www.hhcolorlab.com I 1-800-821-1305 I 8906 E. 67th Street I Raytown, Missouri 64133

the connection

newsletter

A P R I L 2014I N T H I S I S S U E

New Look, Same Soul 1

hhstudio reminder 2

Specials 3

Featured product 4-6

Summer classes 7

Schools + Sports April/May Calendar 8

hhschools reminder 9

Vendor Partner Offers:Photovision 10

On the road again--Conventions 11-12

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New Look, Same Soul

Please enjoy this interactive pdf version of the newsletter and feel free to give us feedback on the newsletter and anything else that you would like to.

As part of our new look, we are excited to announce we have been hard at work building a brand new website. Watch for our emails in April with more information to come. We can’t wait to show it to you!!

Look for specials on page 3. Wishing all of you a joyous Easter and a rejuvinating month as spring finally arrives!

www.hhcolorlab.com I 1-800-821-1305 I APRIL 2014 1

new look, same soulWith our new look, eZsuite was updated last month and renamed hhstudio.

Here is some important information you need to know when you download hhstudio:

• You are able to continue running eZsuite software for all existing client jobs and also use hhstudio. Both installs can exist on the same computer.

• However, eZsuite orders are not able to be restored into hhstudio and hhstudio orders cannot be restored in eZsuite • Future new products and features will be available only in hhstudio

If you have not yet downloaded hhstudio, click here to download.

Download today and order our newest products, accordion minis and

companion mini books, only available in hhstudio.

i m p o r t a n t r e m i n d e r

2 APRIL 2014 I www.hhcolorlab.com I 1-800-821-1305

30% off all albums

Coupon Code: Albums30Expires April 30, 2014

ALL ALBUMS, not just our sample albums, are 30% off during the month of April.Don’t miss this great special for spring!

Order in hhstudio (formerly known as eZsuite)

Wallet Special

Coupon code: Wallets14Expires April 30, 2014

48-1000 wallets of the same imageStandard luster paper-$.12 eachEcono luster paper $.09 eachStandard pearl paper $.15 eachEcono pearl paper $.10 each

Order in hhstudio (formerly known as eZsuite)

50% off Press Cards

Coupon Code: Cards2014Expires April 30, 2014

Includes:2-sided cardsaccordion cardsbusiness cardsdesigner cardsembossed cardsfolded cardsgift cardslayered cardsmini cardsside show cardstri-fold cardswide walletsIncludes Coating

Order in hhstudio (formerly known as eZsuite)

Upcoming Specials

MAYFolios 25% offCanvas Gallery Wraps 25% off

JUNEJewelry 25% offFramed Torn Edge Prints 25% offSlim Wraps 20% off

A p r i l s p e c i a l s

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4 APRIL 2014 I www.hhcolorlab.com I 1-800-821-1305

new with hhstudio...Accordion MinisThese will quickly become a “must have” item for your clients

Your choice of hardcovers - velvet touch, canvas and glossyMagnetic closure keeps it nicely closed until you open Optional protective vellum cover $1.00 eachAvailable in 3x3 (12 images) or 2.5x3.75 (14 images) Design for individual images, or as a panoramaSix different paper types to choose fromCome in sets of 3 - can be different design, or the same - you choose!$24.00 for a set of 3 (price varies slightly based on paper choice)Order through hhstudio (formerly known as eZsuite)

2-day service time and FREE shipping!

Click here for more information.

f e a t u r e d p r o d u c t

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new with hhstudio...Companion Mini BooksThese little books are designed to either stand alone or be a fun companion to your album!

Available in 3x3, 3x3.75 and 2.5x3.75, square, vertical or horizontal Simply use your existing album design from a square, 8x10 or 8x12 aspect ratioor use as a stand-alone product–just create a new design for a new mini bookComes in sets of three–each mini comes with protective vellum sleevePrinted on glossy or lustre pages without seamsBase price of $39.00 for a set of 3 books ($13.00 each) includes 10 panosOrder through hhstudio (formerly known as eZsuite)

1-day service time and FREE shipping!

Click here for more information.

f e a t u r e d p r o d u c t

6 APRIL 2014 I www.hhcolorlab.com I 1-800-821-1305

our jewelry, connecting generationsAffordable, casual elegance plus the quality of image you have come to expect from us

Striking sterling silver, antique silver or copper-plated pewterWide variety and individually handcraftedBrilliant protective finish that will not yellow

1-day service time and FREE shipping!

