Hidden CityGroup 5

Hannah Newey, Brogan Jones, Won-Jeong Kim, Brianne Evans, Belinda Mason, (Daisy Barrell Shearer)

How we started.

Our Initial Ideas as a Group• Go to the council about issues we think the city has:

- losing the history of Cardiff with new buildings- independent shops

• Visual outcome: A poster to make people in Cardiff aware- make the posters art pieces in themselves rather than generic poster- print onto quality paper with quality or onto fabric- can make a series of small fabric posters with our individual posters (so they become a collection) and bigger ones for the poster, with one very big one for our final piece

• Could even go to M.A.D.E. to see if we could get involved with them

Questionnaires

With this questionnaire I aim to find out something about your preference for the places you choose to shop. Choose the answer which best explains your preferences and tick the box next to it. Please tick more than one if a single answer does not match your preference. Leave blank any questions that doesn’t apply. Shopping habits questionnaire. Sex: Male ☐ Female ☐ Age: 18-25 ☐ 26-35 ☐ 36-59 ☐ 60+ ☐ Where do you live? ☐ ☐ ☐ Less than a mile 1-4 miles from the Over 4 from the shopping center shopping center miles to the shopping center When do you usually do your shopping? ☐ ☐ ☐ ☐Weekday Weekday Weekday Weekend morning Afternoon Evening

Where do you usually do your shopping?

☐ ☐ ☐ ☐Cardiff London Bristol Online What shops do you usually shop in? ☐ ☐ ☐ ☐Boutiques/ Chain Destination Other bespoke stores stores How often do you shop in independent stores? ☐ ☐ ☐ ☐often sometimes not often never How much is your average spend? ☐ ☐ ☐ ☐£10-£20 £20-£30 £30-£40 £50+ What do you usually buy? ☐ ☐ ☐ ☐Shoes bags clothing jewellery Thank you!

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Boutiques

Chain stores

Destination stores

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CardiffLondonBristolOnline

Less than a mile from the shopping center

1-4 miles from the shopping center

over 4 miles from the shopping center

Pieces of art not just posters• Big A2/3 for final piece• A4 for posters for around town • A5 for leaflets

• The idea of the poster is to be a piece of art as well as an advertisement

Slogan Development

‘our city our way’‘good old Cardiff’

‘big city big dreams’‘look behind the new Cardiff’

‘search for the original’“90 percent of my time is spent on 10 percent of the world”

– Colin Powell“History never looks like history when you are living through it”

– John W. Gardner

The Chosen Slogan

Look behind the new Cardiff and

Search for the original

Layout: text on the poster

Layout: Text on the poster!

The Final Layout

Our Individual Posters

Layout: individual poster on the final poster

• Faded boarders to each poster?

The Final Layout

• Initial Idea: Iron on transfers to fabric• Improved idea: Print directly onto the fabric• Alternatives: Print on to quality paper

The Physical Poster

Working as a team

The Final Poster