Bringing Your Images to Life with Large Format Printing

The caravan gallery brings it’s uniqueartwork to life with HP printing technology

1) Display permanence rating for interior displays/away from direct sunlight, under glass by HP Image Permanence Lab. For details, see www.hp.com/go/supplies/printpermanence.

2) Water resistance testing by HP Image Permanence Lab following ISO 18935 method. For details, see www.hp.com/go/supplies/printpermanence.

To learn more, visit www.hp.com/go/graphic-arts

Produce beautiful canvas prints in-house using a HP Designjet Photo Printer

• Grow your MARGINS

• SAVE £££’s by not out sourcing

• Quick & EASY to create yourself

How to make your canvas printing pay

Step by step

Street price from a print service provider

From £30 to £40+

Buy a HP Designjet Photo Printer with 15% off inks at the show and produce a stretched canvas yourself

Between £9 – £12*

Let’s look at the costs for producing a 16" x 16" gallery wrap canvas and see how you can earn 100%+ gross margins

Step 3Laminate & stretchcanvas print

Step 1Source your image

Use HP Border Generatorto create a template

Step 2Print your image

Printed on a HP Designjet Z3200 using HP Artist Matte Canvas

“The HP Designjet Z3200 with Matte Litho-realistic Paper has given us the ideal print solution enabling us to provide top-quality, long-lasting, perfect colour prints for our own shows, other galleries and visitors to our exhibitions.” Jan WilliamsCo-founder, The Caravan Gallery

The Caravan Gallery is a mobile exhibition venue and visual arts project that aims to record the ordinary and extraordinary details of life in 21st century Britain. Eager to examine clichés and cultural trends, it highlights the absurd anomalies and curious juxtapositions that are typical of places in transition. The gallery needs to produce prints for use in its own exhibitions and for larger displays at galleries across the UK.

Striving for quality“Over the years, we have used a number of different printers, media and inks to produce our prints – always aiming to get the best results in terms of colour fidelity, durability and quality,” explains Chris Teasdale, co-founder of The Caravan Gallery. “However, this is not as easy as it sounds. For one indoor exhibition in Sunderland we produced 500 prints, but by the end of the month they had beenbleached green. It was a constant struggle to get the quality we needed both for our own shows and for gallery exhibitions.”

The Caravan Gallery turned to third-party print shops to produce the larger format prints needed for exhibitions, but found this involved surrendering control of the process with a subsequent loss in control and colour reproduction. It was on the look-out for a high-quality printer that could deliver lasting prints on top of quality media.

Forging a partnership with HP “We already partner with Panasonic Lumix, who provide our cameras, and invited us to its stand at the Focus on Imaging Expo to show the public the great results that can be achieved with Lumix cameras. Panasonic is closely linked with HP so we thought we should approach them for advice on printers at the show,” adds Teasdale. “The quality of the HP printers was exactly what we were looking for, and HP was delighted to get involved. The company loaned us an HP Designjet Z3200 Photo Printer with HP Photo Inks which is perfect for printing superb quality prints that last a lifetime. It also handles reds, which have causedus lots of trouble in the past, with perfect fidelity.”

The printing system takes advantage of HP chromatic red ink, part of the new Designjet technology, which enables new shades in red, green and blue (RGB) for a wider range of colours, while giving red shades pure RGB values without changing the printer’s overall colour palette. The chromatic red ink enables incredible colour quality and, together with the other HP Photo Inks, delivers over 200 years’ permanence on a range of HP media.(1

The team at The Caravan Gallery was also impressed by the HP Matte Litho-realistic Paper. This paper delivers exceptional print results with the look, feel and longevity of a heavy, matte offset paper and is perfect for high-quality poster art and other cost-effective art reproductions. Given the fluctuating humidity and moisture in the caravan, it is critical to use media that is durable and, in this case, produces water resistant(2 prints that achieve over 200 years’ display permanence.(1

Content contrasts with media“We loved the clarity and perfection of the HP Matte Litho-realistic Paper. It contrasts really well with our typical subject matter which is quite gritty and urban. The first exhibition we produced on the HP Designjet Z3200 blew the audience away – everyone thought the print quality was amazing,” adds Jan Williams,

co-founder. “People often associate our formats with amateur snapshots, so to see the quality produced by the combination of printer, media and ink was a real eye-opener. It also gives us the ability to easily enlarge to an A1 format which helps transform o ur work for gallery presentation.”

The HP Designjet Z3200 Photo Printer is now crucial to the cosy caravan that tours Britain with its eclectic exhibitions. It has not only made the prints on view much higher quality – it has also opened new opportunities for Teasdale and Williams.

“We can now easily print individual pieces to order for visitors to the gallery, whereas previously we could only offer our books, such as Is Britain Great? And we can also offer services to other artists,” says Williams. “A very discerning international artist, who was this year’s winner of Art Space Portsmouth’s International Artist Residency award, was astonished by the quality and asked us to produce 50 prints for her own exhibition. Being able to help the wider cultural community in such a way is invaluable.”

