HARSHEY FOODS CORPORATIONFAILURE OF “ERP” IMPLEMENTATION

Milton Hershey founded HCC in1894.

Milton Hershey established a Candy Store in Philadelphia in 1876.

He started Lancaster Caramel Company which was Successful.

In 1895 HCC was manufacturing more than 114 different varieties of chocolates.

In 1899 HCC was became the first American company to make milk chocolate.

The Caramel Company was sold in 1900 for US $ 1 million.

In 1900 Milton Hershey started Derry Township in Pennsylvania.

In 1927 HCC was incorporated as Hershey Chocolate Corporation.

In same year HCC went public by offering 350,000 shares of convertible preferred stock.

The Hershey Company, known until April 2005 as the

Hershey Foods Corporation and commonly called

Hershey's, is the largest chocolate manufacturer in North

America

According to Dec 2012 total full time employees are 12,100

and part time are 2,100

There are 91 chocolate products are manufacturing by them.

Total percentage of net sales increased to 9.3% comparing to

2011.

The total percentage of net sales out of us are

In 2010 14.6%

2011 15.6%

2012 16.1%

Total net sales increases from 2011 to 2012 is 6.1%

In 2012 dividend paid per each share is $ 1.56

According to 2011 the dividend amount is increased to

6.5%

Selling, marketing and administrative expenses increased $226.0 million ( 15.3%) in 2012.

The increase was primarily a result of increased advertising, marketing research and consumer promotion expenses.

Because of this, 2012 EBIT has increased to $83.8 from $49.2 million.