, to serve
both elite and grassroots athletes.
Rio’s also gains a striking leap in access to high
capacity public transport, up from 18% of the
population in 2009 to 65% of all Cariocas in 2016.
Rio’s Olympic Park now features a 12,000 capacity
waterfront lawn where sports fans can watch games
on giant screens. The Rio 2016 golf venue becomes
Rio’s first public golf course, creating a long-term
legacy for the game in Brazil.
Six venues in the Olympic Park form the nucleus of
Brazil’s first Olympic Training Center, for athletes
from Brazil and around South America.
ABACO Marketing Research - Av. Paulista 1499 -13th floor - 01311-200 - São Paulo, Brasil - (+55-11) 3262-3300 [email protected]
The Games’ economic legacy extends far beyond
sport venues. During preparation, other areas of
Rio received billions in direct investment:
Revitalization of the historic, dilapidated port area
as Porto Maravilha, a leisure and cultural magnet
reopening the city center to the bay.
The tourism industry benefits from new hotels and
convention facilities.
Rio’s population gained training and experience in
numerous fields, including 1,000,000 English
lessons by the Rio 2016 Organizing Committee to
staff, volunteers and other stakeholders.
The 31 apartment towers built to house
international delegations inaugurate a new
upscale residential neighborhood of Rio.
Legacy of the Spectacle
4 ABACO Marketing Research Avenida Paulista 1499 -13th floor 01311-200 São Paulo, Brasil (+55-11) 3262-3300 Abaco@AbacoResearch,com
BBB#11 ÁBACO’S BRAZIL BUSINESS BULLETIN
Since 1975
To guarantee total quality for
our full-service research, and
for demanding international
clients, ABACO maintains
complete, modern, and secure
Qualitative and Quantitative
Facilities at São Paulo’s ideal
location, near top hotels,
financial and medical centers.
CATI, FocusVision, and
audience testing venues are
powered by hands-on veteran
bilingual researchers.
Bradesco Wins Approval
for $5.2b HSBC Purchase Jaguar Land Rover’s First
Fully Owned Overseas Plant
JLR divulged its £240m ($350m) venture
in 2013, after a decade of steady growth.
Expected 2016 new car sales are nearly
half the 2012 peak of 3.8m, but JLR
claims 11% growth.
"The premium sector has more or less
held its ground, so share of total industry
has grown for premium and we've been
able to robustly hold our position," said
JLR Brazil Director Julian Hetherington.
Source: Reuters.com
Brazil antitrust regulators approved Bradesco‘s
acquisition of the local unit of HSBC Holdings,
requiring that the buyer refrains from additional
purchases for 30 months.
The decision narrows Bradesco’s market-share
gap with the top three banks. Itau Unibanco
Holding became Brazil’s largest non-state-owned
bank when Itaú bought Unibanco in 2009.
Bradesco will total R$ 1.09 trillion in assets, still
behind Banco do Brasil, Caixa Economica
Federal and Itau. Source: Bloomberg
Brazilian coffee export
led the world again in
the last harvest year:
35m sacks yielded the
nation US$5.3b.
Global warming is soon
likely to shrink world
coffee growing areas.
Source: Destak.com
Brazil formalizes a new fresh beef export
deal, attracting other new opportunities.
Deals may follow with countries like
Japan, South Korea and Canada, all with
similar sanitary legislation as the USA.
This new arrangement is expected to
boost Brazil’s world market share from
7% to 10%. Source: Metro.com.br
More “Churrasco” for USA Coffee for All
5
BBB#11 ÁBACO’S BRAZIL BUSINESS BULLETIN
ABACO Marketing Research Avenida Paulista 1499 -13th floor 01311-200 São Paulo, Brasil (+55-11) 3262-3300 Abaco@AbacoResearch,com
Call ÁBACO’s
Multilingual
A-Team
Large audience facility and two one-way mirror rooms in the same venue
Comfortable space for 15+ observers
High definition video recording (1080p) and big screen TVs for close-up view
Kitchen for F&B testing and hot meals for observers
Venue near 5 star hotels to avoid São Paulo traffic jams
24 hour security and entrance control
Enjoyable proximity of malls, fine restaurants and cultural attractions
20 varied restaurants within the building (plus Starbucks) for all appetites
Simultaneous translators tested and monitored by Native English Speakers
Structure to use two translators at once, for global studies
Assistance and all communications by fluent English speaking logistics team
ÁBACO-LAB, the only full-service qual/quant research facility with all these features:
ABSOLUTE QUALITY & CONVENIENCE IN NEW ÁBACO-LAB FACILITY
Two FocusVision® FGI suites for <15
observers and a 50-seat auditorium, all
at Brazil’s ideal address for research
Call Abaco’s USA tie-line
by e-mail appointment:
203-971-8532