Thinking bigger The HP printing solution is now central to the ongoing mission of The Caravan Gallery and is helping it to promote its uniquely quirky take on British life in the UK and beyond. The next step is to consider a printer that can handle larger format prints, such as four feet (1.22m) in size.

“Larger format printing gives us more flexibility for exhibitions, but for the time being the HP Designjet Z3200 is perfect for our needs,” concludes Teasdale. “We have found our dream printer and media, and once you’ve tried it, you’ll never want to go back. The HP team couldn’t have been more helpful, and in the time we’ve had it, the printer hasn’t let us down a single time.”

Cost Breakdown canvas* • Canvas: £3.41 (0.37m²)

• Ink: £0.77 (15ml)

• Wooden Gallery Stretcher Bars: £5 – £8

• Time/Labour: 30 minutes to complete the entire process

Before you get started you’ll need…

• HP Designjet Photo Printer

• Set of Original HP Inks – 15% off at the show when purchased with a printer

• Roll of HP Artist Matte Canvas – 380 g/m²-24”/610 mm x 6.1 m

What equipment do you need to create a professional looking canvas time after time?

• Liquid Laminate: £14 - Satin coat protects, preserves and enhances fine art and photographic images produced on inkjet printers.

• Foam roller and tray: £2 – use to apply the liquid laminate.

• Stretcher Pliers: £25 – Helps to create tension when pulling the canvas around the stretcher bars.

• Brown Tape: £4 – Create a neat and professional finish by covering up the staples and canvas edges with brown tape.

• Staple Gun: £14 – hand held

• Texturing Gel: £8 - Acrylic based coating which dries glossy and clear. Allows you to create heavy brush-stroke textures and intensifies the colours to help give a realistic ‘oil painting’ effect.

• Artist’s paint brush: £5 – use to apply the texturing gel.

*All prices are approximate

Part Number Graphical Printers List Price Best Buys * Trade in ** Buy & TryC7791C HP Designjet 130 24” £1,265C7791H HP Designjet 130r 24” £1,549Q6675C HP Designjet Z2100 24” £2,190 Save £438 xQ6677C HP Designjet Z2100 44” £3,850 Save £770 xQ6718A HP Designjet Z3200 24” £3,280 Save £656 £492 xQ6719A HP Designjet Z3200 44” £5,520 Save £1104 £828 xQ6720A HP Designjet Z3200PS 24” £4,190 Save £838 £628 xQ6721A HP Designjet Z3200PS 44” £6,540 Save £1308 £981 xCQ113A HP Designjet Z5200PS 44” £4,700 Save £470 £564 xCQ109A HP Designjet Z6200 42” £8,300 Save £830 £,162 xCQ111A HP Designjet Z6200 60” £14,000 Save £1400 £1,960 xCQ869A HP Designjet L26500 61” £21,892 £2,845

Product & Promotions Guide

Recommended Media Printer Category Applications Recommended MediaProfessional Photography & Graphic Design• HP Designjet Z2100• HP Designjet Z3200

Photographs HP Professional Satin Photo Paper 300 g/m²HP Premium Instant-dry Satin / Gloss Photo Paper 260 g/m²

Fine Art HP Matte Litho-realistic Paper 270 g/m²Canvas HP Collector Satin Canvas 400 g/m²

High Production Graphic Design• HP Designjet Z6200

Posters HP Everyday Pigment Ink Gloss /Satin Photo PaperPoint of Purchase HP 2-Pack Everyday Matte Polypropylene 120 g/m²Light Boxes HP Premium Vivid Colour Backlit Film 285 g/m²

Indoor & Outdoor Sign & Display• HP Designjet L26500

Wall Coverings HP PVC-free Wall Paper 175 g/m²Banner HP HDPE Reinforced Banner 170 g/m²Soft Signage HP Heavy Textile Banner 280 g/m² & HP Light Textile Banner 200 g/m²Vehicle Wrapping HP Air Release Adhesive Gloss Cast Vinyl 2 mils/50 µ

To learn more about Trade-In visit: www.hp.com/uk/tradeinTo learn more about our Buy and Try program visit: www.hp.com/uk/buyandtryVisit the HP Media Solutions Finder to download the latest profile for HP and 3rd Party material www.hp.com/go/mediasolutionslocator Recycle your HP ink cartridges & large format HP media www.hp.com/uk/recycleIf you are interested in receiving various print samples from our HP products visit: www.hp.com/uk/go/ordersamples

Your Questions Answered 0800 408 0784To discuss the best printing package for your business

**Represents the maximum cash back value for old printer*Best Buys close end of March 2012

And for March HP are offering 25% off the price of a HP Carepack for the Z series – 3 year, next business day response care packs.