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Hidden Universes of Cybersecurity Awareness
FISSEA Conference 32018 Russ Haynal Instructor amp Speaker Internet Search OSINT Infrastructure Cybersecurity Awareness navigatorscom
Copyright copy Information Navigators
Russ Haynal Internet Instructor amp Speaker
httpnavigatorscom
specific_pagehtml
Give a person a Phish
you feed them for a day
Teach a person how to Phish
you feed them for a lifetime
Todayrsquos session shows how to quickly find the best
resources for any topic using several very clever
and efficient search techniques
All example searches ndash and links to some great
search results are posted online
httpnavigatorscomfisseahtml
Page 2
Russ Haynal Internet Instructor amp Speaker Disclaimer http navigatorscom
bull This session illustrates several clever search techniques and researchmethods bull Consult your organizationrsquos policies toverify if these methods are approvedfor your type of Internet connections
Page 3
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Engines( googlecom bingcom) search_tool_introhtml
bull Search enginersquos robotclicks through Internet
bull TEXT of web pages arecached and indexed
bull Supports detailed keyword searches
bull Learn the features amp optionsof each search engine
page Robot Indexer Search
Interface
Your PC
Indexed Cached
Web Search Engine copied Web Servers
TEXT Database Web pages
You must envision the target page ldquoUse your imaginationrdquo
Page 4
Russ Haynal Internet Instructor amp Speaker Advanced Search = Efficient Search http navigatorscom
search_toolshtml
basic search advanced search
Limit search to specificsites or domains
filetypepdf = detailed content from great web sites bull Bottom right of Google home page Settings bull Advanced Search bull Top right of Google search results Settingsbull Advanced Search
bull Also choose 100 results per page Settings bull Search Settings Page 5
Page 6
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Examples search_upstreamhtml
cybersecurity framework
ldquocybersecurity frameworkrdquo
ldquocybersecurity frameworkrdquo filetypepdf
ldquocybersecurity frameworkrdquo filetypeppt
ldquocybersecurity frameworkrdquo siteslidesharenet
ldquocybersecurity frameworkrdquo sitenistgov
ldquocybersecurity frameworkrdquo sitenistgov
filetypepdf
ldquocybersecurity frameworkrdquo siteedu filetypepdf
ldquocybersecurity frameworkrdquo
sitelinkedincomin
sitelinkedincomin cissp ts sci
sitelinkedincomin your_agency job-title
eg system administrator
51000000 - both words anywhere
203000 - words adjacent correct order
126000 - research papers presentations
36 - Powerpoint presentations
1600 - presentations
4750 ndash hits from just nistgov
1310 ndash pdfrsquos hosted at nistgov
19000 ndash pdfrsquos hosted at US universities
7430ndash linkedin profiles
20200 ndash certified security professionals
revealing they have Top Secret clearance
= spear phishing targets at YOUR agency
bull When using ldquositerdquo command do not include ldquohttpwwwrdquo
Russ Haynal Internet Instructor amp Speaker Cautions about Social Media http navigatorscom
bull Confirm policies for viewing joining or interacting on social media bull Understand each sitersquos different levels of interactions - viewing following group member connecting friend messaging
bull What information is shared to the other end user bull What information is shared with 3rd party advertisers data brokers bull ALL interactions are known to the owner of the social media site --gt learn who owns the site
bull Who has ldquojurisdictionrdquo over the site (VK --gt Russia QQ --gt China) bull Linkedin example bull Different membership levels have various capabilities bull free ($0month) premium premium personalpremium career sales navigator recruiter literecruiter ($900month)
bull ldquorecruiterrdquo has unlimited access to everyonersquos fullprofiles and leaves no ldquohitsrdquo on the people they view
Free account = YOU are the ldquoproductrdquo being sold Page 7
Russ Haynal Compare level of detail in theseInternet Instructor amp Speaker
http navigatorscomtwo Linkedin profiles Reveals security defenses and procedures and recipe for spear phishing
Reveals JPMorgan is a bank (this is posted by MANY JPMorgan employees)
Page 8
