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Hierarchy of needs theory. By: Umo Aly (111100119) Under Graduate Studies (BBA) Albukhary International University, Kedah, Malaysia. What is hierarchy of needs theory ?. This theory is used to understand what motivates people. How can we use this theory?. - PowerPoint PPT Presentation
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Hierarchy of
needs theory
By: Umo Aly (111100119)Under Graduate Studies
(BBA)Albukhary International
University, Kedah, Malaysia.
Safety Needs When physical needs relatively satisfied, the individual's safety needs take precedence and dominate behavior.
Including:• Personal and financial security• Health and well-being• Safety net against accidents/illness and
adverse impacts
Love and belonging needs The third level of human needs is interpersonal and involves feelings of belongingness.
2 versions of self-esteem:The lower version is the need for respect from othersThe higher version manifests itself as the need for self-respect
Example:
A man have a need for strength, mastery, self-confidence and freedom. Lack of these needs may lead to a weakness or helplessness.
Example: One girl might have the strong desire to become an ideal mother. For others, it may be expressed in arts or sports.
ReferencesGreen, C. D. (2000). Classics in the History of Psychology: A Theory of Human Motivation. Retrieved on 31 July, 2013 at: http://webcache.googleusercontent.com/search?q=cache:kGTenSMdngoJ:downloads.joomlacode.org/trackeritem/5/8/7/58799/AbrahamH.Maslow-ATheoryOfHumanMotivation.pdf+&cd=2&hl=en&ct=clnk
McLeod, S. A. (2007). Maslow's Hierarchy of Needs - Simply Psychology. Retrieved on 31 July, 2013 at: http://www.simplypsychology.org/maslow.html
Shiv. (2010). How Maslow's hierarchy of needs can be used to implement change initiatives. Retrieved on 31 July, 2013 at: http://gshivnarayan.blogspot.com/2010/05/how-maslows-hierarchy-of-needs-can-be.html
Wikipedia(n.d.).Maslow's hierarchy of needs. Online at https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs