Hidden Hills Golf Course

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    Hidden Hills Golf Course (1993)

    Hidden Hills Golf & Country Club5001 Biffle Rd

    Stone Mountain, GA 30088

    IntroductionWith the downturn of the economy many great real estate deals are available. The

    Hidden Hills Golf Course community is an excellent case in point. At one time it

    was one of the more desired communities to live in. The jewel at the center of this

    sub-division was a 186-acre pristine golf course. Today that course is an

    overgrown eye sore and the center of a heated debate as residents try to make the

    best of an asset that has become a burden.

    Thus, Clayton Development (CD) has developed a strategy to restore the golf

    course to a level that is above its previous GREAT LOOKS and to PGA Standards

    and provide access to additional services that will revitalize the community and

    attract not only area residents but professionals as well.

    Phase 1: Purchase and RestorationThe Purchase of the Golf Course: The Hidden Hills Golf Course & Country Club is

    186 Acres and the purchase price is $6,000,000.00. It is estimated that an additional$2,000,000.00 is necessary to revamp the course back to its previous GREAT LOOK

    and then raise it to PGA standard. According to an MIA appraiser, once the

    restoration is completed the value of the course could range between $18,000,000.00

    and $33,000,000.00. My Strategy for this is to utilize certain secrets in the process

    that will allow us to increase the golf courses beauty and value to a level that is equal

    http://www.golflink.com/golf-courses/course-flyover.aspx?course=249845
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    if not better than East Lakes Golf Course current condition and look. Yes!!

    SECRETS!!!

    Mission

    Clayton Development revitalizes underserved minority communities. The goal is

    to create multiple sources of income. Not just the golf course.

    Objectives

    Restoration of the Hidden Golf Course requires the following:

    1. Repairing and replacement of the irrigation system2. Grooming, cutting, and landscaping of greens, fairways, and tees to PGA

    standards

    3. Repairing golf cart trails4. Rebuilding of the Club House, which will contain the following

    Tennis Center with a 300-seat stadium. Dual indoor heated swimming pools (One Pool is a Lap Pool for area

    meets and the second is a superheated exercise pool for the elderly)

    Separate locker rooms for Golfers, Tennis players, and Swimmers Restaurant/Banquet Area/Multi-Purpose Areawith a commercial

    kitchen

    Snack bars for each and a mobile one for the golfers.5. Implement a First Tee program for the youth of the surrounding communityMarketing Strategy

    Clayton Developments marketing strategy entails the re-naming of the golf course

    after a beloved famous golf figure, as well as providing services that currently are

    not conveniently located to the surrounding communities, such as:

    1. A state of the art indoor/outdoor Tennis and Swim Center2. A First Tee Golf Program

    Financials Assumptions

    1. The purchase price of the golf course is six million dollars ($6,000,000).2. The renovation costs are two million dollars ($2,000,000).

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    3. Construction of the New Club House, which includes new locker rooms, aTennis Center, Dual indoor swimming pools, a restaurant w/commercial

    kitchen, and snack bar are estimated at a cost of three million dollars

    ($3,000,000).

    4. The Contingency fund is one million dollars ($1,000,000).Phase 2: Club House/Tennis-Aquatic CenterThe current Club House will be rebuilt and expanded to include a Tennis-Aquatic

    Center. The cost of the Tennis-Aquatic Center is estimated to cost $3,000,000.00

    with an estimated value between $9,200,000.00and$16,700,000.00.

    Club House

    A state of the art green energy building will replace the current club house. It will

    include a restaurant & bar, ballroom, locker rooms, and offices.

    Tennis Courts

    In addition eight tennis courts will be developed, one of which will have 300 stadium

    seats surrounding it. The tennis patrons will-not share the same locker room facilities

    as the golfers.

    Aquatic Center

    This facility will have two heated indoor pools and an outdoor water park. One of the

    indoor pools will be designed for use by the elderly and the other pool will be multi-purposed (i.e. swimming meets, lessons, laps, etc.) and have the added feature of a

    viewing area. Locker rooms fully equipped showers, and standard bathroom facilities

    are also included.

    Financials Assumptions

    The purchase price of the golf course is six million dollars ($6,000,000).

    The renovation costs are two million dollars ($2,000,000).

    Construction of the New Club House, which includes new locker rooms, a Tennis

    Center, Dual indoor swimming pools, a restaurant w/commercial kitchen, andsnack bar and restaurants are estimated at a cost of three million dollars

    ($3,000,000).

    The Contingency fund is one million dollars ($1,000,000).

    Exit Strategy

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    With 186 acres several options exist:

    1. Sell the course at a profit2. Reduce the golf course from 18 holes to 9 holes and redevelop parts of the

    former holes and fairways into residential lots. Before heading in thisdirection it is important to know and understand the dynamics of the county

    and state with regards to this. We must do all that we can before we attempt

    to reduce the size of the golf course and understand that our failure to do

    just that will result in county and state wide repercussions.

    3. Reduce the golf course from 18 holes to 9 holes and build a retirementcommunity on the former holes.

    Cost Summary

    Project Cost ValueGolf Course $8,000,000.00 $18,000,000.00 to 33,000,000.00Club House/Tennis-Aquatic Center

    $3,000,000.00 $9,200,000.00 to $16,700,000.00

    Contingency $1,000,000.00TOTALS: $12,000,000.00 $27,200,000.00 to $49,700,000.00

    Please allow me the opportunity to explain in person and in detail, the secrets of this

    project! Thank you in advance for your time and consideration.

    Respectfully Submitted,

    Wynne DOC Clayton

    CLAYTON DEVELOPMENT, INC.

    678.707.9119

    [email protected]

    [email protected]

    www.2cd.us

    mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.2cd.us/http://www.2cd.us/http://www.2cd.us/mailto:[email protected]:[email protected]