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Internet Instructor amp Speaker
httpnavigatorscom
specific_pagehtml
Give a person a Phish
you feed them for a day
Teach a person how to Phish
you feed them for a lifetime
Todayrsquos session shows how to quickly find the best
resources for any topic using several very clever
and efficient search techniques
All example searches ndash and links to some great
search results are posted online
httpnavigatorscomfisseahtml
Page 2
Russ Haynal Internet Instructor amp Speaker Disclaimer http navigatorscom
bull This session illustrates several clever search techniques and researchmethods bull Consult your organizationrsquos policies toverify if these methods are approvedfor your type of Internet connections
Page 3
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Engines( googlecom bingcom) search_tool_introhtml
bull Search enginersquos robotclicks through Internet
bull TEXT of web pages arecached and indexed
bull Supports detailed keyword searches
bull Learn the features amp optionsof each search engine
page Robot Indexer Search
Interface
Your PC
Indexed Cached
Web Search Engine copied Web Servers
TEXT Database Web pages
You must envision the target page ldquoUse your imaginationrdquo
Page 4
Russ Haynal Internet Instructor amp Speaker Advanced Search = Efficient Search http navigatorscom
search_toolshtml
basic search advanced search
Limit search to specificsites or domains
filetypepdf = detailed content from great web sites bull Bottom right of Google home page Settings bull Advanced Search bull Top right of Google search results Settingsbull Advanced Search
bull Also choose 100 results per page Settings bull Search Settings Page 5
Page 6
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Examples search_upstreamhtml
cybersecurity framework
ldquocybersecurity frameworkrdquo
ldquocybersecurity frameworkrdquo filetypepdf
ldquocybersecurity frameworkrdquo filetypeppt
ldquocybersecurity frameworkrdquo siteslidesharenet
ldquocybersecurity frameworkrdquo sitenistgov
ldquocybersecurity frameworkrdquo sitenistgov
filetypepdf
ldquocybersecurity frameworkrdquo siteedu filetypepdf
ldquocybersecurity frameworkrdquo
sitelinkedincomin
sitelinkedincomin cissp ts sci
sitelinkedincomin your_agency job-title
eg system administrator
51000000 - both words anywhere
203000 - words adjacent correct order
126000 - research papers presentations
36 - Powerpoint presentations
1600 - presentations
4750 ndash hits from just nistgov
1310 ndash pdfrsquos hosted at nistgov
19000 ndash pdfrsquos hosted at US universities
7430ndash linkedin profiles
20200 ndash certified security professionals
revealing they have Top Secret clearance
= spear phishing targets at YOUR agency
bull When using ldquositerdquo command do not include ldquohttpwwwrdquo
Russ Haynal Internet Instructor amp Speaker Cautions about Social Media http navigatorscom
bull Confirm policies for viewing joining or interacting on social media bull Understand each sitersquos different levels of interactions - viewing following group member connecting friend messaging
bull What information is shared to the other end user bull What information is shared with 3rd party advertisers data brokers bull ALL interactions are known to the owner of the social media site --gt learn who owns the site
bull Who has ldquojurisdictionrdquo over the site (VK --gt Russia QQ --gt China) bull Linkedin example bull Different membership levels have various capabilities bull free ($0month) premium premium personalpremium career sales navigator recruiter literecruiter ($900month)
bull ldquorecruiterrdquo has unlimited access to everyonersquos fullprofiles and leaves no ldquohitsrdquo on the people they view
Free account = YOU are the ldquoproductrdquo being sold Page 7
Russ Haynal Compare level of detail in theseInternet Instructor amp Speaker
http navigatorscomtwo Linkedin profiles Reveals security defenses and procedures and recipe for spear phishing
Reveals JPMorgan is a bank (this is posted by MANY JPMorgan employees)
Page 8
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Internet Instructor amp Speaker Disclaimer http navigatorscom
bull This session illustrates several clever search techniques and researchmethods bull Consult your organizationrsquos policies toverify if these methods are approvedfor your type of Internet connections
