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Hidden secrets from
competing influences
Masters by Research Candidate- Lucy Allinson
Presentation overview
Findings on the impact of social interaction
Model of influences – framed on social practice theory
Stories of hidden secrets from competing influences
Research techniques
EnergySaver StudySecondary analysis on quantitative data and recruitment
Most Significant Change Evaluation techniqueInfluence patterns
Longitudinal Qualitative interviewsInfluences evident in the change process
In-depth social interaction data
p
New energy actions Sustained practices
Capturing social networks and
relationship embeddeness
Important relationships
0
10
20
30
40
50
60
70
1 2 3 4 5 6 7
Relationship importance 1=high 7=low
Conta
cts
Relationships of most importance to the householder when seeking advice on energy in the home
Partner Children Greater family Friends Groups ELO Contractor Saleman Media/online Other
n=44
Feedback from embedded relationships
Starting the conversation
Safe subjects
Gender bias
Community
leaders
Hot and cold negotiation
Negotiation and discussion embeds new practices
A Model of influences based on social
practice theory
HOUSEHOLD ENERGY-BASED PRACTICES
Material and
infrastructure
Competency,
skills, beleifs
and attitude
Social influence -
social shared tastes
and meanings
Material and infrastructure
Building design/
Construction
Plug in
appliances
Weather
/Other
influences
Household
Orientation
Smart
meters/IHD
Fixed
appliances
Social influence
Building
design
Power
source
HOUSEHOLD ENERGY-BASED PRACTICES
Material and
infrastructure
Planning Rental
Regulation
Competency,
skills, beleifs
and attitudes
Competency, skills beliefs and
attitudes
Environmental
Social influence
HOUSEHOLD ENERGY-BASED PRACTICES
Material and
infrastructure
Competency,
skills, beliefs
and attitudes
Convenience
Financial
Other
competing
practices
Physiological
Comfort
Altuism /
personal
responsibility
Positive
feedback
Competency,
skills, beliefs
and attitudes
Social influence Negative
feedback
Leadership-
role models,
mentorsSocial networks &
interaction
patterns
HOUSEHOLD ENERGY-BASED PRACTICES
Material
and
influence
Norms
Social influence
Model of influences
ConstructionPlug in
appliances Weather Household
Orientation
Smart
meters/IHD
Fixed
appliances
Environmental
knowledge
Positive
feedback
Social influence
Building
design
Negative
feedback
Leadership-
role models,
mentorsSocial networks &
interaction patterns
Power
source
HOUSEHOLD ENERGY-BASED PRACTICES
Material and
infrastructure
Rental Regulation
Norms
Competency
skills,
attitudes &
beliefs
Convenience
Financial practices
Altuism and
personal
responsibility
Other
competing
practices
Physiological
comfort
A Model of influences based on social
practice theory
HOUSEHOLD ENERGY-BASED PRACTICES
Material and
infrastructure
Competency,
skills, beleifs
and attitude
Social influence -
social shared tastes
and meanings
Influence combinations
0
10
20
30
40
50
60
70
80
Heating and cooling Appliances Hot water Lights off
Action categories with influences evident
Material Competency Socialn=71
Simply turn it down 1 degree
Simply turn it down 1 degree
Heating
system
Finances
Ventilation
Comfort
Health
Housing design
Technical competency
Social etiquette Feedback Occupancy
Housing shell
Hidden frugality
Occupancy change is a major cause of rebound
Done for love
Social influence can over-ride all other categories of influence
Key learnings
Social influences are just as important as other
influence categories (infrastructure and
competency) and needs equal emphasis in
program design
Include embedded relationships for the target
demographic into the project communications
plan not just for the recruitment phase
