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HIDDEN IN PLAIN SIGHT:
USING SOCIAL MEDIA
IN FRAUD
INVESTIGATIONS
Allan Bachman, MBA, CFEAnti-Fraud Consulting and Traning
Slide 2
Agenda
August 22 - 23, 2018 | Boston, MA
• Overview• Making Google Work Smarter and Harder• The Archived Web• Searching and Tracking People Online• Social Media Searching and Tracking• Public Records• Not for Profits• Photo Sites and Applications• Closing and Questions
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Legal Issues to Consider
August 22 - 23, 2018 | Boston, MA
• Seek guidance from corporate counsel:• Potential privacy issues
• Federal• State
• Check company policy:• Employees’ rights• Reasonable expectation of privacy
• Formal written notification to employees
• Cooperation as condition of employment
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Making Google to Work Smarter and Harder
August 22 - 23, 2018 | Boston, MA
• Basic Search: More effective name searches
• Proximity search feature “*” (expression 1 * expression 2)
• Google Alerts
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August 22 - 23, 2018 | Boston, MA
Simple name search:First/Last
Simple name search:“First/Last”
Try all forms of a name:i.e., William, Bill, Will, Billy…
© 2018 Association of Certified Fraud Examiners, Inc. 6 of 27
Proximity searches:
Expression 1 *
Expression 2
Proximity searches:
“Expression 1” *
“Expression 2”
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© 2018 Association of Certified Fraud Examiners, Inc. 7 of 27
Advanced searches:
Example: “this exact word or phrase” or
ANY of these words…
“Expression 1” AND “Expression 2”
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August 22 - 23, 2018 | Boston, MA
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The Archived Web
August 22 - 23, 2018 | Boston, MA
• The Wayback Machine: www.archive.org
• Google and Bing
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Quick Poll: Be Honest
August 22 - 23, 2018 | Boston, MA
Who has a profile on…?
(raise your hand):
Who has searched for…?
(do NOT raise your hand)
• Tumbler
• All of the above!
• Spouse or Ex-
• Children’s friends (boyfriends, girlfriends)
• Neighbors
• Coworkers—past and present, supervisor
• Themselves
• All of the above!
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Searching and Tracking People Online
August 22 - 23, 2018 | Boston, MA
• Spokeo: https://www.spokeo.com/• This search engine is designed specifically to locate and track
individuals.• Pay for Play
• Been Verified: https://www.beenverified.com• This search engine is also designed specifically to locate and
track individuals.• Pipl: https://pipl.com/
• This site takes you to BeenVerified for much of its content.
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Social Media Searching and Tracking
August 22 - 23, 2018 | Boston, MA
• Background on prospective witnesses and suspects.
• What are they saying online?
• What are they complaining about?
• Awareness of potential risks and security issues
• What people are saying about the company:• Potential tips or dissatisfied customers and employees
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Public Records
August 22 - 23, 2018 | Boston, MA
• publicrecordsources.com
• publicrecords.onlinesearches.com• These are comprehensive and dynamic sources for locating
quick links to state and local governments.
• verifyprolicense.com• Verify state-issued licenses for individual occupations and
businesses.
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Not for Profits
August 22 - 23, 2018 | Boston, MA
GuideStar.orgSearch GuideStar’s database of more than 700,000 U.S. nonprofit organizations.
noza990pf.comNoza gathers data about private foundation activities that might be of interest to grantseekers, philanthropic organizations, and individual donors. It has information about more than 60,000 nonprofit organizations.
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Video
August 22 - 23, 2018 | Boston, MA
• Youtube.com• Users can search directly in the largest network of video
material available• Google videos
• Google captures videos from other feeds, so it’s a wider search
• Vimeo.com
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Images
August 22 - 23, 2018 | Boston, MA
• Images.google.com and images.bing.com• Sites:
• Photobucket.com• Flickr.com• Instagram.com
• Search by:• name• company name• username and• anything else that might identify a specific subject
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Photo Sites and Apps
August 22 - 23, 2018 | Boston, MA
• regex.info/exif.cgi:• Metadata that accompanies every photo taken
• TinEye.com:• Location(s) of photos on the Internet
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Creating Throwaway Email and “Faux” Social Media Accounts
August 22 - 23, 2018 | Boston, MA
• Set up an undercover email account:• Hotmail, Yahoo!, or Gmail
• Do not use the following in the account:• Personal identifiers of any kind
• Facebook, LinkedIn, and other sites’ Terms of Service have rules about creating false profiles.
• Avoid using a photo of someone else or a stranger:• Can be identity theft
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Questions?
August 22 - 23, 2018 | Boston, MA
Allan Bachman, MBA, CFE
512-934-4018
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