Click here for more information.

f e a t u r e d p r o d u c t

Personalized jewelry are perfect gifts for Mother’s Day and Graduation!

Image by Hayne Photographers

www.hhcolorlab.com I 1-800-821-1305 I APRIL 2014 7

Summer Classes at H&H!

June 11-June 13, 2014 3 full days of training

Schools 101: a beginning level workshop designed for studios entering the school business.

Early Bird Cost: $150 for 1st person-- $99 for each additional person June 16-18, 2014 2 full days of training

Schools 201: a master’s level workshop designed to escalate your school business!

Early Bird Cost: $120 fpr 1st person-- $99 for each additional person

July 22, 2014 1 full day of training

Advanced Sports Training: a master’s level class designed to escalate your sports business!

Early Bird Cost: $89 for 1st person and $69 for each additional person

July 23-25, 2014 2 ½ days of training

Sports Boot Camp: a beginning level workshop designed for studios entering the sports business.

Early Bird Cost: $150 for 1st person and $99 for each additional person

8 APRIL 2014 I www.hhcolorlab.com I 1-800-821-1305

School Calendar

JANUARYCategory Task

SALESCall on schools you don't have when their pictures are delivered to get school feedback on how packages, prices and picture day went

Call on schools you don’t have to solicit spring business for the current school year

READINESSArchive summer jobs and clean up hard disks

Download latest version of H&H software

ACCT MAINTENANCEDeliver winter sports pictures

Confirm Spring sports dates

PHOTOGRAPHY Photograph winter sports

YEARBOOK Confirm at least 1/2 yearbook is designed

FEBRUARYCategory Task

SALESCall on schools you don’t have when their pictures are delivered to get school feedback on how packages, prices and picture day went

Call on schools you don’t have to solicit spring business for the current school year

MARKETING Deliver spring sports flyers

READINESSTrain photography and office staff on Spring photography

Test equipment and photography setups

Confirm prom and graduation photography dates

ACCT MAINTENANCEDeliver dance pictures

Find out when School will plan next year’s school calendar

PHOTOGRAPHYValentine’s Day / Sadie Hawkins / WPA dances

Photograph classroom groups

YEARBOOKConfirm cutoff dates and check design status of yearbook

Confirm at least 3/4 yearbook is designed

Review yearbook designs for progress, canvas size, trim and safety.

MARCHCategory Task

SALES Call on schools you don’t have when their spring pictures are delivered to get school feedback on how packages, prices and spring sales & picture day went

MARKETING Deliver Prom Marketing flyer

ACCT MAINTENANCEDeliver classroom groups pictures

Be involved with next year’s School Calendar planning

PHOTOGRAPHYPhotograph Spring Portraits

Photograph Spring sports

Photograph classroom groups

YEARBOOKDeliver final images to yearbook advisor

Be prepared to resupply images to yearbook staff as needed

APRILCategory Task

SALES Call on schools you don’t have when their spring pictures are delivered to get school feedback on how packages, prices and spring sales & picture day went

MARKETING Work on fall Pre-pay envelops and Marketing Flyers

ACCT MAINTENANCE Proms & Sports

PHOTOGRAPHYProms

Spring Sports

YEARBOOK Receive final yearbook designs and submit order to H&H

Sports Calendar

NOTES:

MAYCategory Task

SALES

Call on schools you don’t have when their spring pictures, yearbooks, graduation photos are delivered to get school feedback on how packages, prices &sales picture day went

Meet with each school to review previous year - final sign contracts if not signed yet

Analyze school accounts' costs and sales and profit

Decide what changes to make to each school to increase service and profit

Ensure all commissions owed are paid

MARKETING Order Marketing Flyers

READINESS Get initial fall data from school

ACCT MAINTENANCE

Sports, Proms & Graduations

Yearbooks

Order Custom ID Cards From Lab to test at schools for next fall’s business

Set fall picture day and makeup day dates

PHOTOGRAPHYProms

Graduations

JUNECategory Task

SALES Call on schools you don’t have when their spring pictures, yearbooks, graduation photos are delivered to get school feedback on how packages, prices and sales picture day went

