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Hie
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sExperiential Interaction MapFramework Description
HighMedium
Dynamic
Creativity
Intelligence
Personal
Coherency
Natural
Essential
Low
AccurateFunctional
PracticalRoutineTypical
DependableEfficient
Safe & SecureStandardSpecific
ConnectedCompatibleConsistent
RelevantSystemic
EsteemedExpression
RecognitionSingularUnique
EmergentIntuitive
Meaningful
AestheticEntertaining
Evocative
ActualizedEmpowered
Performance
DynamicEmpowerment
FunctionalExistence
PassiveInteraction
Active & ImmersiveInteraction
Level of Interaction
1A 2A 3A
1B 2B 3B
1C 2C 3C
Experiential Interaction MapQuadrant Descriptions
Products in this quadrant fulfill basic needs and necessities so people feel safe and secure. Low experiential value, i.e., minimum user interactionsare required. Products are passive & utilitarian, i.e., general purpose everyday things.
HighMedium
Fulfilling basic needs with a moderate level of user interaction and skill are typical of products in this quadrant. There is medium experiential value, i.e., products have some interactivity.
Dynamic
Creativity
Intelligence
Personal
Coherency
Natural
Essential
Products in this quadrant require a high level of user interaction and skill. Highexperiential value are the result eventhough the products are functionally utilitarian.
Low
AccurateFunctional
PracticalRoutineTypical
DependableEfficient
Safe & SecureStandardSpecific
ConnectedCompatibleConsistent
RelevantSystemic
EsteemedExpression
RecognitionSingularUnique
EmergentIntuitive
Meaningful
AestheticEntertaining
Evocative
ActualizedEmpowered
Performance
After basics are taken care of, thingsthat build connections with surround-ings and other people are what users need. They also want to be recog-nized & acknowledged for their un-iqueness. Products in this quadrant feed those needs at a low level of experiential interaction.
After basics and personal identitycomes full cognition & actualization of one’s potential. Products in this quadrant are still simple, butthey augment the individual’s learn-ing, discovery & creativity.
Products in this quadrant enable theowner to exhibit a moderate level of self-expression & uniqueness. They also are connected to a larger coherent sys-tem or infrastructure. There is more interactivity and experiential value for theuser.
Products in this quadrant are moredynamic & interactive in augmentingthe user’s desire to reach up and out.Typical products transport the users to intellectually stimulating places.
Extraordinary experiences are whatthis quadrant is about. Total immersivediscovery, entertainment, and revelation are the result of these products. A highly interactive internet site will stimulate emergent intellectual and emotional self-discovery.
Products that have an extraordinaryamount of experiential value, and areunique to the point that people want tobe seen with them go here. They are somewhat complex, and usually part of a larger infrastructure to feed a high level of interactive content intrinsic to theseproducts.
Hie
rarc
hic
al D
esi
gn A
ttri
bute
s
Level of Interaction
1A 2A 3A
1B 2B 3B
1C 2C 3C
Experiential Interaction MapWorksheet
HighMedium
Dynamic
Creativity
Intelligence
Personal
Coherency
Natural
Essential
Low
AccurateFunctional
PracticalRoutineTypical
DependableEfficient
Safe & SecureStandardSpecific
ConnectedCompatibleConsistent
RelevantSystemic
EsteemedExpression
RecognitionSingularUnique
EmergentIntuitive
Meaningful
AestheticEntertaining
Evocative
ActualizedEmpowered
Performance
Hie
rarc
hic
al D
esi
gn A
ttri
bute
s
Level of Interaction