Page 3
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Engines( googlecom bingcom) search_tool_introhtml
bull Search enginersquos robotclicks through Internet
bull TEXT of web pages arecached and indexed
bull Supports detailed keyword searches
bull Learn the features amp optionsof each search engine
page Robot Indexer Search
Interface
Your PC
Indexed Cached
Web Search Engine copied Web Servers
TEXT Database Web pages
You must envision the target page ldquoUse your imaginationrdquo
Page 4
Russ Haynal Internet Instructor amp Speaker Advanced Search = Efficient Search http navigatorscom
search_toolshtml
basic search advanced search
Limit search to specificsites or domains
filetypepdf = detailed content from great web sites bull Bottom right of Google home page Settings bull Advanced Search bull Top right of Google search results Settingsbull Advanced Search
bull Also choose 100 results per page Settings bull Search Settings Page 5
Page 6
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Examples search_upstreamhtml
cybersecurity framework
ldquocybersecurity frameworkrdquo
ldquocybersecurity frameworkrdquo filetypepdf
ldquocybersecurity frameworkrdquo filetypeppt
ldquocybersecurity frameworkrdquo siteslidesharenet
ldquocybersecurity frameworkrdquo sitenistgov
ldquocybersecurity frameworkrdquo sitenistgov
filetypepdf
ldquocybersecurity frameworkrdquo siteedu filetypepdf
ldquocybersecurity frameworkrdquo
sitelinkedincomin
sitelinkedincomin cissp ts sci
sitelinkedincomin your_agency job-title
eg system administrator
51000000 - both words anywhere
203000 - words adjacent correct order
126000 - research papers presentations
36 - Powerpoint presentations
1600 - presentations
4750 ndash hits from just nistgov
1310 ndash pdfrsquos hosted at nistgov
19000 ndash pdfrsquos hosted at US universities
7430ndash linkedin profiles
20200 ndash certified security professionals
revealing they have Top Secret clearance
= spear phishing targets at YOUR agency
bull When using ldquositerdquo command do not include ldquohttpwwwrdquo
Russ Haynal Internet Instructor amp Speaker Cautions about Social Media http navigatorscom
bull Confirm policies for viewing joining or interacting on social media bull Understand each sitersquos different levels of interactions - viewing following group member connecting friend messaging
bull What information is shared to the other end user bull What information is shared with 3rd party advertisers data brokers bull ALL interactions are known to the owner of the social media site --gt learn who owns the site
bull Who has ldquojurisdictionrdquo over the site (VK --gt Russia QQ --gt China) bull Linkedin example bull Different membership levels have various capabilities bull free ($0month) premium premium personalpremium career sales navigator recruiter literecruiter ($900month)
bull ldquorecruiterrdquo has unlimited access to everyonersquos fullprofiles and leaves no ldquohitsrdquo on the people they view
Free account = YOU are the ldquoproductrdquo being sold Page 7
Russ Haynal Compare level of detail in theseInternet Instructor amp Speaker
http navigatorscomtwo Linkedin profiles Reveals security defenses and procedures and recipe for spear phishing
Reveals JPMorgan is a bank (this is posted by MANY JPMorgan employees)
Page 8
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Engines( googlecom bingcom) search_tool_introhtml
bull Search enginersquos robotclicks through Internet
bull TEXT of web pages arecached and indexed
bull Supports detailed keyword searches
bull Learn the features amp optionsof each search engine
page Robot Indexer Search
Interface
Your PC
Indexed Cached
Web Search Engine copied Web Servers
TEXT Database Web pages
You must envision the target page ldquoUse your imaginationrdquo
Page 4
Russ Haynal Internet Instructor amp Speaker Advanced Search = Efficient Search http navigatorscom
search_toolshtml
basic search advanced search
Limit search to specificsites or domains
filetypepdf = detailed content from great web sites bull Bottom right of Google home page Settings bull Advanced Search bull Top right of Google search results Settingsbull Advanced Search
bull Also choose 100 results per page Settings bull Search Settings Page 5
Page 6
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Examples search_upstreamhtml
