savers

3 K N O W N S

C H E A P R E T R O C L O T H I N G , W E I R D A R T /

P I C T U R E S / F R A M E S , U N I Q U E C O F F E E M U G S

H A L L O W E E N C O S T U M E S

A D V E N T U R E

C U R R E N T I M A G E A T T R I B U T E S

Cheap Variety Feel-Good Helpful Friendly Scattered Messy Busy Melting Pot Equality Reusable Sustainable Ethical Eclectic Musty Thrifty Frugal Savvy Ugly Sweaters Cheap

Empathetic Family Caring Halloween Hidden Gems Costumes Boring Old-Fashioned Fluorescent Impersonal Adventure Affordable Used Recycled Cheap Organized Clean Value Hidden Gems

C H E A P

R E C Y C L E D

A D V E N T U R O U S

A U D I E N C E

Y O U N G F A M I L I E S

S I N G L E P A R E N T S

C O L L E G E & H I G H S C H O O L

S T U D E N T SE L D E R S

W E B S I T E

savers

WA L - M A R T

C O M M O D I T I Z A T I O N

“ B E I N G N O R M A L”

R A D I O

T V

C R O W D S

U R B A N O U T F I T T E R S

T A R G E T

N P R

FA R M E R ’ S M A R K E T

C O N T E M P O R A R Y A R T

T H R I F T I N G

C O O K I N G

I N D I E R O C K

G A R D E N I N G

N E T F L I X

L U C Y R A Y M O N D

T W I T T E R

FA C E B O O K

F L I C K R

A M B I E N T M U S I C

N E I G H B O R H O O D

C A F E S

L O C A L F O O D

B I C Y C L I N G

A M E R I C A N A P PA R E L

PA I N T I N G

S C U L P T U R E

P R I N T M A K I N G

I N S T A G R A M

FA S H I O N B L O G S

C U S T O M I Z A T I O N

C O L L E C T I N G L P ’ S

W O R K I N G W /

C H I L D R E N

P U B L I C

T R A N S P O R T A T I O N

P O P M U S I C

C A R S

S M O K I N G

FA S T F O O D

PA R E N T S

P O L I T I C S

D I S L I K E S

L I K E S

V A L U E

R E C Y C L E D

V A R I E T Y

C R E A T I V E

D E S I R E D I M A G E A T T R I B U T E S

SEE HEAR SMELL FEEL TASTE

VALUE

RECYCLED

CREATIVERare ‘gems’ can

be found

resourceful

Reduce, reuse, recycle

restore

Low prices on a varietyof goods

budgetgood dealdiscount

Grain Belt Beer Free Concerts All you can eat Buet Wild Raspberries

Rain Storm

Wind rushes past your ears

Painted Furniture

Pine Forest Driftwood Oolong Tea

Farmer’s MarketConservatory

reclaimsalvageconvert

customunique

modified

VARIETYA feeling of adventure

& surprise

diverseeclectic

rare

Used Book Store

AgatesCooking from scratchBebop Music - Charlie ParkerFusion Food

Reclaimed Architecture

$5 pizza

Bakery Sweets

W H A T I S S A V E R S ?

W H A T D O E S S A V E R S D O ?

W H Y D O E S I T M A T T E R ?

B R A N D P O S I T I O N I N G

B R A N D P O S I T I O N I N G

Dress your best for lessMake Make MakeCreateDigHidden Gems AwaitDiscover New in the OldBe OriginalBecomeYou’ll dig what we dig.An AdventureRaw material for your passionSeek and you shall findExplore the pastNo Experience NecessaryReuse Create DonateSpend less, create moreMore with LessSpend less, Live moreDon’t spend it all in one place!Create new with the oldRenew yourself.Hidden Gems

M A R K E T I N G M E S S A G E

C H O S E N M E S S A G E S :

H I D D E N G E M S

“ Y O U ’ L L D I G W H A T W H A T W E D I G . ”

P O T E N T I A L M E S S A G E

M A R K E T I N G S T R A T E G Y

W E B S I T E

S M A R T P H O N E

P I N T E R E S T

I N S T A G R A M

V I M E O

G O O G L E

T U M B L R

F O U R S Q U A R E

F L I C K R

T W I T T E R

F L I C K R

T W I T T E R

B U S / T R A I N W R A P S

B I L L B O A R D S / B U S A D S

W E B S I T E

P A I D S E A R C H A D S

T - S H I R T S

P R O M O E V E N T

T A G S / S T I C K E R S

T A R G E T A U D I E N C E : A G E 19 - 2 6 Y E A R S O L D

W O R D M A R K D E V E L O P M E N T V I S U A L S Y S T E M

T E X T U R E S / PA T T E R N S

S AV E R S

S A V E R S

S A V E R S

S AV E R SS A V E R S

V I S U A L S Y S T E M

T Y P E F A C E S

W O R D M A R K

F U T U R A M E D I U M / B O L D ( T I T L E S )

Georgia / Georgia Bold ( b o d y )

H I D D E N G E M S A W A I T

S Y M B O L D E V E L O P M E N T

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E N

G E M SH I D D E N

G E M S

H I D D E N

G E M S

H I D D E N

G E M S

H I D D E N

G E M S

H I D D E N

G E M S

H I D D E NG E M S

H I D D E NG E M S

H I D D E NG E M S

H

I D D E N

GE M S

H

I D D E N

GE M S

H

I D D E N

GE M S

H

I D D E N

GE M S

G E M S S TO R E S D O N AT I N G CO N TAC TA B O U T

S I G N I N

E M A I L A D D R E S S

PA S S W O R D

S I G N U P

Hidden Gems is a premium collection of items that are recieved by Savers retail thrift stores. These items are hand-picked by a select number of Savers employees as part of the Hidden Gems team. Items within the collection in each store are clearly marked with the Hidden Gems symbol.

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You’ll dig what we dig.

You’ll dig what we dig.

P A I D S E A R C H A D S

T - S H I R T S

T A G S / S T I C K E R S

S T I C K E R S - ( S M A L L I T E M S )

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F R O N T B A C K

T H A N K Y O U( H AV E A B E A U T I F U L D AY )