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¿ 9.00to9.45:ContentMarketingPrinciples¿ 9.45to10.00:MorningTeaBreak¿ 10.00to11.00:UnderstandingYour
Customer¿ 11.00to12.00:OnlineResearchTools&
Techniques¿ 12.00to13.15:Lunch¿ 13.15to14.00:Objectives+DigitalFunnel¿ 14.00to14.30:STEPPStoVirality¿ 14.30to14.45:AfternoonTeaBreak¿ 14.45to16.00:CraftingWinningBlog+
SocialMediaPosts¿ 16.00to16.50:ConvertingwithLanding
Pages+LeadMagnets¿ 16.50to17.00:DiscussionandRecap
MasterclassProgramme
WalterLim’sCVOver 20 years of senior management experience in leadingorganisations. Pioneer for social media in public sector.
Judge for the Singapore Blog Awards by Omy.sg for five years
Member of MLC (till Jul 2018)
Member of Jury for 2017
TheDistractedCustomer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
TheDistractedCustomer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
Scanning
TheDistractedCustomer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
Scanning
Speed
TheDistractedCustomer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
Scanning
Speed
CrossReferencing
TheDistractedCustomer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
Scanning
Speed
CrossReferencing
Search
TheDistractedCustomer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
Scanning
Speed
CrossReferencing
Search
Multi-tasking
ContentMarketingDefined
“ContentMarketingisamarketingtechnique ofcreatinganddistributingvaluable,relevant andconsistentcontenttoattractandacquireaclearlydefinedaudience – withtheobjectiveofdrivingprofitablecustomeraction.”
- ContentMarketingInstitute
JOEPULIZZI
ContentHubandSpoke
https://www.klick.com/health/news/blog/npp/inbound-marketing-and-the-pharma-sector/
HowtobeSearchable?
• Userightkeywords• What’strending(GoogleTrends+Buzzsumo)
• Answercustomerpainpoints
Comparethese2versions
Source of image: http://www.motocms.com/blog/en/visual-content-vs-text-content/
ExamplesofSnackable Content?
https://sisdigital.agency/2014/07/why-snackable-visual-content-wins-in-2014/
Social Media Channels
SOCIAL MEDIA CONTENT
Website Content (blogs, e-books, infographics) created based on Top Keywords to improve keyword rankings
Web Content
Target Customers on Social Media with Shareable
Content
ORGANIC SEARCH
Search Engine Optimised Content
Marrying Social + Search
Improves relevant
keywords ranking
Use Social Channels to
Trigger Virality