cybersecurity framework
ldquocybersecurity frameworkrdquo
ldquocybersecurity frameworkrdquo filetypepdf
ldquocybersecurity frameworkrdquo filetypeppt
ldquocybersecurity frameworkrdquo siteslidesharenet
ldquocybersecurity frameworkrdquo sitenistgov
ldquocybersecurity frameworkrdquo sitenistgov
filetypepdf
ldquocybersecurity frameworkrdquo siteedu filetypepdf
ldquocybersecurity frameworkrdquo
sitelinkedincomin
sitelinkedincomin cissp ts sci
sitelinkedincomin your_agency job-title
eg system administrator
51000000 - both words anywhere
203000 - words adjacent correct order
126000 - research papers presentations
36 - Powerpoint presentations
1600 - presentations
4750 ndash hits from just nistgov
1310 ndash pdfrsquos hosted at nistgov
19000 ndash pdfrsquos hosted at US universities
7430ndash linkedin profiles
20200 ndash certified security professionals
revealing they have Top Secret clearance
= spear phishing targets at YOUR agency
bull When using ldquositerdquo command do not include ldquohttpwwwrdquo
Russ Haynal Internet Instructor amp Speaker Cautions about Social Media http navigatorscom
bull Confirm policies for viewing joining or interacting on social media bull Understand each sitersquos different levels of interactions - viewing following group member connecting friend messaging
bull What information is shared to the other end user bull What information is shared with 3rd party advertisers data brokers bull ALL interactions are known to the owner of the social media site --gt learn who owns the site
bull Who has ldquojurisdictionrdquo over the site (VK --gt Russia QQ --gt China) bull Linkedin example bull Different membership levels have various capabilities bull free ($0month) premium premium personalpremium career sales navigator recruiter literecruiter ($900month)
bull ldquorecruiterrdquo has unlimited access to everyonersquos fullprofiles and leaves no ldquohitsrdquo on the people they view
Free account = YOU are the ldquoproductrdquo being sold Page 7
Russ Haynal Compare level of detail in theseInternet Instructor amp Speaker
http navigatorscomtwo Linkedin profiles Reveals security defenses and procedures and recipe for spear phishing
Reveals JPMorgan is a bank (this is posted by MANY JPMorgan employees)
Page 8
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Internet Instructor amp Speaker Advanced Search = Efficient Search http navigatorscom
search_toolshtml
basic search advanced search
Limit search to specificsites or domains
filetypepdf = detailed content from great web sites bull Bottom right of Google home page Settings bull Advanced Search bull Top right of Google search results Settingsbull Advanced Search
bull Also choose 100 results per page Settings bull Search Settings Page 5
Page 6
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Examples search_upstreamhtml
cybersecurity framework
ldquocybersecurity frameworkrdquo
ldquocybersecurity frameworkrdquo filetypepdf
ldquocybersecurity frameworkrdquo filetypeppt
ldquocybersecurity frameworkrdquo siteslidesharenet
ldquocybersecurity frameworkrdquo sitenistgov
ldquocybersecurity frameworkrdquo sitenistgov
filetypepdf
ldquocybersecurity frameworkrdquo siteedu filetypepdf
ldquocybersecurity frameworkrdquo
sitelinkedincomin
sitelinkedincomin cissp ts sci
sitelinkedincomin your_agency job-title
eg system administrator
51000000 - both words anywhere
203000 - words adjacent correct order
126000 - research papers presentations
36 - Powerpoint presentations
1600 - presentations
4750 ndash hits from just nistgov
1310 ndash pdfrsquos hosted at nistgov
19000 ndash pdfrsquos hosted at US universities
7430ndash linkedin profiles
20200 ndash certified security professionals
revealing they have Top Secret clearance
= spear phishing targets at YOUR agency
bull When using ldquositerdquo command do not include ldquohttpwwwrdquo
Russ Haynal Internet Instructor amp Speaker Cautions about Social Media http navigatorscom
bull Confirm policies for viewing joining or interacting on social media bull Understand each sitersquos different levels of interactions - viewing following group member connecting friend messaging
bull What information is shared to the other end user bull What information is shared with 3rd party advertisers data brokers bull ALL interactions are known to the owner of the social media site --gt learn who owns the site