MARKETINGDesign & Order prepay envelopes for fall

Organize Fall Underclass Sale

READINESS

Final backup all projects from eZevent and store on external hard drive

Review year with key employees

Decide intial staffing needs for fall

Equipment, data, employees, growth and sales, computer, storage, software, storage

Contact H&H to learn latest products, marketing support, software, and workflows

Greenscreen test images submitted to lab

ACCT MAINTENANCEEach school - review what service items they needed last year and outline what is needed this coming fall

If contracts open, get final contract with school before admin leaves

Decide initial fall photography schedule

YEARBOOK Yearbook wrap up - follow up to get customer feedback, if summer yearbook, finalize yearbook

NOTES:

When you answer your business phone, the tone of your voice will influence the tone of the entire conversation.

www.hhcolorlab.com I 1-800-821-1305 I APRIL 2014 9

HAVE YOU INSTALLED hhschools?

Spring is here and that means school shoots are happening now!

Remember to install our new hhschools and start testing BEFORE your school shoot.

12 years ago, H&H released ARCS eZevent. Over the following years, this package ordering software for school and sports continued to be developed into the deep and sophisticated image database and workflow workhorse that has served thousands of studios and schools and millions of children.

Four years ago, we saw that before long, we would need a new platform - one designed from the ground up, using the latest software technologies and architecture to support the next generation of volume school and sports photography needs.

hhschools is the latest volume photography software platform. This FREE Mac and PC compatible software is for school, sports and volume events photography, and leverages the familiar and proven interfaces of eZsports and eZevent.

eZevent will be removed from our web site in the coming weeks. We intend to continue to support orders coming from eZevent for the coming months, but no further development will be done to eZevent and we will phase this software out by the end of 2014.

Click here to download hhschools today!

How to Map Fields for RTD Labels

You now have the ability to customize what information is printed on your Ready to Deliver Labels using hhschools software. When you check the option to use RTD Labels you can now customize the 7 text lines you want to appear on the label by mapping to fields used in the project. Watch this short video to learn more about this new feature: Instructional VIDEO

Check out these helpful new videos we added this month!

Sports workflow for hhschoolsThis video discuss the benefits of using hhschools for your sports ordering and specifically discuss how group association works within the hhschools software. If you are interested in just using ONE software program for your school and sports photography, you don’t want to miss this class!Instructional VIDEO

10 APRIL 2014 I www.hhcolorlab.com I 1-800-821-1305

v e n d o r p a r t n e r

The PhotoVision Vault is OPEN!

Come visit H&H Color Lab at the PhotoVision EXPOSED event

Over $40,000 in photo gear giveaways!

From April 1-15, 2014, enjoy a free, full access pass to PhotoVision

150 speakers

500 course hours filmed on location

real working environments

actual photographers’ studios

15 days of unlimited, 24/7 streaming

www.photovisionvideo.com

www.hhcolorlab.com I 1-800-821-1305 I APRIL 2014 11

Just can’t wait to get back on the road again.....

Here is a list of places we’ll be visiting in the coming months. Please come by and see us when we’re in your area!

12 APRIL 2014 I www.hhcolorlab.com I 1-800-821-1305

Photo NortheastApril 5-8Hilton Woodcliff LakesNew Jersey, NJ

Trish LoganHow to Pursue Your Passion and ProfitApril 5, 3:30pm

Jason and Rebecca Brown Weaver“Blitz”April 7, 2:30pm

Pro Photo Expo-CaliforniaApril 24-27Pasadena Convention CenterPasadena, California

Bobby CarlsenThe Psychology of a Great Portrait SaleApril 26, 9am-11:30am

Texas SchoolApril 27-May 2Addison, TX

Steve KozakSecrets to Success When Turning Pro

Akron Ohio Society of Professional PhotographersMay 19Galaxy Banquet CenterWadsworth, OH

Lora YeaterAn Evening With Lora Yeater - “Follow Your Heart”May 19, 6:30pm-10pm

Mississippi AlabamaJune 10Tupelo Convention CenterTupelo, Mississippi

Lora YeaterJune 10, TBD

KerrvilleJune 22-25Yo Ranch ResortKerrville, TX

Take a look at our beautiful, new booth (click here for video)! It debuted recently in Phoenix, Arizona at the Imaging conference.... New Year, New Look, Same Soul. Many kudos to Bruce Hudson for doing a great job on this video piece for us.