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7/28/2019 Hero Motor Corp(1) (1)
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HEROMOTOR CORP
GROUP V
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Company Profile
Hero Brand used by Munjal brothers for Hero cyclesLtd.
JV established between Hero Group and Honda MotorCo. (Japan) in 1984.
Both Munjal family and Honda group had 26% stake. During 80s , introduced low cost, high mileagemotorcycles.
Used the campaign Fill it , Shut it , Forget it. Till now technology used in bikes has been provided by
Japanese Counterpart. 3 Manufacturing plants
at Dharuhera, Gurgaon, Haridwar. Recently the JV has been terminated and Hero has
bought Hondas stake.
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The Problem Statement
Hero MotoCorp is attempting to launch a new Bike ,under its new brand identity .
The bike is modeled on Style + Power + Mileage USP.
Should Hero MotoCorp invest in this dream venture asthis would require huge investment in all fronts includingR&D .
R&D was first handled by Honda since their inception in1981.
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The Verticals
Marketing
Finance
Operations
R&D
Human Resource
MS PROJECT
http://localhost/var/www/apps/conversion/tmp/scratch_10/Ms%20project.mpphttp://localhost/var/www/apps/conversion/tmp/scratch_10/Ms%20project.mpp7/28/2019 Hero Motor Corp(1) (1)
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MARKETING
VLOOKUP
Used to determine the individual breakup of marketing cost.
DATA TABLE
Used to analyze the variation in sales based on price and number of
customers.
SPIN BUTTON
Used to increase or decrease the price of the bike.
CONDITIONAL FORMATTING
Graphically differentiate the expenses.
TRACE PRECEDENT
Used to trace those cells on which this particular cell is dependent.
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OPERATIONS
Requirements of the operations department
Inventory needed must be ascertained.
Keep a check on the stock of raw material,
work in progress and finished goods.The different parts required to manufacture a
bike.
Minimize the holding cost.
Check on the quality of the components ofthe bike.
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OPERATIONS
TEMPLATE
Cost of Inventory is calculated
SUM PRODUCT
Total number of parts used in producing a bike is calculated and thus
inventory required is obtained.
BAR CHART
Represent the break down of closing inventory in terms of : Finished Goods
Work In progress Raw material
SOLVER
Maximization of profit by using constraints like :Available Inventory Holding Cost
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HUMAN RESOURCE
DATA FILTER
Used to segregate the employee details
PIVOT TABLE
Sum total of the employee salaries can be determined by classifying
on basis of gender and designation
TRACE DEPENDENT
Used to trace the cells that are dependent on a particular cell.
COMBO BOX
An employee ID is selected and corresponding name is obtained.
INDEX FUNCTION
Used to find all the information of a particular employee from thegiven database.
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RESEARCH AND DEVELOPMENT
Previous year results depict that NPAT isdirectly proportional to maintaining R&DCost.
Investment in R&D to be increasedaccording to forecasted sales.
GOAL SEEK By changing the value of sales, expected
investment in R&D is determined.
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FINANCE
The net profit is the bottom line for HeroMotor Corp.
Hence, the finance vertical is solely
responsible to check the feasibility of anyfuture plan.
The Finance Department will coordinate
with all the other departments to prepareits budget plans for the launch of the newbike.
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DECISION
Forecasted sales will give more profits.
Cost on R&D will be recovered.
Company had enough funds to spend onincreased expenses.
Therefore, Launching a new bike isa feasible solution.
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