bull Who has ldquojurisdictionrdquo over the site (VK --gt Russia QQ --gt China) bull Linkedin example bull Different membership levels have various capabilities bull free ($0month) premium premium personalpremium career sales navigator recruiter literecruiter ($900month)
bull ldquorecruiterrdquo has unlimited access to everyonersquos fullprofiles and leaves no ldquohitsrdquo on the people they view
Free account = YOU are the ldquoproductrdquo being sold Page 7
Russ Haynal Compare level of detail in theseInternet Instructor amp Speaker
http navigatorscomtwo Linkedin profiles Reveals security defenses and procedures and recipe for spear phishing
Reveals JPMorgan is a bank (this is posted by MANY JPMorgan employees)
Page 8
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Page 6
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSearch Examples search_upstreamhtml
cybersecurity framework
ldquocybersecurity frameworkrdquo
ldquocybersecurity frameworkrdquo filetypepdf
ldquocybersecurity frameworkrdquo filetypeppt
ldquocybersecurity frameworkrdquo siteslidesharenet
ldquocybersecurity frameworkrdquo sitenistgov
ldquocybersecurity frameworkrdquo sitenistgov
filetypepdf
ldquocybersecurity frameworkrdquo siteedu filetypepdf
ldquocybersecurity frameworkrdquo
sitelinkedincomin
sitelinkedincomin cissp ts sci
sitelinkedincomin your_agency job-title
eg system administrator
51000000 - both words anywhere
203000 - words adjacent correct order
126000 - research papers presentations
36 - Powerpoint presentations
1600 - presentations
4750 ndash hits from just nistgov
1310 ndash pdfrsquos hosted at nistgov
19000 ndash pdfrsquos hosted at US universities
7430ndash linkedin profiles
20200 ndash certified security professionals
revealing they have Top Secret clearance
= spear phishing targets at YOUR agency
bull When using ldquositerdquo command do not include ldquohttpwwwrdquo
Russ Haynal Internet Instructor amp Speaker Cautions about Social Media http navigatorscom
bull Confirm policies for viewing joining or interacting on social media bull Understand each sitersquos different levels of interactions - viewing following group member connecting friend messaging
bull What information is shared to the other end user bull What information is shared with 3rd party advertisers data brokers bull ALL interactions are known to the owner of the social media site --gt learn who owns the site
bull Who has ldquojurisdictionrdquo over the site (VK --gt Russia QQ --gt China) bull Linkedin example bull Different membership levels have various capabilities bull free ($0month) premium premium personalpremium career sales navigator recruiter literecruiter ($900month)
bull ldquorecruiterrdquo has unlimited access to everyonersquos fullprofiles and leaves no ldquohitsrdquo on the people they view
Free account = YOU are the ldquoproductrdquo being sold Page 7
Russ Haynal Compare level of detail in theseInternet Instructor amp Speaker
http navigatorscomtwo Linkedin profiles Reveals security defenses and procedures and recipe for spear phishing
Reveals JPMorgan is a bank (this is posted by MANY JPMorgan employees)
Page 8
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Internet Instructor amp Speaker Cautions about Social Media http navigatorscom
bull Confirm policies for viewing joining or interacting on social media bull Understand each sitersquos different levels of interactions - viewing following group member connecting friend messaging
bull What information is shared to the other end user bull What information is shared with 3rd party advertisers data brokers bull ALL interactions are known to the owner of the social media site --gt learn who owns the site
bull Who has ldquojurisdictionrdquo over the site (VK --gt Russia QQ --gt China) bull Linkedin example bull Different membership levels have various capabilities bull free ($0month) premium premium personalpremium career sales navigator recruiter literecruiter ($900month)
bull ldquorecruiterrdquo has unlimited access to everyonersquos fullprofiles and leaves no ldquohitsrdquo on the people they view
Free account = YOU are the ldquoproductrdquo being sold Page 7
Russ Haynal Compare level of detail in theseInternet Instructor amp Speaker
