HESTA market segmentationFebruary 2017

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about HESTA

80/20

assets

$46b+

members

850k+

gender ratio

omnichannelin super?

4

Making the most of what members

have invested for their retirement

5

why your employer has chosen HESTA for you

Supportsyour industry

Low fees

Strong returns

Greater freedom for you

HESTA market segmentationFebruary 2017

HESTA market segmentationFebruary 2017

Compelling experiences

8

Personalised

& relevantEase Emotion Efficiency

9

From join

to welcome

in email

10

From join

to welcome

…and social

11

35% reductionin likelihood to churn

the results…

101,909personalised

communications

50%email

open rate

12

What about the other

800k members?

13

custom audiences

experiences that

deliver

14

the results

15

Net growth

More engagement

More positive action

86% member

satisfaction

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Looking ahead

A clearer view of the member

The future of omnichannelmarketing at

HESTA Moving to always on campaigns

Using analytics to better optimiseexperiences

Creating seamless physical and digital engagement

16

“IT ONLY TAKES 57 PEOPLE TO CHANGE THE WORLD”

thank you…