http navigatorscomtwo Linkedin profiles Reveals security defenses and procedures and recipe for spear phishing
Reveals JPMorgan is a bank (this is posted by MANY JPMorgan employees)
Page 8
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Compare level of detail in theseInternet Instructor amp Speaker
http navigatorscomtwo Linkedin profiles Reveals security defenses and procedures and recipe for spear phishing
Reveals JPMorgan is a bank (this is posted by MANY JPMorgan employees)
Page 8
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Forums of people Internet Instructor amp Speaker
http navigatorscomwho know your topic search_universeshtml
bull Forum ndash discussion focused on a particular topic bull Many users can participate by posting messages bull Moderators may ldquopolicerdquo comments that are considered off-topic
bull Try searching for bull Your topic forum post replies = forum of users that discuss your topic
bull Use search terms that would be used by people in that industry acronyms slang jargon etc
bull ldquocybersecurity frameworkrdquo forum post replies = 11100
bull specific publication numbers ldquo800 53rdquo forum post replies bull name of a productvendor and forum post replies
bull etc Page 9
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
3
Russ Haynal Internet Instructor amp Speaker Surfing Upstream vs Downstream http navigatorscom
search_upstreamhtml
2
ldquoUpstreamrdquo ldquoJoersquos guide to MANY targetsrdquo Targetcom
1
Targetcom Target2net Targetcom
1 Most researchers follow the links ldquodownstreamrdquo from an interesting page
2 Shows pages that link towards the target (=upstream) This is an Indication of the pagersquos ldquopopularityrdquo = who knows about targetcom
3 Shows pages that link to both target sites hellip = ldquouser pagesrdquo for that topic
Page 10
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Internet Instructor amp Speaker
http navigatorscomBe Creative When Surfing Upstream
Example Washington DC Tourist Sites search_upstreamhtml
Museums Theatre links DC Tourism Educational
wwwspymuseumorg
wwwnasmsiedu (air amp space museum)
wwwfordstheatreorg
wwwkennedy-centerorg
bull Any combination of these target pages will lead you to ldquoDC Tourismrdquo pages but certain pairings may also lead you to subject-specific pages
Page 11
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Internet Instructor amp Speaker
http navigatorscomSurfing Upstream Details search_upstreamhtml
search format at google or bing search results
ldquowwwexamplecomrdquo contain text wwwexamplecom
ldquowwwexamplecompageAhtmlrdquo contain text of the specific page address
contain text of both example site addresses +ldquowwwexample1comrdquo This is a great way to discover ldquouser pagesrdquo
+ldquowwwexample2comrdquo (eg Joes guide to many example-sites)
bull You need to decide which scenario makes more sense Row 1 or Row 2 eg who links to the home page of the entire site vs
who links to a specific webpage within the site
bull A 3rd and 4th site can be added if they are popular enough bull Note do not include ldquohttprdquo bull Who links to 2 anti-phishing vendors2 animation products 2 security conferences etc
Page 12
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Internet Instructor amp Speaker Web Analytics http navigatorscom
search_toolshtml
alexacom similarwebcom urlmcom urlmcouk
Each of these tools offer a samplingof analytics for free bull Popularity of a web site bull Audience demographics bull Search terms used to find the site bull Visitor engagement levels bull Traffic history bull Related sites = more sites
Enter a domain name (not search terms)
Page 13
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14
Russ Haynal Your Homework Mission Internet Instructor amp Speaker http navigatorscomShould You Decide To Accept Ithellip
bull Google settings ndashgt 100 hits bull Use clever search techniques bull Find ldquopeople without a liferdquo who have already done the research bull They post PDFs and PPTs participate in forums share on linkedin link to many resources
Contact Information Russ Haynal russ navigatorscom 703-729-1757 wwwlinkedincominrusshaynal Note If you send me an email and itrsquos not from gov or mil put ldquointernet trainingrdquo in the e-mails subject
Page 14